The Blueprint for Strategic Advertising

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Author :
Publisher : Routledge
ISBN 13 : 1317211626
Total Pages : 224 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Blueprint for Strategic Advertising by : Margo Berman

Download or read book The Blueprint for Strategic Advertising written by Margo Berman and published by Routledge. This book was released on 2016-07-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

Constitutionalism and Legal Change in Myanmar

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Publisher : Bloomsbury Publishing
ISBN 13 : 1509902112
Total Pages : 280 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Constitutionalism and Legal Change in Myanmar by : Andrew Harding

Download or read book Constitutionalism and Legal Change in Myanmar written by Andrew Harding and published by Bloomsbury Publishing. This book was released on 2017-01-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myanmar's Constitution of 2008 was the 'road map' for the reform process that began in 2011. Despite extensive criticism of this Constitution for its emphasis on the role of the military, much progress has been made towards constitutional government and law reform. With the election of the opposition NLD to government in the general election of November 2015 and the presidential electoral college election of March 2016,now is the time to consider the Constitution, and prospects and needs for constitutional change as Myanmar moves towards democracy and the rule of law. Much has been made of the Constitution's rigidity, which is seen as an obstacle to reform and inconsistent with embracing the rule of law, human rights and multi-party democracy, especially with a rapidly transforming state and society. Nonetheless, the Constitution is also seen as having potential to be a very positive force for reform. Many issues arise now for constitutionalism and constitutional change: presidency; federalism and territorial governance; the status of minorities and freedom of religion; civil liberties in what is described as a 'discipline-flourishing democracy'; the courts, justice and the rule of law; the electoral system; and many more. This book is an attempt to gauge the extent and potential for the entrenchment of constitutionalism in Myanmar in a rapidly changing environment.

Arthur Cox Employment Law Yearbook 2015

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Publisher : Bloomsbury Publishing
ISBN 13 : 1784515450
Total Pages : 798 pages
Book Rating : 4.7/5 (845 download)

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Book Synopsis Arthur Cox Employment Law Yearbook 2015 by : Arthur Cox Employment Law Group

Download or read book Arthur Cox Employment Law Yearbook 2015 written by Arthur Cox Employment Law Group and published by Bloomsbury Publishing. This book was released on 2016-06-11 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2015 Practical Law Book of the Year Award by the Dublin Solicitors Bar Association This annual Irish publication contains selected cases and materials relevant to Employment Law, specifically the case law and decisions that took place in Ireland throughout 2015. Practitioners need to be up to date and this annual publication provides that service. By being selective, and having that selection carried out by experienced lawyers, practitioners are pointed in the right direction. It will also be of great use to HR professionals and trade union officials who have need to reference this legal area. The title contains analysis and discussions on: - Irish law: decisions of the superior courts, Labour Court, Equality Tribunal, Employment Appeals Tribunal etc; - Irish legislation (including the Workplace Relations Act 2015) and statutory instruments; - English law so far as relevant e.g. common law decisions; - EU law: decisions of the Court of Justice of the European Communities and relevant Directives/Regulations; - Data protection and freedom of information developments - Other material such as Annual Reports of the EAT, the Labour Court, the Health & Safety Authority, the activities of NERA as well as decisions listed in other complementary areas of the law, including taxation and pensions. These have all been selected by experienced lawyers in the relevant fields. This title is part of a series that is released yearly, to reflect each year's particular case laws and decisions. New chapters in the 2015 edition include: - Companies Act 2014: Employment Law Issues - Judicial Review - Workplace Relations Act 2015 -Northern Ireland – 2015 in Outline -Curial Deference and the Labour Court

Reimagining the Academic Library

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Publisher : Rowman & Littlefield
ISBN 13 : 1442263385
Total Pages : 192 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Reimagining the Academic Library by : David W. Lewis

