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Author : Julio César Herrero
Publisher :
ISBN 13 : 9788417797263
Total Pages : 288 pages
Book Rating : 4.7/5 (972 download)
Download or read book Manual de marketing político written by Julio César Herrero and published by . This book was released on 2019 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eugénie Richard
Publisher : U. Externado de Colombia
ISBN 13 : 9587723481
Total Pages : 14 pages
Book Rating : 4.5/5 (877 download)
Download or read book Manual de marketing político. Cómo construir una campaña electoral exitosa en Colombia, paso a paso written by Eugénie Richard and published by U. Externado de Colombia. This book was released on 2015-10-13 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este Manual es una herramienta práctica para todas las personas interesadas en aspirar a un cargo de elección popular, integrar un equipo o dedicarse a la consultoría en comunicación política. Es de fácil apropiación y permite identificar y aplicar las diferentes etapas que se deben seguir para la elaboración y realización de una campaña electoral exitosa. Es un documento que otorga a los candidatos las herramientas necesarias para elaborar y desarrollar una campaña de bajo presupuesto sin la necesidad de recurrir a agencias de publicidad o de comunicación estratégica. Los autores que participan en este proyecto escriben desde su experiencia como expertos en cada una de las etapas que deben ser consideradas en el marco de una campaña electoral.
Author : Calderón Sánchez, Dulfary
Publisher : Ediciones USTA
ISBN 13 : 9587820126
Total Pages : 121 pages
Book Rating : 4.5/5 (878 download)
Download or read book Manual de Marketing Político written by Calderón Sánchez, Dulfary and published by Ediciones USTA. This book was released on 2017-04-14 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual surge a partir de la necesidad de profundizar en los conceptos propios del marketing político, por lo tanto reconoce la importancia que tiene una investigación de mercados, una coherencia en el discurso, una comunicación visual y todo aquello que permita establecer unas estrategias y técnicas claras al momento de competir por un cargo de elección popular. Este manual no solo permite identificar conceptualizaciones que se tienen desde las diferentes ramas académicas, sino que cuenta con elementos prácticos para el diseño de una campaña política a partir de los lineamientos que genera un buen marketing polítco.
Author : Stephanie Reich
Publisher : Springer Science & Business Media
ISBN 13 : 0387495002
Total Pages : 461 pages
Book Rating : 4.3/5 (874 download)
Download or read book International Community Psychology written by Stephanie Reich and published by Springer Science & Business Media. This book was released on 2007-07-03 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in-depth guide to global community psychology research and practice, history and development, theories and innovations, presented in one field-defining volume. This book will serve to promote international collaboration, enhance theory utilization and development, identify biases and barriers in the field, accrue critical mass for a discipline that is often marginalized, and to minimize the pervasive US-centric view of the field.
Author : Lourdes Martín Salgado
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788449312380
Total Pages : 290 pages
Book Rating : 4.3/5 (123 download)
Download or read book Marketing político written by Lourdes Martín Salgado and published by Grupo Planeta (GBS). This book was released on 2002 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo nos persuaden los políticos y los líderes de opinión? ¿Qué mensajes son más eficaces y por qué? ¿Cómo influyen votantes y periodistas en las estrategias de comunicación política? Estos interrogantes son el punto de partida de este libro, que analiza el fenómeno del marketing político. ¿Por qué una actividad imprescindible en las democracias contemporáneas es a la vez tan controvertida y criticada? La autora trata de desentrañar las claves del arte y la ciencia de la persuasión política. Ofrece numerosos casos prácticos y la experiencia de los más prestigiosos consultores de Estados Unidos, en un recorrido por todas las campañas presidenciales de aquel país, desde que se empezó a utilizar la publicidad televisiva en 1952, hasta la era de Internet y la comunicación directa de 2000. Pero este libro va más allá del habitual manual de campaña, al abordar el porqué de las estrategias y los fundamentos que explican su eficacia, a través de la psicología social y cognitiva, el marketing comercial, la sociología o las ciencias de la comunicación. Este libro resultará, por tanto, de interés para quienes tienen como profesión la comunicación persuasiva o la información política, pero es, sobre todo, una invitación al electorado, el codiciado objetivo de todo persuasor político. Conocer la persuasión electoral por dentro contribuirá a evitar, afirma la autora, dos actitudes igualmente perjudiciales para una democracia: la de los que se lo creen todo y la de los que no se creen nada.
Author : Jeffery R. Webber
Publisher : BRILL
ISBN 13 : 9004205586
Total Pages : 400 pages
Book Rating : 4.0/5 (42 download)
Download or read book Red October written by Jeffery R. Webber and published by BRILL. This book was released on 2011-09-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bolivia witnessed a left-indigenous insurrectionary cycle between 2000 and 2005 that overthrew two neoliberal presidents and laid the foundation for Evo Morales’ successful bid to become the country’s first indigenous head of state in 2006. Building on the theoretical traditions of revolutionary Marxism and indigenous liberation, this book provides an analytical framework for understanding the fine-grained sociological and political nuances of twenty-first century Bolivian class-struggle, state-repression, and indigenous resistance, as well the deeply historical roots of today’s oppositional traditions. Drawing on extensive ethnographic fieldwork, including more than 80 in-depth interviews with social-movement and trade-union activists, Red October is a ground-breaking intervention in the study of contemporary Bolivia and the wider Latin American turn to the left over the last decade.
