An Integrative Guide To Consumer Neuroscience

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An Integrative Guide to Consumer Neuroscience

Author : Sven Braeutigam
Publisher : Oxford University Press
ISBN 13 : 0198789939
Total Pages : 289 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis An Integrative Guide to Consumer Neuroscience by : Sven Braeutigam

Download or read book An Integrative Guide to Consumer Neuroscience written by Sven Braeutigam and published by Oxford University Press. This book was released on 2022 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an integrative guide to the modern, highly interdisciplinary, and complex field of consumer neuroscience. The aim is to provide a robust overview of the many theoretical and experimental domains involved, thereby balancing depth and breadth of presentation. The material is loosely structured in three, not explicitly delineated parts. The first three chapters discuss the scope of consumer neuroscience, relevant psychological phenomena, and the human brain. The following three chapters cover the relevant mathematics, scanner technologies, and data analyses. The next five chapters discuss concepts and applications of consumer neuroscience, some of which are rather well established, and some reflect cutting-edge research. Specifically, issues of individual, social, and commercial consumer neuroscience are addressed in addition to aspects related to gender differences, abnormal consumer behaviour, ageing, and organizational behaviour. The final two chapters discuss research ethics and future directions, respectively"--

An Integrative Guide to Consumer Neuroscience

Author : Sven Braeutigam
Publisher :
ISBN 13 : 9780191835650
Total Pages : 276 pages
Book Rating : 4.8/5 (356 download)

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Book Synopsis An Integrative Guide to Consumer Neuroscience by : Sven Braeutigam

Download or read book An Integrative Guide to Consumer Neuroscience written by Sven Braeutigam and published by . This book was released on 2022 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context.

An Integrative Guide to Consumer Neuroscience

Author : Sven Braeutigam
Publisher : Oxford University Press
ISBN 13 : 019250729X
Total Pages : 304 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis An Integrative Guide to Consumer Neuroscience by : Sven Braeutigam

Download or read book An Integrative Guide to Consumer Neuroscience written by Sven Braeutigam and published by Oxford University Press. This book was released on 2022-03-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, alongside a wide range of specific applications situated within a scientific context. The book includes chapters on cognitive processes and behaviors, the human brain, mathematical concepts, and neuroscience technologies. It considers the difference of individual, social and commercial neuroscience through the lens of gender differences, aging and ethics, amongst other concepts, enabling the reader to adopt an holistic view of the field and discover new research directions. This is enhanced by the inclusion of consolidating questions and answers for each chapter alongside numerous images to enhance the reader's understanding of the topic. The book is an essential read for the aspiring researcher or practitioner striving for an in-depth understanding of the field and its ramifications.

Integrative Neuroscience

Author : Evian Gordon
Publisher : CRC Press
ISBN 13 : 0203304764
Total Pages : 269 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Integrative Neuroscience by : Evian Gordon

Download or read book Integrative Neuroscience written by Evian Gordon and published by CRC Press. This book was released on 2003-09-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most brain related activity has focussed on specialized interests within individual disciplines. Recent multidisciplinary activity has provided the impetus to break down these boundaries and encourage a freer exchange of information across disciplines. This text reflects these developments. It spans the landscape of brain science to provide core information from 12 disciplines (including evolution, philosophy, anatomy, chemistry, computer science, brain dynamics, psychology, neurology, psychiatry, psychotherapy and brain imaging). In outlining how and why it is now possible to realistically model aspects of the brain's dynamics from such a wide range of intellectual endeavors, this book will prove itself useful to undergraduates, postgraduates and all those seeking a contemporary perspective and evaluation of the current status and future directions in the brain sciences.

