Market Sustainability

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Sustainability Marketing

Author : Frank-Martin Belz
Publisher : John Wiley & Sons
ISBN 13 : 1119966191
Total Pages : 354 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Sustainability Marketing by : Frank-Martin Belz

Download or read book Sustainability Marketing written by Frank-Martin Belz and published by John Wiley & Sons. This book was released on 2012-10-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Sustainable Markets for Sustainable Business

Author : Professor Güler Aras
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472433432
Total Pages : 313 pages
Book Rating : 4.4/5 (724 download)

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Book Synopsis Sustainable Markets for Sustainable Business by : Professor Güler Aras

Download or read book Sustainable Markets for Sustainable Business written by Professor Güler Aras and published by Gower Publishing, Ltd.. This book was released on 2015-04-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world the focus is on the relationship between ethics and governance codes and how widely this should be interpreted. Sustainability has three main accepted dimensions: economic growth, social responsibility, and environmental protection. It is a truly multidimensional and multidisciplinary concept, and one which directly affects the risks and opportunities for markets and businesses. In three distinct parts, Sustainable Markets for Sustainable Business explores the relationship between markets and business and sustainable development, as well as issues such as climate change, pollution, land degradation and biodiversity loss. Firstly the authors, all experts from around the world, consider a variety of theoretical issues concerned with sustainability in the new environment. In Part Two the emphasis is on looking at these issues in the market and business practice under various guises. Although every chapter contains discussion and recommended solutions, the final part specifically focuses on future perspectives and the solution strategies for implementation of sustainability measures. Throughout the book the authors address the need for business and market sustainability reforms. The world's markets have the potential to improve the lives of billions in developing countries, reducing poverty and securing environmental quality for future generations. Often they fail to capture the full value of natural resources or promote the interests of poor people. Therefore, an effective public policy framework is required. Sustainable Markets for Sustainable Business and future titles in the Finance, Governance and Sustainability Series address this need.

Social and Sustainability Marketing

Author : Jishnu Bhattacharyya
Publisher : CRC Press
ISBN 13 : 1000408027
Total Pages : 945 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Sustainable Marketing

Author : Michelle Carvill
Publisher : Bloomsbury Publishing
ISBN 13 : 1472979125
Total Pages : 321 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Sustainable Marketing by : Michelle Carvill

Download or read book Sustainable Marketing written by Michelle Carvill and published by Bloomsbury Publishing. This book was released on 2021-01-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Corporate Responsibility, Sustainability and Markets

Author : Cláudia Simões
Publisher :
ISBN 13 : 9783030796617
Total Pages : 0 pages
Book Rating : 4.7/5 (966 download)

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Book Synopsis Corporate Responsibility, Sustainability and Markets by : Cláudia Simões

Download or read book Corporate Responsibility, Sustainability and Markets written by Cláudia Simões and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the interaction between sustainability, corporate responsibility, consumers, and the market. It aims to discover if consumers are seeking out small, ethical, socially responsible firms to buy from rather than large corporations; if markets and organisations are supported by a new sensitivity to social responsibility and sustainability ideas; if the integration of corporate responsibility strategies and practices change how market sectors are assembled. Bringing together international case studies - including research on the Italian wine industry, German butchers, Spanish football, Polish marketing and the Portuguese financial sector - this book is valuable reading for scholars working on corporate social responsibility, sustainability, and good governance. Cláudia Simões is a Professor of Management (Marketing and Strategy area) and Dean of the School of Economics and Management at the University of Minho in Portugal. Alin Stancu is Professor of Corporate Social Responsibility and Public Relations in the Department of Marketing from The Bucharest University of Economic Studies, Romania. Georgiana Grigore is Associate Professor in Marketing at University of Leicester, School of Business. She is also chair of an annual international conference in 'Social Responsibility, Ethics and Sustainable Business', which she co-founded in 2012. .

