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Author : J. Black
Publisher : WCB/McGraw-Hill
ISBN 13 : 9780697133915
Total Pages : pages
Book Rating : 4.1/5 (339 download)
Download or read book Introduction to Mass Communication written by J. Black and published by WCB/McGraw-Hill. This book was released on 1992-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley J. Baran
Publisher : McGraw-Hill Education
ISBN 13 : 9781260007312
Total Pages : 464 pages
Book Rating : 4.0/5 (73 download)
Download or read book Loose Leaf Introduction to Mass Communication: Media Literacy and Culture written by Stanley J. Baran and published by McGraw-Hill Education. This book was released on 2020-01-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
Author : Richard Campbell
Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.3/5 (97 download)
Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author : Richard Campbell
Publisher : Macmillan Higher Education
ISBN 13 : 131926607X
Total Pages : 1226 pages
Book Rating : 4.3/5 (192 download)
Download or read book Media Essentials written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-09-16 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Author : Dan O'Hair
Publisher : Macmillan
ISBN 13 : 0312644205
Total Pages : 641 pages
Book Rating : 4.3/5 (126 download)
Download or read book Real Communication written by Dan O'Hair and published by Macmillan. This book was released on 2012-01-16 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
Author : Joseph R. Dominick
Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.0/5 ( download)
Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 1996 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author : John Vivian
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)
Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Author : Douglas M. Fraleigh
Publisher : Macmillan Higher Education
ISBN 13 : 1319063926
Total Pages : 887 pages
Book Rating : 4.3/5 (19 download)
Download or read book Let's Communicate written by Douglas M. Fraleigh and published by Macmillan Higher Education. This book was released on 2016-12-02 with total page 887 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s Communicate is everything you want in a human communication text—substantive, engaging, and fun. Created by communication scholars Douglas Fraleigh, Joseph Tuman, and Katherine Adams, Let’s Communicate takes their combined 100 years’ worth of research and teaching experience to present all the basic human communication concepts with unique attention paid to technology, culture, gender, and social justice. The authors provides provocative, real-life examples and a special focus on skills that together make communication meaningful for students both in and out of the classroom—all at an affordable price. Let’s Communicate is also the first human communication text to use hundreds of hand-drawn illustrations that help students understand and retain important concepts. These unique and often humorous illustrations present concepts in graphic form (especially helpful for visual learners), make complex ideas easier to understand, provide hooks to help students remember material, extend concepts, and generate discussion.
Author : Catherine A. Luther
Publisher : John Wiley & Sons
ISBN 13 : 1444344528
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)
Download or read book Diversity in U.S. Mass Media written by Catherine A. Luther and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi
Author : Anthony R. Fellow
Publisher :
ISBN 13 : 9781793519535
Total Pages : 544 pages
Book Rating : 4.5/5 (195 download)
Download or read book American Media History written by Anthony R. Fellow and published by . This book was released on 2021-08-16 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: American Media History is the story of a nation and of the events in the long battle to disseminate information, entertainment, and opinion in a democratic society. It is the story of the men and women whose inventions, ideas, and struggles shaped the nation and its media system and fought to keep both free. The text is organized chronologically and emphasizes the role the press played in the American Revolution to the present. Each chapter presents a story about media development, featuring a colorful and impressive cast of characters that includes, among others, James Franklin, Ida Tarbell, Bob Woodward, Margaret Bourke-White, Walter Cronkite, and Tarana Burke. Some of the players set standards for aspiring media professionals and others reveal tales of triumph, deceit, and the undeniable importance of freedom of speech and a free press. The fourth edition features new chapters that cover women's rights, civil rights movements, significant moments in media history (such as 9/11 and the 2020 pandemic), fake news, bias news, and the social media presences of Barack Obama and Donald J. Trump. The text includes a streamlined introductory chapter, expanded coverage of women journalists during the Civil War, new American Media Profiles and timelines, new chapter opening quotations from famous communicators, and probing History Matters boxes that relate historical events and effects to the present day. At once an enjoyable and highly compelling text, American Media History is ideal for introductory courses in journalism, mass communication, and media history.