Consumer Neuroscience

Author : Moran Cerf
Publisher : MIT Press
ISBN 13 : 0262036592
Total Pages : 362 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Consumer Neuroscience by : Moran Cerf

Download or read book Consumer Neuroscience written by Moran Cerf and published by MIT Press. This book was released on 2017-11-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

Consumer Neuroscience

Author : Cathrine Jansson-Boyd
Publisher : Elsevier
ISBN 13 : 0443135827
Total Pages : 308 pages
Book Rating : 4.4/5 (431 download)

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Book Synopsis Consumer Neuroscience by : Cathrine Jansson-Boyd

Download or read book Consumer Neuroscience written by Cathrine Jansson-Boyd and published by Elsevier. This book was released on 2023-11-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods and fundamentals of visual neuroscience. Consumer Neuroscience concludes with a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions. Presents readers with a clear overview of consumer neuroscience as a field Includes a visual brain index Discusses neuroscientific areas that are highly relevant to consumer sciences but may not yet have been integrated into the discipline Offers the combined expertise of a psychologist and a neuroscientist in authoring the book to provide well rounded insights into the area of consumer neuroscience Describes unresolved issues and possible methods in consumer neuroscience, along with approaches for tackling them

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

Author : Atli, Dincer
Publisher : IGI Global
ISBN 13 : 1799831280
Total Pages : 304 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience by : Atli, Dincer

Download or read book Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience written by Atli, Dincer and published by IGI Global. This book was released on 2020-06-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.

Introduction to Neuromarketing & Consumer Neuroscience

Author : Thomas Zoëga Ramsøy
Publisher :
ISBN 13 : 9789058000026
Total Pages : 191 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Introduction to Neuromarketing & Consumer Neuroscience by : Thomas Zoëga Ramsøy

Download or read book Introduction to Neuromarketing & Consumer Neuroscience written by Thomas Zoëga Ramsøy and published by . This book was released on 2015 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rewired

Author : Carl D. Marci
Publisher : Harvard University Press
ISBN 13 : 0674983661
Total Pages : 281 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis Rewired by : Carl D. Marci

Download or read book Rewired written by Carl D. Marci and published by Harvard University Press. This book was released on 2022-01-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living in an age of digital distraction has wreaked havoc on our brains--but there's much we can do to restore our tech-life balance. We live in a world that is always on, where everyone is always connected. But we feel increasingly disconnected. Why? The answer lies in our brains. Carl D. Marci, MD, a leading expert on social and consumer neuroscience, reviews the mounting evidence that overuse of smart phones and social media is rewiring our brains, resulting in a losing deal: we are neglecting the relationships that sustain us and keep us healthy in favor of weaker and more ephemeral ties. The ability to connect and form strong social bonds is fundamental to human experience and emerged through unique structures in our brains. But ever-more-powerful technologies and ubiquitous access to media have hijacked our need to connect intimately and emotionally with others. The quick highs of clicking "like" and swiping right overstimulate the same neurological reward centers associated with social relationships. The habits that accompany our digital lifestyles are putting tremendous pressure on critical components of the brain associated with attention, emotion, and memory, changing how we process information and altering how we communicate and relate, even at a physiological level. As a psychiatrist working at the forefront of research on the impact of digital technology, Marci has seen this transformation up close and developed a range of responses. Rewired provides scientifically supported solutions for everyone who wants to restore their tech-life balance--from parents concerned about their children's exposure to the internet to stressed workers dealing with the deluge of emails and managing the expectation of 24/7 availability.

Consumer Neuroscience

Author : Cathrine Jansson-Boyd
Publisher : Academic Press
ISBN 13 : 0128027584
Total Pages : 300 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Consumer Neuroscience by : Cathrine Jansson-Boyd

Download or read book Consumer Neuroscience written by Cathrine Jansson-Boyd and published by Academic Press. This book was released on 2017-10-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. In order to truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the more advanced content. The book moves on to review: methods; the field of affective neuroscience for a deeper understanding of emotions; mechanisms and applications of neuroimaging methods; lifespan development neuroscience; fundamentals of visual neuroscience; cross modal correspondences for understanding consumer perception of stimuli; and directions for future research. The book concludes with a collection of case studies that allow readers to analyze actual results of different cases in which brain activity was used to answer marketing and business questions. Presents readers with a clear overview of consumer neuroscience as a field Includes a visual brain index Discusses neuroscientific areas that are highly relevant to consumer sciences but not yet integrated into the discipline Offers the combined expertise of a psychologist and a neuroscientist to provide well rounded insight into the area of consumer neuroscience Describes unresolved issues and possible methods in consumer neuroscience and approaches for tackling them

Decoding the Irrational Consumer

Author : Darren Bridger
Publisher : Kogan Page Publishers
ISBN 13 : 0749473851
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Decoding the Irrational Consumer by : Darren Bridger

Download or read book Decoding the Irrational Consumer written by Darren Bridger and published by Kogan Page Publishers. This book was released on 2015-08-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.

