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Author : Tobias Kollewe
Publisher :
ISBN 13 : 9783747500484
Total Pages : pages
Book Rating : 4.5/5 (4 download)
Download or read book MailChimp written by Tobias Kollewe and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Keukert
Publisher : MITP-Verlags GmbH & Co. KG
ISBN 13 : 3747500501
Total Pages : 480 pages
Book Rating : 4.7/5 (475 download)
Download or read book Mailchimp. Das Praxis-Handbuch written by Michael Keukert and published by MITP-Verlags GmbH & Co. KG. This book was released on 2020-04-21 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Vom Setup des Accounts über das Anlegen von Adresslisten, Gruppen, Segmenten und Tags sowie das Aufsetzen von Kampagnen bis zu Newsletter-Gestaltung, -Versand und Erfolgskontrolle • Alle neuen Funktionen für Facebook-, Google- und Instagram-Werbung, Landingpages und Postkartenversand sowie ausführliche Erklärung des neuen Mailchimp-Preismodells • Zahlreiche Schritt-für-Schritt-Anleitungen und wertvolle Praxistipps für erfolgreiches E-Mail-Marketing Mailchimp ist mit 60% Marktanteil weltweit führend im Bereich der E-Mail-Marketing- und Newsletter-Software und ist für jeden geeignet – ganz unabhängig vom Einsatzgebiet: Unternehmen, Organisationen, Blogger und private Anwender können Mailchimp kostenlos zum Versand von Newslettern und Transaktionsmails und für die Marketing-Automation nutzen. Mit diesem Praxis-Handbuch erhalten Sie eine leicht verständliche Einführung in Mailchimp. Alle Themen werden Schritt für Schritt und praxisnah erläutert. Fortgeschrittenen Nutzern dient das Buch als praktisches Nachschlagewerk mit umfangreichem Stichwortverzeichnis. Neben einer grundlegenden Einführung in das Thema E-Mail-Marketing und Newsletter-Versand behandelt der Autor detailliert alle Themen, die für die Arbeit mit Mailchimp eine Rolle spielen: Nach dem Setup des Accounts erfahren Sie, wie Sie Listen für Ihre E-Mail-Adressen erstellen und diese effizient verwalten. Ausführlich und Schritt für Schritt wird beschrieben, wie Sie die Anmeldeformulare und die Benutzeroberfläche so überarbeiten, dass sie den Anforderungen an modernes E-Mail-Marketing optimal gerecht werden. Nachdem die Grundsteine gelegt sind, geht es um das Design und den Versand Ihrer Newsletter: Der Autor zeigt, welche Templates zur Verfügung stehen, und Sie lernen alle verfügbaren Inhaltselemente kennen. Sie erfahren, wie Sie einzelne Kampagnen aufsetzen, versenden und mittels Statistiken und A/B-Tests den Erfolg Ihrer Newsletter kontrollieren. Für den fortgeschrittenen Einsatz geht der Autor am Ende des Buches noch auf Facebook- und Instagram-Kampagnen, Webhooks, die API-Programmierung und Mailchimp-Apps ein. Auf der Webseite zum Buch finden Sie hilfreiche Praxistipps und Informationen über neue Funktionen und Erweiterungen zu Mailchimp:www.mailchimp-buch.de
Author : Adam Netherlund
Publisher : EnemyOne
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)
Download or read book How to Use Mailchimp for Beginners written by Adam Netherlund and published by EnemyOne. This book was released on 2015-12-23 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp. If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, then this is the book for you. Follow along with simple step-by-step instructions that will make it easy to master sending your first campaign and get you connecting with your fan base. In this short guide you'll discover: -How to set up your account and start your first list -How to build various types of signup forms -How to build your first campaign -How to understand analytics -Ideas for building your mailing list -General tips and do's and don'ts for writing your campaigns -Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms Email marketing shouldn't be hard and it shouldn't cost you an arm and a leg either so sit back, pull up a seat, and let's start building you some new skills. email marketing, indie author, self-publishing, mailchimp, newsletter, online marketing, beginners
Author : Carolina Machado
Publisher : Springer
ISBN 13 : 3319282816
Total Pages : 194 pages
Book Rating : 4.3/5 (192 download)
Download or read book MBA written by Carolina Machado and published by Springer. This book was released on 2016-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.
Author : Francisco J. Martínez-López
Publisher : Springer Science & Business Media
ISBN 13 : 3642397476
Total Pages : 1011 pages
Book Rating : 4.6/5 (423 download)
Download or read book Handbook of Strategic e-Business Management written by Francisco J. Martínez-López and published by Springer Science & Business Media. This book was released on 2013-11-19 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Author : Francesca Masciarelli
Publisher : Emerald Group Publishing
ISBN 13 : 1800431473
Total Pages : 168 pages
Book Rating : 4.8/5 (4 download)
Download or read book Sustainable Entrepreneurship written by Francesca Masciarelli and published by Emerald Group Publishing. This book was released on 2020-09-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Entrepreneurship: How entrepreneurs create value from sustainable opportunities offers unique new insights, represents a step towards the development of a more comprehensive analysis of sustainable entrepreneurship.