Download or read book Reimagining the Academic Library written by David W. Lewis and published by Rowman & Littlefield. This book was released on 2016-05-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic libraries are in the midst of significant disruption. Academic librarians and university administrators know they need to change, but are not sure how. Bits and pieces of what needs to happen are clear, but the whole picture is hard to grasp. Reimagining the Academic Library paints a simple straightforward picture of the changes affecting academic libraries and what academic librarians need to do to respond to the changes would help to guide future library practice. The aim is to explain where academic libraries need to go and how to get there in a book that can be read in a weekend. David Lewis provides a readable survey of the current state of academic library practice and proposes where academic libraries need to go in the future to provide value to their campuses. His primary focus is on collections as this is the area with the greatest opportunity for change and is the driver of most library cost. Lewis provides an accessible framework for thinking about how library practice needs to adjust in the digital environment. The book will be useful not only to academic librarians, but also for librarians to share with presidents and provosts who a concise source for understanding where and how to focus their expenditures on libraries.

The Report: Côte d'Ivoire 2015

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Author :
Publisher : Oxford Business Group
ISBN 13 : 1910068292
Total Pages : 212 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis The Report: Côte d'Ivoire 2015 by : Oxford Business Group

Download or read book The Report: Côte d'Ivoire 2015 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2015-03-19 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IMF forecasts over 7.5% average growth through to 2017, but attracting private investment both to large infrastructure developments and lower-profile industrial projects will be key to ensuring social stability. Despite regional competition from Senegal and Ghana in terms of investment attractiveness, Côte d’Ivoire is likely to regain its place as an economic centre if it can successfully revise its hard and soft infrastructure. Although progress has been made, the possibility of political unrest remains, prompting concerns over the presidential elections set for October 2015. The preservation of peace and economic recovery will depend on the outcome of the elections and the ability of the new government to continue the reconciliation agenda.

Southern Perspectives on the Post-2015 International Development Agenda

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Author :
Publisher : Routledge
ISBN 13 : 1317286057
Total Pages : 314 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Southern Perspectives on the Post-2015 International Development Agenda by : Debapriya Bhattacharya

Download or read book Southern Perspectives on the Post-2015 International Development Agenda written by Debapriya Bhattacharya and published by Routledge. This book was released on 2016-11-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the millennium, the unanimous adoption of the Millennium Development Goals (MDGs) by the United Nations General Assembly marked a new chapter in international development. However, voices from the Global South were noticeably absent in shaping the agenda. Fifteen years later, the global context has changed so much that it would have been inconceivable not to have taken voices from the South into account when planning the new Sustainable Development Goals (SDGs). Since its inception in 2012, the Southern Voice on Post-MDG International Development Goals (Southern Voice), a network of 48 think tanks from Africa, Asia and Latin America, has generated a substantial body of original research to feed into various aspects of the post-2015 development agenda, such as the missing dimensions of the MDGs, ways to mitigate existing challenges in delivering on aspired outcomes, and new issues, goals, targets and indicators that are crucial for the next global development framework. Southern Perspectives on the Post-2015 International Development Agenda consolidates this research and stitches together development realities and policy experiences from the Global South, infusing unique local perspectives to the global debate on the post-2015 agenda. The compendium addresses the overarching themes underpinning the new international development framework by focusing on issues such as sustainability and growth, inclusion and social policies, governance and capacities, and financing of the new agenda. Southern Voice seeks to challenge the "knowledge asymmetry" afflicting the global knowledge system by channelling evidence-based policy analyses produced by centres of excellence, located in the Global South. This is a valuable resource for academics and researchers, policymakers and practitioners, and concerned students in search of alternative views on sustainable development.

