Marketing and Management Sciences

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Publisher : World Scientific
ISBN 13 : 1908978120
Total Pages : 640 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Marketing and Management Sciences by : Damianos P Sakas

Download or read book Marketing and Management Sciences written by Damianos P Sakas and published by World Scientific. This book was released on 2010-01-20 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization. Contents:Administrative Faculties of Academic Leaders (D P Sakas & T E Simos)Natural Drift in Organizations (P Dupin)Polls and Mass Media: An Interactive Relation (T Spyridoula & P Epaminondas)Knowledge Security for Hospitality Industry (W S L Fung & R Y K Fung)The Role of Tourism in European Regional Growth (G M Korres et al.)Politics in Small-Medium Enterprises (D Karidas & K Dolma)Quantitative Assessment of Portfolio of Activities in Terms of Sustainable Development (A Miecinskiene & V Stasytyte)Destination Image Formation Model (D Stylidis et al.)and other papers Readership: Students, researchers and academics of management and marketing courses; managers dealing with R&D activities of companies. Keywords:Management;Organizational Behavior;Marketing; Negotiation;Dynamic Models;International Business;Strategic Business;Human ResourceKey Features:Focuses on the impact of globalization on companies, societies and individualsContains research papers contributed by scholars around the world

Principles of Marketing Management

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Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Principles of Marketing Management by : Richard P. Bagozzi

Download or read book Principles of Marketing Management written by Richard P. Bagozzi and published by . This book was released on 1986 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

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Publisher : John Wiley & Sons
ISBN 13 : 1786305283
Total Pages : 304 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Wine Management and Marketing Opportunities for Companies and Challenges for the Industry by : Foued Cheriet

Download or read book Wine Management and Marketing Opportunities for Companies and Challenges for the Industry written by Foued Cheriet and published by John Wiley & Sons. This book was released on 2020-11-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

The Art and Science of Marketing

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Publisher : Oxford University Press, USA
ISBN 13 : 9780199269617
Total Pages : 476 pages
Book Rating : 4.2/5 (696 download)

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Book Synopsis The Art and Science of Marketing by : Grahame Robert Dowling

Download or read book The Art and Science of Marketing written by Grahame Robert Dowling and published by Oxford University Press, USA. This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

Marketing Management

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Publisher :
ISBN 13 : 9781260381917
Total Pages : 0 pages
Book Rating : 4.3/5 (819 download)

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Book Synopsis Marketing Management by : Greg W. Marshall

Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

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Publisher : IGI Global
ISBN 13 : 1799872645
Total Pages : 355 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by : Santos, José Duarte

Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Behavioral and Management Science in Marketing

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Publisher :
ISBN 13 : 9780835771115
Total Pages : 278 pages
Book Rating : 4.7/5 (711 download)

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Book Synopsis Behavioral and Management Science in Marketing by : Institute of Management Sciences. College on Marketing

Download or read book Behavioral and Management Science in Marketing written by Institute of Management Sciences. College on Marketing and published by . This book was released on 1978 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Services Marketing and Management

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Publisher : SAGE
ISBN 13 : 1446228789
Total Pages : 222 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-05-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Qualitative Research in Marketing and Management

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Publisher : Routledge
ISBN 13 : 0429822790
Total Pages : 228 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Qualitative Research in Marketing and Management by : Chris Hackley

Download or read book Qualitative Research in Marketing and Management written by Chris Hackley and published by Routledge. This book was released on 2019-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.

Marketing Management

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Publisher :
ISBN 13 : 9789815097290
Total Pages : 0 pages
Book Rating : 4.0/5 (972 download)

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Book Synopsis Marketing Management by : Dawn Iacobucci

Download or read book Marketing Management written by Dawn Iacobucci and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Machiavelli, Marketing, and Management

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Publisher : Psychology Press
ISBN 13 : 9780415216692
Total Pages : 260 pages
Book Rating : 4.2/5 (166 download)

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Book Synopsis Machiavelli, Marketing, and Management by : Phil Harris

Download or read book Machiavelli, Marketing, and Management written by Phil Harris and published by Psychology Press. This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.

