Lean Six Sigma In Sales Yin Yang

Download Lean Six Sigma In Sales Yin Yang full books in PDF, epub, and Kindle. Read online Lean Six Sigma In Sales Yin Yang ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Lean Six Sigma in Sales - Yin Yang -

Author : Antti Leijala
Publisher : BoD - Books on Demand
ISBN 13 : 9523307304
Total Pages : 0 pages
Book Rating : 4.5/5 (233 download)

DOWNLOAD NOW!

Book Synopsis Lean Six Sigma in Sales - Yin Yang - by : Antti Leijala

Download or read book Lean Six Sigma in Sales - Yin Yang - written by Antti Leijala and published by BoD - Books on Demand. This book was released on 2016-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to Lean Six Sigma (L6S) as well as Sales process development professionals. Over the past several years I’ve personally experienced that one of the biggest reasons for Lean Six Sigma methods not being widely deployed in sales environment is the lack of common language between these two stakeholder groups. This triggered an idea to collect my thoughts in a book, or rather a dictionary, and thus share the benefits also to a wider audience. By adoption of these ~20 comparisons (which takes you 30-60min), you’ve already taken a major step forward. You’re ready to move ahead with your L6S sales improvement initiative with the right mindset. - Solution Selling vs. L6S sales - Waste vs. opportunity - Mitigate vs. elaborate - VoC=VoB vs. VoC≠VoB - Red vs Blue Ocean - Manual vs. automated data - Our company vs. competition - High vs. low confidence level - Standardize vs. improvise - Lost vs. won - Backward vs. forward - Large/medium vs. small - L6S vs. sales training - Satisfaction vs. conversion - Theory vs. hands-on (SIPOC) - Own vs. customer process - Process vs. customer adherence - Pareto vs. (80/20)n - Root cause of issues vs. success - FMEA vs. SMEA - 100% vs. 200% Lean Six Sigma (L6S) evolution is facing probably its biggest discontinuity, when applications are extending towards sales environment. This book sets the basics for a common language and mindset to bring together Lean Six Sigma and Sales professionals across the World, regardless of the industry and size of your company. These two distinguished stakeholder groups are coming from different environment, they have different education and mindset (even genes) and thus speaking the same language becomes the most critical success factor for driving L6S in sales environment (i.e. Yin Yang ).

Applying the Science of Six Sigma to the Art of Sales and Marketing

Author : Michael J. Pestorius
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.:/5 (891 download)

DOWNLOAD NOW!

Book Synopsis Applying the Science of Six Sigma to the Art of Sales and Marketing by : Michael J. Pestorius

Download or read book Applying the Science of Six Sigma to the Art of Sales and Marketing written by Michael J. Pestorius and published by . This book was released on 2006 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lean Six Sigma - An Introduction and Toolkit (EBOOK BUNDLE)

Author : Michael L. George
Publisher : McGraw-Hill Professional
ISBN 13 : 0071796541
Total Pages : 388 pages
Book Rating : 4.0/5 (717 download)

DOWNLOAD NOW!

Book Synopsis Lean Six Sigma - An Introduction and Toolkit (EBOOK BUNDLE) by : Michael L. George

Download or read book Lean Six Sigma - An Introduction and Toolkit (EBOOK BUNDLE) written by Michael L. George and published by McGraw-Hill Professional. This book was released on 2011-11-18 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet all your customers’ needs—and your company’s goals—with the tools and techniques of Lean Six Sigma 2 top-quality guides in 1 powerful eBook package! When you combine Lean Production and Six Sigma, you can’t fail to deliver positive results on a continual basis. This powerful mix—called Lean Six Sigma—is what some of the world’s most successful organizations use to launch themselves ahead of the competition—and stay there. Now, from one convenient ebook, you can access everything you need to accomplish the same goals. Lean Six Sigma—An Introduction and Toolkit provides all the background and tools you need to start your company on the path to long-term success. This two-in-one ebook contains: What Is Lean Six Sigma? This plain-English guide explains how you can use Lean Six Sigma to identify and eliminate waste, cut costs, and grow revenue. Featuring charts, diagrams, and case studies, it walks you through all the fundamentals, explaining the "four keys" and how they apply to your own job: Delight your customers with speed and quality Improve your processes Work together for maximum gain Base decisions on data and facts The Lean Six Sigma Pocket Toolbox The Lean Six Sigma Pocket Toolbook is today's most complete and results-based reference to the tools and concepts you need to understand, implement, and leverage Lean Six Sigma. This hands-on reference provides: Analyses of nearly 100 tools and methodologies--from DMAIC and Pull Systems to Control Charts and Pareto Charts Detailed explanations of each tool to help you know how, when, and why to use it for maximum efficacy Sections for each tool explaining how to create it, how to interpret what you find, and expert tips

