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Marketing Ambiental Etica Responsabilidade Social E Competitividade Nos Negocios
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Book Synopsis Marketing ambiental: ética, responsabilidade social e competitividade nos negócios by : Reinaldo Dias
Download or read book Marketing ambiental: ética, responsabilidade social e competitividade nos negócios written by Reinaldo Dias and published by . This book was released on with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra aborda os seguintes temas - As Questões Ambientais, a Sustentabilidade e o Marketing; A crise ecológica; A emergência da importância da temática ambiental; A conscientização ambiental da sociedade; O marketing e a questão ambiental; O marketing e a sustentabilidade; A Sociedade de Consumo e o Consumidor Ecológico; A responsabilidade da sociedade de consumo; O modo de consumir os produtos; O consumidor verde e a preocupação ambiental; O novo consumidor ecologicamente consciente; O consumo sustentável; A Evolução do Conceito de Marketing; O início do marketing; A institucionalização do marketing; O caráter interdisciplinar do marketing; Ampliação conceitual do marketing; Consolidação do conteúdo social na disciplina; Uma síntese do significado do marketing; O Marketing Social; Introdução ao conceito de marketing social; Os quatro Ps do marketing social; O desenvolvimento do marketing social; O marketing social corporativo; A estratégia do marketing social; As principais diferenças entre o marketing social e o comercial; O Conceito de Marketing Ambiental; O marketing e a proteção ambiental; A definição de marketing ecológico; A evolução do conceito de marketing ecológico; Características do marketing ecológico; A utilização do marketing ecológico pelas empresas; As ações do marketing ecológico; Funções do marketing ambiental; Políticas de marketing ecológico; Os Valores, a Ética e o Marketing Ambiental; A responsabilidade social do marketing; O novo paradigma ecológico; Os valores e a ética ambiental; entre outros.
Book Synopsis Marketing ambiental by : Reinaldo Dias
Download or read book Marketing ambiental written by Reinaldo Dias and published by . This book was released on 2000 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Environmental Impact IV by : J. Casares
Download or read book Environmental Impact IV written by J. Casares and published by WIT Press. This book was released on 2018-10-23 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprising a collection of papers from the 4th International Conference on Environmental and Economic Impact on Sustainable Development, the research studies included in this book consider the impact of economic constraints on the environment, taking into account the social aspects as well as the over-use of natural resources. The papers examine issues related to whether some forms of development are compatible with environmental protection, particularly in cases of possible serious contamination and toxicity. Uncontrolled development can result in damage to the environment in terms of the release of toxic substances and hazardous waste. Addressing problems of great importance, this book examines more constructive and progressive approaches to ensure sustainability. A major motivation is to learn from past failure, to avoid repeating similar mistakes, while attempting to prevent emerging threats to environmental and ecological systems. Fundamental to these concepts are the analysis of the inherent risk and the development of appropriate strategies.
Book Synopsis Marketing Sustentável: Valor Social, Econômico E Mercadológico by : Reinaldo Dias
Download or read book Marketing Sustentável: Valor Social, Econômico E Mercadológico written by Reinaldo Dias and published by . This book was released on 2015-03-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A falta de equilíbrio entre os humanos e seu meio ambiente está forçando o estabelecimento de um novo modelo de crescimento econômico e social. O mundo caminha para uma nova estrutura onde as relações passam a ser mais éticas e responsáveis. Estratégias empresariais baseadas em conceitos de sustentabilidade, mesmo que ainda de forma lenta, vêm sendo incorporadas pelas empresas. Esse novo modelo de consumo é, sem dúvida, o grande desafio do século e pode representar tanto oportunidade de negócios como ameaças para as empresas que não se ajustarem a essa realidade. A pressão pela mudança vem de todas as partes, pois nosso condomínio global apresenta sinais claros de esgotamento e a sociedade sente os impactos negativos desse desgaste. Muitos consumidores, mais conscientes, procuram se adaptar a um consumo sustentável e ?incentivar? as organizações a desenvolver soluções inovadoras que possibilitem a eliminação dos impactos negativos da produção e comercialização no ambiente ecológico e no social. Esta obra apresenta conceitos e estratégias de marketing sustentável e o valor social, econômico e mercadológico de sua aplicação no mercado. O texto evidencia a necessidade de novas posturas das empresas para melhorar seu posicionamento na sociedade, numa perspectiva de utilização do marketing voltado para a sustentabilidade de modo geral e a responsabilidade social em particular. Obra de relevante interesse para profissionais envolvidos com gestão de negócios, marketing e sustentabilidade. Pode ser utilizada também por estudantes tanto de escolas de nível médio quanto de nível superior, que é o seu público-alvo prioritário. Leitura complementar para as disciplinas Marketing Sustentável, Marketing Ecológico, Ecomarketing, Marketing Verde ou Marketing Ambiental dos cursos de graduação e pós-graduação em Marketing, Engenharia Ambiental, Gestão Ambiental e Ciências Ambientais.