Consumer Neuroscience - Foundation, Validation, and Relevance

Author : Thomas Zoëga Ramsoy
Publisher : Frontiers Media SA
ISBN 13 : 2889743799
Total Pages : 294 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Consumer Neuroscience - Foundation, Validation, and Relevance by : Thomas Zoëga Ramsoy

Download or read book Consumer Neuroscience - Foundation, Validation, and Relevance written by Thomas Zoëga Ramsoy and published by Frontiers Media SA. This book was released on 2023-08-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer neuroscience has become an expanding area of both research and conduct – spanning from academic interests in the brain bases of consumption choices to commercial application of neuroscience tools and metrics. However, many of these advances are still criticized for low applicability, scattered publication records, conceptual vagueness, and a lack of proper scientific and commercial validation. To make matters worse, there is now a host of proposed commercial applications of both the insights from neuroscience and the application of neuroscience and neurophysiology tools to test consumer responses. While many of these approaches may be valid, many other approaches are either not properly validated, or may be flawed, misguided, or even outright lies. As a discipline, there is a need for both the basic and applied research in consumer neuroscience to become aligned. The purpose of this Research Topic is to provide this much-needed platform for such an industrial alignment. In doing so, this Research Topic will provide perspectives on three main areas: 1. distinctions between basic, translational and applied consumer neuroscience research 2. conceptual clarification on key concepts relevant to the science and application of consumer neuroscience 3. validation of consumer neuroscience methods and how they relate to commercially relevant cases. For this Research Topic, we therefore welcome submissions that combine academic and commercial research, all in the vein of making advances in establishing a valid, applicable consumer neuroscience.

The Cambridge Handbook of Consumer Psychology

Author : Cait Lamberton
Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis The Cambridge Handbook of Consumer Psychology by : Cait Lamberton

Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

NEUROMARKETING

Author : Branislav R. Tanasic
Publisher :
ISBN 13 : 9781925939286
Total Pages : 252 pages
Book Rating : 4.9/5 (392 download)

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Book Synopsis NEUROMARKETING by : Branislav R. Tanasic

Download or read book NEUROMARKETING written by Branislav R. Tanasic and published by . This book was released on 2019-04-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuromarketing's science is articulated as a combination of marketing, medical knowledge, and the latest brain scanning technology which enabled the insight into bioelectric potentials of the brain. Prior to neuromarketing, the credibility of traditional research techniques was based on the degree of accuracy and honesty of respondents' answers. By developing neuromarketing, the observer is able to unambiguously detect changes by recording brain activity from the scalp of the respondents and identify the engaged brain region as a result of a particular stimulus from the environment. Changes in the nervous activity induce variations in cerebral metabolism, hemodynamic and electromagnetic signals, which can be measured by one of the following neuromarketing techniques. Emotion Response Analysis (ERA) uses electroencephalography image to identify the emotional response an individual has to a product or advertisement. Improving understanding of neural mechanisms in decision-making and insight into individual differences in behavior and personal preferences enables marketers to significantly promote more effectively. The ability to detect and measure the bioelectric potentials of the brain makes it possible to realize the old marketer's dreams to see the true reactions of the consumer and thus properly understand the behavior of the consumer. Consumer neuroscience studies the brain to predict and potentially even manipulate consumer behavior and decision making. Tools and methods used in neuromarketing analyzes are rapidly developing the ability to better visualize consumer subconscious responses to environmental concerns. In fact, neuromarketing represents the bridge between marketing and neuroscience, a research field that is developing extremely vigorously.

