L'image corporate dans un contexte de transformation organisationnelle

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Publisher :
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (758 download)

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Book Synopsis L'image corporate dans un contexte de transformation organisationnelle by : Thi hoang yen Nguyen

Download or read book L'image corporate dans un contexte de transformation organisationnelle written by Thi hoang yen Nguyen and published by . This book was released on 2010 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depuis toujours, l'image corporate (image de l'entreprise) joue un rôle important dans le succès de l'entreprise. C'est peut-être par son importance que l'image corporate fait l'objet d'un très grand nombre de recherches en marketing. Pourtant, force est de constater que la majorité des recherches étudient l'image corporate dans un contexte assez stable des entreprises. A notre connaissance, il n'y a pas encore de recherches qui portent attention à l'image corporate de l'entreprise en phase de transformation organisationnelle (TO).Partant de ce constat, cette recherche doctorale vise à combler cette lacune dans la littérature marketing en étudiant l'image corporate dans le contexte de transformation organisationnelle. Son objectif est de comprendre (1) quels sont les déterminants et conséquences de l'image de l'entreprise en TO? et (2) comment et dans quelle mesure la communication de l'entreprise sur ses actions de TO influence t- elle son image ?En nous basant sur le cadre de la théorie de l'attribution et les recherches sur l'influence des stimuli marketing sur le comportement du client, nous identifions les éléments permettant la construction d'un modèle intégrateur de l'image de l'entreprise en TO, qui tient compte des différents types de réponses du client, ainsi que le rôle de la connaissance objective du client et celui de la communication de l'entreprise. Ce modèle est transposé en une série de huit hypothèses testables.Pour avoir les données nécessaires servant au test des hypothèses de recherche, une enquête a été réalisée auprès des clients- entreprises du service d'envoi express (EMS) du groupe de télécommunications et de poste du Vietnam (VNPT). En effet, ce groupe fait actuellement des changements radicaux, ce qui est conforme à notre contexte de recherche. Les résultats d'analyse des données montrent que la TO peut faire évoluer l'image de l'entreprise et ceci via la compréhension cognitive et l'attitude du client envers la TO. Le rôle déterminant de la communication de l'entreprise sur sa TO est aussi mis en avant. En effet, celle-ci peut avoir un impact direct sur la connaissance objective que le client a sur la TO. Cette thèse nous amène également à confirmer le rôle stratégique de l'image corporate : elle influence fortement l'engagement du client dans sa relation avec l'entreprise.

Voyage au coeur d’une transformation organisationnelle

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Publisher : Editions JFD
ISBN 13 : 2923710959
Total Pages : 158 pages
Book Rating : 4.9/5 (237 download)

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Book Synopsis Voyage au coeur d’une transformation organisationnelle by : Céline Bareil

Download or read book Voyage au coeur d’une transformation organisationnelle written by Céline Bareil and published by Editions JFD. This book was released on 2016-03-18 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive, dynamique, déterminée, Léa doit gérer un projet majeur de changement organisationnel. Son périple lui fera vivre plusieurs des défis généralement rencontrés par les cadres lorsqu’ils doivent gérer et réussir un changement. Nous la suivons pas à pas. Nous analysons ses bons coups comme ses moins bons, tout au long de ce voyage dont les escales sont les grandes étapes de la démarche CAPTE : comprendre, adhérer, participer, transférer et évoluer. Au passage, nous lui donnons vingt outils concrets pour mieux avancer, nous proposons vingt apprentissages directement issus de ses péripéties et nous posons cent « questions puissantes » permettant au lecteur d’approfondir sa réflexion. Mais qui donc est Léa? Inventée de toutes pièces à partir de nos nombreuses années d’expérience, elle est le cadre type des entreprises et des organisations d’aujourd’hui. Si vous occupez un poste de cadre et avez à gérer une transformation organisationnelle, si vous êtes dans un rôle-conseil ou si vous étudiez dans le domaine de la gestion du changement, ce livre est pour vous. Il vous permettra de mieux comprendre, préparer et démystifier votre projet de changement.

PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN

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Publisher : Lulu.com
ISBN 13 : 1291761152
Total Pages : 327 pages
Book Rating : 4.2/5 (917 download)

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Book Synopsis PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN by : David HouŽto

Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.

