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Author : P. A. Nel
Publisher :
ISBN 13 : 9780908408320
Total Pages : 136 pages
Book Rating : 4.4/5 (83 download)
Download or read book Market Potentials of Consumer Goods written by P. A. Nel and published by . This book was released on 1983 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Buttkus
Publisher : Springer
ISBN 13 : 3030127303
Total Pages : 439 pages
Book Rating : 4.0/5 (31 download)
Download or read book Performance Management in Retail and the Consumer Goods Industry written by Michael Buttkus and published by Springer. This book was released on 2019-06-21 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.
Author : M. G. Loubser
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.:/5 (721 download)
Download or read book Market Potentials of Consumer Goods in the Main Metropolitan Areas of the Republic of South Africa for 1968 by Population Group written by M. G. Loubser and published by . This book was released on 1971 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fabian Heymer
Publisher : GRIN Verlag
ISBN 13 : 364011972X
Total Pages : 200 pages
Book Rating : 4.6/5 (41 download)
Download or read book Successful Promotion of Consumer Goods in Vietnam written by Fabian Heymer and published by GRIN Verlag. This book was released on 2008-07-28 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Heilbronn University of Applied Sciences, language: English, abstract: Vietnam has gradually opened its market economy towards foreign investors and businesses in recent years, climaxing in the accession to the World Trade Organization (WTO) at the beginning of 2007. With limited choice during years of centrally planned economy, Vietnamese consumers these days face growing market liberalisation and personal wealth and hence must learn how to successfully navigate the new abundance of products and brands. Having one of the highest economic growth rates in Asia, the country is evolving rapidly and in the centre of attraction of foreign producers and retailers all over the world. Confronted with the challenge of gaining foothold, as well as increasing and defending market share, foreign and indigenous consumer goods companies are beginning to realize the absolute essentiality of doing promotion successfully in this potential market. Meanwhile, more and more promotion agencies develop to provide support in an increasingly competitive environment. Thus, it is more important than ever to understand the Vietnamese way of thinking and lifestyle and gain deep insights of promotion within the context of Vietnam’s culture. This thesis attempts to provide in-depth information about various aspects of promotion in Vietnam. Based on primary data gained in 30 face-to-face interviews with experts of consumer goods companies (Coca-Cola Southeast Asia, Nestle, Unilever, Beiersdorf, P&G, etc.) and promotion agencies (Ogilvy & Mather, BBDO, Saatchi & Saatchi, JWT, etc.) as well as five focus groups with Vietnamese students and observation during a three-month field research in Vietnam, it will describe Vietnamese consumers and culture and draw implications for designing a sound message, promotion mix and media mix. Furthermore, it will present current consumer trends. Only those marketers who are able to tailor their promotional efforts to fit the culture and lifestyle of Vietnamese consumers stand to reap the benefits.
Author : Donald F Dufek
Publisher : Routledge
ISBN 13 : 1135185794
Total Pages : 227 pages
Book Rating : 4.1/5 (351 download)
Download or read book The Consumer . . . or Else! written by Donald F Dufek and published by Routledge. This book was released on 2011-02-23 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you how—and why—businesses must adapt to succeed. Handy charts, tables, and illustrations make the information easy to understand, and fascinating sidebar quotations from well-known leaders of various industries—Sam Walton, Jack Welch, and many more—give the book a unique and memorable flavor. “Consumers,” say the authors, “not only demand higher quality and lower prices, but also expect convenient, quick, customized service. They expect in-stock conditions and quality. They demand value and respect. Global markets mean large numbers of consumers, but these consumers want to be treated as individuals, and the mass market no longer exists. Companies in industries from financial services to groceries to consumer goods to health care to hardware to automobiles are adopting these new business processes and winning in the marketplace. Their competitors are falling by the wayside.” This essential book: examines the factors that are shaping the current business environment and looks at the re-orientation of today's consumer, presenting global perspectives on these vital issues explores this new consumer-centric approach from the perspectives of suppliers, intermediaries, and retailers, as well as the business processes being used to create more efficient supply chains and more effective demand fulfillment processes shows you the tools that can be used to implement this new business paradigm in the areas of technology, internal business processes, and collaboration answers frequently asked questions shares the success stories of Rite Aid, Southwest Airlines, Starbucks, Snap-On Tools, National Semiconductor, and others! After addressing the issues of why business must change and examining the significance of a global business environment, The Consumer . . . or Else! addresses each element of the new business paradigm: the new role of consumers major players, including the shift in the business processes of retailers and manufacturers and the role of intermediaries new business processes, with a focus on technology, internal coordination, and collaboration Companies from Dell Computer to Del Monte are putting consumers first and reaping the sales benefits. General Mills will soon provide consumers with the opportunity to create and name their own custom cereal. As the authors point out, “The business process is changing-changing the way product flows, the way information flows, and the way cash flows. Companies that recognize this need to change will hold huge competitive advantages, and the companies that fail to adapt will simply not be here in the future.” Let The Consumer . . . or Else!: Consumer-Centric Business Paradigms be your guidebook to this challenging new business climate.
