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Library Of Advertising Classic Reprint
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Book Synopsis Library of Advertising (Classic Reprint) by : Axel Petrus Johnson
Download or read book Library of Advertising (Classic Reprint) written by Axel Petrus Johnson and published by Forgotten Books. This book was released on 2017-09-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Library of Advertising Selling advertising, as a business, is almost as young as the automobile business. This statement may sound a trifle strange, as the origin of advertising is lost in the mists of antiquity; it is nearly as old as the written word itself. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Library of Advertising by : Axel Petrus Johnson
Download or read book Library of Advertising written by Axel Petrus Johnson and published by Forgotten Books. This book was released on 2017-10-22 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Library of Advertising: Show Window Display and Specialty Advertising In'the general scheme of publicity and selling, the show Window occupies a position peculiar to itself. It is the most direct form of advertising and is the closest connecting link between the merchant with his stock of merchandise and the buying public. The newspaper advertisement, the cir cular, the letter, the catalogue, the bill-board or street-car ad, all say, Come to the store and see the goods. The show Window says, Here they are. The show Window is absolutely direct - it catches the possible customer at the psychological moment. He is on the spot and it is but a step inside the store and the sale is made. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Library of Advertising by : Axel Petrus Johnson
Download or read book Library of Advertising written by Axel Petrus Johnson and published by Forgotten Books. This book was released on 2017-12-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Library of Advertising: Department Store and Retail Advertising In elucidating the many problems which confront the advertiser of the department store, it is unnecessary to begin at, or to pay much attention to, the technical mat ters of type faces, layouts, etchings, etc., nor to the ele mentary rules which confront the beginner, ignorant of the printing and engraving arts and entirely unfamiliar with advertising procedure. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Library of Advertising by : Axel Petrus Johnson
Download or read book Library of Advertising written by Axel Petrus Johnson and published by Forgotten Books. This book was released on 2017-10-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Library of Advertising: Advertising Different Lines of Business Part I. Mail Order Advertising By Maurice Rothschild and Albee Smith, Jr. Part II. Financial Advertising of Banks and Trust (ompanics By ('harlcs H. Rave. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Advertising and Selling written by and published by Forgotten Books. This book was released on 2017-05-23 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Advertising and Selling: July 13, 1927 Volume I - Grocery and Tobacco Prod nets; volume II - Radio and Musical Instruments; volume hiii - Electrical Appliances, Household Equipment, Buying Habits and Wearing Apparel. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Principles and Practice of Advertising (Classic Reprint) by : Gerald Bertram Wadsworth
Download or read book Principles and Practice of Advertising (Classic Reprint) written by Gerald Bertram Wadsworth and published by Forgotten Books. This book was released on 2018-02-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Principles and Practice of Advertising One authority says that art is a means employed toward gaining some end. Another defines it as practical applica tion of knowledge. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Library of Advertising by : Axel Petrus Johnson
Download or read book Library of Advertising written by Axel Petrus Johnson and published by Forgotten Books. This book was released on 2018-09-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Library of Advertising: Fundamental Principles, Advertising Mediums The scientific and studied advertising systems of today are the Offspring of the crude and unlettered methods of centuries ago, when the herald with his trumpet and the town crier with his bell were the principal advertising me diums in use. Then it was a matter of lung power, and the crier or the trumpeter who could make the most noise and reach the largest number of auditors received the great est compensation and retained his position the greatest length of time. In this respect, there has been little if any change. The advertiser or advertising man who fails to keep apace with the constant progress of present-day advertising has outlived his business usefulness. Many theories have been advanced as to what has caused the tremendous growth of advertising, especially in recent years. It is asserted by some that advertising has merely been carried forward as an accessory of modern progress in all lines of trade and industry. Such a claim cannot be substantiated by facts for the reason that year in and year out for the last half century the proportionate expenditure of money for advertising purposes has by far exceeded that of any other branch of business development. It is the contention of others that modern invention, improved facilities of transportation, the telegraph and telephone have helped to raise advertising to its present importance in the business world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis The Business of Advertising (Classic Reprint) by : Earnest Elmo Calkins
Download or read book The Business of Advertising (Classic Reprint) written by Earnest Elmo Calkins and published by Forgotten Books. This book was released on 2017-10-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Business of Advertising This book is intended for all who wish to know what advertising is, and how it is done. It will be helpful to the young man engaged in some phase of advertising work, and particularly to the young man who wishes to know what advertising work is in order to determine whether he wants to undertake it or not. It is written also with the idea of helping the manufacturer whose product ought to be advertised. From it such a manu facturer can gain some idea of the various steps neces sary to bring his product to the notice of the consumer. If it only strengthens in his mind the impression that professional help is necessary, it will have served a very good purpose. The advertising agent who renders Service to his client is a very important factor in the business world. Too many advertisers are ignorant of the nature and scope of that service. All that an agency has to sell is experience, the accumulated experience of dealing with many conditions and many problems. While not pri marily a book for advertisers, the mere description of an ideal agency must show them that such an agency is as necessary to successful advertising as coast survey charts to navigation, or as logarithms to an astronomer. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Macgregor's Book of Bank Advertising (Classic Reprint) by : Theodore Douglas Macgregor
Download or read book Macgregor's Book of Bank Advertising (Classic Reprint) written by Theodore Douglas Macgregor and published by Forgotten Books. This book was released on 2018-03-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Macgregor's Book of Bank Advertising Some advertising is done with other objects in view, but in most cases now-a-days every dollar spent in advertising is expected to come back, sooner or later, bringing many others with it. Advertising is by no means a fixed science. There are no set rules the observance of which will insure success to the advertiser. But experience is a good teacher, and it need not all be your own experience. In the past few years there has been a wonderful advance in advertising knowledge, and progress has been made in the facilities for the preparation and distribution of advertising matter to such an extent that advertising means much more than it did even a decade ago. The fundamental principles involved in financial advertising do not differ from those of advertising in general. However, there are some things in financial publicity that require special emphasis. Hence this book. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Advertising written by George Felton and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-oriented issues that underlie the development of an effective, creative strategy (What to say), and the technical issues of headlines, visuals and copy (How to say it). Samples of classic and recent professioanl advertisements are included.
