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Author :
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.F/5 ( download)
Download or read book Legal and Business Aspects of the Advertising Industry, 1986 written by and published by . This book was released on 1986 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.:/5 (41 download)
Download or read book Legal and Business Aspects of the Advertising Industry written by and published by . This book was released on 1986 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 : 9789990213218
Total Pages : pages
Book Rating : 4.2/5 (132 download)
Download or read book Legal and Business Aspects of the Advertising Industry 1989/g4-3828 written by and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.F/5 ( download)
Download or read book Legal and Business Aspects of the Advertising Industry, 1984 written by and published by . This book was released on 1984 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.:/5 (82 download)
Download or read book Legal and Business Aspects of the Advertising Industry, 1989 written by and published by . This book was released on 1989 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R S N Pillai
Publisher : S. Chand Publishing
ISBN 13 : 8121935512
Total Pages : 1077 pages
Book Rating : 4.1/5 (219 download)
Download or read book Legal Aspects of Business (Mercantile Law Industrial and Company Laws) written by R S N Pillai and published by S. Chand Publishing. This book was released on 2011 with total page 1077 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an attempt to provide a means of systematic study in a simple way. The aim of the book is to present the subject matter in the most concise, to the point, lucid and illustrative manner. We are confident that the book will be an invalubale assest to the students of Mercentile Laws. A large number of examples and leading cases have been given with a view to helping students to understand the subject-matter clearly.
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ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.:/5 (82 download)
Download or read book Legal and Business Aspects of the Advertising Industry, 1982 written by and published by . This book was released on 1982 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.:/5 (41 download)
Download or read book Legal and Business Problems of the Advertising Industry written by and published by . This book was released on 1975 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carmen Maye
Publisher : Routledge
ISBN 13 : 1136930345
Total Pages : 481 pages
Book Rating : 4.1/5 (369 download)
Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2010-10-04 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Author : Practising Law Institute
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)
Download or read book Legal and Business Problems of the Advertising Industry written by Practising Law Institute and published by . This book was released on 1900 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.3/5 (91 download)
Download or read book U.S. industrial outlook for ... industries with projections for ... written by and published by . This book was released on 1986 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Caroline Heide-Jørgensen
Publisher : Djoef Publishing
ISBN 13 : 9788757423013
Total Pages : 0 pages
Book Rating : 4.4/5 (23 download)
Download or read book Advertising Law written by Caroline Heide-Jørgensen and published by Djoef Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains one of the most important preconditions of the modern market economy; that people involved in commerce should have the right to inform the market about the goods and services they offer. This right to make commercial communications, including advertising, is fundamental to the conduct of business and to competition, and it is also important for consumers. The regulation of advertising is therefore of great importance, both economically and legally. The right to advertise is part of the right to carry on a business, thus it is one of the most fundamental legal rights. Table of Contents include: The General Principles of Advertising Law * Commercial Freedom of Expression * The Challenge to the Regulation of Advertising from Commercial Freedom of Expression: General Principles * Misleading Advertising: Commercial Freedom of Expression and Consumers * Comparative, Unfair, and Disparaging Advertising: Commercial Freedom of Expression and Competitors * Commercial Freedom of Expression and the Public Interest * Cross-Border Aspects: The Internet and the Free Movement of Advertising * Should Commercial Expression be Covered by Protection of Freedom of Expression?
Author : Eric Goldman
Publisher :
ISBN 13 : 9781500857042
Total Pages : 792 pages
Book Rating : 4.8/5 (57 download)
Download or read book Advertising and Marketing Law: Cases and Materials written by Eric Goldman and published by . This book was released on 2014-08-15 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 1. You can find the order page for Volume 2 at https://www.createspace.com/5001930. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 924 pages
Book Rating : 4.3/5 (91 download)
Download or read book Benn's Media written by and published by . This book was released on 2006 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Goldman
Publisher :
ISBN 13 : 9781540616883
Total Pages : 662 pages
Book Rating : 4.6/5 (168 download)
Download or read book Advertising and Marketing Law: Cases and Materials, 3d Ed written by Eric Goldman and published by . This book was released on 2016-11-30 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 2. You can find the order page for Volume 1 at https://www.createspace.com/6744588. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
