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Los Gabinetes De Protocolo Como Herramienta De Relaciones Publicas En Las Universidades Espanolas En El Siglo Xxi
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Book Synopsis Los gabinetes de protocolo como herramienta de Relaciones Públicas en las universidades españolas en el siglo XXI by :
Download or read book Los gabinetes de protocolo como herramienta de Relaciones Públicas en las universidades españolas en el siglo XXI written by and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Los secretos del protocolo, las relaciones públicas y la publicidad (e-book) by : José Daniel Barquero
Download or read book Los secretos del protocolo, las relaciones públicas y la publicidad (e-book) written by José Daniel Barquero and published by Lex Nova. This book was released on 2007-07 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Qué tienen en común estas tres disciplinas? La comunicación{ de ahí la importancia de este libro porque nos explica cómo debemos comunicar y transmitir la información de la mejor manera posible.Los autores -expertos con una dilatada experiencia profesional en estos ámbitos- nos enseñan a saber estar y hacer, con rigor pero de forma muy didáctica, amena y sincera.De este modo descubriremos la historia del protocolo{ cómo se organiza la Casa del Rey{ cuál es el orden jerárquico de los títulos nobiliarios (duque, marqués, conde...){ cómo se clasifican las figuras con las que se adornan los escudos heráldicos (propias, naturales, artificiales...){ de qué manera se ordenan las banderas en los mástiles{ cuáles son las condecoraciones más importantes{ cuándo debemos vestir de etiqueta (chaqué, esmoquin o frac){ cómo organizar un acto público{ cuál es el orden para colocar los cubiertos, copas y vasos y cómo servir la mesa, prestando una especial atención al protocolo iberoamericano{ a quién debemos tratar como { cómo se hace una encuesta de investigación, un "brief" o una campaña de publicidad, etc. entre otras cuestiones de notable interés.
Book Synopsis El protocolo como herramienta estratégica de comunicación by : María del Carmen Martínez Sánchez
Download or read book El protocolo como herramienta estratégica de comunicación written by María del Carmen Martínez Sánchez and published by . This book was released on 2008 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: El objetivo de nuestro trabajo es demostrar la validez de la hipótesis de partida, es decir, que el protocolo es una herramienta estratégica de comunicación utilizada a través de los tiempos para proyectar la mejor imagen de las personas e instituciones que constituyen el poder establecido en forma de Estado; es un pilar muy importante de un buen plan de comunicación institucional; es un instrumento que facilita la representación visual del poder y su finalidad principal es la de conseguir una percepción positiva por parte de los públicos. Estamos convencidos de que la comunicación protocolaria, presente siempre en el proceso de planificación, organización y gestión de los actos públicos oficiales, constituye un elemento fundamental al servicio de las relaciones públicas institucionales. Partimos además de la idea de que el Protocolo es una disciplina que, a nuestro juicio, se enmarca en el ámbito académico de la comunicación, de las relaciones públicas y del marketing político. En el ámbito profesional, el departamento de protocolo forma parte de la triada que, junto a los de comunicación y de seguridad, garantiza la perfecta coordinación y en gran medida el éxito en la ejecución de todo evento público. Un fallo en el protocolo, una toma de decisión desafortunada a la hora de definir nuestro acto, un gesto imprudente, una vestimenta poco correcta, un comentario fuera de lugar; son muchos los detalles que los profesionales del protocolo deben cuidar en extremo para conseguir que un acto se realice con orden, rigor y solemnidad para que su ejecución resulte exitosa. Pero ¿en qué consiste el éxito protocolario de un evento? A nuestro entender, todo acto persigue un objetivo que es definido por los organizadores. Conseguir alcanzar ese objetivo, sin hacer ruido, con discreción, difundir el mensaje que hemos previsto lanzar y ofrecer una imagen acorde con nuestra identidad, a eso le llamamos éxito. Como valor añadido podríamos citar el reconocimiento de nuestro público y que perciba exactamente la imagen que hemos querido proyectar, de manera intencionada. Vemos pues que el protocolo moderno es algo más que saber colocar unas banderas o la mera ordenación espacio-temporal de un acto público, como tradicionalmente podía ser considerado, y por ello lo definimos como un instrumento estratégico, generador de un proceso comunicativo. Supera por tanto las referencias esenciales aristotélicas de espacio y tiempo. Entendemos además que nos encontramos ante una herramienta estratégica para comunicar "personalidades", con lo que estaríamos hablando de imagen, como uno de los elementos indispensables de estudio del marketing político, y por lo tanto entraríamos en el ámbito de la persuasión. Más adelante argumentaremos todas estas afirmaciones; en estos momentos sólo queremos dejar clara la complejidad y las múltiples facetas que ofrece nuestro objeto de estudio. Decía Aristóteles que toda actividad humana tiene un fin.... Pero como hay muchas acciones, artes y ciencias, muchos son también los fines. Con esta frase del filósofo griego2 queremos avanzar y demostrar en estas páginas que nuestro objeto de estudio, el Protocolo, es una herramienta estratégica de comunicación que puede ser utilizada para alcanzar diferentes fines u objetivos, en función de las circunstancias que rodeen a la celebración de cada ceremonia.
