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Market Orientation In Food And Agriculture
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Book Synopsis Market Orientation in Food and Agriculture by : Klaus Günter Grunert
Download or read book Market Orientation in Food and Agriculture written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.
Book Synopsis Market Orientation by : Martin Hingley
Download or read book Market Orientation written by Martin Hingley and published by CRC Press. This book was released on 2016-05-06 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Book Synopsis Agricultural Marketing and Consumer Behavior in a Changing World by : Berend Wierenga
Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Book Synopsis The 1996 U.S. Farm Act Increases Market Orientation by : Chester Edwin Young
Download or read book The 1996 U.S. Farm Act Increases Market Orientation written by Chester Edwin Young and published by . This book was released on 1996 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9251379130 Total Pages :64 pages Book Rating :4.2/5 (513 download)
Book Synopsis Advancing rural advisory services in Arab countries to promote market orientation and inclusive transformation by : Food and Agriculture Organization of the United Nations
Download or read book Advancing rural advisory services in Arab countries to promote market orientation and inclusive transformation written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2023-07-27 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small-scale family farmers are the backbone of rural communities in the Near East and North Africa (NENA) region. Despite their extensive participation in the agricultural sector, these types of farmers and their farms are disproportionately affected by poverty, ultimately constituting about 70 percent of the poorliving in the region. Apart from adverse agroclimatic conditions, smallscale farmers experience several challenges that stem from their limited assets, land fragmentation and weak capacities, with negative impacts on their productivity, profitability and income. Specific constraints include low volume and quality of produce, high transaction costs, high costs of inputs, low prices and weak access to market information and postharvest facilities – all of which adds up to a limited ability to reach and compete in markets. Small-scale farmers need services that enable them to make informed decisions and facilitate their access to quality inputs, post-harvest facilities and more profitable markets. They also need to reinforce their capacities to act collectively and develop effective organizations that can articulate their demands, amplify their voice, and facilitate their access to services and markets. As a result of persisting gender-based social norms, women typically face more challenges than men in terms of owning assets, accessing quality inputs and services, reaching markets and achieving fair prices.
Book Synopsis Food and Agribusiness Marketing in Europe by : Erdener Kaynak
Download or read book Food and Agribusiness Marketing in Europe written by Erdener Kaynak and published by CRC Press. This book was released on 2017-11-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
Book Synopsis Market Orientation, Rural Out-migration, Crop Production and Household Food Security by : Ochieng, Justus
Download or read book Market Orientation, Rural Out-migration, Crop Production and Household Food Security written by Ochieng, Justus and published by kassel university press GmbH. This book was released on 2014-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research presented in this volume analyses the impact of market orientation on agricultural production and household food security; identifies determinants of farmer groups marketing; and investigates the effect of rural out-migration on agricultural intensification considering the case of banana and legume based systems in Central Africa. Based on a comprehensive field survey, the results show that market orientation enhances input use, yields, and food security by increasing rural households’ dietary diversity. They also demonstrate that the quality of marketing performance increases with the age of the farmer groups, the strengths of their internal structures and the extent of member participation in product bulking. Under the given conditions, policies that promote market orientation particularly by improving road infrastructure, provision of market information, and extension services would address production, marketing and food insecurity challenges while smart input subsidy programs targeting poor households can create additional employment and discourage massive rural out-migration. Besides, a transition of farmer groups into formal business entities could considerably support their marketing performance and hence their production efficacy.
Book Synopsis Farm management extension guide. 1. Market-oeriented farming : an overview by : David Kahan
Download or read book Farm management extension guide. 1. Market-oeriented farming : an overview written by David Kahan and published by . This book was released on 2013 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The 1996 U.S. Farm Act Increases Market Orientation by : Chester Edwin Young
Download or read book The 1996 U.S. Farm Act Increases Market Orientation written by Chester Edwin Young and published by . This book was released on 1996 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Technical Centre for Agricultural & Rural Cooperation Publisher : ISBN 13 :9789290811541 Total Pages :20 pages Book Rating :4.8/5 (115 download)
Book Synopsis Farmer Strategies for Market Orientation in Acp Agriculture by : Technical Centre for Agricultural & Rural Cooperation
Download or read book Farmer Strategies for Market Orientation in Acp Agriculture written by Technical Centre for Agricultural & Rural Cooperation and published by . This book was released on 1995-12-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of Agriculture and Food Systems by :
Download or read book Encyclopedia of Agriculture and Food Systems written by and published by Elsevier. This book was released on 2014-07-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encyclopedia of Agriculture and Food Systems, Second Edition addresses important issues by examining topics of global agriculture and food systems that are key to understanding the challenges we face. Questions it addresses include: Will we be able to produce enough food to meet the increasing dietary needs and wants of the additional two billion people expected to inhabit our planet by 2050? Will we be able to meet the need for so much more food while simultaneously reducing adverse environmental effects of today’s agriculture practices? Will we be able to produce the additional food using less land and water than we use now? These are among the most important challenges that face our planet in the coming decades. The broad themes of food systems and people, agriculture and the environment, the science of agriculture, agricultural products, and agricultural production systems are covered in more than 200 separate chapters of this work. The book provides information that serves as the foundation for discussion of the food and environment challenges of the world. An international group of highly respected authors addresses these issues from a global perspective and provides the background, references, and linkages for further exploration of each of topics of this comprehensive work. Addresses important challenges of sustainability and efficiency from a global perspective. Takes a detailed look at the important issues affecting the agricultural and food industries today. Full colour throughout.