Book Synopsis Productive Advertising (Classic Reprint) by : Herbert William Hess
Download or read book Productive Advertising (Classic Reprint) written by Herbert William Hess and published by Forgotten Books. This book was released on 2018-03-22 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Productive Advertising Three thousand years ago an Egyptian landowner wrote on a scrap of papyrus an advertisement for the return of a runaway slave. Exhumed from the ruins of Thebes, this papyrus is still preserved in the British Museum. It is not to be deduced. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis Advertising and Selling by : Noble T. Praigg
Download or read book Advertising and Selling written by Noble T. Praigg and published by . This book was released on 1923 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Picture Theatre Advertising (Classic Reprint) by : Epes Winthrop Sargent
Download or read book Picture Theatre Advertising (Classic Reprint) written by Epes Winthrop Sargent and published by Forgotten Books. This book was released on 2017-10-23 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Picture Theatre Advertising No great credit is claimed by the author for other than the work of compilation, for many of the examples and most of the ideas have been contributed by the exhibitors of America, primarily to the Advertising for Exhibitors department of The Moving Picture World. More material has come from those who represent the other side of the argument; the people advertised to. They have contributed their ideas and impressions. For the rest this writer has drawn upon his quarter century's experience in amusement journalism as critic and editor. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis The Law Relating to Advertisements (Classic Reprint) by : T. Artemus Jones
Download or read book The Law Relating to Advertisements (Classic Reprint) written by T. Artemus Jones and published by Forgotten Books. This book was released on 2017-11-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Law Relating to Advertisements The part played by modern advertising in the develop ment of national and international trade is a sufficient reason for the appearance of a book, however imperfect it may be, dealing with the law relating to advertisements. Somewhat hurriedly compiled during odd intervals of practice, the volume gives an outline of the salient facts in the decided cases, which may be found useful by the legal practitioner. The chapters dealing with copyright and Trade Marks are necessarily meagre. The absence of any work on the subject of advertisements in our law libraries is the only claim which the author ventures to make on behalf of this little volume. T. A. J. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis My Life in Advertising by : Claude C. Hopkins
Download or read book My Life in Advertising written by Claude C. Hopkins and published by Laurus. This book was released on 1917 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
Book Synopsis Principles and Practice of Direct Advertising (Classic Reprint) by : Charles Alexander MacFarlane
Download or read book Principles and Practice of Direct Advertising (Classic Reprint) written by Charles Alexander MacFarlane and published by Forgotten Books. This book was released on 2017-10-21 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Principles and Practice of Direct Advertising This book is the result of an attempt to assemble, and to present in handy form for ready reference, a few of the elementary facts and principles that the average busy man having to do with the preparation of advertising will find it helpful to know, about the several forms of printed matter that come under the general head of Direct Advertising. The subject being extensive and the book brief, the treatment of each subject is necessarily suggestive rather than exhaustive. Topics that elsewhere are discussed through entire volumes, even libraries, are here considered in short chapters. There has been no opportunity for the detailed descriptions and illustrations that are to be found, by those who know where to look, in other and more thor ough advertising text-books. This limitation, however, is also an advantage, on the principle that a dictionary often meets the requirements of an investigator better than an encyclopedia: the one tells you the elementary fact in a paragraph; the other either takes the elementary fact for granted altogether, or buries it in a mass of detail whence it is only to be extracted by the expenditure of more time and patience than the result may warrant. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Book Synopsis A Short Course in Advertising (Classic Reprint) by : Alex F. Osborn
Download or read book A Short Course in Advertising (Classic Reprint) written by Alex F. Osborn and published by Forgotten Books. This book was released on 2017-11-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from A Short Course in Advertising Benjamin Franklin was a man with great Vision. I won der, on that memorable night when he and his son were flying their little silk kite out in the storm, whether he could see the thing which he was collecting in his Leyden jar as we use it today. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