Book Synopsis Marketing social by : Luiz Cláudio Zenone
Download or read book Marketing social written by Luiz Cláudio Zenone and published by . This book was released on 2006 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responsabilidade social, cidadania corporativa, ética e filantropia empresarial são expressões que vêm sendo cada vez mais usadas e que estão no mesmo campo semântico em que se insere o marketing social. Neste contexto, o livro apresenta a origem do marketing social, sua conceituação, histórico, cenário em que se insere e a motivação das empresas para investirem nesta área. A obra traz o conceito de Responsabilidade Social Empresarial (RSE), desenvolve a evolução do marketing do foco no produto até chegar ao conceito de marketing social e aborda algumas áreas sociais de interesse das empresas, além de apresentar cases de empresas que desenvolvem projetos sociais e que se encontram em diferentes estágios de evolução, podendo contribuir por trazerem visões diferentes e permitirem uma reflexão entre a teoria apresentada e a prática de mercado.
Download or read book Floresta written by and published by . This book was released on 2005 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Integrating Social Responsibility and Sustainable Development by : Walter Leal Filho
Download or read book Integrating Social Responsibility and Sustainable Development written by Walter Leal Filho and published by Springer Nature. This book was released on 2021-04-05 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a truly interdisciplinary publication, useful to scholars, social movements, practitioners and members of governmental agencies and private companies, undertaking research and/or executing projects focusing on social responsibility and sustainability from across the world.Sustainable development has become a matter of central concern to both public institutions and enterprises. Indeed, for many companies, a due emphasis to environmental issues is not only positive from the point of view of environmental gains, but also to the image of the business. Often, but not always, this is reflected in the preparation of formal strategies and programmes, which entail their institutional strategies and visions. The wide area of social responsibility, often known as Corporate Social Responsibility (CSR), entails elements of social equality and environmental accountability, and eco-efficiency. Due to their complexity, the interrelations between social responsibility and sustainable development need to be better understood. There is also a real need to showcase successful examples of how public institutions and companies are handling their sustainability challenges. It is against this background that this book has been produced.
Book Synopsis The Stakeholder Corporation by : David Wheeler
Download or read book The Stakeholder Corporation written by David Wheeler and published by FT Press. This book was released on 1997 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Many successful businesses have a strong commitment to maximizing stakeholder loyalty" ¿ Rt Hon Tony Blair, Prime Minister "The word is stakeholding. The style is integrity. The profession is business." ¿ Anita Roddick OBE, Founder and Chief Executive of The Body Shop "... sets out a clear blueprint for business success in the 21st century" ¿ Terry Thomas, Chief Executive, The Co-operative Bank "Seminal" ¿ Chris Cox MIQA, Quality World, IQA Journal In the future, development of loyal relationships with customers, employees, shareholders and other stakeholders, will become one of the most important determinants of commercial viability and business success. Increasing shareholder value will be best served if your company cultivates the support of all those who may influence its performance. The Stakeholder Corporation examines the business case for good corporate citizenship, giving you a workable management system for auditing and transforming your stakeholder relationships. At a time when many are talking about the stakeholder economy, this book provides numerous case studies of successful businesses, which demonstrate that stakeholder inclusion is both practical and good for business. Read this book. Improve the lives of your stakeholders. See your business prosper. Authors : As a senior executive at The Body Shop and a visiting professor at Kingston University, David Wheeler has a unique background of both professional and academic experience in the field of corporate ethics and stakeholding. He is best known for his work in environmental policy and corporate social responsibility. Maria Sillanpää manages the team responsible for the production of The Body Shop's public statements on the environment, animal protection and social issues.
Book Synopsis Environmental Science for Environmental Management by : Timothy O'Riordan
Download or read book Environmental Science for Environmental Management written by Timothy O'Riordan and published by Routledge. This book was released on 2014-10-13 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Science for Environmental Management has quickly established itself as the leading introduction to environmental science, demonstrating how a more environmental science can create an effective approach to environmental management on different spatial scales. Since publication of the first edition, environmentalism has become an increasing concern on the global political agenda. Following the Rio Conference and meetings on population, social justice, women, urban settlement and oceans, civil society has increasingly promoted the cause of a more radical agenda, ranging from rights to know, fair trade, social empowerment, social justice and civil rights for the oppressed, as well as novel forms of accounting and auditing. This new edition is set in the context of a changing environmentalism and a challenged science. It builds on the popularity and applicability of the first edition and has been fully revised and updated by the existing writing team from the internationally renowned School of Environmental Science at the University of East Anglia. Environmental Science for Environmental Management is an essential text for for undergraduate students of environmental science, environmental management, planning and geography. It is invaluable supplementary reading for environmental biology and environmental chemistry courses, as well as for engineering, economics and business studies.