Book Synopsis US Programs Affecting Food and Agricultural Marketing by : Walter J. Armbruster
Download or read book US Programs Affecting Food and Agricultural Marketing written by Walter J. Armbruster and published by Springer Science & Business Media. This book was released on 2012-11-06 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.
Book Synopsis Agricultural and Food Marketing Management by : I. M. Crawford
Download or read book Agricultural and Food Marketing Management written by I. M. Crawford and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Soy, Globalization, and Environmental Politics in South America by : Gustavo de L. T. Oliveira
Download or read book Soy, Globalization, and Environmental Politics in South America written by Gustavo de L. T. Oliveira and published by Routledge. This book was released on 2017-10-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soy in South America constitutes one of the most spectacular booms of agro-industrial commodity production in the world. It is the pinnacle of modernist agro-industrial practices, serving as a key nexus in food–feed–fuel production that underpins the agribusiness–conservationist discourse of "land sparing" through intensification. Yet soy production is implicated in multiple problems beyond deforestation, ranging from pesticide drift and contamination to social exclusion and conflicts in frontier zones, to concentration of wealth and income among the largest landowners and corporations. This book explores in depth the complex dynamics of soy production from its diverse social settings to its transnational connections, examining the politics of commodity and knowledge production, the role of the state, and the reach of corporate power in everyday life across soy landscapes in South America. Ultimately, the collection encourages us to search and struggle for agroecological alternatives through which we may overcome the pitfalls of this massive transnational capitalist agro-industry. This book was originally published as a special issue of The Journal of Peasant Studies.
Book Synopsis Case Studies in Food Policy for Developing Countries: Institutions and international trade policies by : Per Pinstrup-Andersen
Download or read book Case Studies in Food Policy for Developing Countries: Institutions and international trade policies written by Per Pinstrup-Andersen and published by Cornell University Press. This book was released on 2009 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The food problems now facing the world-scarcity and starvation, contamination and illness, overabundance and obesity-are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? The authors of the more than sixty international case studies contained in these books approach the food system with a multidisciplinary perspective. In three volumes that serve as valuable teaching tools, they call upon the wisdom of disciplines including economics, nutrition, sociology, anthropology, environmental science, medicine, and geography to create a holistic picture of the state of the world's food systems today. The authors focus in on specific cases from all corners of the globe to cover topics including drought and soil conservation; land allocation and cooperative marketing efforts; and food safety measures and advertising policies. In documenting past successes and failures, these case studies provide a valuable foundation for future research and efforts to create truly successful and sustainable food policy."--Pub. desc.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9251350442 Total Pages :72 pages Book Rating :4.2/5 (513 download)
Book Synopsis Motivating farmers' market-oriented production by : Food and Agriculture Organization of the United Nations
Download or read book Motivating farmers' market-oriented production written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-10-04 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investing in farmers – or agriculture human capital – is crucial to addressing challenges in our agri-food systems. A global study carried out by the FAO Investment Centre and the International Food Policy Research Institute, with support from the CGIAR Research Programme on Policies, Institutions and Markets and the FAO Research and Extension Unit, looks at agriculture human capital investments, from trends to promising initiatives. One of the nine featured case studies is Kenya’s Smallholder Horticulture Empowerment and Promotion Approach, which provides technical and soft skills based on the theory of self-determination. The training has influenced farmers to change their mindsets and behaviour towards market-oriented horticulture. In addition, most farmers gained confidence in applying the skills acquired, which resulted in improved production and marketing and increased incomes. The approach was found to be effective in developing human capital and is therefore recommended for use in smallholder horticulture production systems or enterprises. This publication is part of the Country Investment Highlights series under the FAO Investment Centre's Knowledge for Investment (K4I) programme.
Book Synopsis Market Orientation of Smallholders in Selected Grains in Ethiopia by : Berhanu Gebremedhin
Download or read book Market Orientation of Smallholders in Selected Grains in Ethiopia written by Berhanu Gebremedhin and published by ILRI (aka ILCA and ILRAD). This book was released on 2008-01-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