UNESCO science report

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Publisher : UNESCO Publishing
ISBN 13 : 9231001299
Total Pages : 818 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis UNESCO science report by : UNESCO

Download or read book UNESCO science report written by UNESCO and published by UNESCO Publishing. This book was released on 2015-11-09 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are fewer grounds today than in the past to deplore a North‑South divide in research and innovation. This is one of the key findings of the UNESCO Science Report: towards 2030. A large number of countries are now incorporating science, technology and innovation in their national development agenda, in order to make their economies less reliant on raw materials and more rooted in knowledge. Most research and development (R&D) is taking place in high-income countries, but innovation of some kind is now occurring across the full spectrum of income levels according to the first survey of manufacturing companies in 65 countries conducted by the UNESCO Institute for Statistics and summarized in this report. For many lower-income countries, sustainable development has become an integral part of their national development plans for the next 10–20 years. Among higher-income countries, a firm commitment to sustainable development is often coupled with the desire to maintain competitiveness in global markets that are increasingly leaning towards ‘green’ technologies. The quest for clean energy and greater energy efficiency now figures among the research priorities of numerous countries. Written by more than 50 experts who are each covering the country or region from which they hail, the UNESCO Science Report: towards 2030 provides more country-level information than ever before. The trends and developments in science, technology and innovation policy and governance between 2009 and mid-2015 described here provide essential baseline information on the concerns and priorities of countries that could orient the implementation and drive the assessment of the 2030 Agenda for Sustainable Development in the years to come.

Internal Revenue Cumulative Bulletin

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Publisher :
ISBN 13 :
Total Pages : 1224 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Internal Revenue Cumulative Bulletin by : United States. Internal Revenue Service

Download or read book Internal Revenue Cumulative Bulletin written by United States. Internal Revenue Service and published by . This book was released on 2006 with total page 1224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Graphic Showbiz

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Publisher : Graphic Communications Group
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4./5 ( download)

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Book Synopsis Graphic Showbiz by : Nanabanyin Dadson

Download or read book Graphic Showbiz written by Nanabanyin Dadson and published by Graphic Communications Group. This book was released on 2014-08-07 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internal Revenue Bulletin

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Publisher :
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Internal Revenue Bulletin by : United States. Internal Revenue Service

Download or read book Internal Revenue Bulletin written by United States. Internal Revenue Service and published by . This book was released on 2006-06-26 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of Federal Domestic Assistance

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Publisher :
ISBN 13 :
Total Pages : 1620 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of Federal Domestic Assistance by :

Download or read book Catalog of Federal Domestic Assistance written by and published by . This book was released on 1969 with total page 1620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies and describes specific government assistance opportunities such as loans, grants, counseling, and procurement contracts available under many agencies and programs.

Human Rights and Good Governance

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Publisher : Martinus Nijhoff Publishers
ISBN 13 : 9004308776
Total Pages : 362 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Human Rights and Good Governance by : Wei Zhang

Download or read book Human Rights and Good Governance written by Wei Zhang and published by Martinus Nijhoff Publishers. This book was released on 2016-03-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chinese Perspectives on Human Rights and Good Governance series reviews various aspects of human rights and good governance in China, including international human rights standards, specific substantive rights protection and rule of law, as well as constitutionalism, especially in the context of contemporary China. Its aim is to stimulate discussion on these and related topics, with a focus on international standards whenever these are applicable and relevant to China. In this first volume in the series, the contributors adopt different disciplinary approaches to look at China both in the context of its internal constraints and as a global player in the overall development of human rights. Where is China headed in the near future? Does Chinese culture stand in contradiction to human rights? Is the rule of law alien to Chinese society? Can China move ahead without political reforms? In this thought-provoking volume, leading Chinese and Western scholars offer analysis of these issues, also with reference to Chinese history and contemporary culture.

