Lighting Design for Commercial Portrait Photography

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Author :
Publisher : Amherst Media
ISBN 13 : 1608958973
Total Pages : 128 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Lighting Design for Commercial Portrait Photography by : Jennifer Emery

Download or read book Lighting Design for Commercial Portrait Photography written by Jennifer Emery and published by Amherst Media. This book was released on 2015-05-18 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.

Lighting Design for Commercial Portrait Photography

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Author :
Publisher : Amherst Media
ISBN 13 : 1608958957
Total Pages : 128 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Lighting Design for Commercial Portrait Photography by : Jennifer Emery

Download or read book Lighting Design for Commercial Portrait Photography written by Jennifer Emery and published by Amherst Media. This book was released on 2015-06-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.

Light and Shadow

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Author :
Publisher : Amherst Media
ISBN 13 : 1682031403
Total Pages : 128 pages
Book Rating : 4.6/5 (82 download)

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Book Synopsis Light and Shadow by : Tony Corbell

Download or read book Light and Shadow written by Tony Corbell and published by Amherst Media. This book was released on 2017-01-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studio lighting offers portrait photographers unlimited creative control. Mastering its use requires a specific skill set, however. Fortunately, portrait photography legend Tony Corbell is up to the task of showing readers how to harness its full power. He sets a foundation for mastering the use of strobes and continuous lighting sources (LEDs, tungsten lights, and fluorescent sources), creating effective lighting setups (with the aid of detailed, yet simple-to-understand diagrams), metering and adjusting the light, correcting color imbalances, softening harsh shadows, and more. He also introduces readers to the proper use of standard photographic modifiers -- softboxes, umbrellas, octoboxes, beauty dishes, and other tools -- so that they can sculpt their every portrait subject with incredibly flattering light. This book is filled with over 150 inspiring and instructive images from a true master of the craft. In these pages, readers will learn step-by-step instructions for mastering the many critical concepts one must understand to gain mastery over light. Armed with simple strategies for studio lighting, readers can repeatedly re-create Corbell's award-winning portrait lighting looks with their own clients.

50 Lighting Setups for Portrait Photographers

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Author :
Publisher : Amherst Media
ISBN 13 : 1608954889
Total Pages : 160 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis 50 Lighting Setups for Portrait Photographers by : Steven H Begleiter

Download or read book 50 Lighting Setups for Portrait Photographers written by Steven H Begleiter and published by Amherst Media. This book was released on 2014-12-26 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cookbook-style guide to portrait lighting contains all the ingredients necessary for a successful photo shoot. With 60 two-page spreads highlighting the techniques used to create stunning portraits alongside the portraits themselves, aspiring photographers will have a clear sense of both the "how" and the "why" of good lighting. Difficult questions such as How can I downplay a double chin and dark shadows under the eyes? and How can I produce a soft, romantic feel in a woman's portrait? Are addressed and resolved in this no-nonsense guide to good lighting.

Posing and Lighting Techniques for Studio Portrait Photography

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Author :
Publisher : Amherst Media, Inc
ISBN 13 : 9781584280316
Total Pages : 136 pages
Book Rating : 4.2/5 (83 download)

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Book Synopsis Posing and Lighting Techniques for Studio Portrait Photography by : J. J. Allen

Download or read book Posing and Lighting Techniques for Studio Portrait Photography written by J. J. Allen and published by Amherst Media, Inc. This book was released on 2000 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The analysis of the portraits in this book gives insight into how they were created and explains to studio photographers of all skill levels how to get the same great results. Carefully matching the pose to the subject of a photograph is a central lesson presented in this guide and ensures that the best portrait possible will be created to delight both client and photographer. Lighting setups and appropriate poses for head shots, three-quarter, and full-length portraits, as well as for specific body parts, are discussed at length. Works from the author’s portfolio are shown and analyzed to reinforce each of the concepts presented.

