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Making Money With Donor Newsletters
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Book Synopsis Making Money with Donor Newsletters by : Tom Ahern
Download or read book Making Money with Donor Newsletters written by Tom Ahern and published by Emerson & Church. This book was released on 2013 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Making Money with Donor Newsletters will help you transform your current newsletter into a money machine--some charities that have followed this advice have improved income by 1000 percent! More importantly it will guide you in transforming your organization from a ho-hum 'corporate-focused' entity into a distinctive and thriving 'donor-focused' powerhouse"--Provided by publisher.
Book Synopsis Raising More Money with Newsletters Than You Ever Thought Possible by : Tom Ahern
Download or read book Raising More Money with Newsletters Than You Ever Thought Possible written by Tom Ahern and published by Emerson & Church, Publishers. This book was released on 2005 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
Book Synopsis How to Write Fundraising Materials that Raise More Money by : Tom Ahern
Download or read book How to Write Fundraising Materials that Raise More Money written by Tom Ahern and published by Emerson & Church, Publishers. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.
Book Synopsis The Storytelling Non-Profit by : Vanessa Chase Lockshin
Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Download or read book Keep Your Donors written by Tom Ahern and published by Wiley + ORM. This book was released on 2011-01-04 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
Book Synopsis Seeing Through a Donor's Eyes by : Tom Ahern
Download or read book Seeing Through a Donor's Eyes written by Tom Ahern and published by Emerson & Church. This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com.
Book Synopsis The Worker Center Handbook by : Kim Bobo
Download or read book The Worker Center Handbook written by Kim Bobo and published by Cornell University Press. This book was released on 2016-08-03 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worker centers are becoming an important element in labor and community organizing and the struggle for fair pay and decent working conditions for low-wage workers, especially immigrants. There are currently more than two hundred worker centers in the country, and more start every month. Most of these centers struggle as they try to raise funds, maintain stable staff, and build a membership base. For this book, Kim Bobo and Marién Casillas-Pabellón, two women with extensive experience supporting and leading worker centers, have interviewed staff at a broad range of worker centers with the goal of helping others understand how to start and build their organizations. This book is not theoretical, but rather is designed to be a practical workbook for staff, boards, and supporters of worker centers. Geared toward groups that want to build worker centers, this book discusses how to survey the community, take on an initial campaign, recruit leaders, and raise seed funds. Bobo and Casillas-Pabellón also provide a wealth of advice to help existing centers become stronger and more effective. The Worker Center Handbook compiles best practices from around the country on partnering with labor, enlisting the assistance of faith communities and lawyers, raising funds, developing a serious membership program, integrating civic engagement work, and running major campaigns. The authors urge center leaders to both organize and build strong administrative systems. Full of concrete examples from worker centers around the country, the handbook is practical and honest about challenges and opportunities.
Book Synopsis Go Big Conservatives by : Richard A Viguerie
Download or read book Go Big Conservatives written by Richard A Viguerie and published by American Target Advertising, Inc.. This book was released on 2022-11-15 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Conservatives Can Win With Bigger and MORE: Organizations, Donors, and Money
Book Synopsis The Money-Raising Nonprofit Brand by : Jeff Brooks
Download or read book The Money-Raising Nonprofit Brand written by Jeff Brooks and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.
Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Book Synopsis Simple Development Systems by : Pamela Grow
Download or read book Simple Development Systems written by Pamela Grow and published by . This book was released on 2019-12-07 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do smart nonprofit solo-fundraisers find their focus, lose the overwhelm, create a strategy, and -- most importantly -- fund the mission? Simple Development Systems to the rescue! Lose the "fits-and-starts" fundraising model so prevalent in our sector and get on a plan. Discover how to create the donor-focused fundraising systems that move your organization forward -- in any economy! Covering: *Nonprofit Storytelling *Foundation Grants *Fundraising Planning *Multichannel Fundraising Appeals *Donor Newsletters *Nonprofit Annual Reports *Selecting Your CRM, and more Written by an in-the-trenches fundraiser with nearly two decades of experience, Pamela Grow knows what it's like to face limited resources and overwhelming need. She guides you surely and safely through Bright Shiny Object Syndrome on to a roadmap of what really works. You'll learn how to systematize your fundraising and grow your individual donor base exponentially. Loaded with tools, templates, and even recorded webinars, Simple Development Systems will get you off the fundraising hamster wheel once and for all - GROWing your sustainable funding. Guaranteed. The essential guide for fundraising executive directors, new development directors, and board members who want to know the real secrets to fundraising success. About the Author Pamela Grow is the founder of Basics & More Fundraising online training, offering the time and budget-strapped nonprofit professional classes in the systems that build their fundraising. Pamela was named one of the 50 Most Influential Fundraisers by UK's Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. She's been featured by the Chronicle of Philanthropy, the Foundation Center and Small Shop Savior, a weekly column of NonprofitPRO Magazine. Her weekly newsletter, The Grow Report, reaches over 40,000 nonprofit professionals. Pamela can help you take your donors from first-time gift...to lifetime!
