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Local Marketing For Personal Injury Lawyers
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Book Synopsis Local Marketing for Personal Injury Lawyers by : Casey Meraz
Download or read book Local Marketing for Personal Injury Lawyers written by Casey Meraz and published by Independently Published. This book was released on 2020-02-07 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to empower you with the strategies and tactics you need to dominate the local pack in your market. I will cover the exact tactics I have used and refined over the years to become successful in the most competitive markets time and time again. Paid search for personal injury lawyers is expensive and can cost hundreds of dollars per click. While paid search has a place and shouldn't be ignored, as a marketer, I have always believed in organic and local search. These channels, when used with a comprehensive strategy, can generate leads at a fraction of the cost. These are the channels that have allowed me to help law firms abandon sky-high spending on yellow pages ads and scale back expensive pay per click campaigns. This book is written for law firm owners, managers, and marketers that are looking to start their own firm or have been around for years. Even though some of the details in this book are aimed at new law firms, I still recommend you read those sections.
Book Synopsis Beyond Se Habla Español by : Liel Levy
Download or read book Beyond Se Habla Español written by Liel Levy and published by . This book was released on 2021-06-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives. Like anyone else, they want to be represented by someone who will fight for them. If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it. Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes. Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm.
Book Synopsis Personal Injury Lawyer Marketing by : Chris Dreyer
Download or read book Personal Injury Lawyer Marketing written by Chris Dreyer and published by . This book was released on 2024-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal injury law can feel like feast or famine. If you're like many attorneys, you probably know how to practice law but not how to generate consistent leads. Because your niche represents the most saturated area of law, the deck is stacked against you: competition pushes advertising costs exponentially higher. Additionally, the majority of the market lacks differentiation-people think you're just another car-accident lawyer. You may be the best attorney in the world, but if you don't know how to market yourself, prospective clients won't find you. And until now, there hasn't been a comprehensive resource to teach you what you need to know about marketing. Personal Injury Lawyer Marketing is the master class on marketing for personal injury firms, with examples from some of the biggest names in the industry. It will show you how much to invest in marketing and where to invest it, covering the main channels that drive business so you can determine which are best for you. Armed with this knowledge, you can generate more leads-and take your law firm from good to GOAT.
Book Synopsis Internet Marketing for Personal Injury Attorneys by : Nick Holliday
Download or read book Internet Marketing for Personal Injury Attorneys written by Nick Holliday and published by CreateSpace. This book was released on 2010-11-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing for Personal Injury Attorneys will show you how to utilize the internet to compete in the hyper-competitive world of personal injury law. If you're looking for a theoretical overview, you're in the wrong place. This book will show you exactly how to beat your competition on the internet one click at a time. Perhaps equally important, it will tell you what not to do so you can avoid wasting your time following the latest fad of the week. By focusing on your bottom line, Internet Marketing for Personal Injury Attorneys shows you how to make the internet work for you.
Book Synopsis Intake Specialists by : Harlan Schillinger
Download or read book Intake Specialists written by Harlan Schillinger and published by . This book was released on 2015-05-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This books focuses on the team, the unsung heroes of your business, the individuals who are communicating with your prospects, clients and patients by telephone. These people are also known as the first impressions director, the front desk, the receptionist, the sales team, customer service and the call center. Our goal is to shine a bright light on the team so that the business owner, CEO, COO -- from the top down -- is reminded how critical these individuals are to their bottom line.
Book Synopsis Systematic Marketing by : Ken Hardison
Download or read book Systematic Marketing written by Ken Hardison and published by . This book was released on 2015-06-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Systematic Marketing, highly successful lawyer Ken Hardison reveals the marketing strategies that he has used to build one of the largest Personal Injury Law Firms in the state of North Carolina. Inside the book you will learn Ken's blueprint for legal marketing, the three phases of legal marketing, how to build a sales and marketing machine, strategies for online and offline marketing, a proven method to differentiate yourself, systems that Ken uses to gain clients and referrals, and how to automate your sales and marketing machine. If you want to take your law firm's marketing to the next level, pick up a copy of Systematic Marketing and learn these proven strategies for success.
