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Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Book Synopsis Market Segmentation Analysis by : Sara Dolnicar
Download or read book Market Segmentation Analysis written by Sara Dolnicar and published by Springer. This book was released on 2018-07-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Author :Great Britain: Parliament: House of Commons: Committee of Public Accounts Publisher :The Stationery Office ISBN 13 :9780215017536 Total Pages :56 pages Book Rating :4.0/5 (175 download)
Book Synopsis Difficult Forms by : Great Britain: Parliament: House of Commons: Committee of Public Accounts
Download or read book Difficult Forms written by Great Britain: Parliament: House of Commons: Committee of Public Accounts and published by The Stationery Office. This book was released on 2004 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forms are one of the most frequent ways a citizen interacts with government departments. If a form is badly designed it is likely lead to errors and increase processing costs, also the public is less inclined to believe that progress is being made to a more responsive and accessible service. Based on an NAO report (HC 1145 2002-03 ISBN 0102923604), the Committee took evidence from the Inland Revenue, DES, DWP and Passport Service on the three main issues of: designing user friendly forms; improved administrative efficiency; progress to providing online services. The \are 12 main recommendations.
Book Synopsis Market Segmentation by : Michel Wedel
Download or read book Market Segmentation written by Michel Wedel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Guide to Executing Change for Executive Leaders by : Wayne R. Davis
Download or read book A Guide to Executing Change for Executive Leaders written by Wayne R. Davis and published by John Wiley & Sons. This book was released on 2009-02-24 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most often, change fails because a leader attempts to shortcut a critical phase of the change process. This package provides the resources and tools needed for the practical implementation of any change initiative, from simple process-step change to large-scale assimilation projects. It is a resource for implementing transformational change such as mergers and acquisitions, change in strategic intent, or entering a global market. It is equally effective for incremental change. The toolkit contains a series of four workshops--each aimed at a difference audience--all of which include complete facilitation instructions and a participant workbook.
Book Synopsis An Integrative Guide to Consumer Neuroscience by : Sven Braeutigam
Download or read book An Integrative Guide to Consumer Neuroscience written by Sven Braeutigam and published by Oxford University Press. This book was released on 2022-03-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context. The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic. The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.
Book Synopsis The Comprehensive Guide to Careers in Sports by : Glenn M. Wong
Download or read book The Comprehensive Guide to Careers in Sports written by Glenn M. Wong and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Download or read book PKI Assessment Guidelines written by and published by . This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Publisher : ISBN 13 : Total Pages :1174 pages Book Rating :4.0/5 (18 download)
Book Synopsis Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Appropriations for 1999: Rural economic and community development programs by : United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies
Download or read book Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Appropriations for 1999: Rural economic and community development programs written by United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies and published by . This book was released on 1998 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Business Guide to Sustainability by : Marsha Willard
Download or read book The Business Guide to Sustainability written by Marsha Willard and published by Routledge. This book was released on 2015-03-12 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Guide to Sustainability is a practical introduction to implementing a comprehensive sustainability strategy in any organization. Written by top business consultants, this useful book can be applied in both large and small enterprises. This edition shifts away from a discussion of CSR to focus more squarely on sustainability. It explores strategies for implementing sustainability in each of the functional areas of the corporation (accounting, HR, operations, etc.), while providing examples from a range of sectors, including manufacturing, services, and government. The book also includes the authors’ S-CORE assessment tool to help organizations determine whether they are on the right track, identify new opportunities, and assign accountability and responsibility. Brimming with interesting stories and examples, and covering new developments such as the emergence of BRICs and the effects of the Great Recession, this book will interest managers, business owners, and students for whom sustainability is a priority.
Book Synopsis Fundamentals of Marketing by : W. G. Leader
Download or read book Fundamentals of Marketing written by W. G. Leader and published by Nelson Thornes. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Service Operations Management, Second Edition by : David W. Parker
Download or read book Service Operations Management, Second Edition written by David W. Parker and published by Edward Elgar Publishing. This book was released on 2018-06-29 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service Operations Management, Second Edition provides a global perspective on service operations, with expanded coverage of service operations for not-for-profit agencies, charities, NGOs and utilities, alongside commercial companies. With new, updated case studies and original research embracing big-data analytics and neurolinguistics in building customer service systems, this book will be an invaluable tool for postgraduate and MBA students of service operations and undergraduates specialising in hospitality, tourism and public sector management.
Book Synopsis The Physician Manager's Handbook by : Robert J. Solomon
Download or read book The Physician Manager's Handbook written by Robert J. Solomon and published by Jones & Bartlett Learning. This book was released on 1997 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physicians are increasingly taking on new roles as executives and managers in today's health care delivery system. This work provides an overview of the essential business management skills that physician managers need to succeed.
Book Synopsis Mastering Leadership Alignment by : J.W. Ballard
Download or read book Mastering Leadership Alignment written by J.W. Ballard and published by Business Expert Press. This book was released on 2017-09-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book raises the bar on what it means to be a high performance enterprise, providing methods and tools to engage the senior leadership team in building and sustaining rock-solid alignment. It demonstrates how to generate whole-hearted unanimity on precisely what creates value in the enterprise, who creates it, and how the value created shows up in the financial statements. Simple, step-by-step procedures given bring about whole-hearted unanimity in the senior leadership’s understanding of how the enterprise makes money. Where to focus energy (and where not to) is revealed. Readers are guided to apply ”non-directive leadership skills” to co-creating maps and reports of their enterprises’ value creating activities into a Management Operating System TM (MOS). Based on more than 30 years and over 50 hands-on projects using the work of legendary IBM Executive School leader, finance and values innovator, Lou Mobley, and Chuck Kremer, CPA, this book builds on Lou’s original breakthrough works building IBM’s executive leadership culture.
Book Synopsis Oswaal CBSE Sample Question Papers Class 9 English Communicative Book (For 2025 Exam) by : Oswaal Editorial Board
Download or read book Oswaal CBSE Sample Question Papers Class 9 English Communicative Book (For 2025 Exam) written by Oswaal Editorial Board and published by Oswaal Books. This book was released on 2024-07-29 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oswaal CBSE Sample Question Papers Class 9 English Communicative Book (For 2025 Exam)
Book Synopsis Corporate Innovation by : Donald Kuratko
Download or read book Corporate Innovation written by Donald Kuratko and published by Taylor & Francis. This book was released on 2018-12-07 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organization to an innovative mindset in the twenty-first century. Corporate Innovation explains the four stages of the innovation process, and demonstrates how to improve skills in the innovation process, and unleash personal innovative abilities. This book also presents ways to assess the organization’s attitudes toward innovation, providing insights into how to diagnose creative and innovative performance problems in the organization. Beginning with an overview of concepts involved with an innovative organization today, this book explores the fundamental aspects of the individual, the organization and the implementation. An I-Organization is a combination of: I-Skills developed within individuals I-Design thinking functions needed to shape innovation I-Teams that emerge from the HR perspective of structuring the appropriate climate I-Solution needed to provide a foundation for implementing any innovative ideas Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization. Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title.
