Distinction

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Publisher : Routledge
ISBN 13 : 113587316X
Total Pages : 641 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Distinction by : Pierre Bourdieu

Download or read book Distinction written by Pierre Bourdieu and published by Routledge. This book was released on 2013-04-15 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines differences in taste between modern French classes, discusses the relationship between culture and politics, and outlines the strategies of pretension.

The Absorbent Mind

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Publisher : Simon and Schuster
ISBN 13 : 1625588682
Total Pages : 231 pages
Book Rating : 4.6/5 (255 download)

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Book Synopsis The Absorbent Mind by : Maria Montessori

Download or read book The Absorbent Mind written by Maria Montessori and published by Simon and Schuster. This book was released on 2013-03-25 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Absorbent Mind was Maria Montessori's most in-depth work on her educational theory, based on decades of scientific observation of children. Her view on children and their absorbent minds was a landmark departure from the educational model at the time. This book helped start a revolution in education. Since this book first appeared there have been both cognitive and neurological studies that have confirmed what Maria Montessori knew decades ago.

Good Strategy Bad Strategy

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Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Handbook of Consumer Psychology

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Author :
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1892 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Brand Meaning

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Publisher : Routledge
ISBN 13 : 1317558014
Total Pages : 324 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Brand Meaning by : Mark Batey

Download or read book Brand Meaning written by Mark Batey and published by Routledge. This book was released on 2015-12-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

Popular Mechanics

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Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Mechanics by :

Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

The Irony of Vietnam

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Author :
Publisher : Brookings Institution Press
ISBN 13 : 0815726791
Total Pages : 241 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis The Irony of Vietnam by : Leslie H. Gelb

Download or read book The Irony of Vietnam written by Leslie H. Gelb and published by Brookings Institution Press. This book was released on 2016-05-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If a historian were allowed but one book on the American involvement in Vietnam, this would be it." — Foreign Affairs When first published in 1979, four years after the end of one of the most divisive conflicts in the United States, The Irony of Vietnam raised eyebrows. Most students of the war argued that the United States had "stumbled into a quagmire in Vietnam through hubris and miscalculation," as the New York Times's Fox Butterfield put it. But the perspective of time and the opening of documentary sources, including the Pentagon Papers, had allowed Gelb and Betts to probe deep into the decisionmaking leading to escalation of military action in Vietnam. The failure of Vietnam could be laid at the door of American foreign policy, they said, but the decisions that led to the failure were made by presidents aware of the risks, clear about their aims, knowledgeable about the weaknesses of their allies, and under no illusion about the outcome. The book offers a picture of a steely resolve in government circles that, while useful in creating consensus, did not allow for alternative perspectives. In the years since its publication, The Irony of Vietnam has come to be considered the seminal work on the Vietnam War.

A History of Weber County

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Author :
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis A History of Weber County by : Richard C. Roberts

Download or read book A History of Weber County written by Richard C. Roberts and published by . This book was released on 1997 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Utah Centennial COunty History Series was funded by the Utah State Legislature under the administration of the Utah State Historical Society in cooperation with Utah's twenty-nine county governments.

Quality Management

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Publisher : Prentice Hall
ISBN 13 : 9780131971349
Total Pages : 814 pages
Book Rating : 4.9/5 (713 download)

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Book Synopsis Quality Management by : David L. Goetsch

Download or read book Quality Management written by David L. Goetsch and published by Prentice Hall. This book was released on 2006 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instructor's manual and a set of PowerPoint transparencies are available to supplement the text.

Making Things Better

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Author :
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Making Things Better by :

Download or read book Making Things Better written by and published by . This book was released on 1990 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Also Innovators

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Author :
Publisher : ANU Press
ISBN 13 : 1760462993
Total Pages : 293 pages
Book Rating : 4.7/5 (64 download)

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Book Synopsis Also Innovators by : Christopher B. Yardley

Download or read book Also Innovators written by Christopher B. Yardley and published by ANU Press. This book was released on 2019-04-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Thank you for your order, Mr Mainframe Customer. The cost is £5 million and the lead-time for manufacture will be two years. In the meantime you will have to build a special computer centre to our specification. For our part, our project team will help you recruit and train potential programmers and we shall advise on how you might use the system.’ How different from today when the customer will want to see a specific application running before he puts a hand in his/her pocket. Chris Yardley lived the changes as a computer salesman and tells his story of a career living and working in five countries. Warts and all. The ecstasies, the heartbreaks and idiocies of major corporations. His career was not a planned one. In a growing industry, opportunities presented themselves and Chris believes he grasped every one presented. Having written his story, he has had every chapter verified by at least one person who features in that narrative. His respondents have universally endorsed the facts with comments such as ‘Wow, I’d forgotten most of that’. ‘You have a fantastic memory.’ ‘I never knew before the full facts of what happened.’ ‘How have you remembered all the circumstances?’ ‘It really is a people business.’ This is the only book that has followed a computer sales career over almost 50 years.

