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Marketing And The Ecological Crisis
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Book Synopsis Marketing and the Ecological Crisis by : George Fisk
Download or read book Marketing and the Ecological Crisis written by George Fisk and published by . This book was released on 1974 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative description of how consumption modifications can reduce rising environmental stresses clearly shows how marketing technology can contribute to revising lifestyles and gaining acceptance of ecological imperatives for human survival. The author raises vital questions about using marketing technology as a viable alternative to coercive proposals for assuring compliance to ecological sanctions. His timely explanation of the theory and practice of responsible consumption includes proposals for limiting ownership of durables and for lengthening product life. Among the other topics explored are marketing as a social process and market-directed resource allocation, marketing as a provisioning technology - product planning, packaging, and distribution are all discussed - and programs for implementing ecological objectives and introducing ecologically benign technologies.
Book Synopsis Sustainable Marketing by : Donald A. Fuller
Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE Publications. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Download or read book Playing Nature written by Alenda Y. Chang and published by U of Minnesota Press. This book was released on 2019-12-31 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A potent new book examines the overlap between our ecological crisis and video games Video games may be fun and immersive diversions from daily life, but can they go beyond the realm of entertainment to do something serious—like help us save the planet? As one of the signature issues of the twenty-first century, ecological deterioration is seemingly everywhere, but it is rarely considered via the realm of interactive digital play. In Playing Nature, Alenda Y. Chang offers groundbreaking methods for exploring this vital overlap. Arguing that games need to be understood as part of a cultural response to the growing ecological crisis, Playing Nature seeds conversations around key environmental science concepts and terms. Chang suggests several ways to rethink existing game taxonomies and theories of agency while revealing surprising fundamental similarities between game play and scientific work. Gracefully reconciling new media theory with environmental criticism, Playing Nature examines an exciting range of games and related art forms, including historical and contemporary analog and digital games, alternate- and augmented-reality games, museum exhibitions, film, and science fiction. Chang puts her surprising ideas into conversation with leading media studies and environmental humanities scholars like Alexander Galloway, Donna Haraway, and Ursula Heise, ultimately exploring manifold ecological futures—not all of them dystopian.
Book Synopsis Green Marketing and Environmental Responsibility in Modern Corporations by : Esakki, Thangasamy
Download or read book Green Marketing and Environmental Responsibility in Modern Corporations written by Esakki, Thangasamy and published by IGI Global. This book was released on 2017-01-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Book Synopsis The Myth of Green Marketing by : Toby Maureen Smith
Download or read book The Myth of Green Marketing written by Toby Maureen Smith and published by University of Toronto Press. This book was released on 1998-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.
Book Synopsis The Distortion of Nature's Image by : Damian Gerber
Download or read book The Distortion of Nature's Image written by Damian Gerber and published by SUNY Press. This book was released on 2019-03-25 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrates how the notion of an ecological society remains a decisively political question. The global ecological crisis is upon us. From global warming to the long-term implications of ocean acidification, air and water pollution, deforestation, and the omnipresent dangers of nuclear technology the future of our planetary home is threatened. Yet in the midst of the unfolding crisis, the conventional ideologies of the twentieth century and their representations of nature remain unchallenged by both the defenders of capitalism and capitalism’s most radical critics. The Distortion of Nature’s Image illustrates how the anti-naturalism of late capitalist society, in which nature is reified into the emptiness of mere matter, simply a thing to be dominated, is subtly complemented by the failure of the Left to go both beyond the historic limitations of Marx’s nineteenth-century viewpoint and beyond anarchism’s blind faith in “natural law.” However, an alternative for comprehending nature and the ecological crisis as historical and socialphenomena remains open in the dialectical naturalism of Western Marxism and Murray Bookchin’s social ecology. By examining in closer detail how Bookchin’s social ecology politicizes the concept of nature, as well as how precursory models in Western Marxist thought provide a foundation for this, Damian Gerber illustrates how the notion of an ecological society remains a decisively political question. “There are very few studies that bring anarchism into conversation with an ecological focus. Gerber’s book does this in extraordinary form, offering a critical but balanced overview.” — Simon Springer, author of The Anarchist Roots of Geography: Toward Spatial Emancipation
Book Synopsis Social Marketing to Protect the Environment by : Doug McKenzie-Mohr
Download or read book Social Marketing to Protect the Environment written by Doug McKenzie-Mohr and published by SAGE Publications. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.
Author :Joshtrom Isaac Kureethadam Publisher :Cambridge Scholars Publishing ISBN 13 :1527512991 Total Pages :409 pages Book Rating :4.5/5 (275 download)
Book Synopsis The Philosophical Roots of the Ecological Crisis by : Joshtrom Isaac Kureethadam
Download or read book The Philosophical Roots of the Ecological Crisis written by Joshtrom Isaac Kureethadam and published by Cambridge Scholars Publishing. This book was released on 2018-06-11 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Philosophical Roots of the Ecological Crisis: Descartes and the Modern Worldview traces the conceptual sources of the present environmental degradation within the worldview of Modernity, and particularly within the thought of René Descartes, universally acclaimed as the father of modern philosophy. The book demonstrates how the triple foundations of the Modern worldview – in terms of an exaggerated anthropocentrism, a mechanistic conception of the natural world, and the metaphysical dualism between humanity and the rest of the physical world – can all be largely traced back to Cartesian thought, with direct ecological consequences.
