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Author : Frank D. Borsenik
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (555 download)
Download or read book Literature of the Lodging Market written by Frank D. Borsenik and published by . This book was released on 1966 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard George
Publisher : Springer Nature
ISBN 13 : 3030641112
Total Pages : 509 pages
Book Rating : 4.0/5 (36 download)
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Author : James R. Abbey
Publisher :
ISBN 13 : 9780866124447
Total Pages : 619 pages
Book Rating : 4.1/5 (244 download)
Download or read book Hospitality Sales and Marketing written by James R. Abbey and published by . This book was released on 2014 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Szende
Publisher : Emerald Group Publishing
ISBN 13 : 1838675434
Total Pages : 220 pages
Book Rating : 4.8/5 (386 download)
Download or read book Operations Management in the Hospitality Industry written by Peter Szende and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: From restaurants to resorts, the hospitality industry demands strong operations management to delight guests, develop employees, and deliver financial returns. This introductory textbook provides students with fundamental techniques and tools to analyse and improve operational capabilities of any hospitality organization.
Author : Willy Legrand
Publisher : Routledge
ISBN 13 : 1136298142
Total Pages : 389 pages
Book Rating : 4.1/5 (362 download)
Download or read book Sustainability in the Hospitality Industry 2nd Ed written by Willy Legrand and published by Routledge. This book was released on 2013-02-11 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future hospitality executives need to know how sustainable management systems can be integrated into their businesses while maintaining and hopefully improving the bottom line. Sustainability in the Hospitality Industry, second edition, is the only book available to introduce the students to economic, environmental and social sustainable issues specifically facing the industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Since the first edition of this book there have been many important developments in this field and this second edition has been updated in the following ways: updated content to reflect recent issues and trends including hotel energy solutions and green hotel design two new chapters on 'Sustainable Food' and 'Social Entrepreneurship and Social Value' updated international case studies throughout to explore key issues and show real life operational responses to sustainability within the hospitality industry. New case studies on growth hotel development markets, Asia and the Middle East new practical exercises throughout to apply your knowledge to real-life sustainability scenarios. This accessible and comprehensive account of Sustainability in the Hospitality Industry is essential reading for all students and future managers.
Author : David Bowie
Publisher : Routledge
ISBN 13 : 0750652454
Total Pages : 364 pages
Book Rating : 4.7/5 (56 download)
Download or read book Hospitality Marketing written by David Bowie and published by Routledge. This book was released on 2004 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a unique approach to outlining marketing processes in the hospitality industry. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry, and approaches the whole process in three stages : before, during, and after. (Midwest).
Author : Costa, Vânia
Publisher : IGI Global
ISBN 13 : 1799892875
Total Pages : 312 pages
Book Rating : 4.7/5 (998 download)
Download or read book Sustainability and Competitiveness in the Hospitality Industry written by Costa, Vânia and published by IGI Global. This book was released on 2022-04-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hospitality industry is one of the most significant drivers of economic growth and socioeconomic advances in both developed and developing countries. This industry contributes directly to gross domestic product, job creation, income level, destination expansion, and economic development. Forecasts for 2020 indicated a promising year was ahead for this industry, but the COVID-19 pandemic had a catastrophic impact. Hospitality companies are experiencing one of the biggest, unprecedented crises to date, and experts must now rethink strategies to ensure these businesses’ recovery. Sustainability and Competitiveness in the Hospitality Industry focuses on complex issues from a hotel industry perspective. It surveys existing research by reflecting on the pandemic’s impacts and generates scenarios for how to strengthen business structures. Covering a wide range of topics such as digital hospitality and tourism products, this reference work is ideal for managers, business professionals, entrepreneurs, practitioners, researchers, academicians, instructors, and students.
Author : Gursoy, Dogan
Publisher : Edward Elgar Publishing
ISBN 13 : 1800376243
Total Pages : 400 pages
Book Rating : 4.8/5 (3 download)
Download or read book COVID-19 and the Hospitality and Tourism Industry written by Gursoy, Dogan and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a comprehensive understanding of the implications of the COVID-19 pandemic for the tourism and hospitality industry, this book discusses the topic from economic, sociological and psychological perspectives. Critical case studies are used to explore both micro impacts on individuals involved in the industry and governmental and international responses to issues posed by the pandemic more broadly.