Orange Belt for Exhibitors

Author : Joanne Smith
Publisher :
ISBN 13 : 9780984941407
Total Pages : pages
Book Rating : 4.9/5 (414 download)

DOWNLOAD NOW!

Book Synopsis Orange Belt for Exhibitors by : Joanne Smith

Download or read book Orange Belt for Exhibitors written by Joanne Smith and published by . This book was released on 2011-06-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A text book for Lean Six Sigma practitioners who want to learn how to apply Lean Six Sigma methodology to Marketing and Sales applications.

Leading processes to lead companies: Lean Six Sigma

Author : Gabriele Arcidiacono
Publisher : Springer Science & Business Media
ISBN 13 : 8847024927
Total Pages : 345 pages
Book Rating : 4.8/5 (47 download)

DOWNLOAD NOW!

Book Synopsis Leading processes to lead companies: Lean Six Sigma by : Gabriele Arcidiacono

Download or read book Leading processes to lead companies: Lean Six Sigma written by Gabriele Arcidiacono and published by Springer Science & Business Media. This book was released on 2012-04-18 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Minibook is a brief guide for Green Belt during a Lean Six Sigma project management or for Kaizen Leader during a process improvement activity. Through both its theoretical concepts and practical examples it is a pocket book for a quick consultancy. Authors idea comes from companies needs in order to analyze information useful to know in depth different kind of processes. The set of Six Sigma tools are explained through Minitab 16, the last release of the most widely used statistical software.

Lean Sigma Mastery Collection

Author : Bill Galvin
Publisher : Independently Published
ISBN 13 : 9781093373097
Total Pages : 554 pages
Book Rating : 4.3/5 (73 download)

DOWNLOAD NOW!

Book Synopsis Lean Sigma Mastery Collection by : Bill Galvin

Download or read book Lean Sigma Mastery Collection written by Bill Galvin and published by Independently Published. This book was released on 2019-04-10 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business wishes to provide an exceptional product to their customers. They want to be able to do this and meet their customers' needs, while also reducing costs to ensure profits stay as high as possible. But in many companies, there is a level of waste and inefficiency that shouldn't be there. The result is a product that is of lower quality than the customer wants, more costs, and just more of a hassle for everyone involved. Lean Six Sigma is a process that can help to get all of this under control. When you learn how to follow this methodology, you will be able to implement it into your business in order to get the best of both worlds. You can provide the customer with a high-quality product that meets their needs while also keeping your costs, in the long term, to a minimum. This guidebook is going to discuss everything you need to know to get started with Lean Six Sigma. There are many different things to look over with this methodology including: -The basics of Six Sigma-What is Six Sigma-Why you should use this method in your business-The importance of having employees certified with Six Sigma-Some of the most common myths about Six Sigma and how to avoid them. -How to deploy Six Sigma-The benefits of implementing this methodology in your business. -How to manage a Six Sigma team-How to use this methodology in sales-How to use Six Sigma to overcome any barriers that are in your business. -Some of the best software tools that work well with Six SigmaWhen you are ready to see what Six Sigma and Lean Six Sigma can do for your business, and you want to reduce waste and inefficiencies while providing a high-quality product and meeting your customer's needs, make sure to check out this guidebook to help you get started.

Six Sigma Marketing

Author : R. Eric Reidenbach
Publisher : Quality Press
ISBN 13 : 0873891791
Total Pages : 169 pages
Book Rating : 4.8/5 (738 download)

DOWNLOAD NOW!

Book Synopsis Six Sigma Marketing by : R. Eric Reidenbach

Download or read book Six Sigma Marketing written by R. Eric Reidenbach and published by Quality Press. This book was released on 2009-02-06 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six Sigma Marketing challenges the way both the Six Sigma community and the marketing area think about business and the way they currently do business. It does so by providing a detailed and structured approach—one that is entirely data driven—to unleash the power of Six Sigma on the crucial need for revenue growth. Six Sigma Marketing (SSM) is a fact-based, data-driven disciplined approach to growing market share by providing targeted product/markets with superior value. It is organized around the following elements: Customer value is the driving strategic metric. It replaces the emphasis on customer satisfaction embraced by both Six Sigma and marketing, and provides a much stronger link to market-share gains and revenue increases. SSM has a unique set of powerful tools designed around the idea of customer value to concentrate the organization’s efforts on both acquisition of new customers and retention of current customers. It uses a modified DMAIC (define, measure, analyze, improve, control) model that is not only very familiar to the Six Sigma community but also friendly to and easily understood by marketers. It strives to make marketing a more effective and efficient factor within the organization. Its goal is defect reduction. A defect is defined as failure to provide satisfactory customer events. Customers interact with an organization in many ways: sales, billing inquiries, service, repairs, parts, and so forth. Each event, or interaction, has the ability to increase or decrease their loyalty and hence the organization’s market share. SSM expands the traditional view of marketing to include emphases not only on pricing, product, promotion, and distribution, but also on processes. SSM takes elements from both Six Sigma and marketing and forges them into a powerful and focused discipline designed to increase the enterprise’s market share and top-line revenues. It is a structured approach that addresses the need for more effective and efficient marketing activities in order to achieve value proposition goals at lower costs. It represents what many have called the next generation in Six Sigma—one not focused solely on reducing costs or defects, but actually on increasing revenues and market share. COMMENTS FROM OTHER CUSTOMERS Average Customer Rating (5 of 5 based on 1 review) “Dr. Reidenbach has hit a transformational home run with this new book. My former company deployed Six Sigma Marketing to great success. Dr. Reidenbach was urged by some of our Black Belts to come up with a way to turn our investment in Six Sigma towards the objectives of growing revenues and increasing share. This he did and the process is well documented in his new book. Our market share took off and value became part of our culture. I find the discussion of the difference and use of customer satisfaction versus customer value to be of great utility. Companies that have already invested in Six Sigma will find Six Sigma Marketing as a great blueprint for extending their focus from cutting costs to growing market share. The format is highly user-friendly and one that is very familiar to Six Sigma practitioners. If you read only one business book this year, make it Six Sigma Marketing by Dr. Reidenbach.” A reader in Perth, Australia

Sales and Marketing the Six Sigma Way

Author : Michael Webb
Publisher : Kaplan Publishing
ISBN 13 : 9781419521508
Total Pages : 320 pages
Book Rating : 4.5/5 (215 download)

DOWNLOAD NOW!

Book Synopsis Sales and Marketing the Six Sigma Way by : Michael Webb

Download or read book Sales and Marketing the Six Sigma Way written by Michael Webb and published by Kaplan Publishing. This book was released on 2006-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business—except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb’s book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will: * Find out why ""the usual fixes"" for sales problems don't work * Meet executives who have used Six Sigma to imrpove marketing and sales results * See the pitfalls that await the unwary when applying process improvement in sales * Learn how to introduce Six Sigma to sales and marketing professionals * Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.

Lean Sigma Mastery Collection

Author : Bill Galvin
Publisher :
ISBN 13 : 9781693270666
Total Pages : 478 pages
Book Rating : 4.2/5 (76 download)

DOWNLOAD NOW!

Book Synopsis Lean Sigma Mastery Collection by : Bill Galvin

Download or read book Lean Sigma Mastery Collection written by Bill Galvin and published by . This book was released on 2019-09-19 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: 6 Books in 1Every business wishes to provide an exceptional product to their customers. They want to be able to do this and meet their customers' needs, while also reducing costs to ensure profits stay as high as possible. But in many companies, there is a level of waste and inefficiency that shouldn't be there. The result is a product that is of lower quality than the customer wants, more costs, and just more of a hassle for everyone involved. Lean Six Sigma is a process that can help to get all of this under control. When you learn how to follow this methodology, you will be able to implement it into your business in order to get the best of both worlds. You can provide the customer with a high-quality product that meets their needs while also keeping your costs, in the long term, to a minimum. This guidebook is going to discuss everything you need to know to get started with Lean Six Sigma. There are many different things to look over with this methodology including: -The basics of Six Sigma-What is Six Sigma-Why you should use this method in your business-The importance of having employees certified with Six Sigma-Some of the most common myths about Six Sigma and how to avoid them. -How to deploy Six Sigma-The benefits of implementing this methodology in your business. -How to manage a Six Sigma team-How to use this methodology in sales-How to use Six Sigma to overcome any barriers that are in your business. -Some of the best software tools that work well with Six SigmaWhen you are ready to see what Six Sigma and Lean Six Sigma can do for your business, and you want to reduce waste and inefficiencies while providing a high-quality product and meeting your customer's needs, make sure to check out this guidebook to help you get started.

Sales and Marketing the Six Sigma Way

Author : Michael Webb
Publisher :
ISBN 13 : 9780615751887
Total Pages : 320 pages
Book Rating : 4.7/5 (518 download)

DOWNLOAD NOW!

Book Synopsis Sales and Marketing the Six Sigma Way by : Michael Webb

Download or read book Sales and Marketing the Six Sigma Way written by Michael Webb and published by . This book was released on 2013-01-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business-except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines. With Webb's book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects. In Sales and Marketing the Six Sigma Way, you will:* Find out why "the usual fixes" for sales problems don't work* Meet executives who have used Six Sigma to imrpove marketing and sales results* See the pitfalls that await the unwary when applying process improvement in sales* Learn how to introduce Six Sigma to sales and marketing professionals* Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful. He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines. This makes Sales and Marketing the Six Sigma Way,the indispensible guide for sales and marketing professionals who want to excel in today's business environment, and for quality improvement experts who want to help them.

Six Sigma

Author : The Council for Six Sigma Certification
Publisher : Council for Six Sigma Certification
ISBN 13 : 9781732592650
Total Pages : pages
Book Rating : 4.5/5 (926 download)

DOWNLOAD NOW!

Book Synopsis Six Sigma by : The Council for Six Sigma Certification

Download or read book Six Sigma written by The Council for Six Sigma Certification and published by Council for Six Sigma Certification. This book was released on 2018-07-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What You Will Learn:Whether you are looking to significantly boost your earnings by becoming Six Sigma Certified or are simply looking learn about the strategies and tools necessary to support quality improvement initiatives, this training manual offers the largest value available.What's Inside:This comprehensive guide was designed with the reader in mind. Other Six Sigma books typically fall into one of two categories. Either the training material is too comprehensive (leaving the reader to feel overwhelmed) or the material is too "watered-down" (leaving the reader without the necessary knowledge to be successful). Our guide strikes the perfect balance by providing as much depth as the reader would like. The material in our training guide is essential broken down into 4 areas. Units 1-2, provide an excellent introduction to Six Sigma and Lean Six Sigma as well as a brief overview of the methodology (ideal for White or Yellow Belt Certification). Units 3-5, covers more advanced Six Sigma concepts in addition to beginner statistics and intermediate statistics, along with helpful guides for computing statistics with software like Excel (ideal for Green Belt Certification). Units 6-8 dive further into advanced concepts and processes within the Six Sigma methodology (ideal for Black Belt Certification). The remaining sections cover Six Sigma within specific industries, such as Six Sigma in Healthcare, Finance, Human Resources (HR), Information Technology (IT), Engineering, Marketing & Sales, Customer Service, Warehouse, Distribution, Manufacturing, Military/Defense, Government, and more.No matter your experience or goal, this comprehensive guide has something for everyone.

Lean Six Sigma

Author : Michael L. George
Publisher : McGraw Hill Professional
ISBN 13 : 0071501908
Total Pages : 338 pages
Book Rating : 4.0/5 (715 download)

DOWNLOAD NOW!

Book Synopsis Lean Six Sigma by : Michael L. George

Download or read book Lean Six Sigma written by Michael L. George and published by McGraw Hill Professional. This book was released on 2002-05-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Breakthrough Program for Increasing Quality, Shortening Cycle Times, and Creating Shareholder Value In Every Area of Your Organization Time and quality are the two most important metrics in improving any company's production and profit performance. Lean Six Sigma explains how to impact your company's performance in each, by combining the strength of today's two most important initiativesLean Production and Six Sigmainto one integrated program. The first book to provide a step-by-step roadmap for profiting from the best elements of Lean and Six Sigma, this breakthrough volume will show you how to: Achieve major cost and lead time reductions this year Compress order-to-delivery cycle times Battle process variation and waste throughout your organization Separately, Lean Production and Six Sigma have changed the face of the manufacturing business. Together, they become an unprecedented tool for improving product and process quality, production efficiency, and across-the-board profitability. Lean Six Sigma introduces you to today's most dynamic program for streamlining the performance of both your production department and your back office, and providing you with the cost reduction and quality improvements you need to stay one step ahead of your competitors. "Lean Six Sigma shows how Lean and Six Sigma methods complement and reinforce each other. If also provides a detailed roadmap of implementation so you can start seeing significant returns in less than a year."--From the Preface Businesses fundamentally exist to provide returns to their stakeholders. Lean Six Sigma outlines a program for combining the synergies of these two initiatives to provide your organization with greater speed, less process variation, and more bottom-line impact than ever before. A hands-on guidebook for integrating the production efficiencies of the Lean Enterprise with the cost and quality tools of Six Sigma, this breakthrough book features detailed insights on: The Lean Six Sigma Value PropositionHow combining Lean and Six Sigma provides unmatched potential for improving shareholder value The Lean Six Sigma Implementation ProcessHow to prepare your organization for a seamless incorporation of Lean Six Sigma tools and techniques Leveraging Lean Six SigmaStrategies for extending Lean Six Sigma's reach within and beyond your corporate walls "Variation is evil."--Jack Welch Six Sigma was the zero-variation quality lynchpin around which Jack Welch transformed GE into one of the world's most efficientand valuablecorporations. Lean Production helped Toyota cut waste, slash costs, and substantially improve resource utilization and cycle times. Yet, as both would admit, there was still room for improvement. Lean Six Sigma takes you to the next level of improvement, one that for the first time unites product and process excellence with the goal of enhancing shareholder value creation. Providing insights into the application of Lean Six Sigma to both the manufacturing processes and the less-data-rich service and transactional processes, it promises to revolutionize the performance efficiencies in virtually every area of your organizationas it positively and dramatically impacts your shareholder value.

Are Lean and Six-Sigma the Only Tools Needed to Ensure Military Transformation?.

Author :
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!

Book Synopsis Are Lean and Six-Sigma the Only Tools Needed to Ensure Military Transformation?. by :

Download or read book Are Lean and Six-Sigma the Only Tools Needed to Ensure Military Transformation?. written by and published by . This book was released on 2007 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agenda: *Introduction *Tools that Focus on Doing Things Right -Lean Thinking -Just-In-Time Planning -Six Sigma *Tools that Focus on Doing the Right Things -Engineering Design Process Thinking -Just-In-Case Planning -Simulation *A Yin-Yang Approach to Better *Conclusions.

Lean Six Sigma: Research and Practice

Author :
Publisher : Bookboon
ISBN 13 : 8776817687
Total Pages : 208 pages
Book Rating : 4.7/5 (768 download)

DOWNLOAD NOW!

Book Synopsis Lean Six Sigma: Research and Practice by :

Download or read book Lean Six Sigma: Research and Practice written by and published by Bookboon. This book was released on with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Low-tech Innovation

Author : Oliver Som
Publisher : Springer
ISBN 13 : 3319099736
Total Pages : 230 pages
Book Rating : 4.3/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Low-tech Innovation by : Oliver Som

Download or read book Low-tech Innovation written by Oliver Som and published by Springer. This book was released on 2014-10-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the economic relevance of the so-called low-tech industries and firms. Non R&D intensive firms continue to be the economic backbone of several developed industrial countries. They form the core of National Innovation Systems and contribute significantly to growth and employment. However, due to their lack of R&D activity, they are easily overlooked in the general innovation debate. This book provides latest empirical findings on the current economic relevance and specific innovation strategies and management of non-R&D intensive firms in Germany. It discusses their future role in a knowledge driven economy as well as possible implications for innovation and technology policy. An outcome of several years of dedicated research conducted at the Fraunhofer Institute for Systems and Innovation Research (ISI), this book will prove of immense value to researchers and policy makers dealing with innovation and knowledge strategy.

Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!

Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Learning to Lead, Leading to Learn

Author : Katie Anderson
Publisher :
ISBN 13 : 9781734850604
Total Pages : 352 pages
Book Rating : 4.8/5 (56 download)

DOWNLOAD NOW!

Book Synopsis Learning to Lead, Leading to Learn by : Katie Anderson

Download or read book Learning to Lead, Leading to Learn written by Katie Anderson and published by . This book was released on 2020-07-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: SPECIAL INTRODUCTORY PRICING: Enjoy first-week pricing of $18.95 on paperback books! Regular retail pricing of $23.95 becomes effective on July 22nd. It all began with the initial chance meeting of this book's author, Katie Anderson, and the book's subject, Isao Yoshino. She was an American leadership coach and consultant in her mid-career, with a newfound love of Japanese culture. He was an accomplished Japanese people-centered leader at the end of his corporate career, with a lifelong love for American culture and 40 years of inside experience with the Toyota Way. During the next five years, Anderson and Yoshino spent countless hours learning from each other, reflecting on the past, and envisioning the future. The resulting book - written by Anderson and focused on the profound lessons offered by her mentor Yoshino -- is a beautiful, one-of-a-kind tapestry. Much like the weaving of fabric -- where the beginning work is but a glimpse of the final pattern -- this book was created from many layers of intertwined conversations and reflections. If you've ever been mentored -- in business or in life -- by someone whose words, experiences, and perspectives changed you for the better, you know that an entire book of such selfless generosity and deep wisdom could change the world. For today's business professionals -- dedicated to continuous learning and people-centered leadership -- this is that book. Learning to Lead, Leading to Learn is a leadership book that defies generational or cultural divides, offering a refreshing, proven perspective for all those who dare to lead. The Best Leaders Never Lose the Humility for Learning Learning to Lead, Leading to Learn is much more than a collection of Isao Yoshino's personal stories and insights. It's a memorable, entertaining, and poignant way to highlight important leadership lessons, to record pivotal moments in Toyota's history, and to create something to help veteran and aspiring leaders reflect and learn about themselves. Yoshino's experiences help us understand how Toyota intentionally developed the culture of excellence for which it is renowned today, and how one person "learned to lead" so that he could lead with an intention to learn ... every day and in every way. "The only secret to Toyota is its attitude toward learning." -- Isao Yoshino Let the Past Inform the Future: The Role of Reflection in Leadership By looking back at the past, we can learn and therefore shape our future. Through each story in this unique and inspiring book, Anderson shares Yoshino's experiences with leadership and learning, and his efforts at self-improvement while empowering others. Through those stories, you'll hear his reflections on what he learned then ... and what he is re-learning now with a different perspective as he looks back at the totality of his career. A must-read for those who: -- Want to become more people-centered leaders -- Currently practice lean or continuous improvement methods -- Serve in leadership, coaching, or operational management roles -- Want to learn more about Toyota's history and culture -- Are inspired by heartwarming stories of personal discovery and leadership With a foreword by John Shook, Chairman of the Lean Global Network.