Marketing 101

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Trump University Marketing 101

Author : Don Sexton
Publisher : John Wiley & Sons
ISBN 13 : 0470055839
Total Pages : 338 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Trump University Marketing 101 by : Don Sexton

Download or read book Trump University Marketing 101 written by Don Sexton and published by John Wiley & Sons. This book was released on 2006-06-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

Church Marketing 101

Author : Richard L. Reising
Publisher : Baker Books
ISBN 13 : 1441200312
Total Pages : 208 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Church Marketing 101 by : Richard L. Reising

Download or read book Church Marketing 101 written by Richard L. Reising and published by Baker Books. This book was released on 2006-01-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Free Marketing

Author : Jim Cockrum
Publisher : John Wiley & Sons
ISBN 13 : 1118120043
Total Pages : 358 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Free Marketing by : Jim Cockrum

Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Art Marketing 101

Author : Constance Smith
Publisher : Artnetwork Press
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Art Marketing 101 by : Constance Smith

Download or read book Art Marketing 101 written by Constance Smith and published by Artnetwork Press. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.

101 Ways to Market Your Business

Author : Andrew Griffiths
Publisher : Allen & Unwin
ISBN 13 : 9781741760842
Total Pages : 276 pages
Book Rating : 4.7/5 (68 download)

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Book Synopsis 101 Ways to Market Your Business by : Andrew Griffiths

Download or read book 101 Ways to Market Your Business written by Andrew Griffiths and published by Allen & Unwin. This book was released on 2014-05-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.

Introduction to Digital Marketing 101

Author : Cecilia Figueroa
Publisher : BPB Publications
ISBN 13 : 9389328187
Total Pages : 545 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis Introduction to Digital Marketing 101 by : Cecilia Figueroa

Download or read book Introduction to Digital Marketing 101 written by Cecilia Figueroa and published by BPB Publications. This book was released on 2019-09-17 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skyrocket your business goals with this hands on guide DESCRIPTION Social media marketing has stemmed from peopleÕs communication habits. Nowadays, social networking platforms are essential in practice, even in marketing. To understand the changes and transformations the field of marketing has undergone until now, it is important to know its origin. This complete guide will help you start selling and marketing your business by teaching you both SEO/SEM and web usability. You will learn the analytical part of Google Analytics and online advertising through Google AdWords. This book will introduce you to Web 2.0, and at the end of it, you may also want to make a career change to digital marketing! Ê _Ê Ê Ê Have you ever wondered how you can work smart with products that offer a range of essential applications for businesses? _Ê Ê Ê What are the prerequisites for a successful business?Ê _Ê Ê Ê What will happen if your company does not use digital marketing for your business? _Ê Ê Ê Do you know what are the newest and best technologies, applications, web tools, and virtual customer relationship management products that your competitors are using right now to work smarter and more efficiently?Ê KEY FEATURES _Ê Ê Ê Online advertising _Ê Ê Ê Online marketing campaigns _Ê Ê Ê Mail marketing _Ê Ê Ê Website marketing _Ê Ê Ê Opt-in email _Ê Ê Ê Mobile marketing _Ê Ê Ê Marketing data _Ê Ê Ê Digital strategy _Ê Ê Ê Consumer marketing ÊWHAT WILL YOU LEARN _Ê Ê Ê Design, organize, and monitor strategies. _Ê Ê Ê Optimize your website SEO. _Ê Ê Ê Create, manage, and evaluate Google Ads campaigns, and display advertising and payment campaigns. _Ê Ê Ê Integrate mobile marketing and mail marketing campaigns. _Ê Ê Ê Use Google Analytics. _Ê Ê Ê Improve the accessibility and usability of a website and UX. _Ê Ê Ê Stand out on LinkedIn. _Ê Ê Ê Apply Big data and machine learning to digital marketing. WHO THIS BOOK IS FOR Anyone who, for personal, academic, and/or professional reasons, wants to learn the basics of digital marketing. It is also a good start for marketers who would like to know their audiences and define strategies that best suit them. ÊTable of Contents 1. Define your audience: Marketing plan & value proposition. 2. Content strategy: Key process to improve content creation. 3. Use social media for your business. 4. Social ads: Make people think and talk. 5. SEO for beginners: Title, URL, & CTR 6. Search engine marketing (SEM): Position your brand in the market (PPC & paid search) 7. Display advertising to target your audience: Facebook, target audience, keywords, & search terms. 8. Create a campaign with email marketing: Segmentation, email automatization, split test, A/B testing, & optimization. 9. Analyze what people do in your website: Google Analytics & Big data. 10. Launch your career in digital marketing: Digital Marketing jobs, LinkedIn, networking, Big data, machine learning, & elevator pitch

