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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)
Download or read book Revue Roumaine Des Sciences Économiques written by and published by . This book was released on 1998 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Inès Chouk
Publisher : Editions L'Harmattan
ISBN 13 : 2296236189
Total Pages : 352 pages
Book Rating : 4.2/5 (962 download)
Download or read book Achat sur Internet : comment susciter la confiance ? written by Inès Chouk and published by Editions L'Harmattan. This book was released on 2009-09-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans le contexte d'Internet, les problèmes de fraude auxquels s'ajoute une virtualité totale des échanges découragent plus d'un consommateur à acheter via ce canal. Les vendeurs en ligne gagneraient à réfléchir aux moyens permettant d'instaurer la confiance vis-à-vis de leurs sites. Cet ouvrage met en lumière certains aspects de la confiance en ligne et propose des recommandations managériales aux marchands Internet.
Author : G. R. Foxall
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.4/5 (91 download)
Download or read book Consumer Psychology for Marketing written by G. R. Foxall and published by . This book was released on 1994 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
Author : Marjorie A. Pett
Publisher : SAGE
ISBN 13 : 0761919503
Total Pages : 369 pages
Book Rating : 4.7/5 (619 download)
Download or read book Making Sense of Factor Analysis written by Marjorie A. Pett and published by SAGE. This book was released on 2003-03-21 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many health care practitioners and researchers are aware of the need to employ factor analysis in order to develop more sensitive instruments for data collection. Unfortunately, factor analysis is not a unidimensional approach that is easily understood by even the most experienced of researchers. Making Sense of Factor Analysis: The Use of Factor Analysis for Instrument Development in Health Care Research presents a straightforward explanation of the complex statistical procedures involved in factor analysis. Authors Marjorie A. Pett, Nancy M. Lackey, and John J. Sullivan provide a step-by-step approach to analyzing data using statistical computer packages like SPSS and SAS. Emphasizing the interrelationship between factor analysis and test construction, the authors examine numerous practical and theoretical decisions that must be made to efficiently run and accurately interpret the outcomes of these sophisticated computer programs. This accessible volume will help both novice and experienced health care professionals to Increase their knowledge of the use of factor analysis in health care research Understand journal articles that report the use of factor analysis in test construction and instrument development Create new data collection instruments Examine the reliability and structure of existing health care instruments Interpret and report computer-generated output from a factor analysis run Making Sense of Factor Analysis: The Use of Factor Analysis for Instrument Development in Health Care Research offers a practical method for developing tests, validating instruments, and reporting outcomes through the use of factor analysis. To facilitate learning, the authors provide concrete testing examples, three appendices of additional information, and a glossary of key terms. Ideal for graduate level nursing students, this book is also an invaluable resource for health care researchers.
Author : Jean Gadrey
Publisher : Routledge
ISBN 13 : 1134418140
Total Pages : 172 pages
Book Rating : 4.1/5 (344 download)
Download or read book New Economy, New Myth written by Jean Gadrey and published by Routledge. This book was released on 2002-11-28 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'new economy' has been criticised greatly of late, and after the speculation and hype that surrounded the internet bubble, this is hardly surprising. This book, first published in French and updated here, however treats the 'new economy' as a discourse - one that is often misleading. In order to understand what happened during the internet bubb
Author : Vincenzo Esposito Vinzi
Publisher : Springer Science & Business Media
ISBN 13 : 3540328270
Total Pages : 791 pages
Book Rating : 4.5/5 (43 download)
Download or read book Handbook of Partial Least Squares written by Vincenzo Esposito Vinzi and published by Springer Science & Business Media. This book was released on 2010-03-10 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.
Author : Don Peppers
Publisher : Crown Business
ISBN 13 : 0385500734
Total Pages : 435 pages
Book Rating : 4.3/5 (855 download)
Download or read book Enterprise One to One written by Don Peppers and published by Crown Business. This book was released on 2000-02-01 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.
Author : Justine Cassell
Publisher : MIT Press
ISBN 13 : 9780262032780
Total Pages : 452 pages
Book Rating : 4.0/5 (327 download)
Download or read book Embodied Conversational Agents written by Justine Cassell and published by MIT Press. This book was released on 2000 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes research in all aspects of the design, implementation, and evaluation of embodied conversational agents as well as details of specific working systems. Embodied conversational agents are computer-generated cartoonlike characters that demonstrate many of the same properties as humans in face-to-face conversation, including the ability to produce and respond to verbal and nonverbal communication. They constitute a type of (a) multimodal interface where the modalities are those natural to human conversation: speech, facial displays, hand gestures, and body stance; (b) software agent, insofar as they represent the computer in an interaction with a human or represent their human users in a computational environment (as avatars, for example); and (c) dialogue system where both verbal and nonverbal devices advance and regulate the dialogue between the user and the computer. With an embodied conversational agent, the visual dimension of interacting with an animated character on a screen plays an intrinsic role. Not just pretty pictures, the graphics display visual features of conversation in the same way that the face and hands do in face-to-face conversation among humans. This book describes research in all aspects of the design, implementation, and evaluation of embodied conversational agents as well as details of specific working systems. Many of the chapters are written by multidisciplinary teams of psychologists, linguists, computer scientists, artists, and researchers in interface design. The authors include Elisabeth Andre, Norm Badler, Gene Ball, Justine Cassell, Elizabeth Churchill, James Lester, Dominic Massaro, Cliff Nass, Sharon Oviatt, Isabella Poggi, Jeff Rickel, and Greg Sanders.