Sustainability Marketing

Author : Rishi Raj Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1800712464
Total Pages : 210 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Sustainability Marketing by : Rishi Raj Sharma

Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Ethics, Social Responsibility and Sustainability in Marketing

Author : Ipek Altinbasak-Farina
Publisher : Springer
ISBN 13 : 9811379246
Total Pages : 279 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina

Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

The Gospel of Sustainability

Author : Monica M. Emerich
Publisher : University of Illinois Press
ISBN 13 : 0252093453
Total Pages : 258 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Gospel of Sustainability by : Monica M. Emerich

Download or read book The Gospel of Sustainability written by Monica M. Emerich and published by University of Illinois Press. This book was released on 2011-10-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: From organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, she argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious.

Markets and the Environment, Second Edition

Author : Nathaniel O. Keohane
Publisher : Island Press
ISBN 13 : 1610916077
Total Pages : 328 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Markets and the Environment, Second Edition by : Nathaniel O. Keohane

Download or read book Markets and the Environment, Second Edition written by Nathaniel O. Keohane and published by Island Press. This book was released on 2016-01-05 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A clear grasp of economics is essential to understanding why environmental problems arise and how we can address them. ... Now thoroughly revised with updated information on current environmental policy and real-world examples of market-based instruments .... The authors provide a concise yet thorough introduction to the economic theory of environmental policy and natural resource management. They begin with an overview of environmental economics before exploring topics including cost-benefit analysis, market failures and successes, and economic growth and sustainability. Readers of the first edition will notice new analysis of cost estimation as well as specific market instruments, including municipal water pricing and waste disposal. Particular attention is paid to behavioral economics and cap-and-trade programs for carbon."--Publisher's web site.

Handbook of Research on Unemployment and Labor Market Sustainability in the Era of Globalization

Author : Füsun Yenilmez
Publisher : IGI Global
ISBN 13 : 1522520090
Total Pages : 498 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Unemployment and Labor Market Sustainability in the Era of Globalization by : Füsun Yenilmez

Download or read book Handbook of Research on Unemployment and Labor Market Sustainability in the Era of Globalization written by Füsun Yenilmez and published by IGI Global. This book was released on 2016-12-28 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effective utilization of available resources is a pivotal factor for production levels in modern business environments. However, when resources are limited or in excess, this effects organizational success, as well as the labor market. The Handbook of Research on Unemployment and Labor Market Sustainability in the Era of Globalization is a comprehensive reference source for the latest scholarly research on the socio-economic dynamics of unemployment and the development of new policies to assist in regulating the global labor market. Highlighting innovative approaches and relevant perspectives, such as outsourcing, trade openness, and employment protection, this publication is ideally designed for policy makers, professionals, practitioners, graduate students, and academics interested in emerging trends for labor market development.

Everyday Sustainability

Author : Debarati Sen
Publisher : SUNY Press
ISBN 13 : 1438467133
Total Pages : 274 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Everyday Sustainability by : Debarati Sen

Download or read book Everyday Sustainability written by Debarati Sen and published by SUNY Press. This book was released on 2017-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminates the contradictions that emerge within conscious capitalism initiatives that are designed to empower women. Everyday Sustainability takes readers to ground zero of market-based sustainability initiativesDarjeeling, Indiawhere Fair Trade ostensibly promises gender justice to minority Nepali women engaged in organic tea production. These women tea farmers and plantation workers have distinct entrepreneurial strategies and everyday practices of social justice that at times dovetail with and at other times rub against the tenets of the emerging global morality market. The author questions why women beneficiaries of transnational justice-making projects remain skeptical about the potential for economic and social empowerment through Fair Trade while simultaneously seeking to use the movement to give voice to their situated demands for mobility, economic advancement, and community level social justice.

