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Life Of A Copywriter A Collection Of Quotes And Stories Notebook Journal Or Planner Size 6 X 9 110 Lined Pages Office Equipment Great Gift I
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Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Book Synopsis The New Collector's Guide to Pocket Watches by : Barry Goldberg
Download or read book The New Collector's Guide to Pocket Watches written by Barry Goldberg and published by . This book was released on 2017-09-28 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any specialized field, pocket watch collecting has its own terminology, and it is not always easy for the novice collector to understand what the "experts" are talking about. What does it mean to say that a watch has "jewels" or that it is "adjusted"? What is a "hunter case" watch? What's the difference between a railroad "grade" watch and a railroad "approved" watch? What is a "lever set" watch? Isn't "rolled gold" a brand of pretzel? Etc., etc., etc.This booklet is full of all the things I wish somebody had told me when I first started collecting, and which I have shared with many new collectors over the years. Keep in mind that I have tried to keep things as simple and basic as possible for quick and easy comprehension, which necessarily means that this is not a scholarly treatise. But hopefully this will give you enough information to get you started and also give you a clue what those "other" books are talking about.
Author :Mary Ellen Guffey Publisher :South Western Educational Publishing ISBN 13 :9780324233643 Total Pages :0 pages Book Rating :4.2/5 (336 download)
Book Synopsis Essentials of Business Communication by : Mary Ellen Guffey
Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Book Synopsis A Basic Guide to Exporting by : Jason Katzman
Download or read book A Basic Guide to Exporting written by Jason Katzman and published by Skyhorse Publishing Inc.. This book was released on 2011-03-23 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Download or read book Made to Break written by Giles Slade and published by Harvard University Press. This book was released on 2009-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made to Break is a history of twentieth-century technology as seen through the prism of obsolescence. Giles Slade explains how disposability was a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives, we may well be shortening the future of our way of life as well.
Book Synopsis Radio Production by : Robert McLeish
Download or read book Radio Production written by Robert McLeish and published by CRC Press. This book was released on 2015-09-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Production is for professionals and students interested in understanding the radio industry in today’s ever-changing world. This book features up-to-date coverage of the purpose and use of radio with detailed coverage of current production techniques in the studio and on location. In addition there is exploration of technological advances, including handheld digital recording devices, the use of digital, analogue and virtual mixing desks and current methods of music storage and playback. Within a global context, the sixth edition also explores American radio by providing an overview of the rules, regulations, and purpose of the Federal Communications Commission. The sixth edition includes: Updated material on new digital recording methods, and the development of outside broadcast techniques, including Smartphone use. The use of social media as news sources, and an expansion of the station’s presence. Global government regulation and journalistic codes of practice. Comprehensive advice on interviewing, phone-ins, news, radio drama, music, and scheduling. This edition is further enhanced by a companion website, featuring examples, exercises, and resources: www.focalpress.com/cw/mcleish.
Book Synopsis How to Fix Your Novel by : Steve Alcorn
Download or read book How to Fix Your Novel written by Steve Alcorn and published by Createspace Independent Publishing Platform. This book was released on 2012-03-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you started a novel, only to get part way into the manuscript and find yourself stuck? Or do you have an idea for a novel, but aren't sure where to begin? Have you completed a first draft, but feel it doesn't quite have the luster of professional writing? In this lively and fun-to-read guide, Steve Alcorn shows you the remedies you need to achieve success. Step by step, you'll breathe life into old manuscripts, create new novels that read like bestsellers, and put the spark back into your writing life. Topics include: Story Structure Character Building Viewpoint Tense Voice Setting Conflict Suspense Mystery Dialogue Writing Big Beginnings and Endings Getting Published Whether you're a first time novelist still planning your story, or an experienced author looking for ways to bring your fiction to life, How to Fix Your Novel is the ideal prescription.
Book Synopsis 100 Ways to Motivate Yourself by : Steve Chandler
Download or read book 100 Ways to Motivate Yourself written by Steve Chandler and published by ReadHowYouWant.com. This book was released on 2008 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivational speaker Chandler highlights 100 proven methods to positively change the way people think and act, methods based on feedback from the corporate and public seminar attendees he speaks to each year.
Book Synopsis The Time Trap by : R. Alec Mackenzie
Download or read book The Time Trap written by R. Alec Mackenzie and published by AMACOM Div American Mgmt Assn. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on twenty major obstacles to effective time management, a guide to using time well offers practical solutions to the problem.