Book Synopsis Fundraising Principles and Practice by : Adrian Sargeant
Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2024-04-30 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.
Download or read book Engagement written by Robert Ian Peacock and published by Civil Sector Press. This book was released on 2012 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.
Book Synopsis The Life You Can Save by : Peter Singer
Download or read book The Life You Can Save written by Peter Singer and published by Random House Trade Paperbacks. This book was released on 2010 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that for the first time in history we're in a position to end extreme poverty throughout the world, both because of our unprecedented wealth and advances in technology, therefore we can no longer consider ourselves good people unless we give more to the poor. Reprint.
Book Synopsis Giving Done Right by : Phil Buchanan
Download or read book Giving Done Right written by Phil Buchanan and published by PublicAffairs. This book was released on 2019-04-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to philanthropy at all levels of giving that seeks to educate and inspire A majority of American households give to charity in some form or another--from local donations to food banks, religious organizations, or schools, to contributions to prevent disease or protect basic freedoms. Whether you're in a position to give $1 or $1 million, every giver needs to answer the same question: How do I channel my giving effectively to make the greatest difference? In Giving Done Right, Phil Buchanan, the president of the Center for Effective Philanthropy, arms donors with what it takes to do more good more quickly and to avoid predictable errors that lead too many astray. This crucial book will reveal the secrets and lessons learned from some of the biggest givers, busting commonly held myths and challenging the idea that "business thinking" holds the answer to effective philanthropy. And it offers the intellectual frameworks, data-driven insights, tools, and practical examples to allow readers to understand exactly what it takes to make a difference.
Book Synopsis How to Do Animal Rights by : Ben Isacat
Download or read book How to Do Animal Rights written by Ben Isacat and published by Lulu.com. This book was released on 2014-07-19 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read this book to engage in animal rights legally, positively and confidently. Here is virtually everything you need to know to embark successfully on defending and advocating for animals and a more human society. Understand activist methods that will further your activism and advocacy for animals; discover practical animal rights activities you can do; know what animal rights means and how it differs from other outlooks; be aware of conflict with the law and how you can handle it; find inspiration from a selection of animal rights activists; recognise how humanity is devastating animal life globally; gasp at the numbers of animals humans kill every year; and add topics to your armoury the well rounded animal activist should know. This book will appeal to anyone who wants to know more about animal rights and how to do it as a practical activity for a more humane society. This third edition is revised...with more illustrations!
Book Synopsis Beyond the Bake Sale by : Jamie Simek
Download or read book Beyond the Bake Sale written by Jamie Simek and published by Rowman & Littlefield. This book was released on 2022-02-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: If food is nourishment to a person, money is sustenance for most nonprofit organizations. Yet many small organizations rely on one-off efforts and get-rich events in place of real fundraising strategies. Just because an organization is small, or volunteer-run, or located in a rural area, does not mean its leaders can’t professionalize their fundraising, establish effective processes, and build genuine relationships that will lead to the ultimate goal: people giving to people. Beyond the Bake Sale: Fundraising for Local History Organizations meets organizations where they are, cutting through all of the assumptions and mumbo-jumbo, taking professional fundraising strategies and scaling them to an accessible level. Designed specifically for small cultural heritage organizations, this book is written with their unique challenges in mind. From caring for objects-based collections to succeeding with minimal (or no) permanent staff to grant writing for those who’ve never written grants, this book is for local history organization leaders doing critical work to care for our shared history. Complete with explanations, examples, and thought-provoking questions, this book challenges local history leaders to brainstorm, communicate, experiment, and plan. Blank worksheets encourage readers to put ideas down in writing and establish processes to build upon. Whether read cover to cover or used as a reference text for specific topics, users will find material that begins with a broad overview before narrowing to focus on tips and tactics that will help grassroots fundraisers feel more comfortable, confident and confident in their efforts. Above all else, this book is grounded in the idea that fundraising is an intentional, people-focused process built on genuine, personal relationships. This philosophy should be as accessible to leaders at small cultural heritage organizations as to anyone else doing important nonprofit work in their communities.
