Made In Italy And The Luxury Market

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Made in Italy and the Luxury Market

Author : Serena Rovai
Publisher : Taylor & Francis
ISBN 13 : 100087561X
Total Pages : 335 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Made in Italy and the Luxury Market by : Serena Rovai

Download or read book Made in Italy and the Luxury Market written by Serena Rovai and published by Taylor & Francis. This book was released on 2023-05-05 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book – through an analysis of diverse cases – answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.

The Effects of the Economic Crisis on the Luxury Brand Market

Author : Angela Eva Alunni
Publisher : GRIN Verlag
ISBN 13 : 3656976929
Total Pages : 50 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis The Effects of the Economic Crisis on the Luxury Brand Market by : Angela Eva Alunni

Download or read book The Effects of the Economic Crisis on the Luxury Brand Market written by Angela Eva Alunni and published by GRIN Verlag. This book was released on 2015-06-11 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the author Angela Alunni credits two main factors for this trend: Successful luxury companies cater to the emerging markets of the nouveau riches, which are at the center of nurturing the demand for these goods. Internationalization provides the financial and managerial framework for these Italian companies, while not betraying the essence of the luxury concept per se. The portrayal of the Bulgari case highlights these strategies and at the same time points to the challenges that the luxury industry Made in Italy has to face as a whole.

Diffuse entrepreneurship and the very heart of «made in Italy», for fashion and luxury goods

Author : N. Giusti
Publisher : Litres
ISBN 13 : 5457398889
Total Pages : pages
Book Rating : 4.4/5 (573 download)

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Book Synopsis Diffuse entrepreneurship and the very heart of «made in Italy», for fashion and luxury goods by : N. Giusti

Download or read book Diffuse entrepreneurship and the very heart of «made in Italy», for fashion and luxury goods written by N. Giusti and published by Litres. This book was released on 2022-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: «Made in Italy» is a worldwide label for fashion and luxury brands. It suggests top quality as well as a sense of distinction and it is closely linked to famous brand names as well as entrepreneurs like Giorgio Armani, Miuccia Prada, Gianni Versace. Nevertheless, behind the sparkling names, made in Italy hides a set of entrepreneurial forms that are at the heart of peculiar Italian savoir-faire for fashion and luxury goods and that were, indeed, at the heart of the economic development of the country. Design, production and distribution of fashion and luxury goods in Italy have solid foundations in a diffuse network of independent enterprises that ensured economic and cultural development and innovation. The free, yet coordinated, initiative of small entrepreneurs, firmly rooted in the traditional structure of the Italian society, constitute the economic and social fabric behind the success of some of the well known large groups of the high end of the fashion and luxury system. This fabric of diffuse entrepreneurship is also actually ensuring the necessary variety of initiatives and countermeasures to face the crisis of this sector and to invent new solutions against the de-manufacturing and the fierce concurrence of the developing countries.

Make a profit with italian luxury

Author : Salvo Spagna
Publisher : Gruppo 24 Ore
ISBN 13 : 8863455473
Total Pages : 258 pages
Book Rating : 4.8/5 (634 download)

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Book Synopsis Make a profit with italian luxury by : Salvo Spagna

Download or read book Make a profit with italian luxury written by Salvo Spagna and published by Gruppo 24 Ore. This book was released on 2013-06-26T00:00:00+02:00 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any business model has its rules. It may take years to discover them and establish a business. If you intend to invest in Made in Italy and luxury products, this book, in a clear and simple way, will guide you throught the Italian market opportunities and prevent you from making mistakes. The advice in “Make a profit with Italian Luxury” svaes your time when setting up your business. Ebook in sola lingua inglese.

Digital Marketing Strategies for Fashion and Luxury Brands

Author : Ozuem, Wilson
Publisher : IGI Global
ISBN 13 : 1522526986
Total Pages : 460 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Gilding the Market

Author : Susan Mosher Stuard
Publisher : University of Pennsylvania Press
ISBN 13 : 0812205375
Total Pages : 340 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Gilding the Market by : Susan Mosher Stuard

Download or read book Gilding the Market written by Susan Mosher Stuard and published by University of Pennsylvania Press. This book was released on 2011-06-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares. Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion. In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.

