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Marketing And Nursing
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Book Synopsis Financial Management for Nurse Managers and Executives by : Steven A. Finkler
Download or read book Financial Management for Nurse Managers and Executives written by Steven A. Finkler and published by Elsevier Health Sciences. This book was released on 2007-01-01 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the financial topics all nurse managers need to know and use, this book explains how financial management fits into the healthcare organization. You'll study accounting principles, cost analysis, planning and control management of the organization's financial resources, and the use of management tools. In addition to current issues, this edition also addresses future directions in financial management. Chapter goals and an introduction begin each chapter. Each chapter ends with Implications For The Nurse Manager and Key Concepts, to reinforce understanding. Key Concepts include definitions of terms discussed in each chapter. A comprehensive glossary with all key terms is available on companion Evolve? website. Two chapter-ending appendixes offer additional samples to reinforce chapter content. Four NEW chapters are included: Quality, Costs and Financing; Revenue Budgeting; Variance Analysis: Examples, Extensions, and Caveats; and Benchmarking, Productivity, and Cost-Benefit and Cost-Effectiveness Analysis. The new Medicare prescription bill is covered, with its meaning for healthcare providers, managers, and executives. Coverage now includes the transition from the role of bedside or staff nurse to nurse manager and nurse executive. Updated information includes current nursing workforce issues and recurring nursing shortages. Updates focus on health financing and the use of computers in budgeting and finance. New practice problems are included.
Book Synopsis Health Care Marketing by : Philip D. Cooper
Download or read book Health Care Marketing written by Philip D. Cooper and published by Jones & Bartlett Learning. This book was released on 1994 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Book Synopsis The Nurse as Executive by : Barbara Stevens Barnum
Download or read book The Nurse as Executive written by Barbara Stevens Barnum and published by Jones & Bartlett Learning. This book was released on 1995 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Aspen's bestselling book, The Nurse as Executive, has been thoroughly revised and updated to reflect the significant cha nges in nursing management. The nurse executive's role as a member of the executive team is examined, as well as the nurse executive's role in health care issues, such as quality, outcomes, team building, and c ost containment. Organizing the book around the new resource-driven ma nagement model rather than the goal-driven management model makes this book unique and distinguishes it from other management texts.
Download or read book Entrepreneuring written by Gerry Vogel and published by Jones & Bartlett Learning. This book was released on 1994 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a great idea for a new business, but you're unsure about how to begin. You dream of the independence of being your own boss. In today's tough job market, starting your own business can be the best way to get the autonomy, security, and recognition you deserve. This all new, second edition contains the most up-to-date, practical information available on issues in health care, nursing, technology, business, politics, and finance. Successful health care entrepreneurs discuss their challenges and accomplishments and offer step-by-step methods for ventures in clinical practices, consulting, home care, product support, and much more.
Book Synopsis Leadership and Nursing Care Management by : Jean Nagelkerk
Download or read book Leadership and Nursing Care Management written by Jean Nagelkerk and published by Elsevier Health Sciences. This book was released on 2005-11-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Study Guide corresponds to the new 3rd edition of Huber: Leadership and Nursing Care Management. Chapter summariesLearning Tools, such as individual and group activities and case studiesLearning ResourcesDiscussion questions (short answer)Study questions (true/false, multiple-choice, matching)Supplemental ReadingsAnswers to Chapter Study Questions This Study Guide corresponds to the new 3rd edition of Huber: Leadership and Nursing Care Management.
Book Synopsis The Business of Nursing by : American Organization of Nurse Executives
Download or read book The Business of Nursing written by American Organization of Nurse Executives and published by Jossey-Bass. This book was released on 1996-01-29 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Nursing offers the latest insights and strategies for developing new practice skills and establishing new relationships with colleagues in and outside the nursing department.
Book Synopsis Marketing Long-term and Senior Care Services by : William J. Winston
Download or read book Marketing Long-term and Senior Care Services written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Book Synopsis Nursing Management Secrets by : Polly Gerber Zimmermann
Download or read book Nursing Management Secrets written by Polly Gerber Zimmermann and published by Elsevier Health Sciences. This book was released on 2002 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a basic overview of key areas that a nurse manager needs to know in order to manage effectively. Beyond literature review and theories, it will provide practical tips from the authors' experience and expertise. New ideas are presented for handling age-old problems as well as for dealing with emerging issues. Examples include office organization, managing change, resource utilization/case management (with a pattern that can be imitated), generation X, and handling multiple departments. The question and answer format provides quick snippets of information directed toward a specific need. Engaging, interactive Q & A format Concise answers with valuable pearls, tips, memory aids, and "secrets" Over 30 succinct chapters written for quick review All the most important, "need-to-know" questions and answers in the proven format of the highly acclaimed Secret Series Thorough, highly detailed index
Book Synopsis Public and Community Health Nursing Practice by : Demetrius James Porche
Download or read book Public and Community Health Nursing Practice written by Demetrius James Porche and published by SAGE. This book was released on 2004 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed as an advanced text for students in public and community health nursing, this book presents a summary of the core functions of population-based practice, emphasizing evidence-based research. Porche (nursing, Nursing Research and Evaluation, Louisiana State University Health Sciences Center
Book Synopsis Health Care Market Strategy by : Steven G. Hillestad
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Book Synopsis Leadership, Management and Team Working in Nursing by : Peter Ellis