Author : Andrew Chadwick
Publisher : Oxford University Press
ISBN 13 : 0190696737
Total Pages : 369 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Hybrid Media System written by Andrew Chadwick and published by Oxford University Press. This book was released on 2017 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System shows how the interactions among older and newer media technologies, genres, norms, behaviors, and organizational forms now shape power relations among political actors, media, and publics.
Author : Allison Beeby Lonsdale
Publisher : University of Ottawa Press
ISBN 13 : 077660399X
Total Pages : 280 pages
Book Rating : 4.7/5 (766 download)
Download or read book Teaching Translation from Spanish to English written by Allison Beeby Lonsdale and published by University of Ottawa Press. This book was released on 1996 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many professional translators believe the ability to translate is a gift that one either has or does not have, Allison Beeby Lonsdale questions this view. In her innovative book, Beeby Lonsdale demonstrates how teachers can guide their students by showing them how insights from communication theory, discourse analysis, pragmatics, and semiotics can illuminate the translation process. Using Spanish to English translation as her example, she presents the basic principles of translation through 29 teaching units, which are prefaced by objectives, tasks, and commentaries for the teacher, and through 48 task sheets, which show how to present the material to students. Published in English.
Author : Dulfary Calderón Sánchez
Publisher :
ISBN 13 : 9789587820119
Total Pages : 0 pages
Book Rating : 4.8/5 (21 download)
Download or read book Manual de marketing político written by Dulfary Calderón Sánchez and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Catalina Fuentes Rodríguez
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027266336
Total Pages : 232 pages
Book Rating : 4.0/5 (272 download)
Download or read book A Gender-based Approach to Parliamentary Discourse written by Catalina Fuentes Rodríguez and published by John Benjamins Publishing Company. This book was released on 2016-12-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
Author : Andreas Jungherr
Publisher : Cambridge University Press
ISBN 13 : 1108419402
Total Pages : 337 pages
Book Rating : 4.1/5 (84 download)
Download or read book Retooling Politics written by Andreas Jungherr and published by Cambridge University Press. This book was released on 2020-06-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.
Author : United States. Bureau of Labor Statistics
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)
Download or read book Employment in Metropolitan Areas written by United States. Bureau of Labor Statistics and published by . This book was released on 1947 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benoît de L'Estoile
Publisher : Duke University Press
ISBN 13 : 0822387107
Total Pages : 351 pages
Book Rating : 4.8/5 (223 download)
Download or read book Empires, Nations, and Natives written by Benoît de L'Estoile and published by Duke University Press. This book was released on 2005-09-22 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empires, Nations, and Natives is a groundbreaking comparative analysis of the interplay between the practice of anthropology and the politics of empires and nation-states in the colonial and postcolonial worlds. It brings together essays that demonstrate how the production of social-science knowledge about the “other” has been inextricably linked to the crafting of government policies. Subverting established boundaries between national and imperial anthropologies, the contributors explore the role of anthropology in the shifting categorizations of race in southern Africa, the identification of Indians in Brazil, the implementation of development plans in Africa and Latin America, the construction of Mexican and Portuguese nationalism, the genesis of “national character” studies in the United States during World War II, the modernizing efforts of the French colonial administration in Africa, and postcolonial architecture. The contributors—social and cultural anthropologists from the Americas and Europe—report on both historical and contemporary processes. Moving beyond controversies that cast the relationship between scholarship and politics in binary terms of complicity or autonomy, they bring into focus a dynamic process in which states, anthropological knowledge, and population groups themselves are mutually constructed. Such a reflexive endeavor is an essential contribution to a critical anthropological understanding of a changing world. Contributors: Alban Bensa, Marcio Goldman, Adam Kuper, Benoît de L’Estoile, Claudio Lomnitz, David Mills, Federico Neiburg, João Pacheco de Oliveira, Jorge Pantaleón, Omar Ribeiro Thomaz, Lygia Sigaud, Antonio Carlos de Souza Lima, Florence Weber
Author : María Berríos
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.F/5 ( download)
Download or read book Copiar el edén written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Author : Andreas Jungherr
Publisher : Springer
ISBN 13 : 3319203193
Total Pages : 241 pages
Book Rating : 4.3/5 (192 download)
Download or read book Analyzing Political Communication with Digital Trace Data written by Andreas Jungherr and published by Springer. This book was released on 2015-06-12 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.