Book Synopsis Corporate Social Responsibility in Times of Crisis by : Samuel O. Idowu
Download or read book Corporate Social Responsibility in Times of Crisis written by Samuel O. Idowu and published by Springer. This book was released on 2017-03-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores national and transnational companies' Corporate Social Responsibility (CSR) activities in times and settings in which they are confronted with economic and social challenges and analyzes these situations, ranging from the financial crisis to fourth generation sustainability. Presenting a number of different cases from various parts of Europe, North America and Africa, it showcases how companies respond to the challenges of the development, consultation, implementation, integration, measurement and consolidation of CSR. Further it specifies how these corporations deal with uncertainties over corporate and financial resources, global financial stability and growing evidence for climate change. The book describes CSR adaptation under challenging circumstances and argues for the strategic and operative legitimation of Corporate Social Responsibility in times of crisis.
Book Synopsis The Palgrave Handbook of Corporate Social Responsibility by :
Download or read book The Palgrave Handbook of Corporate Social Responsibility written by and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Environmental Marketing by : William Winston
Download or read book Environmental Marketing written by William Winston and published by Routledge. This book was released on 2013-04-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
Book Synopsis Innovation to the Core by : Peter Skarzynski
Download or read book Innovation to the Core written by Peter Skarzynski and published by Harvard Business Press. This book was released on 2008 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of strategy guru Gary Hamel, this guide shows organizations how to move innovation from a buzz word to a core competency. Skarzynski, a consultant on international growth and strategy, and Gibson, a global business strategist, draw on a wealth of examples from real companies including GE, Procter & Gamble, Nokia, and IBM. They provide frameworks, step-by-step action lists, and other practical tools for improving an organization's capacity for innovation by mobilizing the imagination of employees, customers, and business partners.
Book Synopsis The Economics of Industrial Innovation by : Christopher Freeman
Download or read book The Economics of Industrial Innovation written by Christopher Freeman and published by Psychology Press. This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Occupational Safety and Hygiene by : Pedro Arezes
Download or read book Occupational Safety and Hygiene written by Pedro Arezes and published by CRC Press. This book was released on 2013-04-04 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupational Safety and Hygiene presents selected papers from the International Symposium on Occupational Safety and Hygiene – SHO2013 (Guimarães, Portugal, 14-15 February 2013), which was organized by the Portuguese Society for Occupational Safety and Hygiene (SPOSHO). The contributions from 15 different countries focus on: - Occupational safety - Risk assessment - Safety management - Ergonomics - Management systems - Environmental ergonomics - Physical environments - Construction safety - Human factors The papers included in the book are mainly based on research carried out at universities and other research institutions, but they are also based on practical studies developed by Occupational Health & Safety (OHS) practitioners within their companies. As a result, this book will be useful to get acquainted with the state-of-the-art of the research within the aforementioned domains, as well as with some practical tools and approaches that are currently used by OHS professionals worldwide.
Book Synopsis Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance by : Paiva, Inna Sousa
Download or read book Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance written by Paiva, Inna Sousa and published by IGI Global. This book was released on 2020-02-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few years, we have witnessed the enormous success of corporate social responsibility and business all over the world. These developments, including those in which governments foster both growth through entrepreneurship and achievement of sustainable development by creating tools for worldwide impact to reconcile business interests with the demands of communities, have been unequivocal concerning job and wealth creation. Replacing short-term visions, however, has become instrumental to business success throughout the industry. Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance is a pivotal reference source that explores corporate social responsibility through the lens of entrepreneurship and firm performance in an effort to change the approach towards long-term growth. While highlighting topics such as risk management, stewardship theory, and CEO duality, this publication explores contributions to societal welfare and methods of business creation. This book is ideally designed for managers, executives, human resources professionals, entrepreneurs, developers, academicians, researchers, industry professionals, and students.
Book Synopsis Essentials of Business Ethics by : Peter Madsen
Download or read book Essentials of Business Ethics written by Peter Madsen and published by Plume. This book was released on 1990 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insider trading... hostile takeovers... union busting... drug testing... environmental disasters Can anything good be said about modern business? Drawing on sources ranging from Newsweek to the Harvard Business Review and featuring such eminent social and business writers as Ralph Nader, Milton Friedman, and Peter Drucker, Essentials of Business Ethics critically appraises the evolution--and lapses--of ethics in the corporate boardroom. This important volume takes a hard look at the idea of business ethics itself, the ways in which employees are treated, how corporations deal with questions of social responsibility and the environment, the ethics of multinationals, and more. It is required reading for anyone who wants to understand the major issues facing modern businesses--and the impact they are having on our world.