Web 2.0: A Strategy Guide

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553757
Total Pages : 270 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Web 2.0: A Strategy Guide by : Amy Shuen

Download or read book Web 2.0: A Strategy Guide written by Amy Shuen and published by "O'Reilly Media, Inc.". This book was released on 2008-04-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

The Dark Side of Behaviour at Work

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Publisher : Springer
ISBN 13 : 0230510108
Total Pages : 300 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The Dark Side of Behaviour at Work by : A. Furnham

Download or read book The Dark Side of Behaviour at Work written by A. Furnham and published by Springer. This book was released on 2004-06-21 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations of every size have experience of employees who are guilty of lying, stealing, sabotage, hacking, destruction of files and data, and more than a few corporations have been, and continue to be, devastated by the activities of whistleblowers. Profits, secrets and staff morale are all threatened. This book provides a background to the psychology of deviance and offers practical advice about identifying the causes of and prescriptions for reversing disloyalty.

Implicit & Explicit Knowledge

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Publisher : Praeger
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Implicit & Explicit Knowledge by : Dina Tirosh

Download or read book Implicit & Explicit Knowledge written by Dina Tirosh and published by Praeger. This book was released on 1994 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The product of the Sixth Annual International Workshop of the Unit of Human Development and Education, Tel-Aviv University, this volume provides an interdisciplinary perspective of the recent and on-going discussion on implicit and explicit knowledge, reflecting the work and thoughts of a group of c

Normal Accidents

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Publisher : Princeton University Press
ISBN 13 : 140082849X
Total Pages : 462 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Normal Accidents by : Charles Perrow

Download or read book Normal Accidents written by Charles Perrow and published by Princeton University Press. This book was released on 2011-10-12 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Normal Accidents analyzes the social side of technological risk. Charles Perrow argues that the conventional engineering approach to ensuring safety--building in more warnings and safeguards--fails because systems complexity makes failures inevitable. He asserts that typical precautions, by adding to complexity, may help create new categories of accidents. (At Chernobyl, tests of a new safety system helped produce the meltdown and subsequent fire.) By recognizing two dimensions of risk--complex versus linear interactions, and tight versus loose coupling--this book provides a powerful framework for analyzing risks and the organizations that insist we run them. The first edition fulfilled one reviewer's prediction that it "may mark the beginning of accident research." In the new afterword to this edition Perrow reviews the extensive work on the major accidents of the last fifteen years, including Bhopal, Chernobyl, and the Challenger disaster. The new postscript probes what the author considers to be the "quintessential 'Normal Accident'" of our time: the Y2K computer problem.

Perspectives on Strategic Change

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Publisher : Springer Science & Business Media
ISBN 13 : 0585272905
Total Pages : 350 pages
Book Rating : 4.5/5 (852 download)

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Book Synopsis Perspectives on Strategic Change by : Luca Zan

Download or read book Perspectives on Strategic Change written by Luca Zan and published by Springer Science & Business Media. This book was released on 2007-09-04 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luca Zan, Stefano Zambon, Andrew M. Pettigrew This book has developed from an international research workshop organ ized by the Dipartimento di Economia e Direzione Aziendale, University of Venice, and the Centre for Corporate Strategy and Change, Warwick Business School, University of Warwick. The purpose of the workshop was to foster the growth of a European network of scholars and to help create a "European perspective" in studying strategic change. The ten chapters in this book were first presented in Venice in May 1991 and have been substantially revised since then. The ten commentaries on the chapters are in most cases substantial developments of the oral responses made at the workshop, as indeed is the final review chapter by Andrew Van de Ven. The theme of this book, the study of strategic change processes, remains as theoretically alive and empirically real in the 1990s as it did in the 1980s. For many organizations in the European and North American context, the 1980s was an era of radical change. In this respect there is a wide array of examples. Structural changes in old industries such as coal, shipbuilding, steel, and heavy engineering led to a great employment loss and the impoverishment of certain regional economies that had remained dependent on those industries. But it was not just the old industries that X INTRODUCTION experienced major change during the 1980s.

Diversity in Action

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Publisher : CIPD Publishing
ISBN 13 : 9780852927427
Total Pages : 196 pages
Book Rating : 4.9/5 (274 download)

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Book Synopsis Diversity in Action by : R. S. Kandola

Download or read book Diversity in Action written by R. S. Kandola and published by CIPD Publishing. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on in-depth research into almost 500 organisations, this revised and updated text offers evidence of the evolution from traditional group-based equal opportunity policies towards inclusive strategies focusing on the individual's own contribution. It then puts forward a detailed model of diversity based on flexiblility, an empowering culture, universal benefits and business-related training defined by individual rather than group needs.

