Loyalty 30 How To Revolutionize Customer And Employee Engagement With Big Data And Gamification

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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Author : Rajat Paharia
Publisher : McGraw Hill Professional
ISBN 13 : 0071813381
Total Pages : 304 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by : Rajat Paharia

Download or read book Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification written by Rajat Paharia and published by McGraw Hill Professional. This book was released on 2013-05-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets. Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere. Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.

Gamification in A Flipped Classroom

Author : Zamzami Zainuddin
Publisher : Springer Nature
ISBN 13 : 9819722195
Total Pages : 212 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Gamification in A Flipped Classroom by : Zamzami Zainuddin

Download or read book Gamification in A Flipped Classroom written by Zamzami Zainuddin and published by Springer Nature. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Superior Customer Value

Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1351214322
Total Pages : 230 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Superior Customer Value by : Art Weinstein

Download or read book Superior Customer Value written by Art Weinstein and published by Routledge. This book was released on 2018-12-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

The Role-Playing Society

Author : Andrew Byers
Publisher : McFarland
ISBN 13 : 1476623481
Total Pages : 321 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis The Role-Playing Society by : Andrew Byers

Download or read book The Role-Playing Society written by Andrew Byers and published by McFarland. This book was released on 2016-03-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the release of Dungeons & Dragons in 1974, role-playing games (RPGs) have spawned a vibrant industry and subculture whose characteristics and player experiences have been well explored. Yet little attention has been devoted to the ways RPGs have shaped society at large over the last four decades. Role-playing games influenced video game design, have been widely represented in film, television and other media, and have made their mark on education, social media, corporate training and the military. This collection of new essays illustrates the broad appeal and impact of RPGs. Topics range from a critical reexamination of the Satanic Panic of the 1980s, to the growing significance of RPGs in education, to the potential for "serious" RPGs to provoke awareness and social change. The contributors discuss the myriad subtle (and not-so-subtle) ways in which the values, concepts and mechanics of RPGs have infiltrated popular culture.

World of Workcraft

Author : Dale Roberts
Publisher : Routledge
ISBN 13 : 1134784937
Total Pages : 178 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis World of Workcraft by : Dale Roberts

Download or read book World of Workcraft written by Dale Roberts and published by Routledge. This book was released on 2016-03-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research demonstrated some years ago that there is a strong positive correlation between ’play’, ’fun’ and organisational performance. More recently, organisations have started to wrestle with the idea of how to engage the skills and motivation of the video game generation; as customers and as employees. The practical application of gamification is part of the disruptive innovation that offers businesses radical new ways of working, learning and performing. In a nutshell, gamification is the concept of applying engaging elements of game theory to non-game applications. An example would be to create a game to learn something new for work. Companies need to embrace the idea of blending games with work. And in order for that to happen, gamification must have a basic knowledge base and skill set, as well as both theory and practical application of its core principles. Dale Roberts’s World of Workcraft provides the context and background to the need for and potential benefit of gamification as a means of turning a traditional corporate culture and structure into a dynamic community. He also provides guidance on how to (and how not to) introduce these concepts successfully.

The Business of Gamification

Author : Mikolaj Dymek
Publisher : Taylor & Francis
ISBN 13 : 1317581458
Total Pages : 230 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Business of Gamification by : Mikolaj Dymek

Download or read book The Business of Gamification written by Mikolaj Dymek and published by Taylor & Francis. This book was released on 2016-09-13 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today. The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general? This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

The Gamification of Citizens' Participation in Policymaking

Author : Kai Masser
Publisher : Springer
ISBN 13 : 3319785710
Total Pages : 140 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis The Gamification of Citizens' Participation in Policymaking by : Kai Masser

Download or read book The Gamification of Citizens' Participation in Policymaking written by Kai Masser and published by Springer. This book was released on 2018-04-17 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the use of game elements to encourage citizens to participate in political decision-making and the planning of large-scale public sector projects. It argues that success is based on a personal concern with the project and a belief in the influence on political decision making, but also on fun. Without fun, only a very small group of the ‘usual suspects’ will participate, especially in classic policymaking approaches like citizens’ panels which require time and physical attendance. The book also examines the relationship between representative democracy and citizen participation from the perspective of direct democratic instruments in Germany. Readers from different countries with different political systems can decide for themselves, if and how the results from Germany are transferable to their respective conditions. Grounded in theoretical literature and statistical data, the book also makes use of narratives, applying a ‘storytelling’ approach to the case studies.

Smart Technologies for Organizations

Author : Cinzia Dal Zotto
Publisher : Springer Nature
ISBN 13 : 3031247752
Total Pages : 292 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Smart Technologies for Organizations by : Cinzia Dal Zotto

Download or read book Smart Technologies for Organizations written by Cinzia Dal Zotto and published by Springer Nature. This book was released on 2023-04-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains high-profile contributions that emerged from the Information and Communication Technologies in Organizations and Society (ICTO) conference on "Smart Technologies for an Inclusive World," held in 2020. It focuses on the interplay between technology adoption, digital transformation, and value creation, highlighting various aspects of current issues organizations face in adopting digital technologies to achieve an inclusive and sustainable society in the long term. As such, the book contributes to our understanding of a humanistic approach to managing digital transformation toward inclusive organizations and societies and is a valuable asset for both researchers and managers of organizations.