Sustainable Luxury Brands

Author : Cesare Amatulli
Publisher : Springer
ISBN 13 : 1137601590
Total Pages : 244 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis Sustainable Luxury Brands by : Cesare Amatulli

Download or read book Sustainable Luxury Brands written by Cesare Amatulli and published by Springer. This book was released on 2017-01-20 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

Luxury Brands in Emerging Markets

Author : G. Atwal
Publisher : Springer
ISBN 13 : 1137330538
Total Pages : 254 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Luxury Brands in Emerging Markets by : G. Atwal

Download or read book Luxury Brands in Emerging Markets written by G. Atwal and published by Springer. This book was released on 2014-03-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

The Road to Luxury

Author : Ashok Som
Publisher : John Wiley & Sons
ISBN 13 : 0470830050
Total Pages : 432 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Road to Luxury by : Ashok Som

Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Crowdsourcing: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522583637
Total Pages : 1677 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Crowdsourcing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Crowdsourcing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-05-03 with total page 1677 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology, many new communication channels and platforms have emerged. This growth has advanced the work of crowdsourcing, allowing individuals and companies in various industries to coordinate efforts on different levels and in different areas. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing: Concepts, Methodologies, Tools, and Applications is a collection of innovative research on the methods and applications of crowdsourcing in business operations and management, science, healthcare, education, and politics. Highlighting a range of topics such as crowd computing, macrotasking, and observational crowdsourcing, this multi-volume book is ideally designed for business executives, professionals, policymakers, academicians, and researchers interested in all aspects of crowdsourcing.

Internationalization of Luxury Fashion Firms

Author : Andrea Runfola
Publisher : Springer Nature
ISBN 13 : 3030887553
Total Pages : 208 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Internationalization of Luxury Fashion Firms by : Andrea Runfola

Download or read book Internationalization of Luxury Fashion Firms written by Andrea Runfola and published by Springer Nature. This book was released on 2021-12-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.

Global Luxury

Author : Pierre-Yves Donzé
Publisher : Springer
ISBN 13 : 9811052360
Total Pages : 287 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Global Luxury by : Pierre-Yves Donzé

Download or read book Global Luxury written by Pierre-Yves Donzé and published by Springer. This book was released on 2017-10-05 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Imitation, Counterfeiting and the Quality of Goods in Modern Asian History

Author : Kazuko Furuta
Publisher : Springer
ISBN 13 : 9811037523
Total Pages : 286 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Imitation, Counterfeiting and the Quality of Goods in Modern Asian History by : Kazuko Furuta

Download or read book Imitation, Counterfeiting and the Quality of Goods in Modern Asian History written by Kazuko Furuta and published by Springer. This book was released on 2017-10-12 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the production of low-quality goods, the rise of markets for imitations and shoddy goods, and dishonest trading practices which developed along with the expansion of global trade in the nineteenth and twentieth centuries in East Asia. Fake, imitation, counterfeit, and adulterated goods have long plagued domestic and international trade. While we are all familiar with contemporary attempts to control the manufacture and sales of such goods, economic historians have given the subject little attention, despite the fact that the growth of international trade and the lengthening of commodity chains played a major role in the spread of such practices. The problem is approached in several ways. Part I of the book examines the ways in which the asymmetry of product-quality information was reduced and mechanisms were developed to bring greater order in the markets, using case studies on cotton fiber, silk pongee, cotton cloth, fertilizer, and tea. Part II of the book focuses on problems associated with imported everyday-use items—which are referred to here as “small things”—and the role played by imitations of such everyday goods as soap, matches, glass bottles, and toys in the development of the modern economies of Japan, China and Taiwan. The project brings together the work of an international team of scholars who offer important historical perspectives on these issues, exploring the ways in which new institutions were created that continue to play a role in contemporary global economic activities.

Fashion Brands

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749453052
Total Pages : 281 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.

Resilience of Luxury Companies in Times of Change

Author : Gabriella Lojacono
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110723549
Total Pages : 329 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Resilience of Luxury Companies in Times of Change by : Gabriella Lojacono

Download or read book Resilience of Luxury Companies in Times of Change written by Gabriella Lojacono and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Author : Felipe Pantoja
Publisher : Springer Nature
ISBN 13 : 3030898830
Total Pages : 621 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis From Micro to Macro: Dealing with Uncertainties in the Global Marketplace by : Felipe Pantoja

Download or read book From Micro to Macro: Dealing with Uncertainties in the Global Marketplace written by Felipe Pantoja and published by Springer Nature. This book was released on 2022-04-04 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science

The Luxury Market in India

Author : G. Atwal
Publisher : Springer
ISBN 13 : 1137264160
Total Pages : 217 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis The Luxury Market in India by : G. Atwal

Download or read book The Luxury Market in India written by G. Atwal and published by Springer. This book was released on 2012-08-29 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.