Models of Human Memory

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Publisher : Elsevier
ISBN 13 : 1483258203
Total Pages : 556 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Models of Human Memory by : Donald A. Norman

Download or read book Models of Human Memory written by Donald A. Norman and published by Elsevier. This book was released on 2013-10-22 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Models of Human Memory provides an overview of the state of knowledge on human memory models. The book begins with an introductory chapter on the basic stages of the memory system and the historical roots of memory models. The remaining chapters are organized into five parts. Part I on memory systems covers topics such as a system for perception and memory; multi-trace strength theory of memory; and a model for postperceptual verbal memory that postulates a single memory store, with multiple copies, called replicas, created in memory by rehearsal processes. Part II presents studies phoneme storage and word recognition. Part III on memory for associations examines the storage-retrieval theory for the memorizing processes and presents simple model of short-term memory (STM) for paired associates. Part IV on storage and retrieval mechanisms deals with mechanisms of repetition and rehearsal in short-term memory; models of recall and recognition; and memory search models. Part V presents a theory of human long-term associative memory; and examines conceptual and methodological interactions between information-processing investigations of cognitive activity and attempts to build models of memory.

Organizational Routines

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Publisher : Edward Elgar Publishing
ISBN 13 : 1848447248
Total Pages : 303 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Organizational Routines by : Markus C. Becker

Download or read book Organizational Routines written by Markus C. Becker and published by Edward Elgar Publishing. This book was released on 2009-01-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the major challenges facing organization studies has been for a long time to develop an operational content to the notion of routines . This book offers important advances in this direction, both conceptually and through illuminating case studies. Giovanni Dosi, Sant Anna School of Advanced Studies, Pisa, Italy This book showcases advanced empirical research that applies the concept of organizational routines to understanding organizations and how they change and evolve. The contributions gathered in the book cover qualitative, quantitative, and archival methods for empirical research applying the concept of organizational routines. Specific issues highlighted include the use of event-sequence methods in the analysis of organizational routines, the impact of standard operating procedures on recurrent behaviour patterns, and the stability, resilience, and change of organizational routines. The book thus provides an overview of different empirical methods applied to study organizational routines, and of their prerequisites, analytical power, and contribution. This comprehensive book will be of great interest to scholars and postgraduate students in the fields of organization theory, strategy, and organization behaviour. Researchers in organization, management and economic science, organizational change and evolutionary theories will also find this book invaluable.

Handbook of Industrial and Systems Engineering, Second Edition

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Publisher : CRC Press
ISBN 13 : 146651504X
Total Pages : 1480 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Handbook of Industrial and Systems Engineering, Second Edition by : Adedeji B. Badiru

Download or read book Handbook of Industrial and Systems Engineering, Second Edition written by Adedeji B. Badiru and published by CRC Press. This book was released on 2013-10-11 with total page 1480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of a bestselling industrial and systems engineering reference, Handbook of Industrial and Systems Engineering, Second Edition provides students, researchers, and practitioners with easy access to a wide range of industrial engineering tools and techniques in a concise format. This edition expands the breadth and depth of coverage, emphasizing new systems engineering tools, techniques, and models. See What’s New in the Second Edition: Section covering safety, reliability, and quality Section on operations research, queuing, logistics, and scheduling Expanded appendix to include conversion factors and engineering, systems, and statistical formulae Topics such as control charts, engineering economy, health operational efficiency, healthcare systems, human systems integration, Lean systems, logistics transportation, manufacturing systems, material handling systems, process view of work, and Six Sigma techniques The premise of the handbook remains: to expand the breadth and depth of coverage beyond the traditional handbooks on industrial engineering. The book begins with a general introduction with specific reference to the origin of industrial engineering and the ties to the Industrial Revolution. It covers the fundamentals of industrial engineering and the fundamentals of systems engineering. Building on this foundation, it presents chapters on manufacturing, production systems, and ergonomics, then goes on to discuss economic and financial analysis, management, information engineering, and decision making. Two new sections examine safety, reliability, quality, operations research, queuing, logistics, and scheduling. The book provides an updated collation of the body of knowledge of industrial and systems engineering. The handbook has been substantively expanded from the 36 seminal chapters in the first edition to 56 landmark chapters in the second edition. In addition to the 20 new chapters, 11 of the chapters in the first edition have been updated with new materials. Filling the gap that exists between the traditional and modern practice of industrial and systems engineering, the handbook provides a one-stop resource for teaching, research, and practice.

Policy Bureaucracy

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Publisher : Oxford University Press, USA
ISBN 13 : 019928041X
Total Pages : 241 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Policy Bureaucracy by : Edward C Page

Download or read book Policy Bureaucracy written by Edward C Page and published by Oxford University Press, USA. This book was released on 2005-08-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policy making is not only about the cut and thrust of politics. It is also a bureaucratic activity. Long before laws are drafted, policy commitments made, or groups consulted on government proposals, officials will have been working away to shape the policy into a form in which it can be presented to ministers and the outside world. Policy bureaucracies - parts of government organizations with specific responsibility for maintaining and developing policy - have to be mobilizedbefore most significant policy initiatives are launched.This book describes the range of work policy officials do. The 140 civil servants interviewed for this study included officials who helped originate policies which were subsequently taken over as manifesto commitments by the Labour Party; officials who helped devise the formula by which billions of pounds are allocated to local government in grants; and also officials who recommended to the Secretary of State that a controversial publisher be allowed to take over a national newspaper. Thebackground and career paths of middle-ranking officials show them to be a diverse group who do not tend to develop long-term subject specialisms. The instructions to which these officials work - whether coming from ministers or senior officials - are often very broad and leave much to personalinterpretation.Policy Bureaucracy goes on to examine how ministers and senior officials affect the work of middle ranking officials and the cues policy bureaucrats use to develop policy. The analytical approach adopted in the book is derived from Alvin Gouldner's Patterns of Industrial Bureaucracy and his elaboration of Max Weber's notion that hierarchy and expertise place a fundamental tension at the heart of modern bureaucracies. In the UK this tension is handled by combining 'invited authority'with 'improvised expertise'. The book also explores other models of handling this tension in political systems in Europe and the USA.

Democracy by Petition

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Publisher : Harvard University Press
ISBN 13 : 0674247493
Total Pages : 649 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Democracy by Petition by : Daniel Carpenter

Download or read book Democracy by Petition written by Daniel Carpenter and published by Harvard University Press. This book was released on 2021-05-04 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work of political history recovers the central and largely forgotten role that petitioning played in the formative years of North American democracy. Known as the age of democracy, the nineteenth century witnessed the extension of the franchise and the rise of party politics. As Daniel Carpenter shows, however, democracy in America emerged not merely through elections and parties, but through the transformation of an ancient political tool: the petition. A statement of grievance accompanied by a list of signatures, the petition afforded women and men excluded from formal politics the chance to make their voices heard and to reshape the landscape of political possibility. Democracy by Petition traces the explosion and expansion of petitioning across the North American continent. Indigenous tribes in Canada, free Blacks from Boston to the British West Indies, Irish canal workers in Indiana, and Hispanic settlers in territorial New Mexico all used petitions to make claims on those in power. Petitions facilitated the extension of suffrage, the decline of feudal land tenure, and advances in liberty for women, African Americans, and Indigenous peoples. Even where petitioners failed in their immediate aims, their campaigns advanced democracy by setting agendas, recruiting people into political causes, and fostering aspirations of equality. Far more than periodic elections, petitions provided an everyday current of communication between officeholders and the people. The coming of democracy in America owes much to the unprecedented energy with which the petition was employed in the antebellum period. By uncovering this neglected yet vital strand of nineteenth-century life, Democracy by Petition will forever change how we understand our political history.

People-Centred Businesses

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Publisher : Springer
ISBN 13 : 0230295290
Total Pages : 236 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis People-Centred Businesses by : J. Birchall

Download or read book People-Centred Businesses written by J. Birchall and published by Springer. This book was released on 2010-11-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: So what is a member-owned business? What does it look like? How can we distinguish it from an investor-owned business? The crucial distinction is between a business that is people-centred, and one that is money-centred. This book explores the growing number of companies which use this model and their wider significance in society.

Handbook of Organizational Change and Innovation

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Publisher : Oxford University Press
ISBN 13 : 0195135008
Total Pages : 446 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis Handbook of Organizational Change and Innovation by : Marshall Scott Poole

Download or read book Handbook of Organizational Change and Innovation written by Marshall Scott Poole and published by Oxford University Press. This book was released on 2004-08-26 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of organizations that are in constant change scholars have long sought to understand and explain how they change. This book introduces research methods that are specifically designed to support the development and evaluation of organizational process theories. The authors are a group of highly regarded experts who have been doing collaborative research on change and development for many years.

Investing in People

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Publisher : FT Press
ISBN 13 : 0137070926
Total Pages : 382 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Investing in People by : Wayne F. Cascio

Download or read book Investing in People written by Wayne F. Cascio and published by FT Press. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comments on Absence-Control Policies P.71