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Author : Chuck Blakeman
Publisher :
ISBN 13 : 9780984334308
Total Pages : 268 pages
Book Rating : 4.3/5 (343 download)
Download or read book Making Money is Killing Your Business written by Chuck Blakeman and published by . This book was released on 2010-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 1260026434
Total Pages : 272 pages
Book Rating : 4.2/5 (6 download)
Download or read book Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2017-09-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Author : John Mullins
Publisher : Harvard Business Press
ISBN 13 : 1422152693
Total Pages : 224 pages
Book Rating : 4.4/5 (221 download)
Download or read book Getting to Plan B written by John Mullins and published by Harvard Business Press. This book was released on 2009-09-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
Author : Tom Diaz
Publisher :
ISBN 13 : 9781565845671
Total Pages : 258 pages
Book Rating : 4.8/5 (456 download)
Download or read book Making a Killing written by Tom Diaz and published by . This book was released on 2000-02-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the gun industry, including an analysis of gun violence in today's society in relation to the manufacturing of new guns that are more lethal and more easily concealed
Author : Chuck Blakeman
Publisher :
ISBN 13 : 9780984334384
Total Pages : 245 pages
Book Rating : 4.3/5 (343 download)
Download or read book Why Employees Are Always a Bad Idea written by Chuck Blakeman and published by . This book was released on 2014-04-15 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to build a company with a Participation Age culture and eliminate the common management practices still in use from the Industrial Age.
Author : Suze Orman
Publisher : Penguin
ISBN 13 : 9781573222976
Total Pages : 412 pages
Book Rating : 4.2/5 (229 download)
Download or read book The Money Book for the Young, Fabulous & Broke written by Suze Orman and published by Penguin. This book was released on 2005 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the worlds most trusted experts on personal finance comes a "route planner," identifying easy moves to get young people on the road to financial recovery and within reach of their dreams.
Author : Garrett B. Gunderson
Publisher : Greenleaf Book Group
ISBN 13 : 1929774516
Total Pages : 250 pages
Book Rating : 4.9/5 (297 download)
Download or read book Killing Sacred Cows written by Garrett B. Gunderson and published by Greenleaf Book Group. This book was released on 2008 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our culture is riddled with destructive myths about money and prosperity that are severely limiting our power, creativity, and financial potential. In "Killing Sacred Cows", Garrett B Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of per-sonal finance. He presents a revolutionary perspective that can create unprecedented opportu-nity and wealth for individuals. Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Yet most people are held captive in their financial lives by misinformation, propaganda, and lack of knowledge. Through well-reasoned arguments and pitiless logic, Gunderson attacks these sacred cows with revelatory insights, such as: High returns without high risk; "Security" without a corporate job; Debt that increases your financial productivity; Enjoying your money instead of waiting for retirement. "Killing Sacred Cows" is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purpose-ful, passionate, and prosperous life. Investors seeking financial advice in The Little Book That Makes You Rich will find this to be a must-read for anyone who wants to achieve their financial potential today.
Author : Bill Staton
Publisher :
ISBN 13 : 9781119197478
Total Pages : 238 pages
Book Rating : 4.1/5 (974 download)
Download or read book Double Your Money in America's Finest Companies written by Bill Staton and published by . This book was released on 2009 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed guide to investing in America's Finest Companies. Bill Staton has helped thousands of investors increase their wealth with a commonsense approach to investing. It's simple, and it works: Invest in well-run, profitable companies with long histories of rising annual earnings and dividends. Now, in Double Your Money in America's Finest Companies, Staton shows readers how to achieve this goal. He reveals how to screen public companies, scrutinize their earnings history, and invest in those that consistently pay higher yearly cash dividends. Staton's longstanding method of investing all.
Author : Tim Donahue
Publisher : Univ of South Carolina Press
ISBN 13 : 1643360752
Total Pages : 182 pages
Book Rating : 4.6/5 (433 download)
Download or read book Stage Money written by Tim Donahue and published by Univ of South Carolina Press. This book was released on 2020-08-04 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades roughly 80 percent of commercial Broadway productions have failed to recoup their original investments. In light of this shocking and harsh reality, how does the show go on? Tim Donahue and Jim Patterson answer this question and many others in this updated edition of their popular, straightforward guide to understanding professional theater finances and the economic realities of theater production. This revised edition of Stage Money not only includes the latest financial information and illuminating examples of key concepts; it has been enhanced with a discussion of the stagehands' union plus a new chapter on marketing for the theater. These new elements combined with the essentials of the first edition create an expansive overview of the contemporary theater business. Stage Money is designed for theater enthusiasts and professionals interested in understanding the inner workings of this industry today and its challenges for the future. Ken Davenport, two-time Tony Award winner, Broadway and Off Broadway theater producer, blogger, writer, and owner of Davenport Theatrical Enterprises writer, offers a foreword.
Author : Robert T. Kiyosaki
Publisher : Business Plus
ISBN 13 : 0759514534
Total Pages : 232 pages
Book Rating : 4.7/5 (595 download)
Download or read book Rich Dad's Before You Quit Your Job written by Robert T. Kiyosaki and published by Business Plus. This book was released on 2005-09-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth book in the series provides firsthand accounts of the author's startup companies, what he learned from his successes and failures, and other topics a reader needs to know in order to start a company and quickly develop it.