Book Synopsis El protocolo en la universidad by : Manuela Suárez Pinilla
Download or read book El protocolo en la universidad written by Manuela Suárez Pinilla and published by . This book was released on 1997 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Protocolo y relaciones públicas en la sociedad pluralista by : José Daniel Barquero Cabrero
Download or read book Protocolo y relaciones públicas en la sociedad pluralista written by José Daniel Barquero Cabrero and published by . This book was released on 2013 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Encuentro de responsables de protocolo y relaciones institucionales de las universidades españolas (Alicante)) Publisher : ISBN 13 : Total Pages :0 pages Book Rating :4.:/5 (143 download)
Book Synopsis VI Encuentro de responsables de protocolo y relaciones institucionales de las universidades españolas by : Encuentro de responsables de protocolo y relaciones institucionales de las universidades españolas (Alicante))
Download or read book VI Encuentro de responsables de protocolo y relaciones institucionales de las universidades españolas written by Encuentro de responsables de protocolo y relaciones institucionales de las universidades españolas (Alicante)) and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Protocolo, relaciones públicas y comunicación by : José Antonio Dorado Juárez
Download or read book Protocolo, relaciones públicas y comunicación written by José Antonio Dorado Juárez and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Protocolo Y Relaciones Publicas by : Maria Soledad Munoz Boda
Download or read book Protocolo Y Relaciones Publicas written by Maria Soledad Munoz Boda and published by . This book was released on 2010 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro presenta el mundo del protocolo y las relaciones publicas de manera didactica, practica, actual y explicita, ya que en cada capitulo se exponen de forma muy clara los objetivos y los contenidos, se ofrece un resumen de la unidad y se incluye un gran numero de actividades, ejemplos, tablas, organigramas y casos practicos. Ademas, la obra ofrece un glosario de terminos especificos que facilita la comprension de los contenidos.
Book Synopsis Strategic Management by : Fred R. David
Download or read book Strategic Management written by Fred R. David and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Book Synopsis Be Your Own Brand by : David McNally
Download or read book Be Your Own Brand written by David McNally and published by Berrett-Koehler Publishers. This book was released on 2010-12-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Book Synopsis Human Scale Development by : Manfred A. Max-Neef
Download or read book Human Scale Development written by Manfred A. Max-Neef and published by . This book was released on 1991 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a people-centred approach to development.
Book Synopsis Working with Specialized Language by : Lynne Bowker
Download or read book Working with Specialized Language written by Lynne Bowker and published by Routledge. This book was released on 2002-09-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with Specialized Language: a practical guide to using corpora introduces the principles of using corpora when studying specialized language. The resources and techniques used to investigate general language cannot be easily adopted for specialized investigations. This book is designed for users of language for special purposes (LSP). Providing guidelines and practical advice, it enables LSP users to design, build and exploit corpus resources that meet their specialized language needs. Highly practical and accessible, the book includes exercises, a glossary and an appendix describing relevant resources and corpus-analysis software. Working with Specialized Language is ideal for translators, technical writers and subject specialists who are interested in exploring the potential of a corpus-based approach to teaching and learning LSP.