Book Synopsis Digital Marketing for Personal Injury Attorneys by : Steven Keltsch
Download or read book Digital Marketing for Personal Injury Attorneys written by Steven Keltsch and published by . This book was released on 2020-11-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Secrets of Attorney Marketing Law School Dares Not Teach by : Richard Jacobs
Download or read book Secrets of Attorney Marketing Law School Dares Not Teach written by Richard Jacobs and published by . This book was released on 2013-05-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys, and seeing the inside of 400+ attorney websites, I can tell you these shocking facts: 1. 97% of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal. 2. The top 3 ways attorneys get burned by marketers are: A) the marketing company controls either the hosting or domain name of their website, and "rents" this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website; B) Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results; C) Little to no marketing work is actually performed, but instead claimed to have been performed. 3. 95% of attorneys get 0 - 5 visitors to their website a day. (how will you EVER get enough potential clients to call you without enough visitors?) 4. It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a DAILY BASIS, earning you 4-8 or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily. 5. Over 90% of attorneys sacrifice tens of thousands of dollars a year in lost retentions due to untrained, unfriendly, standoffish office staff, attorney partners, lack of customer intake scripting, and utter lack of potential client follow up. 6. In your city, on your block, there are attorneys charging triple what you charge, making $300k - $500k+ a year, meanwhile other lawyers are whoring themselves out for nickels, and going broke. Yes, in THIS ECONOMY. Richard Jacobs' book, Secrets of Attorney Marketing Law School Dares Not Teach, gives you street fighter strategies and tactics you can use TODAY to earn more, work less, and get off the treadmill of mediocrity. At times irreverant, crude, rude, and unprofessional, Richard exposes the truth about what marketing works, and what doesn't. If you're easily offended, stuck on professionalism, "getting your name out there," and feel naked if you have to take a picture without the security of your law books behind you, then do not read this book.
Book Synopsis How to Perform the Ultimate Local Seo Audit by : Casey Meraz
Download or read book How to Perform the Ultimate Local Seo Audit written by Casey Meraz and published by CreateSpace. This book was released on 2014-11-17 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings. That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off page ranking factors. This book was written with a simple easy to use format which will show you what problems you're addressing, the desired outcome, and how to do it. It's written in a step by step guide that also corresponds to a Google Doc spreadsheet which will allow you to easily hit the ground running with an audit. Instead of focusing on the pie in the sky this is a practical book and covers specifically the areas you have control over. See What People Are Saying About The Book"Amazingly awesome, ultimately complete. Wow Casey, great work! I'm sure this will be used over and over again by many." - Linda Buquet, Owner of Local Search Forum "Wow. Comprehensive resource. Great for business owners that do their own seo. Thanks for all of the hard work put in." - Evan Guthrie The 8 Phases We Cover in this BookPhase 1 Google My Business Page Optimization Phase 2: Website and landing page optimizationPhase 3: Citations auditPhase 4: Organic penalty analysis and link auditPhase 5: Reviews Analysis Phase 6: Social Audit Phase 7: Competition Analysis Phase 8: Developing an on-going strategy Which Results Will This Help You WithThis book is specifically geared towards Google local results (Previously known as Google Places, Google Plus Local, etc.). This book is based off Casey Meraz's Moz.com guide tilted the same.
Author :American Bar Association. House of Delegates Publisher :American Bar Association ISBN 13 :9781590318737 Total Pages :216 pages Book Rating :4.3/5 (187 download)
Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Book Synopsis The Lawyer Marketing Book by : Matt Starosciak
Download or read book The Lawyer Marketing Book written by Matt Starosciak and published by Proven Law Publishing. This book was released on 2017-08-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Book Synopsis The SEO Blueprint by : David Krevitt
Download or read book The SEO Blueprint written by David Krevitt and published by Ryan Stewart. This book was released on 2020-02-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rank in Position 1, Increase Revenue, Crush CompetitionIf you can rank your website 1st in Google, your business make more money.But you already know that...otherwise you wouldn't be here.We've been in the same spot as you, when we've done everything we can to rank well, but there always a few sites that we just can't seem to outrank.What if you knew exactly what you needed to do to beat them? How can we promise you these amazing results?After 10 years of doing SEO for clients, author Ryan Stewart's agency (WEBRIS) was acquired.Why?The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.Read that last sentence again..."GET RESULTS EVERY TIME".And in The SEO Blueprint, he's literally giving you their success formula!Here's what you'll learn inside The SEO Blueprint: The types of keywords you should try to rank first (follow this and you'll make money faster) How competitors can help any page rank for MORE keywords The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!) How to know exactly what type of content to write so that search engines love every time page you write How to audit your site for hidden problems & what to do when you find them Why Google may never rank your content (even though it's brilliant!) Which of your site's pages have the most potential (& which you shouldn't waste your time on) The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast How to know if a keyword is worth going after (this will save you tons of lost time, effort & money) How to structure your website properly (this will help you win those massive head keywords) And much more! Plus a FREE goody bag with everything you need to run a website like a boss!Aside from the years of SEO experience packed into this book, you'll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.Imagine how much of an edge over your competitors all this will give you...Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now! Editorial reviews"I've been working in the SEO industry for 10+ years - this is by far the best book on subject that I've read."Brent Carnduff, Amazon.com "This guy is legit. Save yourself 1000 hrs of study by picking up this gem."Cole L, Amazon.com "What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together."Stephen, Amazon.com "Easy read, well written and insightful. I don't have a ton of SEO experience so this book has been helpful."Pamela P, Amazon.com "This book isn't all talk - there are real actionable processes and templates."Trevor Stolber, Amazon.com
Book Synopsis Great Legal Marketing by : Benjamin W. Glass
Download or read book Great Legal Marketing written by Benjamin W. Glass and published by Morgan James Publishing. This book was released on 2011-11-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shares marketing strategies to build law practices, including cultivating a group of followers who will send business, building a database of clients, and avoiding the common pitfalls.
