Marketing And Consumer Behavior In East And South East Asia

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Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand

Author : Anthony Pecotich
Publisher : Routledge
ISBN 13 : 1315498766
Total Pages : 727 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand by : Anthony Pecotich

Download or read book Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand written by Anthony Pecotich and published by Routledge. This book was released on 2016-07-22 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.

Consumer Behaviour in Asia

Author : Hellmut Schütte
Publisher : Springer
ISBN 13 : 1349148628
Total Pages : 288 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis Consumer Behaviour in Asia by : Hellmut Schütte

Download or read book Consumer Behaviour in Asia written by Hellmut Schütte and published by Springer. This book was released on 2016-07-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

Ageing in Southeast and East Asia

Author : Lee Hock Guan
Publisher : Institute of Southeast Asian Studies
ISBN 13 : 9812307664
Total Pages : 264 pages
Book Rating : 4.8/5 (123 download)

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Book Synopsis Ageing in Southeast and East Asia by : Lee Hock Guan

Download or read book Ageing in Southeast and East Asia written by Lee Hock Guan and published by Institute of Southeast Asian Studies. This book was released on 2008 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines national ageing policies and programs, the sustainability of existing pension systems, housing and living arrangements, inter-generational transfer, and aspects of quality of life of the elderly population.

Corporate Strategies for South East Asia After the Crisis

Author : J. Legewie
Publisher : Springer
ISBN 13 : 023028633X
Total Pages : 272 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Corporate Strategies for South East Asia After the Crisis by : J. Legewie

Download or read book Corporate Strategies for South East Asia After the Crisis written by J. Legewie and published by Springer. This book was released on 2000-12-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.

Tourism Marketing in East and Southeast Asia

Author : Stylidis, Dimitrios
Publisher : CABI
ISBN 13 : 1800622147
Total Pages : 238 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis Tourism Marketing in East and Southeast Asia by : Stylidis, Dimitrios

Download or read book Tourism Marketing in East and Southeast Asia written by Stylidis, Dimitrios and published by CABI. This book was released on 2022-12-19 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.

Transformative Consumer Research for Personal and Collective Well-Being

Author : David Glen Mick
Publisher : Routledge
ISBN 13 : 1136698744
Total Pages : 768 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Transformative Consumer Research for Personal and Collective Well-Being by : David Glen Mick

Download or read book Transformative Consumer Research for Personal and Collective Well-Being written by David Glen Mick and published by Routledge. This book was released on 2012-01-26 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Situation and Outlook Series

Author :
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Situation and Outlook Series by :

Download or read book Situation and Outlook Series written by and published by . This book was released on 1988 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopaedia of South East and Far East Asia

Author : P. C. Sinha
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Encyclopaedia of South East and Far East Asia by : P. C. Sinha

Download or read book Encyclopaedia of South East and Far East Asia written by P. C. Sinha and published by . This book was released on 2006 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Suvaṇṇabhūmi

Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (8 download)

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Book Synopsis Suvaṇṇabhūmi by :

Download or read book Suvaṇṇabhūmi written by and published by . This book was released on 2002-06-02 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Outlook

Author :
Publisher :
ISBN 13 :
Total Pages : 752 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Agricultural Outlook by :

Download or read book Agricultural Outlook written by and published by . This book was released on 1993 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumers

Author : Eric J. Arnould
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Consumers by : Eric J. Arnould

Download or read book Consumers written by Eric J. Arnould and published by McGraw-Hill/Irwin. This book was released on 2002 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a global, eclectic and multi-disciplinary coverage of consumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.

