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Marketing Critique Le Consommateur Collaborateur En Question
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Book Synopsis Marketing critique : le consommateur collaborateur en question by : COVA
Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon
Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Book Synopsis Elgar Encyclopedia of Services by : Faïz Gallouj
Download or read book Elgar Encyclopedia of Services written by Faïz Gallouj and published by Edward Elgar Publishing. This book was released on 2023-01-17 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Book Synopsis Les nanomatériaux et leurs applications pour l'énergie électrique by : NOËL Didier
Download or read book Les nanomatériaux et leurs applications pour l'énergie électrique written by NOËL Didier and published by Lavoisier. This book was released on 2014-01-10 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les nanotechnologies apportent un fort potentiel d’innovation et de rupture dans de nombreux domaines. Leurs applications pour l’énergie en est un champ important, car la synthèse et la structuration des nanomatériaux y ouvrent des voies de progrès notables. Si divers ouvrages décrivent les innovations promises par les nanotechnologies sur des thématiques scientifiques générales ou spécialisées, très peu abordent le chemin qui va des nouvelles propriétés aux applications pour l’énergie électrique et ses usages. Cet ouvrage présente, sur des bases scientifiques solides, les apports des nanotechnologies et plus particulièrement des nanomatériaux aux enjeux de la production d’électricité et de ses usages. Après un panorama des effets physiques qui peuvent être exploités à ces échelles pour améliorer les propriétés des matériaux ou leur fonctionnalité, leur application à la production d’électricité, à son stockage, à ses usages ainsi qu’au traitement de questions environnementales est abordée. Elle conduit à explorer les domaines de l’électrochimie, du photovoltaïque, de la thermoélectricité, des propriétés mécaniques et thermiques des matériaux ou encore des membranes et des surfaces ultrahydrophobes. Chaque chapitre constitue une monographie exhaustive enrichie d’une abondante iconographie et d’une bibliographie très complète. Les meilleurs experts de chaque domaine ont été réunis, faisant de cet ouvrage une référence incontournable. Au confluent de plusieurs disciplines et en prise directe sur un vaste champ d’applications, ce livre s’adresse à un large public : ingénieurs et chercheurs, étudiants des écoles d’ingénieurs ou des universités aux niveaux licence et master.
Book Synopsis Big Ideas in Public Relations Research and Practice by : Finn Frandsen
Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Book Synopsis Information: A Very Short Introduction by : Luciano Floridi
Download or read book Information: A Very Short Introduction written by Luciano Floridi and published by Oxford University Press. This book was released on 2010-02-25 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction; 1 The information revolution; 2 The language of information; 3 Mathematical information; 4 Semantic information; 5 Physical information; 6 Biological information; 7 Economic information; 8 The ethics of information; Conclusion; References.
Book Synopsis Blockchain + Antitrust by : Schrepel, Thibault
Download or read book Blockchain + Antitrust written by Schrepel, Thibault and published by Edward Elgar Publishing. This book was released on 2021-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative and original book explores the relationship between blockchain and antitrust, highlighting the mutual benefits that stem from cooperation between the two and providing a unique perspective on how law and technology could cooperate.
Book Synopsis Consuming Experience by : Antonella Carù
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Book Synopsis Advances in Computers by : Marvin Zelkowitz
Download or read book Advances in Computers written by Marvin Zelkowitz and published by Academic Press. This book was released on 2010-03-02 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is volume 78 of Advances in Computers. This series, which began publication in 1960, is the oldest continuously published anthology that chronicles the ever- changing information technology field. In these volumes we publish from 5 to 7 chapters, three times per year, that cover the latest changes to the design, development, use and implications of computer technology on society today. - Covers the full breadth of innovations in hardware, software, theory, design, and applications. - Many of the in-depth reviews have become standard references that continue to be of significant, lasting value in this rapidly expanding field.
Book Synopsis European State Aid Law by : Louis Vogel
Download or read book European State Aid Law written by Louis Vogel and published by . This book was released on 2020 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: European State Aid Law' provides a wide-ranging comparative review of the applicable European rules: prohibited aid, compatible aid, control procedure.00Extensively referencing case law and legislative and regulatory sources, 'European State Aid Law' interprets the various complex rules and illustrates how they may interact and develop.
Book Synopsis Information Theory and Esthetic Perception by : Abraham A. Moles
Download or read book Information Theory and Esthetic Perception written by Abraham A. Moles and published by . This book was released on 1968 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Building Brand Authenticity by : M. Beverland
Download or read book Building Brand Authenticity written by M. Beverland and published by Springer. This book was released on 2009-10-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Book Synopsis Future Perfect by : Stanley M. Davis
Download or read book Future Perfect written by Stanley M. Davis and published by Basic Books. This book was released on 1987 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Davis proposes enhancement of management style and content to accommodate to and benefit from the changes wrought by new technology.
Book Synopsis Regional Innovation Systems by : Hans-Joachim Braczyk
Download or read book Regional Innovation Systems written by Hans-Joachim Braczyk and published by Routledge. This book was released on 2003-09-02 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1995 there has been a worldwide innovation-led boom and subsequent slump meaning enormous change in regional economies. The new edition registers this change and provides an interesting test of the robustness of the original arguments.
Book Synopsis Ethical Decision Making in Marketing by : Lawrence B. Chonko
Download or read book Ethical Decision Making in Marketing written by Lawrence B. Chonko and published by SAGE Publications, Incorporated. This book was released on 1995-05-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chonko simplifies the presentation of ethical decision making by substituting a "people are different" approach to the in-depth theoretical treatment of ethical decision rules. Discussions of various marketing decision areas are included, as are numerous scenarios to help students develop the decision-making skills that will guide them in their careers.
Book Synopsis What Makes Life Worth Living by : Bernard Stiegler
Download or read book What Makes Life Worth Living written by Bernard Stiegler and published by John Wiley & Sons. This book was released on 2013-11-18 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the aftermath of the First World War, the poet Paul Valéry wrote of a ‘crisis of spirit’, brought about by the instrumentalization of knowledge and the destructive subordination of culture to profit. Recent events demonstrate all too clearly that that the stock of mind, or spirit, continues to fall. The economy is toxically organized around the pursuit of short-term gain, supported by an infantilizing, dumbed-down media. Advertising technologies make relentless demands on our attention, reducing us to idiotic beasts, no longer capable of living. Spiralling rates of mental illness show that the fragile life of the mind is at breaking point. Underlying these multiple symptoms is consumer capitalism, which systematically immiserates those whom it purports to liberate. Returning to Marx’s theory, Stiegler argues that consumerism marks a new stage in the history of proletarianization. It is no longer just labour that is exploited, pushed below the limits of subsistence, but the desire that is characteristic of human spirit. The cure to this malaise is to be found in what Stiegler calls a ‘pharmacology of the spirit’. Here, pharmacology has nothing to do with the chemical supplements developed by the pharmaceutical industry. The pharmakon, defined as both cure and poison, refers to the technical objects through which we open ourselves to new futures, and thereby create the spirit that makes us human. By reference to a range of figures, from Socrates, Simondon and Derrida to the child psychoanalyst Donald Winnicott, Stiegler shows that technics are both the cause of our suffering and also what makes life worth living.
Download or read book Creating Futures written by Michel Godet and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
