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Making Customers Count
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Book Synopsis Making the Numbers Count by : Brian H. Maskell
Download or read book Making the Numbers Count written by Brian H. Maskell and published by CRC Press. This book was released on 2009-06-18 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Brian Maskell‘s now classic work proved that when given the chance, accountants would prefer not to serve out their working days as number crunching automatons. With its energetic tone and common sense approach, the book inspired numbers people at all levels to become true allies in their companies lean revolutions.
Book Synopsis Making Numbers Count by : Chip Heath
Download or read book Making Numbers Count written by Chip Heath and published by Simon and Schuster. This book was released on 2022-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Book Synopsis CUSTOMER SEGMENTATION, CLUSTERING, AND PREDICTION WITH PYTHON by : Vivian Siahaan
Download or read book CUSTOMER SEGMENTATION, CLUSTERING, AND PREDICTION WITH PYTHON written by Vivian Siahaan and published by BALIGE PUBLISHING. This book was released on 2023-07-04 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we conducted a customer segmentation, clustering, and prediction analysis using Python. We began by exploring the customer dataset, examining its structure and contents. The dataset contained various features such as demographic, behavioral, and transactional attributes. To ensure accurate analysis and modeling, we performed data preprocessing steps. This involved handling missing values, removing duplicates, and addressing any data quality issues that could impact the results. We also split the dataset into features (X) and the target variable (y) for prediction tasks. Since the dataset had features with different scales and units, we applied feature scaling techniques. This process standardized or normalized the data, ensuring that all features contributed equally to the analysis. We then performed regression analysis on the "PURCHASESTRX" feature, which represents the number of purchase transactions made by customers. To begin the regression analysis, we first prepared the dataset by handling missing values, removing duplicates, and addressing any data quality issues. We then split the dataset into features (X) and the target variable (y), with "PURCHASESTRX" being the target variable for regression. We selected appropriate regression algorithms for modeling, such as Linear Regression, Random Forest, Naïve Bayes, KNN, Decision Trees, Support Vector, Ada Boost, Catboost, Gradient Boosting, Extreme Gradient Boosting, Light Gradient Boosting, and Multi-Layer Perceptron regressors. After training and evaluation, we analyzed the performance of the regression models. We examined the metrics to determine how accurately the models predicted the number of purchase transactions made by customers. A lower MAE and RMSE indicated better predictive performance, while a higher R2 score indicated a higher proportion of variance explained by the model. Based on the analysis, we provided insights and recommendations. These could include identifying factors that significantly influence the number of purchase transactions, understanding customer behavior patterns, or suggesting strategies to increase customer engagement and transaction frequency. Next, we focused on customer segmentation using unsupervised machine learning techniques. K-means clustering algorithm was employed to group customers into distinct segments. The optimal number of clusters was determined using KElbowVisualizer. To gain insights into the clusters, we visualized them 3D space. Dimensionality PCA reduction technique wasused to plot the clusters on scatter plots or 3D plots, enabling us to understand their separations and distributions. We then interpreted the segments by analyzing their characteristics. This involved identifying the unique features that differentiated one segment from another. We also pinpointed the key attributes or behaviors that contributed most to the formation of each segment. In addition to segmentation, we performed clusters prediction tasks using supervised machine learning techniques. Algorithms such as Logistic Regression, Random Forest, Naïve Bayes, KNN, Decision Trees, Support Vector, Ada Boost, Gradient Boosting, Extreme Gradient Boosting, Light Gradient Boosting, and Multi-Layer Perceptron Classifiers were chosen based on the specific problem. The models were trained on the training dataset and evaluated using the test dataset. To evaluate the performance of the prediction models, various metrics such as accuracy, precision, recall, F1-score, and ROC-AUC were utilized for classification tasks. Summarizing the findings and insights obtained from the analysis, we provided recommendations and actionable insights. These insights could be used for marketing strategies, product improvement, or customer retention initiatives.
Download or read book The Rotarian written by and published by . This book was released on 1996-07 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.
Book Synopsis Customer Relationships by : Roger Cartwright
Download or read book Customer Relationships written by Roger Cartwright and published by John Wiley & Sons. This book was released on 2003-10-31 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Book Synopsis Key Marketing Metrics by : Neil Bendle
Download or read book Key Marketing Metrics written by Neil Bendle and published by Pearson UK. This book was released on 2021-02-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.
Book Synopsis Profitable Selling for Small Business by :
Download or read book Profitable Selling for Small Business written by and published by Profitable Exporting. This book was released on with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Metrics written by Neil Bendle and published by FT Press. This book was released on 2020-08-23 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.
