Marketing And Resource Management For Green Transitions In Economies

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Marketing and Resource Management for Green Transitions in Economies

Author : Andrei, Jean-Vasile
Publisher : IGI Global
ISBN 13 :
Total Pages : 397 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Marketing and Resource Management for Green Transitions in Economies by : Andrei, Jean-Vasile

Download or read book Marketing and Resource Management for Green Transitions in Economies written by Andrei, Jean-Vasile and published by IGI Global. This book was released on 2024-08-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a comprehensive approach to address effectively. While crucial, the transition to more sustainable practices poses significant challenges for businesses, governments, and societies worldwide. Companies must navigate the complexities of shifting to renewable energy sources, adopting sustainable agricultural practices, and implementing eco-friendly manufacturing processes, all while maintaining profitability and competitiveness in a rapidly evolving market. Marketing and Resource Management for Green Transitions in Economies offers a comprehensive solution by exploring the synergies and trade-offs between environmental changes, market evolution, and resource management dilemmas. It provides a cohesive strategy to steer the global economy towards sustainable growth and resilience. By presenting complex concepts that are accessible and highlighting practical implications, the book serves as a guide for businesses, governments, and societies looking to transition to more sustainable practices. This publication will be invaluable to academics, practitioners, and policymakers seeking to understand and implement sustainable practices in their operations. It will serve as a resource for business leaders looking to navigate the complexities of the green transition and for researchers exploring the intersection of environmental changes, market evolution, and resource management.

Green Transition Impacts on the Economy, Society, and Environment

Author : I¿¿l Demirta¿
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Green Transition Impacts on the Economy, Society, and Environment by : I¿¿l Demirta¿

Download or read book Green Transition Impacts on the Economy, Society, and Environment written by I¿¿l Demirta¿ and published by . This book was released on 2024-08-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenge of achieving sustainability is complex and multifaceted, with varying approaches and policies across different countries and industries. This lack of universal standards poses a significant obstacle to the global transition towards a sustainable future. The COVID-19 pandemic has further exacerbated these disparities, highlighting the urgent need for cohesive and practical sustainability strategies. What sets Green Transition Impacts on the Economy, Society, and Environment apart is its comprehensive and unique solution to this pressing issue, offering a unified framework for sustainability that can be applied across diverse contexts. By gathering insights and approaches from researchers worldwide, this book provides a holistic view of sustainability, addressing critical issues such as climate change, energy security, and social responsibility. It offers practical solutions and case studies demonstrating effective strategies for achieving sustainability goals. Through this approach, the book aims to equip policymakers, practitioners, and researchers with the knowledge and tools needed to navigate the complexities of sustainability in the 21st century.

Green Marketing in Emerging Economies

Author : Emmanuel Mogaji
Publisher : Springer Nature
ISBN 13 : 3030825728
Total Pages : 279 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Green Marketing in Emerging Economies by : Emmanuel Mogaji

Download or read book Green Marketing in Emerging Economies written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2022-01-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.

Green Marketing and Management in Emerging Markets

Author : Robert E. Hinson
Publisher : Springer Nature
ISBN 13 : 3030730077
Total Pages : 186 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Green Marketing and Management in Emerging Markets by : Robert E. Hinson

Download or read book Green Marketing and Management in Emerging Markets written by Robert E. Hinson and published by Springer Nature. This book was released on 2021-09-27 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.

Green Marketing in Emerging Markets

Author : Chipo Mukonza
Publisher : Springer Nature
ISBN 13 : 303074065X
Total Pages : 302 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Green Marketing in Emerging Markets by : Chipo Mukonza

Download or read book Green Marketing in Emerging Markets written by Chipo Mukonza and published by Springer Nature. This book was released on 2021-08-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

Sustainability Marketing

Author : Rishi Raj Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1800712448
Total Pages : 280 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Sustainability Marketing by : Rishi Raj Sharma

Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Transitioning to a Green Economy

Author : Nadine Smith
Publisher : Commonwealth Secretariat
ISBN 13 : 1849291276
Total Pages : 235 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Transitioning to a Green Economy by : Nadine Smith

Download or read book Transitioning to a Green Economy written by Nadine Smith and published by Commonwealth Secretariat. This book was released on 2014-03-30 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the term ‘green economy’ has been widely used at the international level, very little information exists about what the concept looks like in practice. What are the policies required? What are the challenges of implementation at national level? This book contains case studies from eight small states who have committed publicly to greening their economies: Botswana, Grenada, Guyana, Jamaica, Mauritius, Nauru, Samoa and Seychelles. It provides insights into the success of various initiatives and highlights how small states themselves are making practical progress on a green economy approach.

Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation

Author : George Tesar
Publisher : World Scientific
ISBN 13 : 1786344823
Total Pages : 213 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation by : George Tesar

Download or read book Mapping Managerial Implications Of Green Strategy: A Framework For Sustainable Innovation written by George Tesar and published by World Scientific. This book was released on 2018-01-18 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping all major parts of the design process throughout the entire value-creating channel. It draws together a comprehensive framework to understand, from the perspective of marketing management, what managerial considerations are important in committing to green initiatives.Presenting an active debate and policies on environmental sustainability for small and medium sizes manufacturing companies, it focuses on aspects of innovative marketing practices in response to the need for businesses to incorporate strategies that generate a smaller carbon footprint.Aimed at an international audience, Mapping Managerial Implications of Green Strategy is an invaluable resource for managers looking for green solutions, and doctoral and graduate students looking for research topics.

Handbook of green communication and marketing

Author : AA. VV.
Publisher : FrancoAngeli
ISBN 13 : 8856856964
Total Pages : 259 pages
Book Rating : 4.8/5 (568 download)

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Book Synopsis Handbook of green communication and marketing by : AA. VV.

Download or read book Handbook of green communication and marketing written by AA. VV. and published by FrancoAngeli. This book was released on 2012-11-08T00:00:00+01:00 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1561.88

World's Transition Toward A Green Economy: Achieving The United Nations' Sustainable Development Goals And Promoting The Role Of Green Finance

Download World's Transition Toward A Green Economy: Achieving The United Nations' Sustainable Development Goals And Promoting The Role Of Green Finance PDF Online Free

Author : Xugang Yu
Publisher : World Scientific
ISBN 13 : 9811268762
Total Pages : 440 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis World's Transition Toward A Green Economy: Achieving The United Nations' Sustainable Development Goals And Promoting The Role Of Green Finance by : Xugang Yu

Download or read book World's Transition Toward A Green Economy: Achieving The United Nations' Sustainable Development Goals And Promoting The Role Of Green Finance written by Xugang Yu and published by World Scientific. This book was released on 2023-10-04 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book treats different themes which are intrinsically linked and of extreme significance for the entire global community such as the necessity to cut emissions and transit toward a more sustainable and green economy. The content extends to the urgency to shape a new multilateralism and reinforce cooperation to achieve global goods, where the environment comes first, to the green finance which will play a fundamental role for the green transition paying particular attention to the United Nations' 2030 Agenda for Sustainable Development.A particular emphasis is given to the so-called 'Dual Circulation Strategy' (DCS) which is presently becoming the priority not only for China but also for the rest of the global community. Due to the uncertainties caused by the pandemic and other external factors, China has substituted GDP growth with the so-called six guarantees (liù bǎo 六保) which represent the six fundamental aspects of the economy and society that according to the central government must receive priority attention, and protection in economic policy to ensure economic recovery. China also introduced the concept of an 'ecological civilization' (shēngtài wénmíng 生态文明) through green, low-carbon economic development. One of the targets is to achieve carbon neutrality before 2060, though the rest of the global community and in particular the European Union with its Green Deal, and the US with its renewed climate policies, are pushing to reach this objective in 2050.In order to grant all these developments, 'green finance' plays a fundamental role for the success of this green transition. Therefore, a substantial part of this book explores the many aspects surrounding this theme. Due to renewables playing a very important role in the green transition, the final part of this book explores investment opportunities related to the development of these alternative sources of energy.

