Marketing Analysis For Societal Problems

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Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Macro-Social Marketing Insights

Author : Ann-Marie Kennedy
Publisher : Routledge
ISBN 13 : 0429839294
Total Pages : 255 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Macro-Social Marketing Insights by : Ann-Marie Kennedy

Download or read book Macro-Social Marketing Insights written by Ann-Marie Kennedy and published by Routledge. This book was released on 2019-07-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.

Contemporary Issues in Marketing and Consumer Behaviour

Author : Elizabeth Parsons
Publisher : Routledge
ISBN 13 : 1136441549
Total Pages : 233 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Contemporary Issues in Marketing and Consumer Behaviour by : Elizabeth Parsons

Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Routledge. This book was released on 2009-06-04 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Social Marketing and Social Change

Author : R. Craig Lefebvre
Publisher : John Wiley & Sons
ISBN 13 : 111823524X
Total Pages : 592 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social Marketing and Social Change by : R. Craig Lefebvre

Download or read book Social Marketing and Social Change written by R. Craig Lefebvre and published by John Wiley & Sons. This book was released on 2013-01-18 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

Contemporary Issues in Social Media Marketing

Author : Bikramjit Rishi
Publisher : Routledge
ISBN 13 : 1317193989
Total Pages : 273 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Contemporary Issues in Social Media Marketing by : Bikramjit Rishi

Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Handbook of Research on Solving Societal Challenges Through Sustainability-Oriented Innovation

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1668461250
Total Pages : 443 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Solving Societal Challenges Through Sustainability-Oriented Innovation by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Solving Societal Challenges Through Sustainability-Oriented Innovation written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2023-03-23 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: In light of deeply dynamic and challenging contexts, innovation as a driver of sustainability could provide recommendations and real solutions to achieve a better world. Sustainable technologies are a critical aspect of modern innovation, as they consider natural resources and foster economic and social development. The goal of these technologies is to drastically reduce environmental and ecological risks and to create a sustainable product. The Handbook of Research on Solving Societal Challenges Through Sustainability-Oriented Innovation emphasizes the importance of innovation and sustainability as a possible solution for the challenges of society and reflects on the trends and opportunities for the coming decades. Covering key topics such as big data, innovation, digitalization, circular economy, and artificial intelligence, this premier reference source is ideal for industry professionals, government officials, computer scientists, policymakers, researchers, scholars, practitioners, instructors, and students.

Theoretical Developments in Marketing

Author : Charles W. Lamb, Jr.
Publisher : Marketing Classics Press
ISBN 13 : 1613112343
Total Pages : 283 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Theoretical Developments in Marketing by : Charles W. Lamb, Jr.

Download or read book Theoretical Developments in Marketing written by Charles W. Lamb, Jr. and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Marketing Research for Global Public Health

Author : W. Douglas Evans
Publisher : Oxford University Press
ISBN 13 : 0190606452
Total Pages : 321 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Social Marketing Research for Global Public Health by : W. Douglas Evans

Download or read book Social Marketing Research for Global Public Health written by W. Douglas Evans and published by Oxford University Press. This book was released on 2016-06-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.

Marketing Theory

Author : Jagdish N. Sheth
Publisher : John Wiley & Sons
ISBN 13 : 1394310544
Total Pages : 310 pages
Book Rating : 4.3/5 (943 download)

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Book Synopsis Marketing Theory by : Jagdish N. Sheth

Download or read book Marketing Theory written by Jagdish N. Sheth and published by John Wiley & Sons. This book was released on 2024-11-13 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works

Marketing Research

Author : Riccardo Benzo
Publisher : SAGE
ISBN 13 : 1526422352
Total Pages : 549 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Marketing Research by : Riccardo Benzo

Download or read book Marketing Research written by Riccardo Benzo and published by SAGE. This book was released on 2017-11-27 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

Architectural Research Addressing Societal Challenges

Author : Manuel Jorge Rodrigues Couceiro da Costa
Publisher : CRC Press
ISBN 13 : 1351849581
Total Pages : 1267 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Architectural Research Addressing Societal Challenges by : Manuel Jorge Rodrigues Couceiro da Costa

Download or read book Architectural Research Addressing Societal Challenges written by Manuel Jorge Rodrigues Couceiro da Costa and published by CRC Press. This book was released on 2019-08-08 with total page 1267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The escalating interdependecy of nations drives global geopolitics to shift ever more quickly. Societies seem unable to control any change that affects their cities, whether positively or negatively. Challenges are global, but solutions need to be implemented locally. How can architectural research contribute to the future of our changing society? How has it contributed in the past? The theme of the 10th EAAE/ARCC International Conference, “Architectural Research Addressing Societal Challenges”, was set to address these questions. This book, Architectural Research Addressing Societal Challenges, includes reviewed papers presented in June 2016, at the 10th EAAE/ARCC International Conference, which was held at the facilities of the Faculty of Architecture of the University of Lisbon. The papers have been further divided into the following five sub-themes: a Changing Society; In Transit – Global Migration; Renaturalization of the City; Emerging Fields of Architectural Practice; and Research on Architectural Education. The EAAE/ARCC International Conference, held under the aegis of the EAAE and of the ARCC, is a conference organized every other year, in collaboration with one of the member schools/ universities of those associations, alternatively in North America or in Europe.