Portrait Lighting for Digital Photographers

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Author :
Publisher : Amherst Media
ISBN 13 : 1584284366
Total Pages : 124 pages
Book Rating : 4.5/5 (842 download)

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Book Synopsis Portrait Lighting for Digital Photographers by : Stephen Dantzig

Download or read book Portrait Lighting for Digital Photographers written by Stephen Dantzig and published by Amherst Media. This book was released on 2009-11-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamentals of exposure and the essentials of lighting are explored in this photography reference that uses progressive images from portrait sessions as its basis of explanation. Starting with how light is perceived differently by the camera than the human eye, this resource clarifies the more complicated laws that govern light, breaking the rules down with clear, effective examples. Various light sources are investigated—from simple sunlight to advanced professional and studio systems—as well as the types of lighting units used at different times during the sessions. By adding or modifying one light at a time, a sequence of images shows how the desired effect was achieved, offering photographers step-by-step troubleshooting tips. Concise text paired with photo examples offer any portrait photographer the techniques needed to create perfectly lit images.

Direction & Quality of Light

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Author :
Publisher : Amherst Media
ISBN 13 : 1608955710
Total Pages : 157 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Direction & Quality of Light by : Neil van Niekerk

Download or read book Direction & Quality of Light written by Neil van Niekerk and published by Amherst Media. This book was released on 2013-03-04 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing readers with a study of learning how to turn poorly lit images into finely crafted, masterfully lit photographs, this guidebook instills photographers with the self-confidence to think on their feet and photograph any portrait subject anywhere. Acclaimed photographer Neil van Niekirk presents seven distinctly different lighting scenarios—available light, exposure metering, a touch of flash, bounced on-camera flash, off-camera flash, video light, and hard sunlight—to show readers how to manipulate the direction and quality of light, the subject’s and photographer’s position, and numerous other variables so as to turn a bad image into a stunning, professional-level portrait. Packed with dozens of instructional, full-color photos, this work also features 10 sample photo sessions, allowing readers the opportunity to see the seven lighting scenarios put to practice.

The Dramatic Portrait

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Author :
Publisher : Rocky Nook, Inc.
ISBN 13 : 1681982161
Total Pages : 240 pages
Book Rating : 4.6/5 (819 download)

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Book Synopsis The Dramatic Portrait by : Chris Knight

Download or read book The Dramatic Portrait written by Chris Knight and published by Rocky Nook, Inc.. This book was released on 2017-07-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without light, there is no photograph. As almost every photographer knows, the word “photograph” has its roots in two Greek words that, together, mean “drawing with light.” But what is less commonly acknowledged and understood is the role that shadow plays in creating striking, expressive imagery, especially in portraiture. It is through deft, nuanced use of both light and shadow that you can move beyond shooting simply ordinary, competent headshots into the realm of creating dramatic portraiture that can so powerfully convey a subject’s inner essence, communicate a personal narrative, and express your photographic vision.

In The Dramatic Portrait: The Art of Crafting Light and Shadow, Chris Knight addresses portraiture with a unique approach to both light and shadow that allows you to improve and elevate your own portraiture. He begins with the history of portraiture, from the early work of Egyptians and Greeks to the sublime treatment of light and subject by artists such as Caravaggio, Rembrandt, and Vermeer. Chris then dives into a deep, hands-on exploration of light, shadow, and portraiture, offering numerous lessons and takeaways. He covers:

    • The qualities of light: hard, soft, and the spectrum in between
    • The relationships between light, subject, and background, and how to control them
    • Lighting patterns such as Paramount, Rembrandt, loop, and split
    • Lighting ratios and how they affect contrast in your image
    • Equipment: from big and small modifiers to grids, snoots, barn doors, flags, and gels
    • Multiple setups for portrait shoots, including those that utilize one, two, and three lights
    • How color contributes to drama and mood, eliciting an emotional response from the viewer
    • How to approach styling your portrait, from wardrobe to background
    • The post-processing workflow, including developing the RAW file, maximizing contrast, color grading, retouching, and dodging and burning for heightened drama and effect
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    • How all of these elements culminate to help you define your personal style and create your own narrative

Basic Studio Lighting

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Author :
Publisher : Amphoto
ISBN 13 : 9780817435509
Total Pages : 156 pages
Book Rating : 4.4/5 (355 download)

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Book Synopsis Basic Studio Lighting by : Tony L. Corbell