The Great Transition to a Green and Circular Economy

Author : Gitte Haar
Publisher : Springer Nature
ISBN 13 : 3031496582
Total Pages : 225 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis The Great Transition to a Green and Circular Economy by : Gitte Haar

Download or read book The Great Transition to a Green and Circular Economy written by Gitte Haar and published by Springer Nature. This book was released on with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Green Marketing and Environmental Responsibility in Modern Corporations

Author : Esakki, Thangasamy
Publisher : IGI Global
ISBN 13 : 1522523324
Total Pages : 319 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Marketing and Environmental Responsibility in Modern Corporations by : Esakki, Thangasamy

Download or read book Green Marketing and Environmental Responsibility in Modern Corporations written by Esakki, Thangasamy and published by IGI Global. This book was released on 2017-01-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

Communicating Sustainability for the Green Economy

Author : Lynn R Kahle
Publisher : Routledge
ISBN 13 : 1317474023
Total Pages : 313 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Communicating Sustainability for the Green Economy by : Lynn R Kahle

Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Sustainability Management in the Oil and Gas Industry

Author : Joshua Yindenaba Abor
Publisher : Taylor & Francis
ISBN 13 : 1000890414
Total Pages : 352 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Sustainability Management in the Oil and Gas Industry by : Joshua Yindenaba Abor

Download or read book Sustainability Management in the Oil and Gas Industry written by Joshua Yindenaba Abor and published by Taylor & Francis. This book was released on 2023-06-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The oil and gas industry is a complex sector with significant reach in terms of providing the energy needs of the global economy and the security, environmental and development consequences thereof. In particular, the sector is extremely important for the economic growth of emerging markets and developing countries. Furthermore, the life span of oil and gas resources is finite, with high health and safety risks and substantial environmental costs that require careful management and sustainability practices to ensure optimal extraction and utilisation of these resources. This book examines the challenges and opportunities in the oil and gas industry, in the context of emerging markets and developing economies. It provides comprehensive coverage of the management and sustainability practices of the sector, the environmental impact and sustainability of resources as well as the businesses that operate in the sector across the entire value chain. It addresses the current discourse on topics such as the Sustainable Development Goals, the Green Economy, the Paris Agreement and Glasgow Climate Pact and concludes with a chapter on the future of the oil and gas industry. The discussions around energy and energy transitions in particular continue to gain momentum and the book provides a wide-reaching and up-to-date overview of the industry. The book introduces readers to the concepts and formal models of analysis in the oil and gas sector and will serve as a useful resource for students, scholars and researchers in operations, marketing, procurement and supply chain management, project management, health and safety management, environmental economics, natural resource economics, development finance, and development studies. Researchers and practitioners working in these areas will also find the book a useful reference material.

Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 166844612X
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change by : Ordóñez de Pablos, Patricia

Download or read book Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2022-06-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities, economies, and societies around the world must address the urgent global challenges such as climate change or the transition towards a greener and digital economy. It is important that economies are transformed into resource-efficient, competitive, and resilient ones. In the context of rapid change, transformative technologies like artificial intelligence (AI), blockchain, or the internet of things (IoT) play a key role in this digital transition across a wide range of areas. The Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change discusses global challenges like the transition towards a circular, greener, and digital economy. It proposes actions to advance the agenda towards climate-friendly businesses and economies. The book fosters cooperation among researchers, companies, and policymakers to share national initiatives and disseminate relevant knowledge. Covering topics such as cross-cultural communication, green product consumption, and organization performance strategies, this major reference work is an essential resource for business leaders and managers, entrepreneurs, government officials, politicians, policymakers, environmentalist organizations, students and faculty of higher education, researchers, and academicians.

The Virtues of Green Marketing

Author : Erik Bengtson
Publisher : Springer Nature
ISBN 13 : 3031329791
Total Pages : 173 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis The Virtues of Green Marketing by : Erik Bengtson

Download or read book The Virtues of Green Marketing written by Erik Bengtson and published by Springer Nature. This book was released on 2023-06-28 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book.

Green Marketing as a Positive Driver Toward Business Sustainability

Author : Naidoo, Vannie
Publisher : IGI Global
ISBN 13 : 1522595600
Total Pages : 356 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Marketing as a Positive Driver Toward Business Sustainability by : Naidoo, Vannie

Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie and published by IGI Global. This book was released on 2019-07-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.