Marketing And The Arts

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Marketing the Arts

Author : Anthony Rhine
Publisher : Rowman & Littlefield
ISBN 13 : 1538128969
Total Pages : 275 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Marketing the Arts by : Anthony Rhine

Download or read book Marketing the Arts written by Anthony Rhine and published by Rowman & Littlefield. This book was released on 2020-05-13 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website

Arts Marketing

Author : Finola Kerrigan
Publisher : Routledge
ISBN 13 : 1136428259
Total Pages : 234 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Arts Marketing by : Finola Kerrigan

Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

Arts Marketing Insights

Author : Joanne Scheff Bernstein
Publisher : John Wiley & Sons
ISBN 13 : 111804682X
Total Pages : 325 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Arts Marketing Insights by : Joanne Scheff Bernstein

Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Marketing the Arts

Author : Finola Kerrigan
Publisher : Routledge
ISBN 13 : 1136995013
Total Pages : 400 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Marketing the Arts by : Finola Kerrigan

Download or read book Marketing the Arts written by Finola Kerrigan and published by Routledge. This book was released on 2010-04-27 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

Creative Arts Marketing

Author : Elizabeth Hill
Publisher : Routledge
ISBN 13 : 1136413332
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Creative Arts Marketing by : Elizabeth Hill

Download or read book Creative Arts Marketing written by Elizabeth Hill and published by Routledge. This book was released on 2012-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

Consumer Behaviour and the Arts

Author : François Colbert
Publisher : Routledge
ISBN 13 : 0429558171
Total Pages : 126 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Consumer Behaviour and the Arts by : François Colbert

Download or read book Consumer Behaviour and the Arts written by François Colbert and published by Routledge. This book was released on 2021-09-30 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know about this aspect of consumer behaviour in general? What do we know about this aspect as it relates to the consumption of art works or cultural experiences? What are the practical implications of this knowledge for managers working in the arts? What are the implications for researchers in this field? This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.

Standing Room Only

Author : Philip Kotler
Publisher : Harvard Business Press
ISBN 13 : 9780875847375
Total Pages : 560 pages
Book Rating : 4.8/5 (473 download)

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Book Synopsis Standing Room Only by : Philip Kotler

Download or read book Standing Room Only written by Philip Kotler and published by Harvard Business Press. This book was released on 1997 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

The Routledge Companion to Arts Marketing

Author : Daragh O'Reilly
Publisher : Routledge
ISBN 13 : 1135012210
Total Pages : 444 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Companion to Arts Marketing by : Daragh O'Reilly

Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Management and the Arts

Author : William Byrnes
Publisher : Taylor & Francis
ISBN 13 : 1136082379
Total Pages : 498 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Management and the Arts by : William Byrnes

Download or read book Management and the Arts written by William Byrnes and published by Taylor & Francis. This book was released on 2012-08-21 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into management. Topics written especially to help you with your management skills include: * How arts organizations and management evolved * The theories and processes behind strategic planning and decision making * Organizing and organizational design * Staffing and personal relations * The tools and techniques available from communicating effectively and keeping track of information * Budgeting, fundraising, and financial management * Integrating various management theories and practical applications * How to work effectively with boards * Sections on e-marketing and Web marketing * Includes: case studies, statistics, career, and financial information Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Fourth Edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas as to how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In The News quotes give you real-world examples of principles and theories. Developing career skills and options, graduate and postgraduate training opportunities, and professional organizations and conferences are highlighted.

Standing Room Only

Author : J. Bernstein
Publisher : Springer
ISBN 13 : 1137375698
Total Pages : 408 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Standing Room Only by : J. Bernstein

Download or read book Standing Room Only written by J. Bernstein and published by Springer. This book was released on 2017-06-30 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Theatre Management

Author : Anthony Rhine
Publisher : Red Globe Press
ISBN 13 : 1352001748
Total Pages : 0 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Theatre Management by : Anthony Rhine

Download or read book Theatre Management written by Anthony Rhine and published by Red Globe Press. This book was released on 2018-01-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to fund development platforms, and from governance structures to community engagement. With over two decades of experience in the industry, Anthony Rhine encourages a critical understanding of theatre management; rather than simply giving students the facts and theories to memorise, he shows readers how to think like theatre managers, giving them the skills needed to be able to carve out their own career paths. Far-reaching and globally applicable, the text serves as an invaluable guide for aspiring theatre managers, as well as undergraduate and postgraduate students on Theatre Management, Arts Management, Creative Industries and Theatre and Performance Studies degree courses.

