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Author : Richard Teare
Publisher : Weidenfeld & Nicolson
ISBN 13 : 9780304327263
Total Pages : 276 pages
Book Rating : 4.3/5 (272 download)
Download or read book Managing and Marketing Services in the 1990s written by Richard Teare and published by Weidenfeld & Nicolson. This book was released on 1993 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Audrey Gilmore
Publisher : SAGE
ISBN 13 : 9780761941583
Total Pages : 230 pages
Book Rating : 4.9/5 (415 download)
Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-06-02 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
Author : Christian Grönroos
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (319 download)
Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 9780761916123
Total Pages : 538 pages
Book Rating : 4.9/5 (161 download)
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author : Christine Ennew
Publisher : Butterworth-Heinemann
ISBN 13 : 1483105776
Total Pages : 297 pages
Book Rating : 4.4/5 (831 download)
Download or read book Cases in Marketing Financial Services written by Christine Ennew and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
Author : Bruce W. Marcus
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.3/5 (91 download)
Download or read book Competing for Clients in the 90s written by Bruce W. Marcus and published by Irwin Professional Publishing. This book was released on 1992 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard Sutton
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Marketing Plan in the 1990s written by Howard Sutton and published by . This book was released on 1990 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David E. Bowen
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.:/5 (319 download)
Download or read book Service Management Effectiveness written by David E. Bowen and published by Jossey-Bass. This book was released on 1990-05-02 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive model for managing a service business. Shows how to achieve the level of coordination required in an organization where employees from many departments have direct customer contact.
Author :
Publisher : CABI
ISBN 13 : 9780851990446
Total Pages : 228 pages
Book Rating : 4.9/5 (94 download)
Download or read book Improving Tourism and Hospitality Services written by and published by CABI. This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.
Author : Alastair Williams
Publisher : Routledge
ISBN 13 : 1136351175
Total Pages : 280 pages
Book Rating : 4.1/5 (363 download)
Download or read book Understanding the Hospitality Consumer written by Alastair Williams and published by Routledge. This book was released on 2012-05-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
Author : Gill Palmer
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110808374
Total Pages : 368 pages
Book Rating : 4.1/5 (18 download)
Download or read book Constituting Management written by Gill Palmer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-11-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 0429512317
Total Pages : 653 pages
Book Rating : 4.4/5 (295 download)
Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Author : Brian Greenhalgh
Publisher : Routledge
ISBN 13 : 1135816646
Total Pages : 319 pages
Book Rating : 4.1/5 (358 download)
Download or read book Practice Management for Land, Construction and Property Professionals written by Brian Greenhalgh and published by Routledge. This book was released on 2002-11 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the expert views and practical experience of researchers and practitioners concerned with the challenges and skills required to manage professional service organisations in the construction and property industries.
Author : Bo Edvardsson
Publisher : World Scientific
ISBN 13 : 1908979771
Total Pages : 333 pages
Book Rating : 4.9/5 (89 download)
Download or read book Involving Customers In New Service Development written by Bo Edvardsson and published by World Scientific. This book was released on 2006-10-13 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process./a
Author : Malcolm McDonald
Publisher : Elsevier
ISBN 13 : 075066746X
Total Pages : 416 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Plans for Service Businesses written by Malcolm McDonald and published by Elsevier. This book was released on 2006 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing Plans for Service Businesses' is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic style and each chapter has examples of marketing planning in practice.
Author : John Walker
Publisher : BRILL
ISBN 13 : 1849509972
Total Pages : 281 pages
Book Rating : 4.8/5 (495 download)
Download or read book Service, Satisfaction and Climate: Perspectives on Management in English Language Teaching written by John Walker and published by BRILL. This book was released on 2010-10-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service, Satisfaction and Climate: Perspectives on Management in English Language Teaching presents the results of research carried out in New Zealand to demonstrate the ways ELT can be conceptualized in terms of service and climate. Although ESL is a major worldwide service industry employing large numbers of professionals and serving millions of clients, it is an under-researched field and one that is under-represented in the management/business literature. This omission is particularly noticeable, given that ELT has its own particular themes, problems, and issues. For instance, ELT is an educational service, yet exists within a commercial context. Its clients are from different cultural and linguistic backgrounds. In many ELT contexts, the cultural and linguistic backgrounds of the service providers are different from those of the clients. Thus, the service provision has a strong cross-cultural dimension. Yet the ELT sector is largely missing from the educational and the management literature. This book seeks to fill the gap through discussion of ELT as a service, issues surrounding ELT teachers as service providers, the work of ELT managers, client expectations and perceptions of ELT service, comparison of staff estimates and client ratings of service quality, and considerations of service milieu and climate in ELT centers.
Author : Arturo Israel
Publisher : World Bank Publications
ISBN 13 : 9780821321935
Total Pages : 116 pages
Book Rating : 4.3/5 (219 download)
Download or read book Issues for Infrastructure Management in the 1990s written by Arturo Israel and published by World Bank Publications. This book was released on 1992-01-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
