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Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 (97 download)
Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald D. Michman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313000417
Total Pages : 280 pages
Book Rating : 4.3/5 (13 download)
Download or read book Specialty Retailers -- Marketing Triumphs and Blunders written by Ronald D. Michman and published by Bloomsbury Publishing USA. This book was released on 2001-02-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives. Michman and Mazze find that successful specialty retailers are not all things to all customers, and do not try to be. They are, however, the first to apply new technologies. Authors analyze the development of specialty stores in the U.S. and tie their variables together in an epilogue. Along the way they make clear that by focusing on their five critical variables, we can understand how marketing successes come about and what causes blunders in the nine highly important store categories under their examination here. They point out that not all of their variables need be used concurrently. Some may be more critical than others, and this depends on environmental and competitive conditions. Backing it all up is meticulously developed evidence from their research and personal experience -- all of it presented readably and in a way that practitioners can understand and immediately apply.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Herbert Francis De Bower
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.X/5 ( download)
Download or read book Marketing Methods and Salesmanship written by Herbert Francis De Bower and published by . This book was released on 1916 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States International Trade Commission
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Shift from U.S. Production of Commodity Petrochemicals to Value-added Specialty Chemical Products and the Possible Impact on U.S. Trade written by United States International Trade Commission and published by . This book was released on 1985 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 842 pages
Book Rating : 4.X/5 (1 download)
Download or read book Marketing/communications written by and published by . This book was released on 1897 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr Thomas Wilson
Publisher : Oxford University Press
ISBN 13 : 0190617136
Total Pages : 337 pages
Book Rating : 4.1/5 (96 download)
Download or read book Peripheral Nerve Surgery written by Dr Thomas Wilson and published by Oxford University Press. This book was released on 2018-10-02 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the Neurosurgery by Example series, this volume on peripheral nerve disorders presents exemplary cases in which renowned authors guide readers through the assessment and planning, decision making, surgical procedure, after care, and complication management of common and uncommon disorders. The cases are divided into four distinct areas of peripheral nerve pathology: entrapment and inflammatory neuropathies, peripheral nerve pain syndromes, peripheral nerve tumors, and peripheral nerve trauma. Each chapter also contains 'pivot points' that illuminate changes required to manage patients in alternate or atypical situations, and pearls for accurate diagnosis, successful treatment, and effective complication management. Containing a focused review of medical evidence and expected outcomes, Peripheral Nerve Surgery is appropriate for neurosurgeons who wish to learn more about this subspecialty, and those preparing for the American Board of Neurological Surgery oral examination.
Author : Brian Jud
Publisher : Reed Press
ISBN 13 : 9781594290022
Total Pages : 304 pages
Book Rating : 4.2/5 (9 download)
Download or read book Beyond the Bookstore written by Brian Jud and published by Reed Press. This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Suk-Young Chwe
Publisher : Princeton University Press
ISBN 13 : 0691162441
Total Pages : 290 pages
Book Rating : 4.6/5 (911 download)
Download or read book Jane Austen, Game Theorist written by Michael Suk-Young Chwe and published by Princeton University Press. This book was released on 2014-03-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the works of Jane Austen show that game theory is present in all human behavior Game theory—the study of how people make choices while interacting with others—is one of the most popular technical approaches in social science today. But as Michael Chwe reveals in his insightful new book, Jane Austen explored game theory's core ideas in her six novels roughly two hundred years ago—over a century before its mathematical development during the Cold War. Jane Austen, Game Theorist shows how this beloved writer theorized choice and preferences, prized strategic thinking, and analyzed why superiors are often strategically clueless about inferiors. Exploring a diverse range of literature and folktales, this book illustrates the wide relevance of game theory and how, fundamentally, we are all strategic thinkers.
Author : Henry Stanhope Bunting
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (891 download)
Download or read book Specialty Advertising written by Henry Stanhope Bunting and published by . This book was released on 1910 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alice M. Tybout
Publisher : John Wiley & Sons
ISBN 13 : 111804603X
Total Pages : 413 pages
Book Rating : 4.1/5 (18 download)
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Author : Claudia Myers
Publisher : UCANR Publications
ISBN 13 : 9781879906389
Total Pages : 196 pages
Book Rating : 4.9/5 (63 download)
Download or read book Specialty and Minor Crops Handbook written by Claudia Myers and published by UCANR Publications. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handy for commercial producers as well as backyard gardeners, this classic guide for growers and sellers of niche market produce provides detailed information about growing specialty crops that are growing in popularity among consumers. Includes 63 crop sheets-from arugula to radicchio, basil to thyme, prickly pear to tomatillos, variety and heirloom tomatoes. Includes market information, resources, and a glossary of Asian vegetable names.
Author :
Publisher :
ISBN 13 :
Total Pages : 1738 pages
Book Rating : 4.7/5 (281 download)
Download or read book Class & Industrial Marketing written by and published by . This book was released on 1920 with total page 1738 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 197 pages
Book Rating : 4.4/5 (79 download)
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author : Edmund Brown
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing written by Edmund Brown and published by . This book was released on 1925 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Starr Butler
Publisher :
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.:/5 (89 download)
Download or read book Marketing and Merchandising written by Ralph Starr Butler and published by . This book was released on 1919 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470930179
Total Pages : 259 pages
Book Rating : 4.4/5 (79 download)
Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