Systems, Software and Services Process Improvement

Author : Jakub Stolfa
Publisher : Springer
ISBN 13 : 3319642189
Total Pages : 688 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Systems, Software and Services Process Improvement by : Jakub Stolfa

Download or read book Systems, Software and Services Process Improvement written by Jakub Stolfa and published by Springer. This book was released on 2017-08-23 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the 24th EuroSPI conference, held in Ostrava, Czech Republic, in September 2017.The 56 revised full papers presented were carefully reviewed and selected from 97 submissions. They are organized in topical sections on SPI and VSEs, SPI and process models, SPI and safety, SPI and project management, SPI and implementation, SPI issues, SPI and automotive, selected key notes and workshop papers, GamifySPI, SPI in Industry 4.0, best practices in implementing traceability, good and bad practices in improvement, safety and security, experiences with agile and lean, standards and assessment models, team skills and diversity strategies.

Designing Gamified Systems

Author : Sari Gilbert
Publisher : CRC Press
ISBN 13 : 1317931432
Total Pages : 316 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Designing Gamified Systems by : Sari Gilbert

Download or read book Designing Gamified Systems written by Sari Gilbert and published by CRC Press. This book was released on 2015-08-11 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems – from cities and corporations to schools and the military. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts, broaden audiences, deepen commitments and enhance human relationships. Designing Gamified Systems includes: Topics such as gamified system design, behavioral psychology, marketing, business strategy, learning theory and instructional design Interviews with leaders and practitioners in this emerging field who explain how the job of the game designer is being redefined Exercises designed to both encourage big-picture thinking about gamified systems and help you experience and understand the challenges and nuances involved in designing them A companion website (www.gamifiedsystems.com) with additional materials to supplement learning and practice

Ethics of Data and Analytics

Author : Kirsten Martin
Publisher : CRC Press
ISBN 13 : 1000566269
Total Pages : 492 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Ethics of Data and Analytics by : Kirsten Martin

Download or read book Ethics of Data and Analytics written by Kirsten Martin and published by CRC Press. This book was released on 2022-05-13 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ethics of data and analytics, in many ways, is no different than any endeavor to find the "right" answer. When a business chooses a supplier, funds a new product, or hires an employee, managers are making decisions with moral implications. The decisions in business, like all decisions, have a moral component in that people can benefit or be harmed, rules are followed or broken, people are treated fairly or not, and rights are enabled or diminished. However, data analytics introduces wrinkles or moral hurdles in how to think about ethics. Questions of accountability, privacy, surveillance, bias, and power stretch standard tools to examine whether a decision is good, ethical, or just. Dealing with these questions requires different frameworks to understand what is wrong and what could be better. Ethics of Data and Analytics: Concepts and Cases does not search for a new, different answer or to ban all technology in favor of human decision-making. The text takes a more skeptical, ironic approach to current answers and concepts while identifying and having solidarity with others. Applying this to the endeavor to understand the ethics of data and analytics, the text emphasizes finding multiple ethical approaches as ways to engage with current problems to find better solutions rather than prioritizing one set of concepts or theories. The book works through cases to understand those marginalized by data analytics programs as well as those empowered by them. Three themes run throughout the book. First, data analytics programs are value-laden in that technologies create moral consequences, reinforce or undercut ethical principles, and enable or diminish rights and dignity. This places an additional focus on the role of developers in their incorporation of values in the design of data analytics programs. Second, design is critical. In the majority of the cases examined, the purpose is to improve the design and development of data analytics programs. Third, data analytics, artificial intelligence, and machine learning are about power. The discussion of power—who has it, who gets to keep it, and who is marginalized—weaves throughout the chapters, theories, and cases. In discussing ethical frameworks, the text focuses on critical theories that question power structures and default assumptions and seek to emancipate the marginalized.

Gamification in Education: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551999
Total Pages : 677 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Gamification in Education: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Gamification in Education: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serious games provide a unique opportunity to fully engage students more than traditional teaching approaches. Understanding the best way to utilize these games and the concept of play in an educational setting is imperative for effectual learning in the 21st century. Gamification in Education: Breakthroughs in Research and Practice is an innovative reference source for the latest academic material on the different approaches and issues faced in integrating games within curriculums. Highlighting a range of topics, such as learning through play, virtual worlds, and educational computer games, this publication is ideally designed for educators, administrators, software designers, and stakeholders in all levels of education.

