Author : Kimberly Wylie
Publisher : GRIN Verlag
ISBN 13 : 3638512681
Total Pages : 15 pages
Book Rating : 4.6/5 (385 download)
Book Synopsis Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant by : Kimberly Wylie
Download or read book Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant written by Kimberly Wylie and published by GRIN Verlag. This book was released on 2006-06-23 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2003 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, language: English, abstract: The following paper compares the marketing strategies employed by two successful restaurants, Chipotle Mexican Grill and Applebee’s Neighborhood Grill & Bar. This analysis will include an overview of each restaurant’s business, their current sales trends, and their specific target market. In addition, company brands will be discussed, as well as their manner of distribution, promotion methods, and pricing. With these factors determined, each company’s specific advantages and strengths will then be given. From there, a comparison of the two companies marketing strategies will be examined, including an overview of each company website, the strengths and weaknesses of these sites, and which features I personally preferred.