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Author : Machiel Jan Reinders
Publisher : Rozenberg Publishers
ISBN 13 : 903610176X
Total Pages : 140 pages
Book Rating : 4.0/5 (361 download)
Download or read book Managing Consumer Resistance to Innovations written by Machiel Jan Reinders and published by Rozenberg Publishers. This book was released on 2010 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522582711
Total Pages : 361 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Author : Shaul Oreg
Publisher : University of Chicago Press
ISBN 13 : 022623732X
Total Pages : 212 pages
Book Rating : 4.2/5 (262 download)
Download or read book Resistance to Innovation written by Shaul Oreg and published by University of Chicago Press. This book was released on 2015-06-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these “early adopters” comprising only 20 percent of the consumer population. Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasons—rational or not—consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumers’ underlying motivations. This important research is made clear through the use of many real-life examples.
Author : Nadine Hietschold
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (12 download)
Download or read book Consumer Resistance to Innovations written by Nadine Hietschold and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jagdish N. Sheth
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.4/5 (91 download)
Download or read book Bringing Innovation to Market written by Jagdish N. Sheth and published by . This book was released on 1987-10-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.
Author : Calestous Juma
Publisher : Oxford University Press
ISBN 13 : 0190467053
Total Pages : 433 pages
Book Rating : 4.1/5 (94 download)
Download or read book Innovation and Its Enemies written by Calestous Juma and published by Oxford University Press. This book was released on 2016-06-06 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a curious situation that technologies we now take for granted have, when first introduced, so often stoked public controversy and concern for public welfare. At the root of this tension is the perception that the benefits of new technologies will accrue only to small sections of society, while the risks will be more widely distributed. Drawing from nearly 600 years of technology history, Calestous Juma identifies the tension between the need for innovation and the pressure to maintain continuity, social order, and stability as one of today's biggest policy challenges. He reveals the extent to which modern technological controversies grow out of distrust in public and private institutions and shows how new technologies emerge, take root, and create new institutional ecologies that favor their establishment in the marketplace. Innovation and Its Enemies calls upon public leaders to work with scientists, engineers, and entrepreneurs to manage technological change and expand public engagement on scientific and technological matters.
Author : Robert Gravlin Cooper
Publisher : Quebec Industrial Innovation Centre = Centre québécois d'innovation industrielle
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (159 download)
Download or read book Project NewProd written by Robert Gravlin Cooper and published by Quebec Industrial Innovation Centre = Centre québécois d'innovation industrielle. This book was released on 1980 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David O′Sullivan
Publisher : SAGE Publications
ISBN 13 : 1452285810
Total Pages : 425 pages
Book Rating : 4.4/5 (522 download)
Download or read book Applying Innovation written by David O′Sullivan and published by SAGE Publications. This book was released on 2008-06-23 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step approach to applying high-impact innovation principles in any organization Innovation is an important force in creating and sustaining organizational growth. Effective innovation can mean the difference between leading with a particular product, process, or service—and simply following the pack. Innovation transforms mediocre companies into world leaders and ordinary organizations into stimulating environments for employees. Applying Innovation combines the key ingredients from areas including innovation management, strategic planning, performance measurement, creativity, project portfolio management, performance appraisal, knowledge management, and teams to offer an easily applied recipe for enterprise growth. Authors David O′Sullivan and Lawrence Dooley map out the main concepts of the innovation process into a clear, understandable framework—the innovation funnel. Unlike other texts for this course, Applying Innovation goes beyond methodologies and checklists to offer an invaluable step-by-step approach to actually applying high-impact innovation in any organization using a knowledge management systems, whether for a boutique firm or one comprised of thousands of individuals. Key Features: Adopts a practical approach to overseeing innovation that focuses on useful tools and techniques rather than on theory and methodologies Offers student activities within the text for immediate application of key concepts, reinforcing retention and comprehension Teaches students to build and apply effective innovation management systems for any organization successfully, regardless of the firm′s size or structure Intended Audience: Applying Innovation is designed for undergraduate and graduate courses such as Innovation Management, Project Management, Strategic Planning, and Performance Management in fields of business, science, and engineering. This book appeals to instructors who want to reduce the "chalk and talk" and increase the hands-on practicality of their courses in innovation management.
Author : Diane Dormant
Publisher : Lulu.com
ISBN 13 : 1257867555
Total Pages : 273 pages
Book Rating : 4.2/5 (578 download)
Download or read book The Chocolate Model of Change written by Diane Dormant and published by Lulu.com. This book was released on 2011-07-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.
Author : Hayagreeva Rao
Publisher : Princeton University Press
ISBN 13 : 1400829747
Total Pages : 216 pages
Book Rating : 4.4/5 (8 download)
Download or read book Market Rebels written by Hayagreeva Rao and published by Princeton University Press. This book was released on 2008-12-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.
