Market Rebels

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Market Rebels

Author : Hayagreeva Rao
Publisher : Princeton University Press
ISBN 13 : 1400829747
Total Pages : 216 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Market Rebels by : Hayagreeva Rao

Download or read book Market Rebels written by Hayagreeva Rao and published by Princeton University Press. This book was released on 2008-12-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.

Rebels of the Heavenly Kingdom

Author : Katherine Paterson
Publisher : Groundwood Books Ltd
ISBN 13 : 0888998856
Total Pages : 266 pages
Book Rating : 4.8/5 (889 download)

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Book Synopsis Rebels of the Heavenly Kingdom by : Katherine Paterson

Download or read book Rebels of the Heavenly Kingdom written by Katherine Paterson and published by Groundwood Books Ltd. This book was released on 2008-09-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mei Lin, a woman warrior, and pigboy Wang Lee find love, intrigue, adventure, and danger as rebels seeking to overthrow the Chinese emperor during the 1850s amid the Taiping Rebellion.

Fair Trade Rebels

Author : Lindsay Naylor
Publisher :
ISBN 13 : 9781517905774
Total Pages : 0 pages
Book Rating : 4.9/5 (57 download)

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Book Synopsis Fair Trade Rebels by : Lindsay Naylor

Download or read book Fair Trade Rebels written by Lindsay Naylor and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fair Trade Rebels is based on extensive fieldwork among rural coffee and corn farmers in Chiapas, Mexico. Examining these farmers' everyday experiences of resistance and daily practice as they seek to address inequalities locally in what is really a global corporate agricultural chain, Naylor is interested in how these fair trade struggles are part of broader efforts on the part of local agricultural actors to create dignified livelihoods"--

Rebels and Lovers

Author : Linnea Sinclair
Publisher : Bantam
ISBN 13 : 0553907387
Total Pages : 450 pages
Book Rating : 4.5/5 (539 download)

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Book Synopsis Rebels and Lovers by : Linnea Sinclair

Download or read book Rebels and Lovers written by Linnea Sinclair and published by Bantam. This book was released on 2010-03-23 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s been two years since Devin Guthrie last saw Captain Makaiden Griggs. But time has done little to dampen his ardor for the beautiful take-charge pilot who used to fly yachts for his wealthy family. While Devin’s soul still burns for Kaidee, she isn’t the kind of woman a Guthrie is allowed to marry—especially in a time of intergalactic upheaval, with the family’s political position made precarious by Devin’s brother Philip, now in open revolt against the Empire. And when Devin’s nineteen-year-old nephew, Trip, inexplicably goes missing after his bodyguard is murdered, this most dutiful of Guthrie sons finds every ounce of family loyalty put to the test. Only by joining forces with Kaidee can Devin complete the mission to bring Trip back alive. And only by breaking every rule can these two renegades redeem the promise of a passion they were never permitted to explore. At risk? A political empire, a personal fortune, and both their hearts and lives. From the Paperback edition.

Fair Trade Rebels

Author : Lindsay Naylor
Publisher : U of Minnesota Press
ISBN 13 : 1452962472
Total Pages : 235 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Fair Trade Rebels by : Lindsay Naylor

Download or read book Fair Trade Rebels written by Lindsay Naylor and published by U of Minnesota Press. This book was released on 2019-12-10 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reassessing interpretations of development with a new approach to fair trade Is fair trade really fair? Who is it for, and who gets to decide? Fair Trade Rebels addresses such questions in a new way by shifting the focus from the abstract concept of fair trade—and whether it is “working”—to the perspectives of small farmers. It examines the everyday experiences of resistance and agricultural practice among the campesinos/as of Chiapas, Mexico, who struggle for dignified livelihoods in self-declared autonomous communities in the highlands, confronting inequalities locally in what is really a global corporate agricultural chain. Based on extensive fieldwork, Fair Trade Rebels draws on stories from Chiapas that have emerged from the farmers’ interaction with both the fair-trade–certified marketplace and state violence. Here Lindsay Naylor discusses the racialized and historical backdrop of coffee production and rebel autonomy in the highlands, underscores the divergence of movements for fairer trade and the so-called alternative certified market, traces the network of such movements from the highlands and into the United States, and evaluates existing food sovereignty and diverse economic exchanges. Putting decolonial thinking in conversation with diverse economies theory, Fair Trade Rebels evaluates fair trade not by the measure of its success or failure but through a unique, place-based approach that expands our understanding of the relationship between fair trade, autonomy, and economic development.