Author : The Migration Conference Team
Publisher : Transnational Press London
ISBN 13 : 191299738X
Total Pages : 216 pages
Book Rating : 4.9/5 (129 download)
Download or read book The Migration Conference 2020 Book of Abstracts and Programme written by The Migration Conference Team and published by Transnational Press London. This book was released on 2020-09-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book of abstracts for the Migration Conference 2020, 8 to 11 September. We’re pleased to welcome you to the 8th Migration Conference. The Migration Conference 2020 is held online via Microsoft Teams platform due to COVID-19 Pandemic restrictions. We have as usual covering a wide array of topics in this year’s edition too. There are about 350 presentations and debates running over 4 days from 8th to 11th September 2020. We have tried to address the time zone differences by moving sessions towards mid-day and grouping presentations, where possible, according to time zones. However, we believe this is not perfect to accommodate hundreds of colleagues from Brazil to Japan, and Australia to Canada. PLEASE NOTE all times are GMT+1 British Summer Time (BST). MS Teams will normally show the times according to your computers local time. Our all-women keynote speakers line up this year features Nissa Finney, Jelena Dzankic, Martina Cvajner, Elli Heikkila, Agnes Igoye, and Helén Nilsson. Although the main language of the conference is English, this year we will have linguistic diversity as usual and there will also be some sessions in Spanish and Turkish. We thank all participants, invited speakers and conference committees for their efforts and contribution. We are particularly grateful to hundreds of colleagues who served as reviewers and helped the selection process.
Author : Fethiye Tilbe
Publisher : Transnational Press London
ISBN 13 : 1910781517
Total Pages : 359 pages
Book Rating : 4.9/5 (17 download)
Download or read book The Migration Conference 2019 - Book of Abstracts and Programme written by Fethiye Tilbe and published by Transnational Press London. This book was released on 2019-06-08 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: We’re pleased to welcome you to the Department of Political Science at the University of Bari “Aldo Moro” for the 7th Migration Conference. The conference is the largest scholarly gathering on migration with a global scope. Human mobility, economics, work, employment, integration, insecurity, diversity and minorities, as well as spatial patterns, culture, arts and legal and political aspects appear to be key areas in the current migration debates and research. Throughout the program of the Migration Conference you will find various key thematic areas covered in 598 presentations by 767 contributors coming from all around the world, from Australia to Canada, China to Colombia, Brazil to Korea, and South Africa to Norway. We are proud to bring together experts from universities, independent research organisations, governments, NGOs and the media. We are also proud to bring you opportunities to meet with some of the leading scholars in the field. This year invited speakers include Fiona B. Adamson, Markus Kotzur, Philip L. Martin, Karsten Paerregaard, Ferruccio Pastore, Martin Ruhs, Jeffrey H. Cohen, and Carlos Vargas Silva. Although the main language of the conference is English, this year we will have linguistic diversity as usual and there will be presentations in French, Italian, Spanish and Turkish. We have maintained over the years a frank and friendly environment where constructive criticism foster scholarship, while being nice improves networks and quality of the event. We hope to continue with this tradition and you will enjoy the Conference and Bari during your stay. We thank all participants, invited speakers and conference committees for their efforts and contribution. We also thank many colleagues who were interested in and submitted abstracts but could not make it this year. We are particularly grateful to hundreds of colleagues who served as reviewers and helped the selection process. We also thank to those colleagues who organised panels and agreed to chair parallel sessions over three days. We reserve our final thanks to the team of volunteers whose contributions have been essential to the success of the conference. In this regard, special thanks are reserved for our volunteers and team leaders Rosa, Alda, Franco, and Aldo from the University of Bari, Tuncay and Fatma from Regent’s University London, Fethiye from Namik Kemal University and Vildan from Galatasaray University, Ege from Middle East Technical University, Mehari from Regent’s University London, and Gizem from Transnational Press London. Our final thanks are reserved for the leaders of the University of Bari “Aldo Moro” and the Department of Political Science, President of Puglia Regional Administration and Mayor of City of Bari for hosting the Conference and for their generous support in enriching the Conference programme. Please do not hesitate to get in touch with us through the conference email ([email protected]). Ibrahim Sirkeci and Michela C. Pellicani The Migration Conference Chairs The Migration Conference 2019 The Migration Conference is a global venue for academics, policy makers, practitioners, students and everybody who is interested in intelligent debate and research informed discussions on human mobility and its impacts around the world. The Migration Conference 2019 is the 7th conference in the series and co-organised and hosted by the University of Bari “Aldo Moro”, Italy and Transnational Press London. The Migration Conferences were launched at the Regent’s Centre for Transnational Studies in 2012 when the first large scale well attended international peer-reviewed conference with a focus on Turkish migration in Europe in Regent’s Park campus of Regent’s University London. The migration conferences have been attended by thousands of participants coming from all around the world in London (2012), London (2014), Prague (2015), Vienna (2016), Athens (2017), Lisbon (2018), and Bari (2019).
