Malgré la destruction de la valeur actionnariale, les actionnaires approuvent les projets de fusions-acquisitions

Download Malgré la destruction de la valeur actionnariale, les actionnaires approuvent les projets de fusions-acquisitions PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (959 download)

DOWNLOAD NOW!


Book Synopsis Malgré la destruction de la valeur actionnariale, les actionnaires approuvent les projets de fusions-acquisitions by : Bako Harinivo Ravaonorohanta

Download or read book Malgré la destruction de la valeur actionnariale, les actionnaires approuvent les projets de fusions-acquisitions written by Bako Harinivo Ravaonorohanta and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Valuation

Download Brand Valuation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317387899
Total Pages : 205 pages
Book Rating : 4.3/5 (173 download)

DOWNLOAD NOW!


Book Synopsis Brand Valuation by : Luc Paugam

Download or read book Brand Valuation written by Luc Paugam and published by Routledge. This book was released on 2016-04-28 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, economic, financial, sector-specific and marketing. Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money? Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.