Author : Barnett Greenberg
Publisher : Georgia State University Business Press
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Classification of Consumer Goods written by Barnett Greenberg and published by Georgia State University Business Press. This book was released on 1974 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benjamin Albertus Moolman
Publisher :
ISBN 13 : 9780949951328
Total Pages : 66 pages
Book Rating : 4.9/5 (513 download)
Download or read book Market Potentials of Consumer Goods and Services for Non-white Population Groups in the Five Main Metropolitan Areas of the Republic of South Africa in 1970 written by Benjamin Albertus Moolman and published by . This book was released on 1973 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. G. Loubser
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.3/5 (9 download)
Download or read book Market Potentials of Consumer Goods and Services for Non-white Population Groups in Selected Urban Areas in the Republic of South Africa in 1980 written by M. G. Loubser and published by . This book was released on 1983 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hideaki Aoyama
Publisher : Cambridge University Press
ISBN 13 : 1139490036
Total Pages : 262 pages
Book Rating : 4.1/5 (394 download)
Download or read book Econophysics and Companies written by Hideaki Aoyama and published by Cambridge University Press. This book was released on 2010-08-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Econophysics is an emerging interdisciplinary field that takes advantage of the concepts and methods of statistical physics to analyse economic phenomena. This book expands the explanatory scope of econophysics to the real economy by using methods from statistical physics to analyse the success and failure of companies. Using large data sets of companies and income-earners in Japan and Europe, a distinguished team of researchers show how these methods allow us to analyse companies, from huge corporations to small firms, as heterogeneous agents interacting at multiple layers of complex networks. They then show how successful this approach is in explaining a wide range of recent findings relating to the dynamics of companies. With mathematics kept to a minimum, the book is not only a lively introduction to the field of econophysics but also provides fresh insights into company behaviour.
Author : Severin Bischof
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110730197
Total Pages : 73 pages
Book Rating : 4.1/5 (17 download)
Download or read book Consumer Goods Subscriptions written by Severin Bischof and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-22 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
Author : Gerard Emilien
Publisher : Springer
ISBN 13 : 3319505300
Total Pages : 596 pages
Book Rating : 4.3/5 (195 download)
Download or read book Consumer Perception of Product Risks and Benefits written by Gerard Emilien and published by Springer. This book was released on 2017-03-14 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Author : Mark Fernandez
Publisher : GRIN Verlag
ISBN 13 : 3346100049
Total Pages : 165 pages
Book Rating : 4.3/5 (461 download)
Download or read book Cultural Influences on Consumer Goods Marketing in China written by Mark Fernandez and published by GRIN Verlag. This book was released on 2020-01-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, TU Bergakademie Freiberg (Professur für Englische Fachsprache der Wirtschaftswissenschaften und technischen Wissenschaften), language: English, abstract: In recent years, China has witnessed the most skyrocketing economic growth in history. For Germany, China has become the third most important trading partner. Especially for German key industries like the automotive branch and mechanical engineering, the Chinese market has become vitally important. The shift from a seller’s market to a buyer’s market in China with an excess of supply over demand is accompanied by extreme competition between countless suppliers, which forces competing companies to implement efficient and effective marketing strategies in order to acquire customers. Cultural factors in China and Germany differ so much that they affect the entire success of business. They act as invisible barriers that must be overcome, not only in order to build competitive advantages, but in order to be competitive at all. When entering the Chinese market, foreign firms must consider that they will operate in a completely different culture, in which perception, communication, norms, values and other aspects cannot be compared to their respective German counterparts. As this thesis will show, many foreign firms fail in the Chinese market due to their inadequate altercation with cultural specifics, an unwillingness to adapt their strategy to the cultural environment, or a product-market mismatch based on cultural dissimilarities. In order to implement marketing strategies flexibly and effectively in a completely different environment for a completely different target clientele, it is indispensable for German marketers to learn about Chinese culture mindfully. Therefore, the main objective of this work is to prepare German marketing professionals for conducting marketing activities in the Chinese market by demonstrating the impact of culture on marketing, making German marketers more familiar with Chinese culture, and by providing useful advice for their marketing strategies.
Author : Francis E. Hummel
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.E/5 ( download)
Download or read book Market and Sales Potentials written by Francis E. Hummel and published by . This book was released on 1961 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317948351
Total Pages : 140 pages
Book Rating : 4.3/5 (179 download)
Download or read book Consumer Behavior in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”
Author : Johann Gross
Publisher : GRIN Verlag
ISBN 13 : 3656460469
Total Pages : 27 pages
Book Rating : 4.6/5 (564 download)
Download or read book Market Entry Strategies for Saturated Markets written by Johann Gross and published by GRIN Verlag. This book was released on 2013-07-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Nürnberg (IOM), course: Marketing, language: English, abstract: Executive Summary: This assignment occupies with the challenges of market entry strategies in saturated market, especially in the fashion industry. A new market entry needs a specific prepar-ing. Many environmental tasks of the investment have to be cleared before entering a new market. The right combination of market entry strategies help to succeed such a huge investment. Exporting, licensing, franchising, joint ventures and direct investments are some possibilities how a market entry strategy can look like but finding the right strategies for the given market situation is a difficult issue. Every strategy has ad-vantages and disadvantages which have to be considered if the investment should lead into a success. And as already mentioned, a saturated market is not a usual market, it has specific challenges which have to be managed. A market entry in a saturated market can only be successful if the company wins market shares from other competitors and the challenge is to find out how this can work. The Adidas Group showed how they could enter the US sports fashion market which is a saturated market, too. The company used a mix of the named strategies to win market shares in the host-country. And that is the way how to manage these challenges; every market entry in saturated markets has to be planned carefully and all influencing factors have to be considered. There is no general roadmap either every market entry needs its own map developed.
Author : Harvard Business Review
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.4/5 (91 download)
Download or read book Product Policy for Consumer Goods Companies written by Harvard Business Review and published by . This book was released on 1976 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michel Kostecki
Publisher : Springer Science & Business Media
ISBN 13 : 1475728190
Total Pages : 156 pages
Book Rating : 4.4/5 (757 download)
Download or read book The Durable Use of Consumer Products written by Michel Kostecki and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.