Invitation to the Party

Author : Donna Walker-Kuhne
Publisher : Theatre Communications Group
ISBN 13 : 1559366362
Total Pages : 188 pages
Book Rating : 4.5/5 (593 download)

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Book Synopsis Invitation to the Party by : Donna Walker-Kuhne

Download or read book Invitation to the Party written by Donna Walker-Kuhne and published by Theatre Communications Group. This book was released on 2005-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledged as the nation’s foremost expert on audience development involving America’s growing multicultural population by the Arts and Business Council, Donna Walker-Kuhne has now written the first book describing her strategies and methods to engage diverse communities as participants for arts and culture. By offering strategic collaborations and efforts to develop and sustain nontraditional audiences, this book will directly impact the stability and future of America’s cultural and artistic landscape. Donna Walker-Kuhne has spent the last 20 years developing and refining these principles with such success as both the Broadway and national touring productions of Bring in ’Da Noise, Bring in ’Da Funk, as well as transforming the audiences at one of the U.S.’s most important and visible arts institutions, New York’s Public Theater. This book is a practical and inspirational guide on ways to invite, engage and partner with culturally diverse communities, and how to enfranchise those communities into the fabric of arts and culture in the United States. Donna Walker-Kuhne is the president of Walker International Communications Group. From 1993 to 2002, she served as the marketing director for the Public Theater in New York, where she originated a range of audience-development activities for children, students and adults throughout New York City. Ms. Walker-Kuhne is an Adjunct Professor in marketing the arts at Fordham University, Brooklyn College and New York University. She was formerly marketing director for Dance Theatre of Harlem. Ms. Walker-Kuhne has given numerous workshops and presentations for arts groups throughout the U.S., including the Arts and Business Council, League of American Theaters and Producers, the Department of Cultural Affairs, and the National Endowment for Arts to name a few. She has been nominated for the Ford Foundation’s 2001 Leadership for a Changing World Fellowship.

Sponsorship in Marketing

Author : T. Bettina Cornwell
Publisher : Routledge
ISBN 13 : 1317810430
Total Pages : 248 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Sponsorship in Marketing by : T. Bettina Cornwell

Download or read book Sponsorship in Marketing written by T. Bettina Cornwell and published by Routledge. This book was released on 2014-07-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Beyond Branding

Author : François Colbert
Publisher :
ISBN 13 : 9781741561241
Total Pages : 11 pages
Book Rating : 4.5/5 (612 download)

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Book Synopsis Beyond Branding by : François Colbert

Download or read book Beyond Branding written by François Colbert and published by . This book was released on 2009 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: This address concentrates on the consumer market, both national and international, but also parallels the position for the market of sponsorship, philanthropy & government support. Even if the diagnosis looks pessimistic, the position is not by any means a dead end. Adjustments in the marketing strategy can overcome this situation.

How to Become a Successful Artist

Author : Magnus Resch
Publisher : Phaidon
ISBN 13 : 9781838662424
Total Pages : 216 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis How to Become a Successful Artist by : Magnus Resch

Download or read book How to Become a Successful Artist written by Magnus Resch and published by Phaidon. This book was released on 2021 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have business guide for visual artists, written by the leading specialist in the global art trade

Boom

Author : Michael Shnayerson
Publisher : PublicAffairs
ISBN 13 : 1610398416
Total Pages : 464 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Boom by : Michael Shnayerson

Download or read book Boom written by Michael Shnayerson and published by PublicAffairs. This book was released on 2019-05-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meteoric rise of the largest unregulated financial market in the world-for contemporary art-is driven by a few passionate, guileful, and very hard-nosed dealers. They can make and break careers and fortunes. The contemporary art market is an international juggernaut, throwing off multimillion-dollar deals as wealthy buyers move from fair to fair, auction to auction, party to glittering party. But none of it would happen without the dealers-the tastemakers who back emerging artists and steer them to success, often to see them picked off by a rival. Dealers operate within a private world of handshake agreements, negotiating for the highest commissions. Michael Shnayerson, a longtime contributing editor to Vanity Fair, writes the first ever definitive history of their activities. He has spoken to all of today's so-called mega dealers-Larry Gagosian, David Zwirner, Arne and Marc Glimcher, and Iwan Wirth-along with dozens of other dealers-from Irving Blum to Gavin Brown-who worked with the greatest artists of their times: Jackson Pollock, Andy Warhol, Cy Twombly, and more. This kaleidoscopic history begins in the mid-1940s in genteel poverty with a scattering of galleries in midtown Manhattan, takes us through the ramshackle 1950s studios of Coenties Slip, the hipster locations in SoHo and Chelsea, London's Bond Street, and across the terraces of Art Basel until today. Now, dealers and auctioneers are seeking the first billion-dollar painting. It hasn't happened yet, but they are confident they can push the price there soon.

The Routledge Companion to Arts Management

Author : William Byrnes
Publisher : Routledge
ISBN 13 : 1351030841
Total Pages : 605 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Companion to Arts Management by : William Byrnes

Download or read book The Routledge Companion to Arts Management written by William Byrnes and published by Routledge. This book was released on 2019-09-24 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Arts Management contains perspectives from international scholars, educators, consultants, and practitioners sharing opinions, exploring important questions, and raising concerns about the field. The book will stimulate conversations, foster curiosity, and open pathways to different cultural, philosophical, ideological, political, national, and generational insights. Four broad thematic areas are used to organize current topics in the field of arts and culture management. Part I introduces a mixture of perspectives about the history and evolution of the practice and study of arts management, the role of arts managers, and how arts management is being impacted by the digital age. Part II focuses on the dynamics of entrepreneurship, change processes, and leadership practices. Part III includes globally focused topics on cultural policy, cultural rights, and community building. Part IV examines a sampling of topics related to functional activities that are common to arts and culture organizations around the world such as marketing, planning, increasing diversity, hiring, fundraising, and sustainability. This book builds a comprehensive understanding of what arts management can mean in an international context creating an essential resource for students, scholars and reflective practitioners involved at the intersection of business and the arts.