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Author : Kamal G. Darouni
Publisher :
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4.:/5 (785 download)
Download or read book Marketing and Advertising for the Middle East written by Kamal G. Darouni and published by . This book was released on 1980* with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nehme Azoury
Publisher : Springer Nature
ISBN 13 : 3030459608
Total Pages : 199 pages
Book Rating : 4.0/5 (34 download)
Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Author : Kamal G. Darouni
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Marketing Communications in the Middle East written by Kamal G. Darouni and published by . This book was released on 2002 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Said Baaghil
Publisher : iUniverse
ISBN 13 : 0595465935
Total Pages : 110 pages
Book Rating : 4.5/5 (954 download)
Download or read book Eccentric Marketing written by Said Baaghil and published by iUniverse. This book was released on 2007-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
Author : Ilhem Allagui
Publisher : Routledge
ISBN 13 : 1000006956
Total Pages : 363 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Author :
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.:/5 (55 download)
Download or read book Marketing in the Middle East written by and published by . This book was released on 1977* with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Giōrgos Vasileiou
Publisher :
ISBN 13 : 9780860101987
Total Pages : 158 pages
Book Rating : 4.1/5 (19 download)
Download or read book Marketing in the Middle East written by Giōrgos Vasileiou and published by . This book was released on 1980-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Marinov
Publisher : Springer
ISBN 13 : 0230626289
Total Pages : 220 pages
Book Rating : 4.2/5 (36 download)
Download or read book Marketing in the Emerging Markets of Islamic Countries written by M. Marinov and published by Springer. This book was released on 2006-11-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Author : Kamal G. Darouni
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (969 download)
Download or read book Advertising and Marketing Communications in Lebanon and the Middle East written by Kamal G. Darouni and published by . This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110852179
Total Pages : 296 pages
Book Rating : 4.1/5 (18 download)
Download or read book International Business in the Middle East written by Erdener Kaynak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index
Author : Abdel Aziz M. Abu Naba'a
Publisher : Greenwood
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing in Saudi Arabia written by Abdel Aziz M. Abu Naba'a and published by Greenwood. This book was released on 1984 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Said Aghil Baaghil
Publisher : iUniverse
ISBN 13 : 1475983247
Total Pages : 179 pages
Book Rating : 4.4/5 (759 download)
Download or read book The Power of Belonging written by Said Aghil Baaghil and published by iUniverse. This book was released on 2013-04 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghil's advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners who don't think about their brands from the beginning, says Baaghil, are still building a brand perception-they're just building an unplanned, "wild" brand perception. By the time the new entrepreneur is ready to release a product, if he or she is thinking of branding merely as colors and a logo, it may be too late. One of the most interesting and useful parts of the book is Baaghil's ongoing engagement with the problems of business and marketing specifically with regard to the Middle East and the developing world. He speaks warmly yet firmly to Middle Eastern CEOs, providing them with needful advice that comes from his clear vision of how far there is to go, but more importantly, how great the possibilities are for business and culture in the region.
Author : Manucher Farhang
Publisher :
ISBN 13 : 9789197100519
Total Pages : 121 pages
Book Rating : 4.1/5 (5 download)
Download or read book Market Entry in the Middle East written by Manucher Farhang and published by . This book was released on 1987 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)
Download or read book Tourism Market Trends written by and published by . This book was released on 2001 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of a series of six regional reports by the World Tourism Organization which consider trends in international tourism. The focus is on in-bound tourism. This report is divided into three sections: an overview of developments in the tourism market in the Middle East; a subregional analysis of tourism performance; and an indepth look at tourism trends within each country. The report covers the countries of the Middle East, North Africa and some Mediterranean areas. The statistics have been supplied by the individual countries and comparability is not assured due to variations in data collection methods. In 2000, there were 20.6 million international tourist arrivals in the Middle East region, which represents a 12.9% growth over the previous year.
Author : S. Dickson Tenney
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing in the United Arab Emirates written by S. Dickson Tenney and published by . This book was released on 1977 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steffen Wippel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110741156
Total Pages : 468 pages
Book Rating : 4.1/5 (17 download)
Download or read book Branding the Middle East written by Steffen Wippel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Özlem Sandıkcı
Publisher : Edward Elgar Publishing
ISBN 13 : 0857936026
Total Pages : 543 pages
Book Rating : 4.8/5 (579 download)
Download or read book Handbook of Islamic Marketing written by Özlem Sandıkcı and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