Sustainable Markets for Sustainable Business

Author : Güler Aras
Publisher : Routledge
ISBN 13 : 1317047737
Total Pages : 265 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Sustainable Markets for Sustainable Business by : Güler Aras

Download or read book Sustainable Markets for Sustainable Business written by Güler Aras and published by Routledge. This book was released on 2016-03-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world the focus is on the relationship between ethics and governance codes and how widely this should be interpreted. Sustainability has three main accepted dimensions: economic growth, social responsibility, and environmental protection. It is a truly multidimensional and multidisciplinary concept, and one which directly affects the risks and opportunities for markets and businesses. In three distinct parts, Sustainable Markets for Sustainable Business explores the relationship between markets and business and sustainable development, as well as issues such as climate change, pollution, land degradation and biodiversity loss. Firstly the authors, all experts from around the world, consider a variety of theoretical issues concerned with sustainability in the new environment. In Part Two the emphasis is on looking at these issues in the market and business practice under various guises. Although every chapter contains discussion and recommended solutions, the final part specifically focuses on future perspectives and the solution strategies for implementation of sustainability measures. Throughout the book the authors address the need for business and market sustainability reforms. The world's markets have the potential to improve the lives of billions in developing countries, reducing poverty and securing environmental quality for future generations. Often they fail to capture the full value of natural resources or promote the interests of poor people. Therefore, an effective public policy framework is required. Sustainable Markets for Sustainable Business and future titles in the Finance, Governance and Sustainability Series address this need.

Strategy and Sustainability

Author : Mike Rosenberg
Publisher : Springer
ISBN 13 : 1137501758
Total Pages : 209 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Strategy and Sustainability by : Mike Rosenberg

Download or read book Strategy and Sustainability written by Mike Rosenberg and published by Springer. This book was released on 2016-04-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices. Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way. Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make. He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, and long-term responsibilities to shareholders and other stakeholders.“/p>

Biomass and Agriculture Sustainability, Markets and Policies

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264105549
Total Pages : 570 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis Biomass and Agriculture Sustainability, Markets and Policies by : OECD

Download or read book Biomass and Agriculture Sustainability, Markets and Policies written by OECD and published by OECD Publishing. This book was released on 2004-09-06 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century could see the switch from the fossil fuel to the biological based economy. Papers presented in this conference proceedings explore the questions involved.

Sustainability Marketing

Author : Rishi Raj Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1800712448
Total Pages : 280 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Sustainability Marketing by : Rishi Raj Sharma

Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

The Sustainable Marketing Concept in European SMEs

Author : Edyta Rudawska
Publisher : Emerald Group Publishing
ISBN 13 : 1787540391
Total Pages : 325 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis The Sustainable Marketing Concept in European SMEs by : Edyta Rudawska

Download or read book The Sustainable Marketing Concept in European SMEs written by Edyta Rudawska and published by Emerald Group Publishing. This book was released on 2018-05-14 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.

Sustainable Markets for Sustainable Business a Global Perspective for Business and Financial Markets

Author : Güler Aras
Publisher : Lund Humphries Publishers
ISBN 13 : 9781472433428
Total Pages : 298 pages
Book Rating : 4.4/5 (334 download)

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Book Synopsis Sustainable Markets for Sustainable Business a Global Perspective for Business and Financial Markets by : Güler Aras

Download or read book Sustainable Markets for Sustainable Business a Global Perspective for Business and Financial Markets written by Güler Aras and published by Lund Humphries Publishers. This book was released on 2015-04-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, sustainability risks and opportunities have become a global imperative and a megatrend for business. Sustainable Markets for Sustainable Business explores the relationship between markets and business and sustainable development, as well as issues such as climate change, pollution, land degradation and biodiversity loss. Güler Aras explains how these factors are, in part, the result of market failures, present in most sectors of the economy. The world's markets have the potential to improve the lives of billions in developing countries, reducing poverty and securing environmental quality for future generations. Often they fail to capture the full value of natural resources or promote the interests of poor people. Therefore, an effective public policy framework is required. Market governance and the relationship between the market and political authority remains a core question at the heart of the sustainability debate.