Indexes to Survey Methodology Literature

Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Indexes to Survey Methodology Literature by : United States. Bureau of the Census

Download or read book Indexes to Survey Methodology Literature written by United States. Bureau of the Census and published by . This book was released on 1974 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Contemporary Social Problems Through Media

Author : Roberta Goldberg
Publisher : Routledge
ISBN 13 : 1317249925
Total Pages : 327 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Understanding Contemporary Social Problems Through Media by : Roberta Goldberg

Download or read book Understanding Contemporary Social Problems Through Media written by Roberta Goldberg and published by Routledge. This book was released on 2015-11-17 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goldberg uses a multi-media approach to critically examine the most significant and volatile issues of our times: the environmental crisis, upheavals in the developing world, health, terrorism, and technology. The book is unique in its in-depth coverage of these pressing social concerns and its use of extensive media resources through a companion website. An introductory section reviews basic sociological concepts and theories, including the sociological imagination and class, gender, and race stratification all of which are revisited in each chapter. The book helps students appreciate the magnitude of the problems of the twenty-first century as they develop the intellectual tools to understand them sociologically and personally.Features of the text: "

Organizational Change and Relational Resources

Author : Karol Marek Klimczak
Publisher : Routledge
ISBN 13 : 100047934X
Total Pages : 264 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Organizational Change and Relational Resources by : Karol Marek Klimczak

Download or read book Organizational Change and Relational Resources written by Karol Marek Klimczak and published by Routledge. This book was released on 2021-11-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transitioning organizations to the new normal following environmental shocks, economic upheavals and technological innovations is a challenge to classic organizational management, because no single organization knows with precision what the target of change is. Resources created and operated in relationships can support the organization in overcoming its constraints, changing faster, and adapting better. This book takes a relational perspective on how organizations adjust and adapt to their turbulent environment. Drawing from a broad literature and empirical studies, this book offers novel insights into how businesses create, grow, and manage relationships with partners to support strategic change. It discusses the benefits of cooperating with partners and relying on shared resources, while controlling relational risks. It presents key relational processes including organizational intelligence, open culture, knowledge sharing routines, motivation, co-creation, and communication. It discusses focus areas: longevity of family firms, improving health and safety in medical services, crisis management, public administration reforms, and relational risk management. This book is a valuable resource for researchers and students in the fields of organizational studies, organizational change, technology, and innovation management. Managers and entrepreneurs can find inspiration, motivation, and strategies for implementing and managing relationships along the value chain.

The Handbook of Social Policy

Author : James Midgley
Publisher : SAGE Publications
ISBN 13 : 1412950775
Total Pages : 625 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Handbook of Social Policy by : James Midgley

Download or read book The Handbook of Social Policy written by James Midgley and published by SAGE Publications. This book was released on 2009 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Handbook of Social Policy' is a comprehensive examination of the development, implementation and impact of social policy. The contributors document the substantial body of knowledge about government social policies and their driving forces.

Redefining Social Problems

Author : Edward Seidman
Publisher : Springer Science & Business Media
ISBN 13 : 1489922369
Total Pages : 322 pages
Book Rating : 4.4/5 (899 download)

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Book Synopsis Redefining Social Problems by : Edward Seidman

Download or read book Redefining Social Problems written by Edward Seidman and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:

EBOOK: Social Research

Author : Tim May
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335239986
Total Pages : 354 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Social Research by : Tim May

Download or read book EBOOK: Social Research written by Tim May and published by McGraw-Hill Education (UK). This book was released on 2011-03-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated popular text successfully bridges the gap between theory and methods in social research, clearly illuminating these essential components for understanding the dynamics of social relations. The book is divided into two parts, with part one examining the issues and perspectives in social research and part two setting out the methods and processes. Updates to this edition include: A new chapter on case study research A new concluding chapter Links to additional websites and IT applications that are integrated throughout the book Updated experiential examples and scenarios More international examples The clear writing style, chapter summaries, questions for reflection and signposts to further readings continue to make this book the ideal companion to social research for students across the social sciences. In addition, it will be recognised as an invaluable source of reference for those practising and teaching social research who wish to keep abreast of key developments in the field. With contributions from Beth Perry (University of Salford) and Carole Sutton (University of Plymouth).