Book Synopsis The Copywriter's Handbook by : Robert W. Bly
Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Book Synopsis The Balance Point: Master the Work-Life Balance, Love What You do, and Become an Unstoppable Entrepreneur by : Jordan Ring
Download or read book The Balance Point: Master the Work-Life Balance, Love What You do, and Become an Unstoppable Entrepreneur written by Jordan Ring and published by Jordan Ring. This book was released on 2020-01-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Balance: Achieve Success, Wealth, and Happiness It’s possible to finally have it all without selling your soul to the hustle, neglecting family time, or missing out on life’s most precious moments. How do you choose between success at work and a thriving family life? How do you succeed at your business but still have a life outside of work? By discovering your unique Balance Point. With tools to master your mindset about work and home life, practical advice to learn how to be present in the moment, and a dose of good ol’ fashioned encouragement to keep you going, you’ll finally find the sweet spot in your work and life. This book is not a prescription on how to live a perfect life, but a window into what will give you contentment and success. You'll learn: Fifteen strategies to master work vs. play and how to embrace all life has to offer both at home and at work. How to maximize your Purpose and Passion: Your passion and purpose have an intersecting point. This book will show you how to find it. The power of the hustle and how it can be used for good and not just evil. Your health will suffer no more from countless hours hustling. You'll reach a center point and will be able to breathe freely yet again. The secret of the the 80% and the 20%: How to manage daily responsibilities but still crush your biggest life goals. How to reach your ultimate Potential but still find serene Contentment: You'll maximize your output and potential and still enjoy every moment. And many more tips on living out a balance life full of love, happiness, and massive success… This book shares a fictional story to start each chapter, and continues by providing solid advice to win on whichever side of the balance struggle you find yourself. Utilizing the provided Personal Balance Blueprint you'll follow along and create your own path to victory. This book is perfect for the entrepreneur, small business owner, or free thinker who wants to fulfill their purpose and maximize their potential, but also wants to enjoy every moment this wonderful life presents. Discover The Balance Point and find contentment, success, and long-term fulfillment waiting for you. Scroll up, click buy now, and find the ultimate Balance Point we all desperately need.
Download or read book Writing Tools written by Roy Peter Clark and published by . This book was released on 2014-05-21 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of America 's most influential writing teachers offers a toolbox from which writers of all kinds can draw practical inspiration. "Writing is a craft you can learn," says Roy Peter Clark. "You need tools, not rules." His book distills decades of experience into 50 tools that will help any writer become more fluent and effective. WRITING TOOLS covers everything from the most basic ("Tool 5: Watch those adverbs") to the more complex ("Tool 34: Turn your notebook into a camera") and provides more than 200 examples from literature and journalism to illustrate the concepts. For students, aspiring novelists, and writers of memos, e-mails, PowerPoint presentations, and love letters, here are 50 indispensable, memorable, and usable tools. "Pull out a favorite novel or short story, and read it with the guidance of Clark 's ideas. . . . Readers will find new worlds in familiar places. And writers will be inspired to pick up their pens." - Boston Globe "For all the aspiring writers out there-whether you're writing a novel or a technical report-a respected scholar pulls back the curtain on the art." - Atlanta Journal-Constitution "This is a useful tool for writers at all levels of experience, and it's entertainingly written, with plenty of helpful examples." -Booklist.
Book Synopsis Gramophone, Film, Typewriter by : Friedrich A. Kittler
Download or read book Gramophone, Film, Typewriter written by Friedrich A. Kittler and published by Stanford University Press. This book was released on 1999 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: On history of communication
Download or read book Empire of the Air written by Tom Lewis and published by Cornell University Press. This book was released on 2021-09-15 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empire of the Air tells the story of three American visionaries—Lee de Forest, Edwin Howard Armstrong, and David Sarnoff—whose imagination and dreams turned a hobbyist's toy into radio, launching the modern communications age. Tom Lewis weaves the story of these men and their achievements into a richly detailed and moving narrative that spans the first half of the twentieth century, a time when the American romance with science and technology was at its peak. Empire of the Air is a tale of pioneers on the frontier of a new technology, of American entrepreneurial spirit, and of the tragic collision between inventor and corporation.
Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan
Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
Book Synopsis Understanding Digital Marketing by : Damian Ryan
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Book Synopsis A Survival Guide for Working with Bad Bosses by : Gini Graham Scott
Download or read book A Survival Guide for Working with Bad Bosses written by Gini Graham Scott and published by Amacom Books. This book was released on 2006 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sad fact is that the majority of people in the workforce have a less than perfect relationship with their supervisor and many of them consider themselves to be working for "a bad boss". But what can they do about it, short of leaving their job? "A Survival Guide for Working with Bad Bosses" gives readers all the guidance they so desperately need not just to survive, but thrive while reporting to someone incompetent, mean, unethical, or even worse.