Advances in Crowdsourcing

Author : Fernando J. Garrigos-Simon
Publisher : Springer
ISBN 13 : 3319183419
Total Pages : 183 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Advances in Crowdsourcing by : Fernando J. Garrigos-Simon

Download or read book Advances in Crowdsourcing written by Fernando J. Garrigos-Simon and published by Springer. This book was released on 2015-05-08 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. First, it provides a global definition, insights and examples of this managerial perspective resulting in a theoretical framework. Second, it explores the relationship between crowdsourcing and technological innovation, the development of social networks and new behaviors of Internet users. Third, it explores different crowdsourcing applications in various sectors such as medicine, tourism, information and communication technology (ICT), and marketing. Fourth, it observes the ways in which crowdsourcing can improve production, finance, management and overall managerial performance. Crowdsourcing, also known as “massive outsourcing” or “voluntary outsourcing,” is the act of taking a job or a specific task usually performed by an employee of a company or contractors, and outsourcing it to a large group of people or a community (crowd or mass) via the Internet, through an open call. The term was coined by Jeff Howe in a 2006 issue of Wired magazine. It is being developed in different sciences (i.e., medicine, engineering, ICT, management) and is used in the most successful companies of the modern era (i.e., Apple, Facebook, Inditex, Starbucks). The developments in crowdsourcing has theoretical and practical implications, which will be explored in this book. Including contributions from international academics, scholars and professionals within the field, this book provides a global, multidimensional perspective on crowdsourcing.

The Gameful World

Author : Steffen P. Walz
Publisher : MIT Press
ISBN 13 : 0262325721
Total Pages : 687 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Gameful World by : Steffen P. Walz

Download or read book The Gameful World written by Steffen P. Walz and published by MIT Press. This book was released on 2015-01-23 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if every part of our everyday life was turned into a game? The implications of “gamification.” What if our whole life were turned into a game? What sounds like the premise of a science fiction novel is today becoming reality as “gamification.” As more and more organizations, practices, products, and services are infused with elements from games and play to make them more engaging, we are witnessing a veritable ludification of culture. Yet while some celebrate gamification as a possible answer to mankind's toughest challenges and others condemn it as a marketing ruse, the question remains: what are the ramifications of this “gameful world”? Can game design energize society and individuals, or will algorithmic incentive systems become our new robot overlords? In this book, more than fifty luminaries from academia and industry examine the key challenges of gamification and the ludification of culture—including Ian Bogost, John M. Carroll, Bernie DeKoven, Bill Gaver, Jane McGonigal, Frank Lantz, Jesse Schell, Kevin Slavin, McKenzie Wark, and Eric Zimmerman. They outline major disciplinary approaches, including rhetorics, economics, psychology, and aesthetics; tackle issues like exploitation or privacy; and survey main application domains such as health, education, design, sustainability, or social media.

Digital Tools for Seamless Learning

Author : ?ad, Süleyman Nihat
Publisher : IGI Global
ISBN 13 : 152251693X
Total Pages : 398 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Tools for Seamless Learning by : ?ad, Süleyman Nihat

Download or read book Digital Tools for Seamless Learning written by ?ad, Süleyman Nihat and published by IGI Global. This book was released on 2016-11-30 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the use of technology has become increasingly integrated into classroom settings. By utilizing new innovations, students can be provided with a deeper learning experience. Digital Tools for Seamless Learning is a pivotal reference source for the latest scholarly material on the implementation of technology in modern classrooms and provides a thorough overview of how such applications assist in the learning process. Highlighting pedagogical approaches, theoretical foundations, and curriculum development strategies, this book is ideally designed for teachers, researchers, professionals, upper-level students, and practitioners actively involved in the education field.

Systems, Software and Services Process Improvement

Author : Rory V. O’Connor
Publisher : Springer
ISBN 13 : 331924647X
Total Pages : 337 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Systems, Software and Services Process Improvement by : Rory V. O’Connor

Download or read book Systems, Software and Services Process Improvement written by Rory V. O’Connor and published by Springer. This book was released on 2015-10-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the 22st EuroSPI conference, held in Ankara, Turkey, in September/October 2015.The 18 revised papers presented together with 9 selected key notes and workshop papers were carefully reviewed and selected from 49 submissions. They are organized in topical sections on SPI themed case studies; SPI approaches in safety-critical domains; SPI in social and organizational issues; software process improvement best practices; models and optimization approaches in SPI; SPI and process assessment; creating environments supporting innovation and improvement; social aspects of SPI: conflicts, games, gamification and other social approaches; risk management and functional safety management.

Passionate Work

Author : Renyi Hong
Publisher : Duke University Press
ISBN 13 : 1478022833
Total Pages : 146 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Passionate Work by : Renyi Hong

Download or read book Passionate Work written by Renyi Hong and published by Duke University Press. This book was released on 2022-04-04 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Passionate Work, Renyi Hong theorizes the notion of being “passionate about your work” as an affective project that encourages people to endure economically trying situations like unemployment, job change, repetitive and menial labor, and freelancing. Not simply a subject of aspiration, passion has been deployed as a means to build resilience and mend disappointments with our experiences of work. Tracking the rise of passion in nineteenth-century management to trends like gamification, coworking, and unemployment insurance, Hong demonstrates how passion can emerge in instances that would not typically be understood as passionate. Gamification numbs crippling boredom by keeping call center workers in an unthinking, suspensive state, pursuing even the most banal tasks in hope of career advancement. Coworking spaces marketed toward freelancers combat loneliness and disconnection at the precise moment when middle-class sureties are profoundly threatened. Ultimately, Hong argues, the ideal of passionate work sustains a condition of cruel optimism in which passion is offered as the solution for the injustices of contemporary capitalism.