Book Synopsis Salesmanship by : World's Salesmanship Congress
Download or read book Salesmanship written by World's Salesmanship Congress and published by . This book was released on 1917 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What Self-Made Millionaires Really Think, Know and Do by : Richard Dobbins
Download or read book What Self-Made Millionaires Really Think, Know and Do written by Richard Dobbins and published by John Wiley & Sons. This book was released on 2006-07-06 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Bubbling over with useful ideas." —Independent "Hard-wired to reality. Hype free and brutally honest." —Business Age "Practical, down-to-earth advise of great value to would-be entrepreneurs." —Sir Adrian Cadbury "I was hooked. A really useful DIY manual for success." —Personnel Today "Exhiliration. Fright. Bewilerment. Exultation." —Career Development International "A Complete toolkit for the ambitious entrpreneur. Success, happiness and your first million within your grasp." —The Citizen "A gem of a book. A source of ideas and inspiration to any manager." — Professor Richard Teare, Oxford Brookes University "A good easy read. I agree with everything." —Philip Vale, Durham University Business School "That depth of understanding entrepreneurial business which can only come from doing it." —Baron Prestoungrange, Co-founder, MCB University Press "Recommended reading for any frustrated executive considering going it alone." —Gulf Business There are better ways to becoming a millionaire than trudging to your local store to buy a lottery ticket every week. The fact is your chances are 14 million to one. If you entered the lottery once every week, then—sure—you can expect to win. About once in every two hundred and seventy thousand years! But still there are those who believe that if they sit and listen as number after number is called out on the TV, that this will be their week. Their lucky break. Then there are those that know that they must do more than watch spinning balls to make their lives a success; that in order to do more, to have more, to become master of their own destiny—they must change. They must act. And this book is for them. Enter Richard Dobbins and Barrie O. Pettman, two self-made millionaires who reveal the secrets of their fantastic business achievements and personal fortunes. What Self-Made Millionaires Really Think, Know and Do does not rely on a mystical system, flimsy hype or unbelievable get-rich-quick schemes. Instead it offers practical and realistic advice for turning your brilliant ideas into a money-making business reality. What Self-Made Millionaires Really Think, Know and Do guides you from business idea to market acclaim. You will discover the secrets of real business - from thinking creatively and setting clear goals to negotiating skills, leadership and liberating time management. It is illustrated throughout with superb success stories and anecdotes from the authors' remarkable careers. Dobbins and Pettman provide a complete toolkit for the ambitious entrepreneur. They provide proven methods for getting what you want in life; success, happiness and your first million. It's not an easy walk in the park, but if you are serious about dramatically changing your life, it’s all within your grasp. And it’s all in here.
Download or read book The Next Cmo written by Peter Mahoney and published by Archway Publishing. This book was released on 2020-08-25 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Book Synopsis Creating Loyal Profitable Customers by : Keith Abraham
Download or read book Creating Loyal Profitable Customers written by Keith Abraham and published by Maruki Books. This book was released on 1999 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Loyal Profitable Customers establishes that there are 6 simple steps to turning a one time buyer into a lifetime advocate. This book will help any business to stand out head and shoulders above any other who does not use customer service as part of their strategy for increasing sales, reducing marketing expenses and growing their business profitability. Keith also shares his 9- step formula for gaining endless supply of referrals from every customer. There are practical tips, tools and templates in this book that will revolutionise the way most companies develop their teams to sell and succeed in business using Customer Service as a key component in their marketing tool kit.
Book Synopsis Mastering the Globalization of Business by : Roger Cartwright
Download or read book Mastering the Globalization of Business written by Roger Cartwright and published by Bloomsbury Publishing. This book was released on 2017-03-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
Book Synopsis Android Studio 3.4 Development Essentials - Kotlin Edition by : Neil Smyth
Download or read book Android Studio 3.4 Development Essentials - Kotlin Edition written by Neil Smyth and published by eBookFrenzy. This book was released on 2019-05-22 with total page 815 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated for Android Studio 3.4, Android 9, Android Jetpack and the modern architectural guidelines and components, the goal of this book is to teach the skills necessary to develop Android-based applications using the Kotlin programming language. Beginning with the basics, this book provides an outline of the steps necessary to set up an Android development and testing environment followed by an introduction to programming in Kotlin including data types, flow control, functions, lambdas and object-oriented programming. An overview of Android Studio is included covering areas such as tool windows, the code editor and the Layout Editor tool. An introduction to the architecture of Android is followed by an in-depth look at the design of Android applications and user interfaces using the Android Studio environment. Chapters are also included covering the Android Architecture Components including view models, lifecycle management, Room databases, app navigation, live data and data binding. More advanced topics such as intents are also covered, as are touch screen handling, gesture recognition, camera access and the playback and recording of both video and audio. This edition of the book also covers printing, transitions and cloud-based file storage. The concepts of material design are also covered in detail, including the use of floating action buttons, Snackbars, tabbed interfaces, card views, navigation drawers and collapsing toolbars. In addition to covering general Android development techniques, the book also includes Google Play specific topics such as implementing maps using the Google Maps Android API, and submitting apps to the Google Play Developer Console. Other key features of Android Studio 3.4 and Android 9 are also covered in detail including the Layout Editor, the ConstraintLayout and ConstraintSet classes, constraint chains and barriers, direct reply notifications and multi-window support. Chapters also cover advanced features of Android Studio such as App Links, Dynamic Feature Modules, the Android Studio Profiler and Gradle build configuration. Assuming you already have some programming experience, are ready to download Android Studio and the Android SDK, have access to a Windows, Mac or Linux system and ideas for some apps to develop, you are ready to get started.