Download or read book Basic Studio Lighting written by Tony L. Corbell and published by Amphoto. This book was released on 2001 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: As every photographer quickly learns, there’s more to studio lighting than simply learning the equipment. InBasic Studio Lighting, an expert photographer and renowned photography teacher provides nuts-and-bolts guidance for mastering the complexities of one of the most important aspects of making a photograph: proper lighting. Readers will discover surefire tactics for using equipment properly and innovative ways of utilizing color and light to create fabulous effects, as well as getting hands-on practice with exposures, accent lighting, backgrounds, set-ups, and dozens of other studio techniques. Plus, dozens of outstanding color photographs illustrate each technique step by step. Perfect for aspiring photographers and students as well as veterans,Basic Studio Lightingprovides all the theory and practical techniques needed to create professional photos that make an impact. • Hundreds of proven tips and techniques from an expert in the field • A hot topic for every photographer • Over 150 outstanding photos with step-by-step instructions make mastering these techniques easy

50 Portrait Lighting Techniques for Pictures that Sell

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Author :
Publisher : Amphoto Books
ISBN 13 : 9780817438609
Total Pages : 148 pages
Book Rating : 4.4/5 (386 download)

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Book Synopsis 50 Portrait Lighting Techniques for Pictures that Sell by : John Patrick Hart

Download or read book 50 Portrait Lighting Techniques for Pictures that Sell written by John Patrick Hart and published by Amphoto Books. This book was released on 1995 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: For pictures that sell, how to get started in business as a portrait photographer.

Wes Kroninger's Lighting Design Techniques for Digital Photographers

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Author :
Publisher : Amherst Media, Inc
ISBN 13 : 9781608952540
Total Pages : 0 pages
Book Rating : 4.9/5 (525 download)

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Book Synopsis Wes Kroninger's Lighting Design Techniques for Digital Photographers by : Wes Kroninger

Download or read book Wes Kroninger's Lighting Design Techniques for Digital Photographers written by Wes Kroninger and published by Amherst Media, Inc. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Wes Kroninger's Lighting, Kroninger presents strategies that will help all photographers who create images of people - whether they are models or not - to bring out the beauty in their subjects. Drawing on his wide experience as a portrait, commercial and editorial photographer, Kroninger shows that the once diverse lighting techniques required to succeed in these diverse areas of photography have evolved into a combined skill set.

Lighting & Design for Portrait Photography

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Author :
Publisher : Amherst Media
ISBN 13 : 1608958175
Total Pages : 318 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Lighting & Design for Portrait Photography by : Neil van Niekerk

Download or read book Lighting & Design for Portrait Photography written by Neil van Niekerk and published by Amherst Media. This book was released on 2014-11-17 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some photographers make portraits that we can’t take our eyes off of. These images create mood, evoke emotion, and pique our curiosity. They have that certain something that other portraits seem to lack. These rare images are memorable—the kind of shots that clients want and photographers strive to emulate. These portraits are technically precise and have style. Neil van Niekerk is a big name in the portrait and wedding photography industry. His masterful photographs get a reaction, and he’s devoted to helping others create compelling portraits for their clients. In this book, van Niekerk shows readers strategies for creating a wide range of portrait looks (romantic, fun, sweet, dramatic, glamorous, or moody) in lackluster, middle-of-nowhere locales, small home studios, big expanses, and even on rooftops. Starting with traditional lighting and posing strategies and moving through “spicier” varieties, he shows readers how integrating specialized lighting (rim lighting, backlighting, flare, and low-key lighting—using natural light and artificial sources) and compositional approaches (shallow depth of field, lens compression, and unorthodox perspectives) into their creative approach can allow them to take full creative control over their portrait-taking process so that they’re able to deliver incredible shots of their clients in any photographic conditions.

Master Lighting Guide for Portrait Photographers

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Author :
Publisher : Amherst Media
ISBN 13 : 160895689X
Total Pages : 160 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Master Lighting Guide for Portrait Photographers by : Christopher Grey

Download or read book Master Lighting Guide for Portrait Photographers written by Christopher Grey and published by Amherst Media. This book was released on 2014-04-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Light, vibrant and malleable, is the greatest tool at the disposal of portrait photographers. In this acclaimed book—with over 50,000 copies in print—Christopher Grey walks you through studio portrait lighting from start to finish. Dozens of image sequences and before/after pairings show you precisely how each change of light position and modifier affects the look of the lighting on the subject. From classic portrait lighting patterns to unexpected but powerful looks, Grey teaches you everything you need to know to control light effectively. Armed with these powerful skills, you’ll be able to create portraits that are more flattering, more marketable, and more creative.