Copycat Marketing 101

Author : Burke Hedges
Publisher : International Network Training Institute (INTI)
ISBN 13 : 9780963266743
Total Pages : 132 pages
Book Rating : 4.2/5 (667 download)

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Book Synopsis Copycat Marketing 101 by : Burke Hedges

Download or read book Copycat Marketing 101 written by Burke Hedges and published by International Network Training Institute (INTI). This book was released on 2000 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Author : Troy Waugh
Publisher : John Wiley & Sons
ISBN 13 : 0471654752
Total Pages : 290 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms by : Troy Waugh

Download or read book 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms written by Troy Waugh and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

Brand Management 101

Author : Mainak Dhar
Publisher : John Wiley & Sons
ISBN 13 : 0470822295
Total Pages : 225 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Brand Management 101 by : Mainak Dhar

Download or read book Brand Management 101 written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Guerrilla Marketing 101 Lab

Author : Jay Conrad Levinson
Publisher : Morgan James Pub
ISBN 13 : 9781933596181
Total Pages : 120 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis Guerrilla Marketing 101 Lab by : Jay Conrad Levinson

Download or read book Guerrilla Marketing 101 Lab written by Jay Conrad Levinson and published by Morgan James Pub. This book was released on 2005-01-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook containing various workshop activities and projects.

Publishing 101

Author : Jane Friedman
Publisher : MBA for Writers
ISBN 13 : 0986312606
Total Pages : 196 pages
Book Rating : 4.9/5 (863 download)

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Book Synopsis Publishing 101 by : Jane Friedman

Download or read book Publishing 101 written by Jane Friedman and published by MBA for Writers. This book was released on 2014-12-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the basics of the publishing industry

Book Marketing 101

Author : Heather Hart
Publisher :
ISBN 13 : 9780615649368
Total Pages : 68 pages
Book Rating : 4.6/5 (493 download)

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Book Synopsis Book Marketing 101 by : Heather Hart

Download or read book Book Marketing 101 written by Heather Hart and published by . This book was released on 2012-05-26 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.

Smart Yacht Marketing 101

Author : Mark Duncan
Publisher :
ISBN 13 : 9781912615506
Total Pages : 484 pages
Book Rating : 4.6/5 (155 download)

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Book Synopsis Smart Yacht Marketing 101 by : Mark Duncan

Download or read book Smart Yacht Marketing 101 written by Mark Duncan and published by . This book was released on 2018-09-21 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Yacht Marketing 101 is the first-ever yacht industry resource to help yacht owners, captains, sales and charter brokers, corporate management and industry marketers better present and market their yachts for improved stand out, increased enquiries and smarter, more sustainable client service.

101 Veterinary Marketing Questions Answered

Author : Robin Brogdon
Publisher : American Animal Hosp Assoc
ISBN 13 : 158326163X
Total Pages : 154 pages
Book Rating : 4.5/5 (832 download)

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Book Synopsis 101 Veterinary Marketing Questions Answered by : Robin Brogdon

Download or read book 101 Veterinary Marketing Questions Answered written by Robin Brogdon and published by American Animal Hosp Assoc. This book was released on 2011 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library Marketing Basics

Author : Mark Aaron Polger
Publisher : Rowman & Littlefield
ISBN 13 : 1538125811
Total Pages : 332 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Library Marketing Basics by : Mark Aaron Polger

Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Proper Livestock Marketing 101

Author : Bud Williams
Publisher :
ISBN 13 : 9781733585316
Total Pages : 340 pages
Book Rating : 4.5/5 (853 download)

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Book Synopsis Proper Livestock Marketing 101 by : Bud Williams

Download or read book Proper Livestock Marketing 101 written by Bud Williams and published by . This book was released on 2019-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Proper Livestock Marketing from Bud Williams who developed this unique "sell-buy" thinking about marketing livestock.

101 Marketing Tips for Dance Teachers

Author : Sue Wybrow
Publisher : The Endless Bookcase Ltd
ISBN 13 : 1912243156
Total Pages : 290 pages
Book Rating : 4.9/5 (122 download)

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Book Synopsis 101 Marketing Tips for Dance Teachers by : Sue Wybrow

Download or read book 101 Marketing Tips for Dance Teachers written by Sue Wybrow and published by The Endless Bookcase Ltd. This book was released on 2018-02-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Check out tons of amazing tips on how to get massive exposure for your dance classes, parties and workshops in this marketing book for dance teachers. From the importance of contact information, to having more time for a social life – yes, you can have a social life! – 101 Marketing Tips for Dance Teachers has it all. Easy to implement, easy to understand and massively cost effective! If you want to make an amazing living through dance – then you need this book! Tips include how to make the most of seasonal events, networking advice, getting cover, dance parties, social networking advice and more.