Download or read book Leadership, Management and Team Working in Nursing written by Peter Ellis and published by Learning Matters. This book was released on 2021-11-24 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership is central to all aspects of the nursing role, from managing the delivery of high quality care to acting as a role model for best practice. Written specifically for nursing students, this book introduces you to the principles and practice of leadership, management and multi-disciplinary team working. Key features: o Each chapter is mapped to the 2018 NMC standards o Introduces the core leadership theory you need to know, using case studies and reflective activities to show how it relates to your practice o Updated throughout including new content on the impact of COVID-19 and increased coverage of emotional intelligence and resilience o Builds your understanding of the challenging aspects of leadership including managing conflict, being assertive and leading service improvement
Book Synopsis Infiltrating Healthcare by : Quinn Grundy
Download or read book Infiltrating Healthcare written by Quinn Grundy and published by Johns Hopkins University Press. This book was released on 2018-11-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: How sales representatives from Big Pharma and other healthcare companies circumvent public and regulatory scrutiny by forging relationships with nurses. Awarded second place in the 2019 AJN Book of the Year Award in the Professional Issues Category by the American Journal of Nursing It was once common for pharmaceutical companies and medical device makers to treat doctors to lavish vacations or give them new cars; companies would do virtually anything to buy influence so that their medications or devices would be used in a doctor’s office or hospital. But with growing public scrutiny of kickbacks to doctors, the huge giveaways have disappeared. In Infiltrating Healthcare, Quinn Grundy shows that sales representatives are working instead behind the scenes. It is to nurses that these companies now market. Nurses, Grundy argues, are the perfect target for sales reps: their work is largely invisible and frequently undervalued, yet they wield a great deal of influence over treatment and purchasing decisions. Furthermore, there are no legal restrictions on marketing to most nurses. Grundy describes how, under the guise of education or product support, and through gifts and free samples, sales representatives influence nurses in the course of day-to-day clinical practice. Grundy argues that the very presence of sales reps in operating rooms, purchasing committee meetings, and patient care units blurs the boundaries between patient care and medical sales. Helpfully, she also describes ways that nurses can be aware of (and resistant to) their influence. Infiltrating Healthcare is a call to action to protect the clinical spaces where we are at our most vulnerable—and the decisions that take place there—from the pursuit of profit at any cost. This is a timely book that shines a light on a practice that often goes unseen, and which has tangible implications for healthcare policy and practice.
Download or read book Healthcare written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-05-19 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders. Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law. He holds a Doctorate in Business Administration from the Freie Universität Berlin in Germany and gained his habilitation (post-doctoral qualification) at the Vienna University of Economics and Business, Austria. Slawomir Smyczek is Marketing Professor at the University of Economics in Katowice (Poland), where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economics in the entire country.
Book Synopsis Leadership and Nursing Care Management by : Diane Huber
Download or read book Leadership and Nursing Care Management written by Diane Huber and published by Elsevier Health Sciences. This book was released on 2013-09-24 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Notes in each chapter summarize relevant nursing leadership and management studies and show how research findings can be applied in practice. Leadership and Management Behavior boxes in each chapter highlight the performance and conduct expected of nurse leaders, managers, and executives. Leading and Managing Defined boxes in each chapter list key terminology related to leadership and management, and their definitions. Case Studies at the end of each chapter present real-world leadership and management situations and illustrate how key chapter concepts can be applied to actual practice. Critical Thinking Questions at the end of each chapter present clinical situations followed by critical thinking questions that allow you to reflect on chapter content, critically analyze the information, and apply it to the situation.A new Patient Acuity chapter uses evidence-based tools to discuss how patient acuity measurement can be done in ways that are specific to nursing. A reader-friendly format breaks key content into easy-to-scan bulleted lists. Chapters are divided according to the AONE competencies for nurse leaders, managers, and executives. Practical Tips boxes highlight useful strategies for applying leadership and management skills to practice.
Book Synopsis Management and Leadership for Nurse Administrators by : Linda Roussel
Download or read book Management and Leadership for Nurse Administrators written by Linda Roussel and published by Jones & Bartlett Learning. This book was released on 2006 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for the management and development of professional nurses, this text provides management concepts and theories, giving professional administrators theoretical and practical knowledge, enabling them to maintain morale, motivation, and productivity. Organized around the four management functions of Planning, Organizing, Leadership, and Evaluation, it includes new chapters on total quality management, the theory of human resource development, and collective bargaining. Additionally, content has been added to include recommendations from the work of the Institute of Medicine and the Magnet Appraisal process.
Book Synopsis The Doctor of Nursing Practice by : Lisa Astalos Chism
Download or read book The Doctor of Nursing Practice written by Lisa Astalos Chism and published by Jones & Bartlett Learning. This book was released on 2017-10-12 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Doctor of Nursing Practice: A Guidebook for Role Development and Professional Issues, Fourth Edition is a comprehensive guidebook for role development of the DNP student. This text covers potential roles of the DNP graduate, including leader, clinician, educator, ethical consultant, and health policy advocate. Conversational in tone, the Fourth Edition covers potential roles of the DNP graduate, including leader, clinician, educator, ethical consultant, and health policy advocate. New to the Fourth Edition: New chapters on role modeling via storytelling Interviews with DNP-prepared nurses in various fields New content focused on writing as a DNP
Book Synopsis Marketing to the Aging Population by : George P. Moschis
Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