Author : Eric Von Hippel
Publisher : MIT Press
ISBN 13 : 0262250179
Total Pages : 224 pages
Book Rating : 4.2/5 (622 download)
Download or read book Democratizing Innovation written by Eric Von Hippel and published by MIT Press. This book was released on 2006-02-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.
Author : Clayton M. Christensen
Publisher : Harvard Business Review Press
ISBN 13 : 1422197581
Total Pages : 282 pages
Book Rating : 4.4/5 (221 download)
Download or read book The Innovator's Dilemma written by Clayton M. Christensen and published by Harvard Business Review Press. This book was released on 2013-10-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
Author : Thomas S. Robertson
Publisher : Holt McDougal
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (89 download)
Download or read book Innovative Behavior and Communication written by Thomas S. Robertson and published by Holt McDougal. This book was released on 1971 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David A Owens
Publisher : John Wiley & Sons
ISBN 13 : 1118129024
Total Pages : 304 pages
Book Rating : 4.1/5 (181 download)
Download or read book Creative People Must Be Stopped written by David A Owens and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A framework for overcoming the six types of innovation killers Everybody wants innovation—or do they? Creative People Must Be Stopped shows how individuals and organizations sabotage their own best intentions to encourage "outside the box" thinking. It shows that the antidote to this self-defeating behavior is to identify which of the six major types of constraints are hindering innovation: individual, group, organizational, industry-wide, societal, or technological. Once innovators and other leaders understand exactly which constraints are working against them and how to overcome them, they can create conditions that foster innovation instead of stopping it in its tracks. The author's model of constraints on innovation integrates insights from the vast literature on innovation with his own observations of hundreds of organizations. The book is filled with assessments, tools, and real-world examples. The author's research has been featured in the New York Times, Wall Street Journal, London Guardian and San Jose Mercury News, as well as on Fox News and on NPR's Marketplace Includes illustrative examples from leading organizations Offers a practical guide for bringing new ideas to fruition even within a previously rigid organizational culture This book gives people in organizations the conceptual framework and practical information they need to innovate successfully.
Author : Ai-Hwa Chang
Publisher :
ISBN 13 :
Total Pages : 450 pages
Book Rating : 4.:/5 (3 download)
Download or read book Incorporating Consumer Resistance to Innovation in a New Product Diffusion Model written by Ai-Hwa Chang and published by . This book was released on 1992 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation proposes a new diffusion model for an innovation in durable goods markets and compares the model with four existing models. The distinctive feature of the new diffusion model is an explicit consideration of the competition between an existing product and a new product due to the comparative advantage of the new product and also due to the closer introduction times of the existing product and the new product. Adopting an individual-level modeling approaching, this diffusion model incorporates the phenomena of: interaction of evaluations for successive generation innovations, risk-adjusted utility of the new product, increased new product utility over time, and the Bayesian process of uncertainty reduction. The proposed model has been compared with existing models using both empirical data from the color TV market, and computer-simulated market data. The comparison criteria are (1) goodness of fit in model estimation samples, and (2) forecast accuracy in model validation samples. The results of empirical comparison show that the proposed model performs better than the compared models on both criteria. The results of computer simulation comparison show that the proposed model and Lattin and Roberts' (1989) RAU model are the two best models with the latter being better than the former on goodness-of-fit in seven of twenty-eight market types, and the former being better than the latter on the accuracy of one-step-ahead sales forecasting in twenty-six markets. In addition, in markets characterized by strong consumer resistance, the proposed model is superior to the RAU model on both performance criteria. The proposed model is also superior to the Bass model (1969), a first-order-autoregressive model, and the Lattin and Roberts' (1989) model with price consideration in all the markets examined. Besides, the superiority of the proposed model to these three models increases more often in markets in which diffusion-deterring factors are present. Therefore, the proposed model has demonstrated its superior capabilities in modeling the diffusion of a new product in an environment characterized by stronger consumer resistance. Managerial implications of the proposed model in new product prelaunch forecasting and post-introduction adoption diagnosis are also discussed.
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309675332
Total Pages : 179 pages
Book Rating : 4.3/5 (96 download)
Download or read book Exploring the Frontiers of Innovation to Tackle Microbial Threats written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-09-10 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: On December 4â€"5, 2019, the National Academies of Sciences, Engineering, and Medicine held a 1.5-day public workshop titled Exploring the Frontiers of Innovation to Tackle Microbial Threats. The workshop participants examined major advances in scientific, technological, and social innovations against microbial threats. Such innovations include diagnostics, vaccines (both development and production), and antimicrobials, as well as nonpharmaceutical interventions and changes in surveillance. This publication summarizes the presentations and discussions from the workshop.
Author : E. F. Benson
Publisher :
ISBN 13 : 396508870X
Total Pages : 128 pages
Book Rating : 4.9/5 (65 download)
Download or read book The Blotting Book written by E. F. Benson and published by . This book was released on 2018 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