Handbook of the Neuroscience of Language

Author : Brigitte Stemmer
Publisher : Academic Press
ISBN 13 : 0080564917
Total Pages : 512 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Handbook of the Neuroscience of Language by : Brigitte Stemmer

Download or read book Handbook of the Neuroscience of Language written by Brigitte Stemmer and published by Academic Press. This book was released on 2008-04-29 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last ten years the neuroscience of language has matured as a field. Ten years ago, neuroimaging was just being explored for neurolinguistic questions, whereas today it constitutes a routine component. At the same time there have been significant developments in linguistic and psychological theory that speak to the neuroscience of language. This book consolidates those advances into a single reference. The Handbook of the Neuroscience of Language provides a comprehensive overview of this field. Divided into five sections, section one discusses methods and techniques including clinical assessment approaches, methods of mapping the human brain, and a theoretical framework for interpreting the multiple levels of neural organization that contribute to language comprehension. Section two discusses the impact imaging techniques (PET, fMRI, ERPs, electrical stimulation of language cortex, TMS) have made to language research. Section three discusses experimental approaches to the field, including disorders at different language levels in reading as well as writing and number processing. Additionally, chapters here present computational models, discuss the role of mirror systems for language, and cover brain lateralization with respect to language. Part four focuses on language in special populations, in various disease processes, and in developmental disorders. The book ends with a listing of resources in the neuroscience of language and a glossary of items and concepts to help the novice become acquainted with the field. Editors Stemmer & Whitaker prepared this book to reflect recent developments in neurolinguistics, moving the book squarely into the cognitive neuroscience of language and capturing the developments in the field over the past 7 years. History section focuses on topics that play a current role in neurolinguistics research, aphasia syndromes, and lesion analysis Includes section on neuroimaging to reflect the dramatic changes in methodology over the past decade Experimental and clinical section reflects recent developments in the field

The Cognitive Neuroscience of Second Language Acquisition

Author : Marianne Gullberg
Publisher : Wiley-Blackwell
ISBN 13 : 9781405155427
Total Pages : 356 pages
Book Rating : 4.1/5 (554 download)

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Book Synopsis The Cognitive Neuroscience of Second Language Acquisition by : Marianne Gullberg

Download or read book The Cognitive Neuroscience of Second Language Acquisition written by Marianne Gullberg and published by Wiley-Blackwell. This book was released on 2006-08-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the cognitive neuroscience of second language acquisition from the perspectives of critical/sensitive periods, maturational effects, individual differences, neural regions involved, and processing characteristics. The research methods used include functional magnetic resonance imaging (fMRI), positron emission tomography (PET), and event related potentials (ERP). The studies in this volume provide initial answers to core questions including: which brain areas are reliably activated in second language processing? Are they the same or different from those activated in first language acquisition and use? And what are the behavioral consequences of individual differences among brains?

Introduction to Neuromarketing & Consumer Neuroscience

Author : Thomas Zoega Ramsoy
Publisher : Neurons Incorporated
ISBN 13 : 9788799760206
Total Pages : 204 pages
Book Rating : 4.7/5 (62 download)

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Book Synopsis Introduction to Neuromarketing & Consumer Neuroscience by : Thomas Zoega Ramsoy

Download or read book Introduction to Neuromarketing & Consumer Neuroscience written by Thomas Zoega Ramsoy and published by Neurons Incorporated. This book was released on 2015-05-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. However, today we see a dramatic shift in our understanding of consumption behaviours. Recent advances in modern neuroscience, and how it combines with economics and psychology, have allowed us to study of how different brain functions serve consumer behaviour. A commercial industry is emerging that offers novel ways to assess consumer attention, emotion and memory. This book, written by one of the leading figures in neuromarketing and consumer neuroscience, offers a comprehensive insight into the workings of the brain and its mind, and how this knowledge can inform our understanding of consumption behaviours. The book offers both basic and front-end academic insights, and includes chapters on sensation and perception; attention and consciousness; emotion and feeling; memory and learning; motivation and preference; and decision making. It also offers up to date and comprehensive insight about how the tools of neuroscience can be applied to assess consumer cognition and emotion. This book works as a landmark for this emerging academic and commercial disciplines, and to become a standard book of reference, just as the textbooks by Kotler and Keller have been for advertising and marketing.