Lighting Photo Workshop

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118079264
Total Pages : 306 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Lighting Photo Workshop by : Chris Bucher

Download or read book Lighting Photo Workshop written by Chris Bucher and published by John Wiley & Sons. This book was released on 2011-05-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rigorous practical guide to photographic lighting techniques, complete with hands-on assignments Offering digital photographers a complete course in photographic lighting, this book covers everything from using flash systems and studio lights to working outdoors in bright or low-light conditions. Full-color examples show how the right lighting can enhance color, improve contrast, and open the door to new creative possibilities.

Lighting Design for Commercial Portrait Photography

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Author :
Publisher : Amherst Media
ISBN 13 : 1608958965
Total Pages : 128 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Lighting Design for Commercial Portrait Photography by : Jennifer Emery

Download or read book Lighting Design for Commercial Portrait Photography written by Jennifer Emery and published by Amherst Media. This book was released on 2015-05-18 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.

Sculpting with Light

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Author :
Publisher : Amherst Media
ISBN 13 : 1608951049
Total Pages : 127 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Sculpting with Light by : Allison Earnest

Download or read book Sculpting with Light written by Allison Earnest and published by Amherst Media. This book was released on 2008-09-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Techniques for creating flawless lighting show photographers of all levels how to take full control of their photographic atmosphere in this indispensable guide. Illustrating the physics that govern light; the visual difference between the eye and camera; the qualities of incident and reflected light; and the effects of the size, intensity, direction, contrast, and ratio of light, this manual offers tools for sculpting the face for remarkable portraits. The three desirable positions for the main light are described in detail, as well as how to use those arrangements to accentuate all types of faces—oval, long, angular, heart-shaped, and square—to create portraits with a variety of different effects, from romantic to edgy to high fashion.

Step-by-Step Lighting for Outdoor Portrait Photography

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Author :
Publisher : Amherst Media
ISBN 13 : 1608957047
Total Pages : 128 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Step-by-Step Lighting for Outdoor Portrait Photography by : Jeff Smith

Download or read book Step-by-Step Lighting for Outdoor Portrait Photography written by Jeff Smith and published by Amherst Media. This book was released on 2014-04-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many aspects to professional photography: composition, camera angles, exposure, color balance, posing, and lighting— just to name a few. However, while each of these aspects of photography is important in the creation of a professional portrait, lighting presents a special challenge that is part art and part science. When the two come together effectively, the results are stunning; when any one aspect of the recipe falls short, the result is a poor exposure or a downright unflattering look. On the artistic side of the scale, lighting is one of the primary tools for setting the mood of the portrait. It can communicate a sense of bright, airy ease or sharp, dramatic tension—or anything in between. Determining what look is right for the client (and for their intended use of the resulting portraits) is a key decision. From there, the photographer can begin to use light to sculpt the subject’s features, minimizing problem areas or accentuating the subject’s best features through the selection of light modifiers and the positioning of the lights themselves. Moving to the technical side, outdoor lighting present particular challenges—but also some significant advantages. Outdoors, photographers shoot at least partially with natural light. While this is (most of the day) an abundant light source, it is largely out of the control of the photographer. The light can change from moment to moment as clouds pass between the earth and sun. It also changes continually throughout the day as the sun moves across the sky. Since he can’t completely control the light, the photographer must be prepared to adapt his subject’s pose and position to create flattering results with the light as-is. Alternately, the photographer can “tweak” the lighting by augmenting the sunlight with flash or reflectors—or even softening it, using scrim or other diffusers. (Of course, this leaves another major concern: the background. Even if the light on the subject can be perfected, rarely can the photographer also control the light on an area as large as the background—making it a major concern in the process of posing and lighting.) So, given all this, why would any photographer choose to make portraits outside? One advantage is that the lighting and scenes are free—making outdoor photography a great starting point for those entering the field. Even established studios, however, have found that clients simply like the natural, timeless look of outdoor portraits. This makes them strong sellers. Additionally, most portrait subjects are more at ease in natural light than when seated in front of bright, noisy studio-flash units—and relaxed subjects translate into better expressions, and better overall portraits. In this book, Smith takes you through the process or lighting outdoor portraits from start to finish, covering both the artistic and technical aspects of achieving success. Short one- or two-page lessons are amply illustrated to guide the reader through each phase. In many cases, before and after images—or image sequences showing variations and alternative approaches—are presented to facilitate learning. Readers are encouraged to have this book with them during practice sessions and work on replicating or refining the provided examples, creating a self-study course in the art of lighting for outdoor portrait photography.