Social Marketing

Author : Gerard Hastings
Publisher : Routledge
ISBN 13 : 1317301471
Total Pages : 900 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Social Marketing by : Gerard Hastings

Download or read book Social Marketing written by Gerard Hastings and published by Routledge. This book was released on 2017-11-02 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.

Strange Rebels

Author : Christian Caryl
Publisher : Basic Books
ISBN 13 : 0465065643
Total Pages : 432 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Strange Rebels by : Christian Caryl

Download or read book Strange Rebels written by Christian Caryl and published by Basic Books. This book was released on 2014-03-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few moments in history have seen as many seismic transformations as 1979. That single year marked the emergence of revolutionary Islam as a global political force, the beginning of market revolutions in China and Britain that would radically alter the international economy, and the first stirrings of the resistance movements in Eastern Europe and Afghanistan that ultimately led to the collapse of the Soviet Union. In Strange Rebels, veteran journalist Christian Caryl shows how the world we live in today and the problems that plague it began to take shape in this pivotal year. Weaving the story of each of these counterrevolutions into a brisk, gripping narrative, Strange Rebels is a groundbreaking account of how these upheavals marked a startling conservative challenge to communist and socialist systems around the globe, giving birth to our modern age in the process.

Follow the Smart Money

Author : Jon Najarian
Publisher :
ISBN 13 : 9781732911307
Total Pages : pages
Book Rating : 4.9/5 (113 download)

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Book Synopsis Follow the Smart Money by : Jon Najarian

Download or read book Follow the Smart Money written by Jon Najarian and published by . This book was released on 2018-10-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rebels and Revolutionaries in North China, 1845-1945

Author :
Publisher : Stanford University Press
ISBN 13 : 0804766525
Total Pages : 340 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Rebels and Revolutionaries in North China, 1845-1945 by :

Download or read book Rebels and Revolutionaries in North China, 1845-1945 written by and published by Stanford University Press. This book was released on 1980-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do peasants rebel? In particular, why do some peasants rebel and not others? Starting from the fact that only in certain geographical areas does rebellion seem to recur persistently, the author examines three notable rebel movements in one such area in China: Huaipei, a region of poor soil and unstable weather bounded by the Huai and Yellow (Huang He) rivers. The Nien rebels of the 1850s and 1860s and the Red Spear Society of the Republican era are described as representing traditional forms of violent competition for scarce economic resources. The Nien were essentially "predatory," using violence as a way of obtaining food and other necessities; the Red Spears essentially "protective," concerned to defend peasant homes and property against bandits, warlord armies, and state efforts at taxation. The communist movement of the 1930s and 1940s, by contrast, looked beyond these traditional patterns to a national social revolution that would render local rebellions unnecessary. The author throws new light on the role of secret societies in peasant protest, and offers a new interpretation of the relationship between rebellion and revolution.

Rebels by Accident

Author : Patricia Dunn
Publisher : Sourcebooks, Inc.
ISBN 13 : 1492601403
Total Pages : 317 pages
Book Rating : 4.4/5 (926 download)

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Book Synopsis Rebels by Accident by : Patricia Dunn

Download or read book Rebels by Accident written by Patricia Dunn and published by Sourcebooks, Inc.. This book was released on 2014-12-02 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The next best young adult novel."—Huffington Post Mariam Just Wants to Fit In. That's not easy when she's the only Egyptian at her high school and her parents are super traditional. So when she sneaks into a party that gets busted, Mariam knows she's in trouble...big trouble. Convinced she needs more discipline and to reconnect with her roots, Mariam's parents send her to Cairo to stay with her grandmother, her sittu. But Marian's strict sittu and the country of her heritage are nothing like she imagined, challenging everything Mariam once believed. As Mariam searches for the courage to be true to herself, a teen named Asmaa calls on the people of Egypt to protest their president. The country is on the brink of revolution—and now, in her own way, so is Mariam.

Guerrilla Marketing

Author : Alexander L. Fattal
Publisher : University of Chicago Press
ISBN 13 : 022659064X
Total Pages : 325 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Guerrilla Marketing by : Alexander L. Fattal

Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Nation of Rebels

Author : Joseph Heath
Publisher : Harper Collins
ISBN 13 : 006074586X
Total Pages : 370 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Nation of Rebels by : Joseph Heath

Download or read book Nation of Rebels written by Joseph Heath and published by Harper Collins. This book was released on 2004-12-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose. In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

Natural Rebels

Author : Hilary Beckles
Publisher :
ISBN 13 : 9780813515113
Total Pages : 197 pages
Book Rating : 4.5/5 (151 download)

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Book Synopsis Natural Rebels by : Hilary Beckles

Download or read book Natural Rebels written by Hilary Beckles and published by . This book was released on 1989 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: social history of slavery.

