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Managing Todays News Media
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Book Synopsis Managing Today’s News Media by : Samir Husni
Download or read book Managing Today’s News Media written by Samir Husni and published by CQ Press. This book was released on 2015-07-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Download or read book Content is King written by Gary Graham and published by Bloomsbury Publishing USA. This book was released on 2015-10-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.
Download or read book Journalism Ethics written by Fred Brown and published by . This book was released on 2016-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Closely organized around the Society of Professional Journalists' code of ethics--the news industry's widely accepted "gold standard" of journalism principles--this updated edition features a wide selection of case studies penned by professional journalists--including several new additions--that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments. This revised edition includes chapters such as "Ethics and the Law," "Conflicts of Interest," "Privacy," and "Source/Reporter Relationships." Describing the basic connection between ethical journalism and excellent journalism, this is a lively, succinct, and accessible discussion of how this type of reporting can be morally upheld in the present day, regardless of medium or platform.
Book Synopsis The Power of Journalists by : Nick Robinson
Download or read book The Power of Journalists written by Nick Robinson and published by Haus Publishing. This book was released on 2019-06-15 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a profoundly challenging era for journalists. While the profession has historically taken on the mantle of providing clear, sound information to the public, journalists now face competition from dubious sources online and smear campaigns launched by public figures. In The Power of Journalists, four of the United Kingdom’s foremost journalists—Nick Robinson, Barbara Speed, Charlie Beckett, and Gary Gibbon—give on-the-ground accounts of how they’ve weathered some of the most significant political events of the past five years, including the referendum on Scottish independence and Brexit. These monumental political decisions exposed each journalist to the dangerous vicissitudes of public opinion, and made them all the more certain of their mission. In describing the role of the journalist as truth-teller and protector of impartiality as well as interpreter of controversial facts and trusted source of public opinion, they issue a clarion call for good journalism.
Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Book Synopsis The Rowman & Littlefield Handbook of Media Management and Business by : L. Meghan Mahoney
Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
Book Synopsis STOP READING THE NEWS by : ROLF. DOBELLI
Download or read book STOP READING THE NEWS written by ROLF. DOBELLI and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The News Media written by C.W. Anderson and published by Oxford University Press. This book was released on 2016-08-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of journalism has an extensive, storied, and often romanticized history. Newspaper reporting has long shaped the way that we see the world, played key roles in exposing scandals, and has even been alleged to influence international policy. The past several years have seen the newspaper industry in a state of crisis, with Twitter and Facebook ushering in the rise of citizen journalism and a deprofessionalization of the industry, plummeting readership and revenue, and municipal and regional papers shuttering or being absorbed into corporate behemoths. Now billionaires, most with no journalism experience but lots of power and strong views, are stepping in to purchase newspapers, both large and small. This addition to the What Everyone Needs to Know® series looks at the past, present and future of journalism, considering how the development of the industry has shaped the present and how we can expect the future to roll out. It addresses a wide range of questions, from whether objectivity was only a conceit of late twentieth century reporting, largely behind us now; how digital technology has disrupted journalism; whether newspapers are already dead to the role of non-profit journalism; the meaning of "transparency" in reporting; the way that private interests and governments have created their own advocacy journalism; whether social media is changing journalism; the new social rules of old media outlets; how franchised media is addressing the problem of disappearing local papers; and the rise of citizen journalism and hacker journalism. It will even look at the ways in which new technologies potentially threaten to replace journalists.
Download or read book SuperMedia written by Charlie Beckett and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: SuperMedia is a lively, engaging, and refreshingly-opinionated text offering informed discussion on the importance and future of liberal journalism as a healthy part of a flourishing society. Examines the profound changes journalism is undergoing for social, economic and technological reasons Explores the potential for a entirely new type of journalism which these changes create, discussing the impact of social networking sites and blogs on traditional journalism, and making the case that journalism could be the catalyst for change needed to solve many of the world’s problems in a controversial manner Written by a first class broadcast journalist, it provides a practical roadmap for identifying the issues and solutions that will ensure an open and reliable news media for generations to come
Book Synopsis FDR and the News Media by : Betty Houchin Winfield
Download or read book FDR and the News Media written by Betty Houchin Winfield and published by Columbia University Press. This book was released on 1994 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power was at the heart of FDR's relationship with the media: the power of the nation's chief executive to control his public messages versus the power of the free press to act as an independent watchdog over the president and the government. This compelling study points to Roosevelt's consummate news management as a key to his political artistry and leadership legacy.
Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Download or read book News Media Yellow Book written by and published by . This book was released on 2004 with total page 1332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Associated Press Stylebook 2013 by : The Associated Press
Download or read book The Associated Press Stylebook 2013 written by The Associated Press and published by Basic Books. This book was released on 2013-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated edition of the bible of the newspaper industry
Book Synopsis News Writing and Reporting for Today's Media by : Bruce D. Itule
Download or read book News Writing and Reporting for Today's Media written by Bruce D. Itule and published by McGraw-Hill. This book was released on 2008 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Newsjacking by : David Meerman Scott
Download or read book Newsjacking written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-11-07 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.
Book Synopsis Handbook of Media Management and Economics by : Alan Albarran
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Book Synopsis Here Comes Everybody by : Clay Shirky
Download or read book Here Comes Everybody written by Clay Shirky and published by Penguin. This book was released on 2008 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses and uses examples of how digital networks transform the ability of humans to gather and cooperate with one another.