Book Synopsis Curating in a Time of Ecological Crisis by : Felicity Fenner
Download or read book Curating in a Time of Ecological Crisis written by Felicity Fenner and published by Routledge. This book was released on 2022-01-31 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curating in a Time of Ecological Crisis reaffirms the relevance and impactful role of art, revealing how contemporary art exhibitions can capture the zeitgeist and advance new and collaborative approaches to a more sustainable inhabitation of Earth. The book is largely focused on biennales, which it argues are the contemporary exhibition models with the greatest capacity to offer new perspectives and propose alternative ways of connecting with our social and natural environments. Felicity Fenner demonstrates this by showing how curators of these high-profile exhibitions are responding in creative and engaging ways to the issues that preoccupy artists and society more broadly, of which the ecological crisis is paramount. Drawing on case studies from different parts of the world, the author reveals how biennales can make a constructive contribution to debates and attitudes around climate change, and how the role of the curator has evolved to re-embrace a duty of care not just to art but to the natural world as well. Curating in a Time of Ecological Crisis investigates how large-scale exhibitions of contemporary international art can become agents of change. As such, the book will be essential reading for scholars, students, and practitioners with an interest in exhibitions, curating, contemporary art, and environmental sustainability.
Book Synopsis The Ecological Crisis and the Logic of Capital by : Xueming Chen
Download or read book The Ecological Crisis and the Logic of Capital written by Xueming Chen and published by BRILL. This book was released on 2017-09-11 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worsening environmental crisis has become a serious threat to mankind. The search for a solution to this crisis must begin by understanding its causes. Taking an eco-socialist perspective, The Ecological Crisis and the Logic of Capital explores the logic of capitalism as a fundamental cause of today’s environmental crisis, in particular the thirst for profit and the capitalist mode of production. By demonstrating the inherent antagonism between capital and ecology, this book argues that proposals to resolve the crisis within the capitalist system are utopian, that proposed remedies relying on scientific progress, alternative energies, low-carbon technologies or the introduction of ecological ethics and new attitudes toward Nature into market mechanisms are doomed to failure without a radical overhaul of the principles that govern capitalism.
Book Synopsis Consumer Society and Ecological Crisis by : Leslie M. Meier
Download or read book Consumer Society and Ecological Crisis written by Leslie M. Meier and published by Taylor & Francis. This book was released on 2022-12-15 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption. Rather than focusing on the most visible sites of promotional communication, Meier examines less conspicuous facets of marketing and logistics in distinct chapters on plastic packaging, e-commerce, and sustainability pledges in the fossil fuel sector. These three main chapters each explore links between ecological crisis and consumer capitalism, drawing on critical theory and Marxist thought. The topics of consumer convenience, speed, and economic growth – and the role of fossil fuels as guarantor of these logics of consumer society – unite the critical analysis. Situated in the field of media and communication studies and adopting an interdisciplinary approach, this book will be of interest to academics, researchers, and students in the areas of media and communication studies, cultural studies, sociology, geography, philosophy, political science, and advertising.
Book Synopsis Media and the Ecological Crisis by : Richard Maxwell
Download or read book Media and the Ecological Crisis written by Richard Maxwell and published by Routledge. This book was released on 2014-10-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the Ecological Crisis is a collaborative work of interdisciplinary writers engaged in mapping, understanding and addressing the complex contribution of media to the current ecological crisis. The book is informed by a fusion of scholarly, practitioner, and activist interests to inform, educate, and advocate for real, environmentally sound changes in design, policy, industrial, and consumer practices. Aligned with an emerging area of scholarship devoted to identifying and analysing the material physical links of media technologies, cultural production, and environment, it contributes to the project of greening media studies by raising awareness of media technology’s concrete environmental effects.
Book Synopsis Love is Green: Compassion as responsibility in the ecological emergency by : Lucy Weir
Download or read book Love is Green: Compassion as responsibility in the ecological emergency written by Lucy Weir and published by Vernon Press. This book was released on 2020-01-31 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links three themes, non-dualistic agency, ‘the good’ of systems, and compassionate attunement, and relates them to the ecological emergency. The author begins by examining how we currently understand our ability to choose what we do, our agency and conclude that this is dualistic: we think of an action to do, and then we physically act. Yet an understanding that we are enmeshed in context means our capacity to act freely dissolves in the mesh. We evolved capacities for consciousness and awareness, capacities that allow us to realise that we are here, now but that do not inevitably imply choice. Our capacity for ‘realisation’ gives us the ability to elicit an emotional response. When we understand our enmeshment, we can attune to a deep compassion for ourselves and indeed for all systems unfolding through time. Compassionate attunement allows a different set of options for action to become available to us. This then shifts how we respond to ourselves, our human relationships and to the ecological emergency we are currently embroiled in. This work is inspired by the great Kamakura Zen Master Eihei Dōgen. The book’s contribution is to extend and link the notion of practice-realisation with the literature on evolutionary biology and entropy maximisation which allows us to speak of ‘the good’ of systems. Systems unfold as ‘good’ for us when biodiversity maximisation occurs. By considering the ecological emergency in light of compassionate attunement, we open ourselves to a new array of possibilities for action. Some of these the author outlines in the conclusion, relating them to existing literature on compassionate achievement and compassionate communication, to show how our this practice shifts our relationship to ourselves, to one another, and to the ecological emergency, thus changing the course of human history.
Book Synopsis The Marketing Book by : Michael Baker
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2016-04-14 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr
Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Book Synopsis Proceedings of the 1995 World Marketing Congress by : K. Grant
Download or read book Proceedings of the 1995 World Marketing Congress written by K. Grant and published by Springer. This book was released on 2015-06-29 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Handbook on Ethics and Marketing by : Alexander Nill
Download or read book Handbook on Ethics and Marketing written by Alexander Nill and published by Edward Elgar Publishing. This book was released on 2015-06-29 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