Author : Brant Burkey
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516540426
Total Pages : pages
Book Rating : 4.5/5 (44 download)
Download or read book Black Mirror Effect: Making Media in a Digital Environment (First Edition) written by Brant Burkey and published by Cognella Academic Publishing. This book was released on 2019-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Mirror Effect: Making Media in a Digital Environment helps students analyze and evaluate our relationship with media as we shift from a mass media environment to an interactive digital landscape. The anthology encourages readers to improve the current media status quo and produce media content that is engaging, meaningful, and worthwhile. The anthology is divided into four units. Unit 1 features readings that introduce students to foundational thought leadership in media theory, as well as the constantly evolving concepts of media literacy, consumption, and culture. In Unit 2, students read about the ways in which digital media can challenge negative media representations and increase awareness about social justice, social movements, and social change. The focus of Unit 3 is the influence of digital media on news and media storytelling. In the final unit, readers discover how strategic and thoughtful media production can increase the impact of media across various platforms. Timely and highly engaging, Black Mirror Effect is an ideal resource for courses in mass media, mass communication, journalism, media production, and any course with an emphasis on the creation of digital media.
Author : Stanley J. Baran
Publisher : Cengage Learning
ISBN 13 : 9780534561635
Total Pages : 0 pages
Book Rating : 4.5/5 (616 download)
Download or read book Mass Communication Theory written by Stanley J. Baran and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
Author : Tammy R. Vigil
Publisher : Cognella Academic Publishing
ISBN 13 : 9781621310600
Total Pages : 378 pages
Book Rating : 4.3/5 (16 download)
Download or read book Introduction to the World of Communication (Revised First Edition) written by Tammy R. Vigil and published by Cognella Academic Publishing. This book was released on 2012-03-05 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Introduction to the World of Communication" gives students a strong introductory foundation in communication skills. Many texts in the field focus on either fundamentals of communication or mass communication. This anthology addresses both and provides useful information about careers in the field. The book begins with an overview of the fundamentals of communication, moves into the history and development of communication media, and concludes with a survey of dominant communications professions. Topics include: - Language - Nonverbal Communication - Law and Ethics - Mass Communication - Emerging Technology - Interpersonal Communication Each chapter has tear-out reading questions that aid in evaluating progress with and completion of the readings as well as in preparing for exams. The discussion questions encourage dynamic classroom interaction. "Introduction to the World of Communication" can be used in Introduction to Human Communication courses, as well as Introduction to Mass Communication, and Introduction to Communication Studies. Dr. Tammy R. Vigil is currently the Associate Dean of the College of Communication at Boston University. She earned her doctorate from the University of Kansas in 2000. Dr. Vigil has taught graduate and undergraduate courses in Communication Theory, Research Methods, Contemporary Mass Communication, Argumentation and Oral Presentation. She currently teaches the large introductory class for the College of Communication. Her research interests include political communication, media effects, rhetoric, and popular culture. Dr. Vigil is a co-author of the book "The Third Agenda in U.S. Presidential Debates."
Author : Dan P. Modaff
Publisher : Cognella Academic Publishing
ISBN 13 : 9781793549617
Total Pages : pages
Book Rating : 4.5/5 (496 download)
Download or read book Organizational Communication written by Dan P. Modaff and published by Cognella Academic Publishing. This book was released on 2021-08-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Communication: Foundations, Challenges, and Misunderstandings examines how communication is central to organizational life and the complexities and complications that arise as people attempt to coordinate their organizational activities. The text underscores the importance of the relationships we establish with the people with whom we work and how a better understanding of organizational communication theory and application can help us anticipate and manage misunderstandings in the workplace. In Part One, students learn about classical and modern management theories, systems theory, and frameworks for understanding organizational communication, including organizational culture and critical theory. In Part Two, the text covers topics traditionally covered in organizational communication textbooks through the lens of misunderstandings. Stories from organizational members highlight challenges and opportunities related to communicating in the organization. Realistic recruitment, socialization, the relationship between supervisors and subordinates, peer and team relationships, and leadership communication are addressed. The fifth edition features new interview data; broader coverage of diversity; expanded discussions of emotions at work; and examinations of workplace bullying, blended relationships, and technology as it relates to gender and age. Offering students a balanced mix of theoretical and practical information, Organizational Communication is an exemplary textbook for introductory organizational communication courses.