Financial Accounting : As per the latest curriculum on the directives of NEP 2020

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Publisher : S. Chand Publishing
ISBN 13 : 9358700106
Total Pages : 496 pages
Book Rating : 4.3/5 (587 download)

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Book Synopsis Financial Accounting : As per the latest curriculum on the directives of NEP 2020 by : M C Shukla, S C Gupta & T S Grewal

Download or read book Financial Accounting : As per the latest curriculum on the directives of NEP 2020 written by M C Shukla, S C Gupta & T S Grewal and published by S. Chand Publishing. This book was released on with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook has been primarily designed to meet the needs of B.Com. First Semester students under the recommended National Education Policy 2020. It comprehensively covers the major paper, namely, Financial Accounting. This book has been divided into five units, comprising of 13 chapters. The book acquaints the students to acquire conceptual knowledge of financial accounting and to impart skills for recording various kinds of business transactions. The students will understand the accounting treatment of depreciation, accounting for hire purchase and instalment purchase system along with the branch accounting. Topics like Accounting Theory and Philosophy, Financial Accounting Standards, Business Income and Revenue Recognition, Financial Statements of Non-corporate Entities, Financial Statements of Not for Profit Organisations (NPO), Hire Purchase, Instalment and Lease, Branch Accounting, Introduction to Computerised Accounting and Introduction to Tally.ERP 9 have been aptly discussed in a lucid manner.

1001 Amazing Facts about The Best Bands - Volume 1

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Publisher : Andrews UK Limited
ISBN 13 : 1785381768
Total Pages : 130 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis 1001 Amazing Facts about The Best Bands - Volume 1 by : Jack Goldstein

Download or read book 1001 Amazing Facts about The Best Bands - Volume 1 written by Jack Goldstein and published by Andrews UK Limited. This book was released on 2015-03-18 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a fan of 5 Seconds of Summer, One Direction, The Vamps and other similar bands? Do you want to know all the inside info on your favourite music acts, from how they first got together to their relationships, likes, dislikes and interesting facts previously known only to those closest to the bands themselves? If so, then this is the book for you. Containing one hundred facts on each band (plus one final bonus fact on 5SOS) this book will make you the master of all rock and pop knowledge! So whether it's Harry Styles and his mates, Luke Hemmings & co, Brad Simpson and friends or any of the other seven groups featured, this is the perfect book for you!

Stateless in the Gulf

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Publisher : Bloomsbury Publishing
ISBN 13 : 1786723239
Total Pages : 376 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Stateless in the Gulf by : Claire Beaugrand

Download or read book Stateless in the Gulf written by Claire Beaugrand and published by Bloomsbury Publishing. This book was released on 2017-12-18 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Kuwaiti population includes around 100,000 people - approximately 10 per cent of the Kuwaiti nationals -whose legal status is contested. Often considered `stateless', they have come to be known in Kuwait as biduns, from `bidun jinsiyya', which means literally `without nationality' in Arabic. As long-term residents with close geographical ties and intimate cultural links to the emirate, the biduns claim that they are entitled to Kuwaiti nationality because they have no other. But since 1986 the State of Kuwait, has considered them `illegal residents' on Kuwaiti territory. As a result, the biduns have been denied civil and human rights and treated as undocumented migrants, with no access to employment, health, education or official birth and death certificates. It was only after the first-ever bidun protest in 2011, that the government softened restrictions imposed upon them. Claire Beaugrand argues here that, far from being an anomaly, the position of the biduns is of central importance to the understanding of state formation processes in the Gulf countries, and the ways in which identity and the boundaries of nationality are negotiated and concretely enacted.

The Commercial and Financial Chronicle

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Author :
Publisher :
ISBN 13 :
Total Pages : 1532 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Commercial and Financial Chronicle by :

Download or read book The Commercial and Financial Chronicle written by and published by . This book was released on 1914 with total page 1532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

History of Soybeans and Soyfoods in North Carolina (1856-2017)

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Author :
Publisher : Soyinfo Center
ISBN 13 : 1928914934
Total Pages : 821 pages
Book Rating : 4.9/5 (289 download)

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Book Synopsis History of Soybeans and Soyfoods in North Carolina (1856-2017) by : William Shurtleff; Akiko Aoyagi

Download or read book History of Soybeans and Soyfoods in North Carolina (1856-2017) written by William Shurtleff; Akiko Aoyagi and published by Soyinfo Center. This book was released on 2017-06 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographical index. 157 photographs and illustrations. Free of charge in digital PDF format on Google Books.