Author : Tommy Gärling
Publisher : Springer Science & Business Media
ISBN 13 : 9400770340
Total Pages : 342 pages
Book Rating : 4.4/5 (7 download)
Download or read book Handbook of Sustainable Travel written by Tommy Gärling and published by Springer Science & Business Media. This book was released on 2013-10-13 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume gathers distinguished researchers on travel behavior from a variety of disciplines, to offer state-of-the-art research and analysis encompassing environmental, traffic and transport psychology; transport planning and engineering; transport geography; transport economics; consumer services research; environmental sociology and well-being research. The underlying dilemma is that neither contemporary transportation technology nor contemporary travel behaviors are sustainable. The path toward sustainability is complex, because the consequences of changing technology and attempts to change travel preferences can be extreme both in economic and in social terms. The Handbook of Sustainable Travel discusses transportation systems from environmental, social and economic perspectives, to provide insights into the underlying mechanisms, and to envisage potential strategies towards more sustainable travel. Part I offers an introduction to the subject, with chapters review historical and future trends in travel, the role of travel for a good society, and the satisfaction of travelers with various features of travel options. Part II proceeds from the fact that the car is the backbone of today’s transportation system, and that a break with automobiles is likely to be necessary in the future. Contributors review the development of private car use, explore economic and psychological reasons why the car has become the primary mode of transport and discuss how this can be changed in the future. Part III addresses the social sustainability of travel, providing insights into the social costs and benefits of leisure, business and health travel, and taking into account the social costs or benefits of measures whose goals are primarily environmental. The authors provide the necessary background to judge whether proposed transport policies are also sustainable from a social perspective. Part IV highlights future alternatives to physical travel and surveys ecologically sustainable travel modes such as public transport and non-motorized modes of transportation.
Author : Karl S. Rosengren
Publisher : Cambridge University Press
ISBN 13 : 9780521665872
Total Pages : 444 pages
Book Rating : 4.6/5 (658 download)
Download or read book Imagining the Impossible written by Karl S. Rosengren and published by Cambridge University Press. This book was released on 2000-05-29 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, first published in 2000, is about the development of human thinking that stretches beyond the ordinary boundaries of reality. Various research initiatives emerged in the decade prior to publication exploring such matters as children's thinking about imaginary beings, magic and the supernatural. The purpose of this book is to capture something of the larger spirit of these efforts. In many ways, this new work offers a counterpoint to research on the development of children's domain-specific knowledge about the ordinary nature of things that has suggested that children become increasingly scientific and rational over the course of development. In acquiring an intuitive understanding of the physical, biological or psychological domains, even young children recognize that there are constraints on what can happen. However, once such constraints are acknowledged, children are in a position to think about the violation of those very same constraints - to contemplate the impossible.
Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (318 download)
Download or read book SCAD Bulletin written by and published by . This book was released on 1999 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Antonella Carù
Publisher : Routledge
ISBN 13 : 0415382432
Total Pages : 212 pages
Book Rating : 4.4/5 (153 download)
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Author : Salvatore Zappala
Publisher : Routledge
ISBN 13 : 1351155989
Total Pages : 275 pages
Book Rating : 4.3/5 (511 download)
Download or read book Impact of e-Commerce on Consumers and Small Firms written by Salvatore Zappala and published by Routledge. This book was released on 2017-11-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Author : Jesus Gonzalez-Feliu
Publisher : Springer Science & Business Media
ISBN 13 : 364231788X
Total Pages : 272 pages
Book Rating : 4.6/5 (423 download)
Download or read book Sustainable Urban Logistics: Concepts, Methods and Information Systems written by Jesus Gonzalez-Feliu and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990’s, researchers, practitioners and public administrations have given more thought to urban logistics. However, their interests and goals are not the same, and several approaches do not produce efficient logistics systems as a result. This book aims to provide both a conceptual framework for urban logistics planning and management and to create a basis for deploying solutions that aim to reduce the main nuisances related to urban goods. The proposed book is divided in two parts. The first proposes a set of methodological chapters, written by key authors, which aim to support decision makers in their current choices related to urban logistics. In addition to public authorities’ aims and goals, the book highlights the importance of private actors, and shows how supply chain management can deal with the problems of the last urban mile and its integration in global logistics chains. The second presents several applied research works that deal with current planning and practice issues in urban logistics, such as the role of city planning, the place of night deliveries in carrier organization, the limits of logistics pooling, and the real estate market, among others. The book was written by key authors, all having considerable research experience and recognised as experts in their respective fields. Each chapter presents methods and results of research works, written for a broad audience, and more precisely directed to both academics and practitioners.
Author : Food and Agriculture Organization of the United Nations. Inland Water Resources and Aquaculture Service
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251056318
Total Pages : 148 pages
Book Rating : 4.0/5 (563 download)
Download or read book State of World Aquaculture 2006 written by Food and Agriculture Organization of the United Nations. Inland Water Resources and Aquaculture Service and published by Food & Agriculture Org.. This book was released on 2006 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquaculture is developing, expanding and intensifying in almost all regions of the world, except in sub-Saharan Africa. Although the sector appears to be capable of meeting the gap between future demand and supply for aquatic food, there are many constraints and challenges which must be addressed in order to at least maintain the present level of per capita consumption at the global level. Key issues are the need for enhanced enforcement of regulation and better governance of the sector, as well as greater producer participation in the decision-making and regulation process. This publication examines past trends in aquaculture development as well as the current global status, drawing on a number of national and regional reviews.
Author : Joseph Kaswengi
Publisher : Springer Nature
ISBN 13 : 3030958094
Total Pages : 260 pages
Book Rating : 4.0/5 (39 download)
Download or read book Brand, Label, and Product Intelligence written by Joseph Kaswengi and published by Springer Nature. This book was released on 2022-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.