Book Synopsis Judicial Decisions by : United States. Securities and Exchange Commission
Download or read book Judicial Decisions written by United States. Securities and Exchange Commission and published by . This book was released on 1934 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Android Studio Dolphin Essentials - Kotlin Edition by : Neil Smyth
Download or read book Android Studio Dolphin Essentials - Kotlin Edition written by Neil Smyth and published by eBookFrenzy. This book was released on 2022-10-03 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated for Android Studio Dolphin, this book aims to teach you how to develop Android-based applications using the Kotlin programming language. This book begins with the basics and outlines the steps necessary to set up an Android development and testing environment, followed by an introduction to programming in Kotlin, including data types, control flow, functions, lambdas, and object-oriented programming. Asynchronous programming using Kotlin coroutines and flow is also covered in detail. An Android Studio overview includes tools such as tool windows, the code editor, and the Layout Editor tool. An introduction to the architecture of Android is followed by an in-depth look at the design of Android applications and user interfaces using the Android Studio environment. Chapters cover the Android Architecture Components, including view models, lifecycle management, Room database access, the Database Inspector, app navigation, live data, and data binding. More advanced topics such as intents are also covered, as are touch screen handling, gesture recognition, and the recording and playback of audio. This book edition also covers printing, transitions, and foldable device support. The concepts of material design are also covered in detail, including floating action buttons, Snackbars, tabbed interfaces, card views, navigation drawers, and collapsing toolbars. Other key features of Android Studio Dolphin and Android are also covered in detail, including the Layout Editor, the ConstraintLayout and ConstraintSet classes, MotionLayout Editor, view binding, constraint chains, barriers, and direct reply notifications. Chapters also cover advanced features of Android Studio, such as App Links, Dynamic Delivery, Gradle build configuration, in-app billing, and submitting apps to the Google Play Developer Console. Assuming you already have some programming experience, are ready to download Android Studio and the Android SDK, have access to a Windows, Mac, or Linux system, and have ideas for some apps to develop, you are ready to get started.
Book Synopsis Jetpack Compose 1.7 Essentials by : Neil Smyth
Download or read book Jetpack Compose 1.7 Essentials written by Neil Smyth and published by Payload Publishing. This book was released on 2024-10-28 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the full potential of Android app development with Jetpack Compose 1.7. This all-in-one guide equips you to build sophisticated, modern Android applications using cutting-edge tools like Android Studio, Material Design 3, and Kotlin. Perfect for developers aiming to go from setup to deployment, the book leads you through each phase of app creation—from mastering Android Studio basics to publishing on the Google Play Store. Start with setting up your environment, then dive into Kotlin essentials, covering data types, functions, coroutines, and more to lay a solid programming foundation. Explore Jetpack Compose fundamentals and Android architecture as you work through practical tutorials on custom Composables, and layouts like rows, columns, boxes, flows, pagers, and lists. Beyond layout design, you’ll learn state management, navigation, modifiers, and custom components. Gain advanced capabilities with features like biometric authentication, Google Maps integration, and in-app billing for monetization. Further, expand your skills with graphics, animations, and gesture handling to build dynamic and interactive interfaces. Master data storage using Room databases, ViewModels, and LiveData for a complete end-to-end app experience. To help you track your progress, the book offers access to over 55 online quizzes covering each key concept, allowing you to test your knowledge as you go. Each lesson is supported by hands-on tutorials and downloadable source code, making it easy to follow along and practice. For developers ready to bring their app ideas to life, this guide provides a complete roadmap, from development to publication. Elevate your Android development skills with this essential guide to Jetpack Compose 1.7.