Handbook of Research on Asian Business

Author : Henry Wai-Chung Yeung
Publisher : Edward Elgar Publishing
ISBN 13 : 1847203183
Total Pages : 507 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Handbook of Research on Asian Business by : Henry Wai-Chung Yeung

Download or read book Handbook of Research on Asian Business written by Henry Wai-Chung Yeung and published by Edward Elgar Publishing. This book was released on 2007 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re-examine the Asian miracles, as well as the Western models of business organizations and regulations. This volume offers great insights not just on Asian business but also on Western economies and business. It is also time to adopt an integrative approach recommended by Yeung through comparative research of businesses and economies in different institutions and cultures. Yifei Sun, Economic Geography An absolute must-have for college library reference shelves, filled cover-to-cover with keen analyses that any businessperson seeking to make inroads in an Asian market needs to study at length! Midwest Book Review This book serves as an important guide to the many fascinating research questions about Asian business waiting to be addressed. The study of Asian business has reached equality in importance to the study of business in Europe and North America. Researchers who study any of these regions have an incentive to follow the study of business in the other regions, if for no other reason than that many global firms from each region operate in all regions now. Nonetheless, the more important reason for knowledge transfer among researchers of each region is that these exchanges can only advance everyone s research. Henry Yeung and the contributors are to be thanked for setting out a rich agenda for research on Asian business that will elevate this study to equality with research elsewhere in the world. Eurasian Geography and Economics This book is extremely comprehensive and well researched. It will be of particular interest to scholars in the fields of international business, development studies, economic geography, regional studies as well as international and national policymakers. Science Technology & Society The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: business organizations strategic management marketing state business relations business and development business policy issues. It is argued that whilst academic studies on Asian business have been in existence for over two decades, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety of disciplines within the social sciences, aim to redress the balance with their lively, cutting-edge discussion. Serving as a timely overview of more than two decades of scholarly research, this Handbook will be an essential resource for academics, students and researchers interested in Asian business.

Advances in Consumer Research

Author : Punam Anand Keller
Publisher :
ISBN 13 : 9780915552498
Total Pages : 440 pages
Book Rating : 4.5/5 (524 download)

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Book Synopsis Advances in Consumer Research by : Punam Anand Keller

Download or read book Advances in Consumer Research written by Punam Anand Keller and published by . This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumption in Asia

Author : Beng-Huat Chua
Publisher : Routledge
ISBN 13 : 1134572360
Total Pages : 266 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Consumption in Asia by : Beng-Huat Chua

Download or read book Consumption in Asia written by Beng-Huat Chua and published by Routledge. This book was released on 2002-05-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this collection challenge conventional ideas about consumption and consumerism: they consider if the inundation of Western consumer goods have created identity confusions among the affluent in Asia, and if the expansion of consumer culture really does threaten the stability of politically anti-liberal states in Asia. This is the first book to analyse in detial consumerism in the region, and will be valuable reading for students and researchers in Asian studies, economics, politics and cultural studies.

Japanese Consumer Dynamics

Author : Parissa Haghirian
Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Japanese Consumer Dynamics by : Parissa Haghirian

Download or read book Japanese Consumer Dynamics written by Parissa Haghirian and published by Palgrave MacMillan. This book was released on 2011-01-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the topic of Japanese consumerism, its development, Japanese consumer behavious today, the major consumer groups in Japan and recent developments in the field, this book offers a concise overview of each topic and is an excellent reference tool on Japanese consumers and the Japanese consumer market.

Handbook of Consumer Behavior, Tourism, and the Internet

Author : Juline E. Mills
Publisher : Routledge
ISBN 13 : 1136429190
Total Pages : 336 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Handbook of Consumer Behavior, Tourism, and the Internet by : Juline E. Mills

Download or read book Handbook of Consumer Behavior, Tourism, and the Internet written by Juline E. Mills and published by Routledge. This book was released on 2013-07-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

International Tourism

Author : Yvette Reisinger, PhD
Publisher : Routledge
ISBN 13 : 1136438890
Total Pages : 416 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis International Tourism by : Yvette Reisinger, PhD

Download or read book International Tourism written by Yvette Reisinger, PhD and published by Routledge. This book was released on 2010-08-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.