Cannibals with Forks

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Author :
Publisher : Capstone Publishing
ISBN 13 : 9781841120843
Total Pages : 410 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Cannibals with Forks by : John Elkington

Download or read book Cannibals with Forks written by John Elkington and published by Capstone Publishing. This book was released on 1999 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on first-hand experience with companies such as Volvo, BP, Proctor and Gamble, ICI and Fuji Xerox, Elkington defines the triple bottom line of 21st century business as profit, environmental sustainability and social responsibility.

Fields, Factories, and Workshops

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 3368928473
Total Pages : 217 pages
Book Rating : 4.3/5 (689 download)

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Book Synopsis Fields, Factories, and Workshops by : Petr Alekseevich Kropotkin

Download or read book Fields, Factories, and Workshops written by Petr Alekseevich Kropotkin and published by BoD – Books on Demand. This book was released on 2023-09-07 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original.

Antifragile

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Publisher : Random House Trade Paperbacks
ISBN 13 : 0812979680
Total Pages : 546 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Antifragile by : Nassim Nicholas Taleb

Download or read book Antifragile written by Nassim Nicholas Taleb and published by Random House Trade Paperbacks. This book was released on 2014-01-28 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, Skin in the Game, and The Bed of Procrustes. Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world. Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls “antifragile” is that category of things that not only gain from chaos but need it in order to survive and flourish. In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. In Antifragile, Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays the same; the antifragile gets better and better. Furthermore, the antifragile is immune to prediction errors and protected from adverse events. Why is the city-state better than the nation-state, why is debt bad for you, and why is what we call “efficient” not efficient at all? Why do government responses and social policies protect the strong and hurt the weak? Why should you write your resignation letter before even starting on the job? How did the sinking of the Titanic save lives? The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems, and medicine. And throughout, in addition to the street wisdom of Fat Tony of Brooklyn, the voices and recipes of ancient wisdom, from Roman, Greek, Semitic, and medieval sources, are loud and clear. Antifragile is a blueprint for living in a Black Swan world. Erudite, witty, and iconoclastic, Taleb’s message is revolutionary: The antifragile, and only the antifragile, will make it. Praise for Antifragile “Ambitious and thought-provoking . . . highly entertaining.”—The Economist “A bold book explaining how and why we should embrace uncertainty, randomness, and error . . . It may just change our lives.”—Newsweek

The Sociology of Health Promotion

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Author :
Publisher : Routledge
ISBN 13 : 1134818823
Total Pages : 301 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis The Sociology of Health Promotion by : Robin Bunton

Download or read book The Sociology of Health Promotion written by Robin Bunton and published by Routledge. This book was released on 2003-09-02 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion of health has become a central feature of health policy at local, national and international levels, forming part of global health initiatives such as those endorsed by the World Health Organisation. The issues examined in The Sociology of Health Promotion include sociology of risk, the body, consumption, processes of surveillance and normalisation and considerations relating to race and gender in the implementation of health programmes. It will be invaluable reading for students, health promoters, public health doctors and academics.

How to Be Idle

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Author :
Publisher : Harper Collins
ISBN 13 : 006231341X
Total Pages : 178 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis How to Be Idle by : Tom Hodgkinson

Download or read book How to Be Idle written by Tom Hodgkinson and published by Harper Collins. This book was released on 2013-07-30 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yearning for a life of leisure? In 24 chapters representing each hour of a typical working day, this book will coax out the loafer in even the most diligent and schedule-obsessed worker. From the founding editor of the celebrated magazine about the freedom and fine art of doing nothing, The Idler, comes not simply a book, but an antidote to our work-obsessed culture. In How to Be Idle, Hodgkinson presents his learned yet whimsical argument for a new, universal standard of living: being happy doing nothing. He covers a whole spectrum of issues affecting the modern idler—sleep, work, pleasure, relationships—bemoaning the cultural skepticism of idleness while reflecting on the writing of such famous apologists for it as Oscar Wilde, Robert Louis Stevenson, Dr. Johnson, and Nietzsche—all of whom have admitted to doing their very best work in bed. It’s a well-known fact that Europeans spend fewer hours at work a week than Americans. So it’s only befitting that one of them—the very clever, extremely engaging, and quite hilarious Tom Hodgkinson—should have the wittiest and most useful insights into the fun and nature of being idle. Following on the quirky, call-to-arms heels of the bestselling Eat, Shoots and Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss, How to Be Idle rallies us to an equally just and no less worthy cause: reclaiming our right to be idle.

Brands and Branding

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.