Author : Barbara Schroeder de Castro Lopes
Publisher : Dike Publishers
ISBN 13 : 9783038910251
Total Pages : 0 pages
Book Rating : 4.9/5 (12 download)
Download or read book Life Sciences Law written by Barbara Schroeder de Castro Lopes and published by Dike Publishers. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview and practical guidance in life sciences law to readers in Switzerland and worldwide. Focusing on medicinal products and medical devices, it follows the value chain from the bench to the market. The main topics addressed include recent regulatory developments and cross-cutting issues relevant for any phase of a product life cycle, such as intellectual property rights, commercial agreements, dispute resolution, incorporation and fundraising, competition law and data protection. Written for readers with diverse backgrounds such as in-house and external counsel, scientists, entrepreneurs, technology transfer professionals, engineers, investors and students, the book provides practical advice, case studies, references to further information, a glossary, and numerous graphs and tables to highlight key points. Though focusing on Swiss law, the book also reflects the international scope of life sciences-related transactions by referencing European Union law and presenting selected topics relevant for operations in the USA and China.
Author : Peter Hettich
Publisher :
ISBN 13 : 9783038911692
Total Pages : 151 pages
Book Rating : 4.9/5 (116 download)
Download or read book Europeanization of the Swiss Energy System written by Peter Hettich and published by . This book was released on 2020-02-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Switzerland and the EU have been negotiating an electricity agreement since 2007. Irrespective of the outcome of these negotiations, whose success is also dependent on other factors, European energy policy will influence the framework conditions and players in Switzerland's energy policy. The effects of a "Europeanization" of Swiss energy policy are the primary interest of this book. It focuses on the influence of current and future EU policies on the (regulatory) framework and policy instruments in Switzerland, including the effects on public and private actors active in the Swiss energy sector. It will also present the consequences of the possible integration of Swiss energy policy into the complex European multi-level governance system, taking into account two scenarios: the "direct Europeanization" in case of the conclusion of a bilateral electricity agreement between Switzerland and the EU as well as the possible "indirect Europeanization" in the sense of autonomous adjustments to European policies.
Author : Carolina Machado
Publisher : Springer
ISBN 13 : 1137473088
Total Pages : 254 pages
Book Rating : 4.1/5 (374 download)
Download or read book Organizational Management written by Carolina Machado and published by Springer. This book was released on 2016-03-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are increasingly facing continuous and highly complex changes that require more proactive strategies, policies and management practices. Conscious of this reality, this book provides information and debate on principles, strategies, models, techniques, methodologies and applications of organizational management in the field of industry, commerce and services. Organizational Management communicates the latest developments and thinking on the organizational management subject world-wide, and seeks cultural and geographic diversity in studies and uses of organizational management that have a special impact on organizational communications, change processes and work practices. With an emphasis on the way organizations define and develop their management policies and practices in order to acquire more competitive advantages in the global market, this book is crucial to any practitioner or researcher of current organizational management.
Author : Simon Anholt
Publisher : Springer
ISBN 13 : 0230627722
Total Pages : 147 pages
Book Rating : 4.2/5 (36 download)
Download or read book Competitive Identity written by Simon Anholt and published by Springer. This book was released on 2006-11-13 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Author : Mark Leonard
Publisher :
ISBN 13 : 9781903558133
Total Pages : 183 pages
Book Rating : 4.5/5 (581 download)
Download or read book Public Diplomacy written by Mark Leonard and published by . This book was released on 2002 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report which builds on the interim report, Going public, sets out a practical agenda for public diplomacy which draws on fieldwork in six countries, hundreds of interviews with practitioners, and contributions from the experts in academia and communications.
Author : Johannes Beetz
Publisher : Lexington Books
ISBN 13 : 149855816X
Total Pages : 193 pages
Book Rating : 4.4/5 (985 download)
Download or read book Material Discourse—Materialist Analysis written by Johannes Beetz and published by Lexington Books. This book was released on 2017-12-21 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Material Discourse – Materialist Analysis explores the entanglement of material realities and discourse and shows how a materialist discourse analysis can be put into practice. A cognate concern for language and discourse, as well as well as materiality and materialism can look back on a long tradition in the Social Sciences and Humanities. This book makes their relation an explicit focus. Located at the intersections of materialism and Discourse Studies, it highlights the materiality of discourse and the entanglement of matter and meaning. The essays collected in this volume are united by a rejection of static dichotomies such as discursive / material, language / materiality or material / immaterial. Rather than presenting materialism and Discourse Studies as distinct from one another, they are shown to be intimately entwined. The book brings together theoretical and empirical contributions from a whole range of disciplines, fields, and academic contexts in a truly transdisciplinary and global manner. Material Discourse – Materialist Analysis is a timely intervention into the ongoing debates revolving around materiality, materialism, discourse, and language, as well as the intricate relations between them.