Book Synopsis Make It Your Own Law Firm by : Spencer Marc Aronfeld
Download or read book Make It Your Own Law Firm written by Spencer Marc Aronfeld and published by AuthorHouse. This book was released on 2011-01-17 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Make It Your Own Law Firm: The Ultimate Law Student's Guide to Owning, Managing, and Marketing Your Own Successful Law Firm" Spencer Aronfeld writes a personal and revealing account on how to start your own law firm. Whether you are in law school, recently graduated or a practicing attorney thinking of establishing your own law firm, this book provides a step-by-step road map. Aronfeld started his own law practice upon graduation from law school. He provides practical advice that will enable anyone with a deep passion to practice law to become the lawyer that they always wanted to be. Here is what lawyers are saying: "Whether you have ever considered starting your own firm or simply want to improve your practice at your existing firm (whether big or small), I urge you to purchase the book Make It Your Own Law Firm by Spencer Aronfeld, a trial attorney in Miami, Florida. I recommend you buy it not so much for the helpful advice he gives on how to develop your practice (and theres plenty of that) but more for the writing. What Spencer does, which few non-fiction writers can do, is to move you emotionally. He tells stories and puts you in the middle of them with him and makes you feel what he did. It is a unique and valuable gift for a lawyer, because ultimately we are story-tellers and we are tasked not only to affect the jurors minds but also to touch their hearts. Spencers writing style demonstrates he is the consummate story-teller and his diction and cadence and style are worth emulating. So, buy the book. Yes, it has great practice tips. But buy it because you will see what great writing is about. Clear, direct, moving and effective. Keep writing Spencer." Frank Ramos, Esquire
Book Synopsis Building and Marketing a Personal Injury Practice by : Kenneth Vercammen
Download or read book Building and Marketing a Personal Injury Practice written by Kenneth Vercammen and published by Createspace Independent Publishing Platform. This book was released on 2015-02-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kenneth Vercammen is an Edison, Middlesex County, NJ trial attorney where he handles Criminal, Municipal Court, Probate, Civil Litigation and Estate Administration matters. Ken is author of the American Bar Association's new book "Criminal Law Forms" and often lectures to trial lawyers of the American Bar Association, NJ State Bar Association and Middlesex County Bar Association. As the Past Chair of the Municipal Court Section he has served on its board for 10 years. Awarded the Municipal Court Attorney of the Year by both the NJSBA and Middlesex County Bar Association, he also received the NJSBA- YLD Service to the Bar Award and the General Practitioner Attorney of the Year, now Solo Attorney of the Year. Ken Vercammen is a highly regarded lecturer on both Municipal Court/ DWI and Estate/ Probate Law issues for the NJICLE- New Jersey State Bar Association, American Bar Association, and Middlesex County Bar Association. His articles have been published by NJ Law Journal, ABA Law Practice Management Magazine, YLD Dictum, GP Gazette and New Jersey Lawyer magazine. He was a speaker at the 2013 ABA Annual meeting program "Handling the Criminal Misdemeanor and Traffic Case" and serves as is the Editor in Chief of the NJ Municipal Court Law Review. For nine years he served as the Cranbury Township Prosecutor and also was a Special Acting Prosecutor in nine different towns. Ken has successfully handled over one thousand Municipal Court and Superior Court matters in the past 27 years. His private practice has devoted a substantial portion of professional time to the preparation and trial of litigated matters. Appearing in Courts throughout New Jersey several times each week on Criminal and Municipal Court trials, civil and contested Probate hearings. Ken also serves as the Editor of the popular legal website and mobile phone app www.njlaws.com and related blogs. In Law School he was a member of the Law Review, winner of the ATLA trial competition and top ten in class. Throughout his career he has served the NJSBA in many leadership and volunteer positions. Ken has testified for the NJSBA before the Senate Judiciary Committee to support changes in the DWI law to permit restricted use driver license and interlock legislation. Ken also testified before the Assembly Judiciary Committee in favor of the first-time criminal offender "Conditional Dismissal" legislation which permits dismissal of some criminal charges. He is the voice of the Solo and Small firm attorneys who juggle active court practice with bar and community activities. Recently, the ABA Solo Division has selected Ken to write its new book on "Marketing for the New and Small Firm Attorney". In his private life he has been a member of the NJ State champion Raritan Valley Road Runners master's team and is a 4th degree black belt.
Book Synopsis 4 Injury Attorneys Pull in Clients with Online Marketing by :
Download or read book 4 Injury Attorneys Pull in Clients with Online Marketing written by and published by . This book was released on 2014-06-05 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn online marketing techniques working for personal injury attorneys
Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