Author : Jacob Tomsky
Publisher : Anchor
ISBN 13 : 030794834X
Total Pages : 322 pages
Book Rating : 4.3/5 (79 download)
Download or read book Heads in Beds written by Jacob Tomsky and published by Anchor. This book was released on 2013-07-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. “Highly amusing."—New York Times Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He’s checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&Ms out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know. Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who’s seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department’s dirty little secrets—not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it’s like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge. Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you’ll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.
Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1522597859
Total Pages : 267 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Author : Micah Solomon
Publisher : SelectBooks, Inc.
ISBN 13 : 159079379X
Total Pages : 191 pages
Book Rating : 4.5/5 (97 download)
Download or read book The Heart of Hospitality written by Micah Solomon and published by SelectBooks, Inc.. This book was released on 2016-10-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in today’s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company’s president and COO Herve Humler. This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today’s top hoteliers, restaurateurs, and masters of hospitality management including: Four Seasons Chairman Isadore Sharp: How to build an unsinkable company culture Union Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and more Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach Ritz-Carlton President and COO Herve Humler: How to engage today’s new breed of luxury travelers Double-five-star chef and hotelier Patrick O’Connell (The Inn at Little Washington) shares the secrets of creating hospitality connections Designer David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with today’s travelers Restaurateur Traci Des Jardins on building a “narcissism-free” hospitality culture Legendary chef Eric Ripert’s principles of creating a great guest experiences, simultaneously within a single dining room. The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource. As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, “If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you’ll find the secrets here.”
Author : Constantinos S. Verginis
Publisher : Thomson Learning
ISBN 13 : 9781861524898
Total Pages : 0 pages
Book Rating : 4.5/5 (248 download)
Download or read book Accommodation Management written by Constantinos S. Verginis and published by Thomson Learning. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an integrated approach to the management of accommodation processes in the hotel industry.
Author : Vincent Sabourin
Publisher : CRC Press
ISBN 13 : 1000215989
Total Pages : 214 pages
Book Rating : 4.0/5 (2 download)
Download or read book Strategic Management for the Hospitality and Tourism Industry written by Vincent Sabourin and published by CRC Press. This book was released on 2021-12-29 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.
Author : Thomas F. Powers
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.0/5 ( download)
Download or read book Introduction to the Hospitality Industry written by Thomas F. Powers and published by John Wiley & Sons. This book was released on 2005-03 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated edition of this classic introductory textbook. Accompanied by NRAEF student workbook for use in its ProMgmt. certificate program, this book offers a comprehensive treatment of the entire hospitality industry, thoroughly updated to reflect the latest trends in the hospitality, foodservice, and travel/tourism industries. It provides learning objectives, summaries, review questions, and key terms concepts, along with real-life case histories.
Author : David K. Hayes
Publisher : Pearson
ISBN 13 : 9780132560894
Total Pages : 406 pages
Book Rating : 4.5/5 (68 download)
Download or read book Foundations of Lodging Management written by David K. Hayes and published by Pearson. This book was released on 2012 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an easy-to-read, easy-to-understand style, Foundations of Lodging Management, 2e explores how the lodging industry and the hotels in the industry operate. KEY FEATURES: With coverage of both small and large hotels, it addresses each department, including the front office, sales and marketing, housekeeping, maintenance and more! This edition features more on green initiatives and expanded discussion of revenue optimization.
Author : Marios Sotiriadis
Publisher : Emerald Group Publishing
ISBN 13 : 1787435296
Total Pages : 470 pages
Book Rating : 4.7/5 (874 download)
Download or read book The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2018-07-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Author : Larry Mogelonsky
Publisher : AuthorHouse
ISBN 13 : 1524674877
Total Pages : 444 pages
Book Rating : 4.5/5 (246 download)
Download or read book The Llama Is Inn written by Larry Mogelonsky and published by AuthorHouse. This book was released on 2017-03-13 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Llama is Inn is the fourth anthology book in Larry Mogelonskys series following, Are You an Ostrich or a Llama? (2012), Llamas Rule (2013) and Hotel Llama (2015). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service. All four books draw from Larrys extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to todays problems, this collection will give you the tools you need to thrive in the modern hotel world.