Author : Karen Yeung
Publisher : Oxford University Press
ISBN 13 : 0192575430
Total Pages : 304 pages
Book Rating : 4.1/5 (925 download)
Download or read book Algorithmic Regulation written by Karen Yeung and published by Oxford University Press. This book was released on 2019-09-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the power and sophistication of of 'big data' and predictive analytics has continued to expand, so too has policy and public concern about the use of algorithms in contemporary life. This is hardly surprising given our increasing reliance on algorithms in daily life, touching policy sectors from healthcare, transport, finance, consumer retail, manufacturing education, and employment through to public service provision and the operation of the criminal justice system. This has prompted concerns about the need and importance of holding algorithmic power to account, yet it is far from clear that existing legal and other oversight mechanisms are up to the task. This collection of essays, edited by two leading regulatory governance scholars, offers a critical exploration of 'algorithmic regulation', understood both as a means for co-ordinating and regulating social action and decision-making, as well as the need for institutional mechanisms through which the power of algorithms and algorithmic systems might themselves be regulated. It offers a unique perspective that is likely to become a significant reference point for the ever-growing debates about the power of algorithms in daily life in the worlds of research, policy and practice. The range of contributors are drawn from a broad range of disciplinary perspectives including law, public administration, applied philosophy, data science and artificial intelligence. Taken together, they highlight the rise of algorithmic power, the potential benefits and risks associated with this power, the way in which Sheila Jasanoff's long-standing claim that 'technology is politics' has been thrown into sharp relief by the speed and scale at which algorithmic systems are proliferating, and the urgent need for wider public debate and engagement of their underlying values and value trade-offs, the way in which they affect individual and collective decision-making and action, and effective and legitimate mechanisms by and through which algorithmic power is held to account.
Author : Matthew Bunn
Publisher : Cornell University Press
ISBN 13 : 1501706497
Total Pages : 192 pages
Book Rating : 4.5/5 (17 download)
Download or read book Insider Threats written by Matthew Bunn and published by Cornell University Press. This book was released on 2017-01-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This compendium of research on insider threats is essential reading for all personnel with accountabilities for security; it shows graphically the extent and persistence of the threat that all organizations face and against which they must take preventive measures." — Roger Howsley, Executive Director, World Institute for Nuclear Security High-security organizations around the world face devastating threats from insiders—trusted employees with access to sensitive information, facilities, and materials. From Edward Snowden to the Fort Hood shooter to the theft of nuclear materials, the threat from insiders is on the front page and at the top of the policy agenda. Insider Threats offers detailed case studies of insider disasters across a range of different types of institutions, from biological research laboratories, to nuclear power plants, to the U.S. Army. Matthew Bunn and Scott D. Sagan outline cognitive and organizational biases that lead organizations to downplay the insider threat, and they synthesize "worst practices" from these past mistakes, offering lessons that will be valuable for any organization with high security and a lot to lose. Insider threats pose dangers to anyone who handles information that is secret or proprietary, material that is highly valuable or hazardous, people who must be protected, or facilities that might be sabotaged. This is the first book to offer in-depth case studies across a range of industries and contexts, allowing entities such as nuclear facilities and casinos to learn from each other. It also offers an unprecedented analysis of terrorist thinking about using insiders to get fissile material or sabotage nuclear facilities. Contributors: Matthew Bunn, Harvard University; Andreas Hoelstad Dæhli, Oslo; Kathryn M. Glynn, IBM Global Business Services; Thomas Hegghammer, Norwegian Defence Research Establishment, Oslo; Austin Long, Columbia University; Scott D. Sagan, Stanford University; Ronald Schouten, Massachusetts General Hospital and Harvard Medical School; Jessica Stern, Harvard University; Amy B. Zegart, Stanford University
Author : Wei-Meng Lee
Publisher : John Wiley & Sons
ISBN 13 : 1118087801
Total Pages : 448 pages
Book Rating : 4.1/5 (18 download)
Download or read book Beginning Android Application Development written by Wei-Meng Lee and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create must-have applications for the latest Android OS The Android OS is a popular and flexible platform for many of today's most in-demand mobile devices. This full-color guide offers you a hands-on introduction to creating Android applications for the latest mobile devices. Veteran author Wei Meng Lee accompanies each lesson with real-world examples to drive home the content he covers. Beginning with an overview of core Android features and tools, he moves at a steady pace while teaching everything you need to know to successfully develop your own Android applications. Explains what an activity is and reviews its lifecycle Zeroes in on customizing activities by applying styles and themes Looks at the components of a screen, including LinearLayout, AbsoluteLayout, and RelativeLayout, among others Details ways to adapt to different screen sizes and adjust display orientation Reviews the variety of views such as TextView, ProgressBar, TimePicker, and more Beginning Android Application Development pares down the most essential steps you need to know so you can start creating Android applications today.
Author : Ben Goertzel
Publisher : IOS Press
ISBN 13 : 1586037587
Total Pages : 304 pages
Book Rating : 4.5/5 (86 download)
Download or read book Advances in Artificial General Intelligence written by Ben Goertzel and published by IOS Press. This book was released on 2007 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the creation of software programs displaying broad, deep, human-style general intelligence. This work features papers presented at the 2006 AGIRI (Artificial General Intelligence Research Institute) workshop, which illustrates that it is a fit and proper subject for serious science and engineering exploration.
Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346627
Total Pages : 394 pages
Book Rating : 4.1/5 (363 download)
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