Author : Jason Zweig
Publisher : Simon and Schuster
ISBN 13 : 1416539794
Total Pages : 400 pages
Book Rating : 4.4/5 (165 download)
Download or read book Your Money and Your Brain written by Jason Zweig and published by Simon and Schuster. This book was released on 2007-09-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.
Author : Randy Chertkow
Publisher : St. Martin's Griffin
ISBN 13 : 1250192099
Total Pages : 352 pages
Book Rating : 4.2/5 (51 download)
Download or read book Making Money with Music written by Randy Chertkow and published by St. Martin's Griffin. This book was released on 2018-09-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” —Billboard Magazine You can make a living with music today. The secret is to tap multiple income streams. Making Money With Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income. Making Money With Music will show you: How to tap over 100 income streams 7 business strategies you can implement immediately How to start your music business for $0. How to register your music to collect all of the royalties you are owed worldwide. 13 ways to compete with free and build experiences to drive fan loyalty and engagement into everything you do to increase your revenue. 45 categories of places to get your music heard and videos seen so you can get discovered, grow your fanbase, generate royalties, and boost licensing opportunities. 10 methods for raising money so you can fund your music production and projects. ...and more. Written by the authors of the critically-acclaimed modern classic The Indie Band Survival Guide (1st & 2nd Editions), Making Money With Music is the third installment in The Indie Band Survival Guide series, and will help you build a sustainable music business no matter what kind of music you make, where you live, and whether you're a novice or professional musician. Improve your income by implementing these ideas for your music business today.
Author : John Howkins
Publisher : Penguin UK
ISBN 13 : 0141977043
Total Pages : 293 pages
Book Rating : 4.1/5 (419 download)
Download or read book The Creative Economy written by John Howkins and published by Penguin UK. This book was released on 2013-11-07 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
Author : Andrii Sedniev
Publisher :
ISBN 13 : 9781074384111
Total Pages : 124 pages
Book Rating : 4.3/5 (841 download)
Download or read book The Business Idea Factory written by Andrii Sedniev and published by . This book was released on 2019-06-16 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Idea Factory is an effective and easy-to-use system for creating successful business ideas. It is based on 10 years of research into idea-generation techniques used by the world's best scientists, artists, CEOs, entrepreneurs and innovators. The book is entertaining to read, has plenty of stories and offers bits of wisdom necessary to increase the quantity and quality of ideas that you create multiple times. Once you begin applying strategies described in this book, you will create successful business ideas regularly and make your life more adventurous. You will realize that there are few things that can bring as much joy and success in business as the moment when an excellent idea comes to your head.
Author : Sheryl O'Loughlin
Publisher : HarperCollins
ISBN 13 : 0062475355
Total Pages : 230 pages
Book Rating : 4.0/5 (624 download)
Download or read book Killing It written by Sheryl O'Loughlin and published by HarperCollins. This book was released on 2016-12-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former CEO of Clif Bar, Co-founder of Plum, and serial entrepreneur offers insights about launching and growing a business while maintaining a fulfilled life in this practical guide filled with hard-won advice culled from the author’s own sometimes dark, raw experiences. With a foreword by Steve Blank. Aspiring entrepreneurs are told that to launch a business, you must go all in, devoting every resource and moment to making it work. But following this advice comes at an enormous personal cost: divorce, addiction, even suicide. It means sacrificing the intangibles that make life worth living. Sheryl O’Loughlin knows there is a better way. In Killing It, she shares the wisdom she’s gained from her successful experiences launching a company from the ground up (Plum), running two fast-growing companies (Clif Bar and REBBL), and mentoring aspiring entrepreneurs (Stanford University). She tells it like it is: If you don’t invest in your wellbeing, your business will not succeed, nor will you. Sheryl knows firsthand the difficulty of balancing the needs of her growing family with her physical and mental health, while managing other work and life challenges. In this warm, honest, and wise handbook, she gives you the essentials for killing it in business—without killing the rest of your life. Filled with real-life examples and anecdotes, Killing It addresses common questions including: How do you prepare your significant other for your business venture? How do you time launching and growing your business with the ebb and flow of family life? How do you find joy in the day-to-day? How do you maintain meaningful, supportive friendships? How do you walk away and start again? The ultimate life and business course, Killing It gives entrepreneurs the tools they need to start their enterprise and thrive—both in the office and at home.
Author : Kevin J. Clancy
Publisher : McGraw Hill Professional
ISBN 13 : 9780070113619
Total Pages : 354 pages
Book Rating : 4.1/5 (136 download)
Download or read book Marketing Myths that are Killing Business written by Kevin J. Clancy and published by McGraw Hill Professional. This book was released on 1995 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.
Author : John Brooks
Publisher : Open Road Media
ISBN 13 : 9781473611528
Total Pages : 464 pages
Book Rating : 4.6/5 (115 download)
Download or read book Business Adventures written by John Brooks and published by Open Road Media. This book was released on 2015-05-14 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