Marketing Management

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Publisher :
ISBN 13 :
Total Pages : 1034 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing Management by : Frank Bradley

Download or read book Marketing Management written by Frank Bradley and published by . This book was released on 1995 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. Conceptual material reflects up to date perspectives on academic and company research. The applied material seeks to demonstrate the universality of marketing management by drawing on illustrations from a wide range of geographic and industry settings.

Sustainable Entrepreneurship

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Publisher : Springer Science & Business Media
ISBN 13 : 3642387535
Total Pages : 314 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Sustainable Entrepreneurship by : Christina Weidinger

Download or read book Sustainable Entrepreneurship written by Christina Weidinger and published by Springer Science & Business Media. This book was released on 2013-08-13 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Entrepreneurship stands for a business driven concept of sustainability which focusses on increasing both social as well as business value - so called Shared Value. This book shows why and how this unique concept has the potential to become the most recognised strategic management approach in our times. It aims to point out the opportunities that arise from putting sustainable entrepreneurship into practice. At the same time, this book is a wake-up call for all those companies and decision makers who underestimated Sustainable Entrepreneurship before or who are simply not aware of its greater dimension. Well structured chapters from different academic and business perspectives clearly outline how Sustainable Entrepreneurship contributes to solving the world's most challenging problems, such as Climate Change, Finance Crisis and Political Uncertainty, as well as to ensuring business success. The book provides a framework of orientation where the journey might go: What can a successful concept of SE look like? What are the key drivers for its realisation? What is the role of business in shaping the future of our society? The book also presents best practices and provides unique learnings as well as business insights from the international Sustainable Entrepreneurship Award (www.se-award.org). The Sustainable Entrepreneurship Award (short SEA) is an award for companies today who are thinking about tomorrow by making sustainable business practices an integral part of their corporate culture. Companies that receive the SEA are being recognised for the vision they have shown in combining economic and sustainable responsibility.

Implementation of Management Science in Marketing (Classic Reprint)

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Publisher : Forgotten Books
ISBN 13 : 9780666169297
Total Pages : 48 pages
Book Rating : 4.1/5 (692 download)

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Book Synopsis Implementation of Management Science in Marketing (Classic Reprint) by : David Bruce Montgomery

Download or read book Implementation of Management Science in Marketing (Classic Reprint) written by David Bruce Montgomery and published by Forgotten Books. This book was released on 2018-02-22 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Implementation of Management Science in Marketing Marketing, as a management decision area, has been a substantial laggard in the application of management science. While production and finance grew to maturity in terms of management science approaches to problem solving during the 1950's and early l96o's, marketing only now seems on the verge of very rapid and significant development. In fact, marketing might well be described as a new frontier for the application of management science. Many problems remain to be structured and there is considerable need for creative new technical approaches. Many examples of these needs have been introduced in the preceding chapters of this book. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Marketing Management

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Publisher : Springer Nature
ISBN 13 : 3030669165
Total Pages : 901 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Marketing Management by : Michael R. Czinkota

Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Marketing

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Publisher : North Holland
ISBN 13 : 9780444889577
Total Pages : 895 pages
Book Rating : 4.8/5 (895 download)

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Book Synopsis Marketing by : Jehoshua Eliashberg

Download or read book Marketing written by Jehoshua Eliashberg and published by North Holland. This book was released on 1993-01-01 with total page 895 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hardbound. Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and represents excellent coverage of both what is known and what problem-areas present themselves as ripe for further development.The articles are written with a technically sophisticated reader in mind, but not necessarily an expert in marketing. The authors provide a discussion of the motivation - the behavioral foundations or key assumptions - leading to the development of the important models or methods in each area.While not primarily a text, the book provides an excellent foundation for advanced students in marketing. MS/OR professionals, both academic and practitioner alike, will appreciate the impact that the MS/OR approach has had in the marketing area. Finally, the book provides must reading for marketing scientists, academics and practitio

Science in Marketing

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Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Science in Marketing by : George Schwartz

Download or read book Science in Marketing written by George Schwartz and published by . This book was released on 1965 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: