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Book Synopsis Share, Retweet, Repeat by : John Hlinko
Download or read book Share, Retweet, Repeat written by John Hlinko and published by Penguin. This book was released on 2012-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.
Book Synopsis Twitter For Dummies by : Laura Fitton
Download or read book Twitter For Dummies written by Laura Fitton and published by John Wiley & Sons. This book was released on 2014-12-31 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Book Synopsis Like, Share, and Retweet by : Abigail Berman
Download or read book Like, Share, and Retweet written by Abigail Berman and published by . This book was released on 2021 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to identify and describe best practices and strategies for social media use on Broadway. A review of the existing literature highlighted that although there is data on both social media and Broadway marketing, there are gaps in research on the overlap between these two concepts. After analyzing literature and case studies and interviewing professionals in the Broadway social media field, it was revealed that digital content should be diversified across social platforms, stay true to the nature of the show, be accessible and inclusive for all audiences, encourage fan interaction, and feel personal to each follower. By adhering to these guidelines, Broadway social media managers will have the highest chance of success to market their product, expand their audience base, and bolster a sense of community online.
Book Synopsis Like, Follow, Share by : Suse Barnes
Download or read book Like, Follow, Share written by Suse Barnes and published by Sourcebooks, Inc.. This book was released on 2015-05-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an online persona to reach your audience and includes information on: Choosing the best social media tool(s) for your business Creating and adding value to your social media activities The 12 principles of social media The best tips and tricks for getting the most out of the major social networks Don't let your business get left behind.
Download or read book #Share written by Natalie T. Wood and published by Business Expert Press. This book was released on 2017-02-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Facebook of an upcoming vacation, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over two billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. The goal of this book is to bring together industry best practices and academic research to help construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to share (#share), and complies with industry and federal guidelines. Each chapter highlights a key area of sWOM that will further your understanding and provide actionable information to assist you in mobilizing positive sWOM for your company.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Getting to Zero written by Jayson Gaddis and published by Hachette Go. This book was released on 2021-10-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship teacher, coach, and founder of The Relationship School reveals the origins of conflict styles, how to stop avoiding difficult conversations, and how to resolve conflict in our most important relationships. Conflicts in our closest relationships are scary because so much is at stake. If the conflict doesn't go well, we could lose our marriage, our family or our job, all connected to our security and survival. So we do just about anything not to lose those relationships, including avoid conflict, betraying ourselves or becoming dishonest. Unresolved conflict affects every single aspect of our lives, from self-confidence to physical and mental health. Jayson Gaddis is a personal trainer for relationships and one of the world’s leading authorities on interpersonal conflict. For almost two decades, Gaddis has helped individuals, couples, and teams get to the bottom of their deepest conflicts. He helps people see the wisdom in conflict and how to get to zero—which means we have successfully worked through our conflict and have nothing in the way of a good connection. In Getting to Zero, Gaddis shows the reader how to stop running away from uncomfortable conversations and instead learn how to work through them. Through funny personal stories, uncomfortable examples, and effective tools and skills, he shows the reader how to move from disconnection to connection, acceptance, and understanding. This method upgrades the old tired and static conflict resolution approaches and offers a fresh, street-level, user-friendly road map on exactly how to work through conflict with the people you care most about.
Book Synopsis How to Write a Novel by : Nathan Bransford
Download or read book How to Write a Novel written by Nathan Bransford and published by Nathan Bransford. This book was released on 2019-10-15 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."
Download or read book U Chic written by Christie Garton and published by Sourcebooks, Inc.. This book was released on 2015-04-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Girls' Guide to College What to know a secret about life in college? Everyone—from the social butterfly in freshman orientation to the top student in Bio 101—feels a little unsure about the college experience. And that's completely normal! In fact, everyone could use a little help sometimes, especially in their first year. We know, because we've been there. But don't worry...we have you covered! From the day you set foot on campus until the day you wear a cap and gown, get advice from a source you can trust: the expert team of all-star college students and recent grads behind UChic. Campus Living: roommate relationships and settling into your new life Academics: schedules, majors, and strategies for success Social Life: making friends, getting involved, and finding love Health & Safety: sex ed 101 and how to party smart College Perks: internships, study abroad, spring break, and more! We've got answers to your most burning questions and tons of practical tips to ensure you have an incredible college experience.
Book Synopsis Selfies, Sexts and Smartphones by : Emma Sadleir
Download or read book Selfies, Sexts and Smartphones written by Emma Sadleir and published by Penguin Random House South Africa. This book was released on 2017-10-01 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a teenager in today’s crazy online world, you may think you’ve got it all sussed out. But even you don’t know about all the legal pitfalls, hidden dangers and future implications of what you do, see and post online. Selfies, Sexts and Smartphones is the book every teenager (and their parents) should read. It covers all of the major issues teenagers face in the digital age, including cyberbullying, sexting, addiction, internet safety, porn, anxiety, depression, privacy and reputation, and does so within a South African context. Accessible, informative and even fun, this book will help guide you to a happy, rewarding and, most importantly, safe online life. Upon reading Selfies, Sexts and Smartphones, one 17-year-old remarked: ‘I feel I need to say thank you for this. It talks about the stuff I deal with every single day.’
Book Synopsis Social Computing and Social Media by : Gabriele Meiselwitz
Download or read book Social Computing and Social Media written by Gabriele Meiselwitz and published by Springer. This book was released on 2016-07-04 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.
Download or read book Generations written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2023-04-25 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking, “lavishly informative” (The New York Times) portrait of the six generations that currently live in the United States and how they connect, conflict, and compete with one another—from the acclaimed author of Generation Me and iGen. Upending the conventional theory that generational differences are caused by major events, Dr. Jean Twenge analyzes data on 39 million people from robust national surveys—some going back nearly a century—to show that changes in technology are the underlying driver of each generation’s unique makeup. In this revelatory work, Twenge outlines key shifts in attitudes and lifestyle choices that define each generation regarding gender, income, politics, race, sexuality, marriage, mental health, and much more. Surprising, engaging, and informative, Generations “gets you thinking about how appreciating generational differences can, ironically, bring us together” (Angela Duckworth, New York Times bestselling author). It will forever change the way you view your parents, peers, coworkers, and children, no matter which generation you call your own.
Book Synopsis Oxford Companion to the English Language by : Tom McArthur
Download or read book Oxford Companion to the English Language written by Tom McArthur and published by Oxford University Press. This book was released on 2018-05-14 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Companion to the English Language provides an authoritative single-volume source of information about the English language. It is intended both for reference and for browsing. The first edition of this landmark Companion, published in 1998, adopted a strong international perspective, covering topics from Cockney to Creole, Aboriginal English to Caribbean English and a historical range from Chaucer to Chomsky, Latin to the World Wide Web. It succinctly described and discussed the English language at the end of the twentieth century, including its distribution and varieties, its cultural, political, and educational impact worldwide, its nature, origins, and prospects, and its pronunciation, grammar, vocabulary, word-formation, and usage. This new edition notably focuses on World Englishes, English language teaching, English as an international language, and the effect of technological advances on the English language. More than 130 new entries include African American English, British Sign Language, China English, digital literacy, multimodality, social networking, superdiversity, and text messaging, among many others. It also includes new biographical entries on key individuals who have had an impact on the English language in recent decades, including Beryl (Sue) Atkins, Adam Kilgariff, and John Sinclair. It is an invaluable reference for English Language students, and fascinating reading for any general reader with an interest in language.
Book Synopsis You! Branding Yourself for Success by : Deondriea Cantrice
Download or read book You! Branding Yourself for Success written by Deondriea Cantrice and published by Regal Innovations. This book was released on 2013-09 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: With globalization and the continuous evolution of technology, it is easy to get lost in the shuffle. Personal branding is no longer a buzz word, it has become essential to achieve the desired success, promotion and/or clients that you desire. You! Branding Yourself For Success will provide you with the necessary tools to be visible and occupy a space in the mind of your target audience.
Book Synopsis Religious Pluralism in Indonesia by : Chiara Formichi
Download or read book Religious Pluralism in Indonesia written by Chiara Formichi and published by Cornell University Press. This book was released on 2021-12-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1945, Sukarno declared that the new Indonesian republic would be grounded on monotheism, while also insisting that the new nation would protect diverse religious practice. The essays in Religious Pluralism in Indonesia explore how the state, civil society groups, and individual Indonesians have experienced the attempted integration of minority and majority religious practices and faiths across the archipelagic state over the more than half century since Pancasila. The chapters in Religious Pluralism in Indonesia offer analyses of contemporary phenomena and events; the changing legal and social status of certain minority groups; inter-faith relations; and the role of Islam in Indonesia's foreign policy. Amidst infringements of human rights, officially recognized minorities—Protestants, Catholics, Hindus, Buddhists and Confucians—have had occasional success advocating for their rights through the Pancasila framework. Others, from Ahmadi and Shi'i groups to atheists and followers of new religious groups, have been left without safeguards, demonstrating the weakness of Indonesia's institutionalized "pluralism." Contributors: Lorraine Aragon, Christopher Duncan, Kikue Hamayotsu, Robert Hefner, James Hoesterey, Sidney Jones, Mona Lohanda, Michele Picard, Evi Sutrisno, Silvia Vignato
Book Synopsis Wine Marketing Online by : Bruce McGechan
Download or read book Wine Marketing Online written by Bruce McGechan and published by Board and Bench Publishing. This book was released on 2013-10-01 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for little guys. There's a reason why these massive companies spend a fortune acting "small." In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers with his new book Wine Marketing Online: Discover the secrets that successful wine businesses use to market their wines online; Learn how to increase your credibility and be seen as an expert by your local customers; Generate Traffic to your website using Google; Convert that traffic into sales through fine-tuned content and a positive user shopping experience; Utilize social media to effectively engage with new and existing customers on your blog, Facebook, and Twitter; Ride the coming wave of mobile websites, apps, advertising and location based services like Foursquare and Yelp; Analyze your wine eCommerce software options; 'Finally' turn one-off orders into repeat loyal customers; and last but not least share your enthusiasm for wine and really enjoy your business. Wine Marketing Online includes a winery internet marketing and brand plan, wine store internet marketing plan, wine store financial model and wine competitor and customer research.
Book Synopsis Social Media Images and Conflicts by : Mette Mortensen
Download or read book Social Media Images and Conflicts written by Mette Mortensen and published by Taylor & Francis. This book was released on 2022-11-14 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection considers how digital images and social media reconfigure the way conflicts are played out, represented and perceived around the globe. Devoted to developing original theoretical frameworks and empirical insights, the volume addresses the role of user images and social media in relation to urgent subjects such as public opinion and emotion, solidarity, evidence and verification, censorship and fake news, which are all central to the ways current conflicts are represented and unfold. Essays include a unique range of case studies from different regional and political contexts (Middle East, Europe, Asia, North America) and in connection with different conflict types (war, terror, riots, everyday resistance, etc.). They also consider performative genres such as memes, selfies and appropriations as well as images conforming to the realism and authenticity of conventional photojournalism. In this way, the collection responds to the challenges of swiftly evolving image genres as well as to the continually shifting policies and algorithms of commercial digital platforms. Together, the essays offer innovative theories and exemplary case studies as a resource for teaching and research in media, journalism and communication programmes. It is also relevant to students, teachers and researchers within sociology, political science, anthropology and related fields.