Author : George Gastil
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516592623
Total Pages : pages
Book Rating : 4.5/5 (926 download)
Download or read book Connecting California written by George Gastil and published by Cognella Academic Publishing. This book was released on 2019-01-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Connecting California is an innovative reader that illuminates the direct historical connections between the state of California and the United States. Featuring a selection of key documents, essays, and images from the past, the book illustrates California's cultural, political, and economic importance to the development of early and modern America. Literary and transnational themes are explored to create a comprehensive yet reader-friendly learning experience for students. The text progresses chronologically and includes an expansive array of source types designed to appeal to learners of all backgrounds and interests, with topics like food, dress, music, sports, and architecture included alongside more traditional subject matter. The second edition features streamlined information to make the text more accessible and approachable, as well as additional primary documents, and discussion around, California Indians, Spanish-to-Mexican rule, and the Fifteenth Amendment, which granted California voting rights to African Americans and Asian Americans. Appropriate for all levels of U.S. history study, Connecting California offers students a wide spectrum of resources that embody the unique eras, demographics, and geographies of both California and American history.
Author : Mia Palmer
Publisher :
ISBN 13 : 9781793506160
Total Pages : 204 pages
Book Rating : 4.5/5 (61 download)
Download or read book Introduction to Psychology and Culture written by Mia Palmer and published by . This book was released on 2020-03-17 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Psychology and Culture: Why Culture Matters helps students increase their multicultural competence by understanding how culture influences thoughts and behaviors. The anthology mixes carefully curated readings with inspirational quotes, tables, embedded video links, and personal reflection opportunities to create a text that not only provides rich content, but allows students to consider how new knowledge relates to and matters to them. An introduction outlines main concepts and pertinent research, and each article has been chosen for the quality of the research behind it. Highlights from authors' writing on a specific topic have been compiled to demonstrate diverse perspectives. Personal experiences and vignettes have been included to exemplify and clarify specific concepts. Supplemental articles and documentaries allow readers to access additional information using QR codes and their smart devices. The second edition features a new, innovative chapter on the cultural influence of death and dying. Introduction to Psychology and Culture has been thoughtfully developed so the content is accessible and includes explanations and vocabulary presentation that supports English Language Learners. It is well suited to courses in cultural, cross-cultural, and multicultural psychology, as well as those in global awareness. Mia Palmer earned her bachelor's degree from Arizona State University and her M.S. in psychology, with an emphasis in chemical dependency and substance abuse at California Coast University. Professor Palmer is an instructor at Mesa Community College in Arizona, where she teaches courses in introductory psychology, psychology and culture, the psychology of death and dying, and developmental and research statistics. Additionally, Professor Palmer has taught psychology and culture in the college's study abroad program to England, France, and Scotland.
Author : Amy Mattson Lauters
Publisher :
ISBN 13 : 9781516508372
Total Pages : 258 pages
Book Rating : 4.5/5 (83 download)
Download or read book Navigating Visual Culture written by Amy Mattson Lauters and published by . This book was released on 2018 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating Visual Culture: Theoretical Perspectives on Visual Media brings together an eclectic collection of theory-driven readings to help students understand and navigate the visual culture in which they live. The selections in Section I explore the nature of the visual and how people identify what they see around them, ranging from basic color to visual codes translated by the brain. Section II features readings that address the way people interpret, explain, and understand visual culture, while the readings in Section III give an overview of the various ways people participate in visual culture, whether as members of a particular media tribe, consumers of advertising, or users of personal computers. Each reading is framed by an original introduction that explains its place and relevance in visual culture, and discerning questions to facilitate classroom discussion or serve as writing prompts. The anthology also provides recommendations for supplemental reading and viewing. Navigating Visual Culture is well-suited to undergraduate courses in mass media, and can also be used for upper division and graduate courses in visual culture and new media.