Crypto

Author : Steven Levy
Publisher : Penguin
ISBN 13 : 1101199466
Total Pages : 571 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Crypto by : Steven Levy

Download or read book Crypto written by Steven Levy and published by Penguin. This book was released on 2001-01-08 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever made a secure purchase with your credit card over the Internet, then you have seen cryptography, or "crypto", in action. From Stephen Levy—the author who made "hackers" a household word—comes this account of a revolution that is already affecting every citizen in the twenty-first century. Crypto tells the inside story of how a group of "crypto rebels"—nerds and visionaries turned freedom fighters—teamed up with corporate interests to beat Big Brother and ensure our privacy on the Internet. Levy's history of one of the most controversial and important topics of the digital age reads like the best futuristic fiction.

Rebels In Arms

Author : Ben Weaver
Publisher : Harper Collins
ISBN 13 : 0061751995
Total Pages : 379 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Rebels In Arms by : Ben Weaver

Download or read book Rebels In Arms written by Ben Weaver and published by Harper Collins. This book was released on 2009-03-17 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former colonist, Scott St. Andrew escaped his hellish mining home by joining the Guard Corps and entering the most intense training program in the military. When war broke out between the Terran Alliance and the Seventeen worlds, he was forced to choose between the two warring factions—and two codes of honour. Now Guard Corps Captain St. Andrew faces his first command—to retake the South Point Academy on the hellish moon Exeter where he trained only a year before. But the alien technology that makes St. Andrew one of the elite is faulty; he will die unless he is reconditioned properly. And only the Wardens—a secret alliance staging a coup d'etat against the Seventeen—have access to the conditioning. In the theatre of war that ensues, Captain St. Andrew faces his most difficult decision—obey the Corps' code of honour and die slowly, or join the Wardens and live?

Rebels, Reformers, and Revolutionaries

Author : Douglas R. Egerton
Publisher : Routledge
ISBN 13 : 1136701532
Total Pages : 268 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Rebels, Reformers, and Revolutionaries by : Douglas R. Egerton

Download or read book Rebels, Reformers, and Revolutionaries written by Douglas R. Egerton and published by Routledge. This book was released on 2013-09-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays examines the lives and thoughts of three interrelated Southern groups - enslaved rebels, conservative white reformers, and white revolutionaries -presenting a clear and cogent understanding of race, reform, and conservatism in early American history.

Frontier Rebels: The Fight for Independence in the American West, 1765-1776

Author : Patrick Spero
Publisher : W. W. Norton & Company
ISBN 13 : 039363471X
Total Pages : 288 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Frontier Rebels: The Fight for Independence in the American West, 1765-1776 by : Patrick Spero

Download or read book Frontier Rebels: The Fight for Independence in the American West, 1765-1776 written by Patrick Spero and published by W. W. Norton & Company. This book was released on 2018-09-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold story of the “Black Boys,” a rebellion on the American frontier in 1765 that sparked the American Revolution. In 1763, the Seven Years’ War ended in a spectacular victory for the British. The French army agreed to leave North America, but many Native Americans, fearing that the British Empire would expand onto their lands and conquer them, refused to lay down their weapons. Under the leadership of a shrewd Ottawa warrior named Pontiac, they kept fighting for their freedom, capturing several British forts and devastating many of the westernmost colonial settlements. The British, battered from the costly war, needed to stop the violent attacks on their borderlands. Peace with Pontiac was their only option—if they could convince him to negotiate. Enter George Croghan, a wily trader-turned-diplomat with close ties to Native Americans. Under the wary eye of the British commander-in-chief, Croghan organized one of the largest peace offerings ever assembled and began a daring voyage into the interior of North America in search of Pontiac. Meanwhile, a ragtag group of frontiersmen set about stopping this peace deal in its tracks. Furious at the Empire for capitulating to Native groups, whom they considered their sworn enemies, and suspicious of Croghan’s intentions, these colonists turned Native American tactics of warfare on the British Empire. Dressing as Native Americans and smearing their faces in charcoal, these frontiersmen, known as the Black Boys, launched targeted assaults to destroy Croghan’s peace offering before it could be delivered. The outcome of these interwoven struggles would determine whose independence would prevail on the American frontier—whether freedom would be defined by the British, Native Americans, or colonial settlers. Drawing on largely forgotten manuscript sources from archives across North America, Patrick Spero recasts the familiar narrative of the American Revolution, moving the action from the Eastern Seaboard to the treacherous western frontier. In spellbinding detail, Frontier Rebels reveals an often-overlooked truth: the West played a crucial role in igniting the flame of American independence.