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Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832171
Total Pages : 362 pages
Book Rating : 4.8/5 (321 download)
Download or read book Leisure Business Market Research Handbook 2015-2016 written by Richard Kendall Miller and published by . This book was released on 2015 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577831990
Total Pages : 370 pages
Book Rating : 4.8/5 (319 download)
Download or read book Leisure Market Research Handbook 2015-2016 written by Richard K. Miller and published by . This book was released on 2014-09-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The annual U.S. leisure market is assessed at $2.5 trillion. Leisure Market Research Handbook 2015-2016 presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & recreation. In all, 95 unique segments of leisure are assessed, covering virtually every activity where consumers spend their non-working time and discretionary income. Most chapters provide statistics on participation and expenditures, market characteristics and trends, demographics, and a list of resources for further research. Fueled predominantly by Baby Boomer spending, significant growth in the leisure marketplace is expected for the foreseeable future.
Author : Richard K. Miller
Publisher :
ISBN 13 : 9781577832010
Total Pages : pages
Book Rating : 4.8/5 (32 download)
Download or read book Entertainment, Media & Advertising Market Research Handbook 2015-2016 written by Richard K. Miller and published by . This book was released on 2015-01-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and advertising market data are scattered through a myriad of sources. Entertainment, Media & Advertising Market Research Handbook 2015-2016 compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.The 2015-2016 edition includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA. With this content, the handbook provides valuable insight into the rapidly changing fields of online and mobile marketing.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832737
Total Pages : 409 pages
Book Rating : 4.8/5 (327 download)
Download or read book Leisure Business Market Research Handbook 2019-2020 written by Richard Kendall Miller and published by . This book was released on 2018 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.E/5 ( download)
Download or read book The ... Leisure Market Research Handbook written by and published by . This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831037
Total Pages : 250 pages
Book Rating : 4.8/5 (31 download)
Download or read book The 2007 Leisure Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2007 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832928
Total Pages : 428 pages
Book Rating : 4.8/5 (329 download)
Download or read book Leisure Business Market Research Handbook 2021-2022 written by Richard Kendall Miller and published by . This book was released on 2020 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781577832393
Total Pages : pages
Book Rating : 4.8/5 (323 download)
Download or read book Leisure Business Market Research Handbook 2017-2018 written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Miller Richard K Washington Kelli D
Publisher :
ISBN 13 : 9781577832157
Total Pages : 389 pages
Book Rating : 4.8/5 (321 download)
Download or read book The Leisure Market Research Handbook written by Miller Richard K Washington Kelli D and published by . This book was released on 2014-05-14 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831457
Total Pages : 0 pages
Book Rating : 4.8/5 (314 download)
Download or read book Leisure Market Research Handbook 2010-2011 written by Richard Kendall Miller and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Miller & Associates
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.:/5 (415 download)
Download or read book The 1998 Entertainment and Leisure Market Research Handbook written by Richard K. Miller & Associates and published by . This book was released on 1998 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831747
Total Pages : 0 pages
Book Rating : 4.8/5 (317 download)
Download or read book The Leisure Market Research Handbook, 2012-2013 written by Richard Kendall Miller and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831204
Total Pages : 261 pages
Book Rating : 4.8/5 (312 download)
Download or read book The 2008 Leisure Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2007 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Horner
Publisher : Routledge
ISBN 13 : 075065550X
Total Pages : 426 pages
Book Rating : 4.7/5 (56 download)
Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2005 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author : Donald Getz
Publisher : Routledge
ISBN 13 : 1317481615
Total Pages : 535 pages
Book Rating : 4.3/5 (174 download)
Download or read book Event Studies written by Donald Getz and published by Routledge. This book was released on 2016-02-22 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Author : C. Rojek
Publisher : Springer
ISBN 13 : 0230625185
Total Pages : 582 pages
Book Rating : 4.2/5 (36 download)
Download or read book A Handbook of Leisure Studies written by C. Rojek and published by Springer. This book was released on 2006-06-20 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique, international resource for Leisure Studies: in one volume the history, organization and central debates in the field of Leisure Studies are defined, providing a one-stop-shop for students and an agenda for future debate and research academics.
Author : Nicolas Chanavat
Publisher : Routledge
ISBN 13 : 1351972359
Total Pages : 612 pages
Book Rating : 4.3/5 (519 download)
Download or read book Routledge Handbook of Football Marketing written by Nicolas Chanavat and published by Routledge. This book was released on 2017-03-27 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.