Book Synopsis The ʻOpus Majus' of Roger Bacon by : Roger Bacon
Download or read book The ʻOpus Majus' of Roger Bacon written by Roger Bacon and published by . This book was released on 1897 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to Neurolinguistics by : Elisabeth Ahlsén
Download or read book Introduction to Neurolinguistics written by Elisabeth Ahlsén and published by John Benjamins Publishing. This book was released on 2006-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to neurolinguistics is intended for anybody who wants to acquire a grounding in the field. It was written for students of linguistics and communication disorders, but students of psychology, neuroscience and other disciplines will also find it valuable. The introductory section presents the theories, models and frameworks underlying modern neurolinguistics. Then the neurolinguistic aspects of different components of language – phonology, morphology, lexical semantics, and semantics-pragmatics in communication – are discussed. The third section examines reading and writing, bilingualism, the evolution of language, and multimodality. The book also contains three resource chapters, one on techniques for investigating the brain, another on modeling brain functions, and a third that introduces the basic concepts of neuroanatomy and neurophysiology. This text provides an up-to-date linguistic perspective, with a special focus on semantics and pragmatics, evolutionary perspectives, neural network modeling and multimodality, areas that have been less central in earlier introductory works.
Book Synopsis The Film Archipelago by : Antonio Gómez
Download or read book The Film Archipelago written by Antonio Gómez and published by Bloomsbury Publishing. This book was released on 2021-12-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do the islands and archipelagos of the New World figure in Latin American cinema? Comprising 15 essays and a critical introduction, The Film Archipelago: Islands in Latin American Cinema addresses this question by examining a series of intersections between insular spaces and filmmaking in Latin America. The volume brings together international scholars and filmmakers to consider a diverse corpus of films about islands, films that take place on islands, films produced in islands, and films that problematise islands. The book explores a diverse range of films that extend from the Chilean documentaries of Patricio Guzmán to work on the Malvinas/Falkland Islands, and films by Argentine directors Gustavo Fontán and Lucrecia Martel. Chapters focus on Rapa Nui (Easter Island), the Mexican Islas Marías, and the Panamanian Caribbean; on ecocritical, environmental and film historical aspects of Brazilian and Argentine river islands; and on Cuban, Guadeloupean, Haitian, and Puerto Rican contexts. The Film Archipelago argues that the islands and archipelagos of Latin American cinema constitute a critically interesting, analytically complex, and historically suggestive angle to explore issues of marginality and peripherality, remoteness and isolation, and fragility and dependency. As a whole, the collection demonstrates to what extent the combined insular and archipelagic lens can re-frame and re-figure both longstanding and recent discussions on the spaces of Latin American cinema.
Book Synopsis Rise Trading State by : Richard Rosecrance
Download or read book Rise Trading State written by Richard Rosecrance and published by Basic Books. This book was released on 1987-05-31 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will power look like in the century to come? Imperial Great Britain may have been the model for the nineteenth century, Richard Rosecrance writes, but Hong Kong will be the model for the twenty-first. We are entering the Age of the Virtual State -- when land and its products are no longer the primary source of power, when managing flows is more important than maintaining stockpiles, when service industries are the greatest source of wealth and expertise and creativity are the greatest natural resources.Rosecrance's brilliant new book combines international relations theory with economics and the business model of the virtual corporation to describe how virtual states arise and operate, and how traditional powers will relate to them. In specific detail, he shows why Japan's kereitsu system, which brought it industrial dominance, is doomed; why Hong Kong and Taiwan will influence China more than vice-versa; and why the European Union will command the most international prestige even though the U.S. may produce more wealth.
Author :Wolfgang Manuel Kellert Publisher :Wolfgang Manuel Kellert de Villegas ISBN 13 :9789990586596 Total Pages :156 pages Book Rating :4.5/5 (865 download)
Book Synopsis Before Your Diet by : Wolfgang Manuel Kellert
Download or read book Before Your Diet written by Wolfgang Manuel Kellert and published by Wolfgang Manuel Kellert de Villegas. This book was released on 2017-04-25 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need a health coach, read this first. If you are a health coach, give this book to your client before your first session. There are some things you really need to know before your diet!