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Make Your Small Business Website Work
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Book Synopsis Make Your Small Business Website Work by : John Heartfield
Download or read book Make Your Small Business Website Work written by John Heartfield and published by Rockport Pub. This book was released on 2004 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Learn "how to build an integrate your website into your business- Advice and tips for what works online and how to get to most out it- Geared toward Web designers and small business owners and employees - Features extensive information on how to home in on the core message and construct effective homepages, how small business sites differ from others, and how to create navigation systems that don't frustrate
Book Synopsis Making Your Website Work by : Gill Andrews
Download or read book Making Your Website Work written by Gill Andrews and published by . This book was released on 2019-11-08 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.
Book Synopsis Create Your Own Website The Easy Way by : Alannah Moore
Download or read book Create Your Own Website The Easy Way written by Alannah Moore and published by Ilex Press. This book was released on 2016-06-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every small business or organisation needs a website, whether it is a simple online portfolio or a complex online shop. Expert web design teacher Alannah Moore makes this subject accessible for everyone, even those with no technical or design experience. Avoiding technical language, Alannah provides a summary of the web platforms available, covering, among others, WordPress, Squarespace, Weebly and Shopify. From these the reader can choose the right platform for them, and very quickly get up and running. Drawing on her vast experience of what a novice website builder really needs to know, Alannah covers all the topics they will come across in their online experience: how to choose a good domain name; what content you need for your site; how to work with images and even create your own logo. The reader will also learn how to integrate social media and a blog, so they are set up and in control of their virtual presence from every aspect. This is the perfect book for anyone who doesn't want to pay for an expensive web designer. In Alannah's safe and capable hands, they will find the process of building their site easy and enjoyable, and they'll soon have a successful online presence.
Book Synopsis How to Start Your Own Business by : DK
Download or read book How to Start Your Own Business written by DK and published by Penguin. This book was released on 2021-02-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is your foolproof guide on how to make your start-up stand out from the crowd! Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business. Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true. The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever! This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management. This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business. - Easy-to-understand graphics. - No-nonsense advice and jargon-free language. - Insightful and inspiring quotes from the most successful minds in business. This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone. Complete the Series: This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.
Book Synopsis Small Business For Dummies® by : Eric Tyson
Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.
Book Synopsis Business Made Simple by : Donald Miller
Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Download or read book Quickbooks 2010 written by Axzo Press and published by Crisp Pub Incorporated. This book was released on 2010-03-26 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ILT Series course covers the fundamentals of using QuickBooks 2010 to track the finances of a small business. Students will learn how to set up a new company, manage bank account transactions, maintain customer, job, and vendor information, manage inventory, generate reports, and use the Company Snapshot window. Students will also create invoices and credit memos, write and print checks, add custom fields, set up budgets, and learn how to protect and back up their data.
Book Synopsis Starting an Online Business For Dummies® by : Greg Holden
Download or read book Starting an Online Business For Dummies® written by Greg Holden and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis The Million-Dollar, One-Person Business, Revised by : Elaine Pofeldt
Download or read book The Million-Dollar, One-Person Business, Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.
Download or read book Rachel Rosenthal written by Moira Roth and published by . This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes excerpts from conversations and interviews, previously published essays on Rosenthal, and writings and scripts by Rosenthal.
Book Synopsis The Small Business Website Checklist by : Nick Loper
Download or read book The Small Business Website Checklist written by Nick Loper and published by Createspace Independent Publishing Platform. This book was released on 2014-01-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Your Business Needs a Website If you're doing business today - online OR offline - you need a website. It's that simple. Every day, Google completes more than 5 billion searches. Think some of those people, even just a tiny fraction, might be searching for what you sell? If you don't have a website, how will they ever find you? This book is about setting up your web presence the right way, or optimizing your existing website to reach more visitors. Ultimately it's about generating more traffic, more leads, and more sales and profit for your small business. Who is This Book For? This book is for small business owners who: -Have a website, but feel like it's not delivering the results it could. -Need a website, but aren't sure where to start or who to trust for advice. -Are confused and intimidated when dealing with technical problems or contracting with programmers. Have you been overpromised or oversold by web developers in the past? You're not alone. In fact, it happened to me. It seems like there's an entire industry out there trying to milk small business owners out of their hard-earned cash. But you don't need to be another victim. Armed with this checklist, you'll have a working knowledge of all the important elements of a truly awesome website; one that presents your brand to the world and helps achieve your goals online. After all, isn't that what it's all about? Why This List? There is no shortage of resources when it comes to getting started online. Some of these are genuinely helpful, and many of those will be mentioned in the pages ahead. But others just want to sell you some service you don't really need, or get you to sign up for a hosting package through their affiliate link so they can earn a commission. Do they really have your best interest in mind? Many only give you part of the story, or leave you with more questions than answers. What's missing is a comprehensive checklist for small businesses to use when evaluating their current website or when planning out their new site. That's where this book comes in. I'm a small business owner myself, and have been working online for nearly 10 years. In that time, I've come across too many amazing businesses with amazingly bad websites. Or worse, local businesses I wanted to find information on and patronize but that had no website at all. This checklist is my effort to help give small business owners the information they need to succeed online. From one entrepreneur to another, let's get started! What are you waiting for? Hit the Buy Now button and get started today.
Book Synopsis The Ultimate Guide to Dropshipping by : Mark Hayes
Download or read book The Ultimate Guide to Dropshipping written by Mark Hayes and published by Lulu.com. This book was released on 2013-06 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This guide will teach you everyhing you need to know to get your own business off the ground while avoiding the costly mistakes that can kill new dropshipping ventures. We will discuss everything from the dropshipping fundamentals to how to operate a dropshipping business and deal with the problems that arise."--Back cover.
Book Synopsis Make Your Small Business A Winner: Teach Yourself by : Anna Hipkiss
Download or read book Make Your Small Business A Winner: Teach Yourself written by Anna Hipkiss and published by Teach Yourself. This book was released on 2010-01-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular ""checklist"" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to make your small business succeed. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Book Synopsis Running a Web Design Business from Home by : Rob Cubbon
Download or read book Running a Web Design Business from Home written by Rob Cubbon and published by Createspace Independent Publishing Platform. This book was released on 2014-02-27 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.
Book Synopsis HBR Guide to Buying a Small Business by : Richard S. Ruback
Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think big, buy small. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute
