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Author :
Publisher :
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1980 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Commerce
Publisher :
ISBN 13 :
Total Pages : 1508 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hearings written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1956 with total page 1508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lynne Ciochetto
Publisher : Routledge
ISBN 13 : 1136504451
Total Pages : 223 pages
Book Rating : 4.1/5 (365 download)
Download or read book Globalisation and Advertising in Emerging Economies written by Lynne Ciochetto and published by Routledge. This book was released on 2013-10-11 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.
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ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (3 download)
Download or read book Domestic Commerce Series written by and published by . This book was released on 1927 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1354 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (319 download)
Download or read book Business Service Bulletin written by and published by . This book was released on 1956-07 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.:/5 (28 download)
Download or read book Small Business Bibliography written by and published by . This book was released on 1962 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1967 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Alice Shaver
Publisher : Routledge
ISBN 13 : 1317456599
Total Pages : 272 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1135854300
Total Pages : 336 pages
Book Rating : 4.1/5 (358 download)
Download or read book The Handbook of Spanish Language Media written by Alan Albarran and published by Routledge. This book was released on 2009-09-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of Spanish language media around the world, no reference work is available that provides an overview of the field or its emerging issues. The Handbook of Spanish Language Media is intended to fill that need. The goal is to establish a Handbook that will become the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish Language media, but also to establish directions for future research in this rapidly growing area.
Author : Richard Donald Millican
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising written by Richard Donald Millican and published by . This book was released on 1965 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Curtis Publishing Company. Advertising Department
Publisher :
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.3/5 (243 download)
Download or read book Advertising in Farm Publications written by Curtis Publishing Company. Advertising Department and published by . This book was released on 1925 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Starch
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.F/5 ( download)
Download or read book Principles of advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 902 pages
Book Rating : 4.:/5 (89 download)
Download or read book Farmer Cooperatives written by and published by . This book was released on 1992 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emily West
Publisher : Taylor & Francis
ISBN 13 : 1000859282
Total Pages : 554 pages
Book Rating : 4.0/5 (8 download)
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4.3/5 (243 download)
Download or read book The frozen fruit, juice and vegetable industry written by United States. Federal Trade Commission and published by . This book was released on 1960 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
