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Le Marketing Du Medicament En Questions
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Book Synopsis Le marketing du médicament en question(s) by : Alain Ollivier
Download or read book Le marketing du médicament en question(s) written by Alain Ollivier and published by . This book was released on 2008 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pendant longtemps protégée des turbulences de l'économie de marché, l'industrie pharmaceutique a évolué dans l'euphorie d'une croissance forte et rapide. Le secteur pharmaceutique français comprend environ 300 laboratoires et emploie près de 120000 personnes. Mais rattrapée et touchée de plein fouet par la crise, encadrée par un gouvernement pour qui la maîtrise des dépenses de santé est la principale préoccupation des années à venir, cette industrie cherche un nouveau souffle, une nouvelle créativité. Acteurs fondamentaux de cette industrie, les départements marketing et commercial sont en première ligne et doivent donc nécessairement s'adapter. Cet ouvrage leur propose tout ce qui est nécessaire pour cette adaptation, à travers les réponses à cinq grandes questions : Le marketing est-il transposable à l'industrie du médicament ? Quels sont les méthodes et outils d'analyse des marchés pharmaceutiques ? Comment définir une stratégie marketing dans une entreprise du médicament ? Comment l'industrie pharmaceutique organise-t-elle son marketing opérationnel ? Comment intégrer la démarche marketing dans l'organisation et dans le fonctionnement d'une entreprise du médicament ? Il s'adresse aux étudiants des écoles de commerce qui suivent les programmes spécialisés orientés vers l'industrie pharmaceutique et le management de la santé; aux étudiants en pharmacie, médecine, études dentaires, études vétérinaires, biologie, chimie, intéressés par une carrière dans l'industrie pharmaceutique; enfin, aux professionnels de l'industrie pharmaceutique (responsables marketing, commerciaux, responsables médicaux et cadres de toute discipline en relation avec le marketing) et aux professionnels de santé (médecins hospitaliers et libéraux, pharmaciens hospitaliers ou d'officine, cadres de santé...) désirant comprendre l'activité des entreprises du médicament.
Book Synopsis Marketing des produits de santé by : Marie-Paule Serre
Download or read book Marketing des produits de santé written by Marie-Paule Serre and published by . This book was released on 2008 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marché des produits de santé, en particulier du médicament, s'est considérablement transformé sous l'effet du progrès scientifique, de la contrainte financière de l'assurance maladie et pour satisfaire la demande de bien-être des consommateurs (compléments alimentaires, produits dermo-cosmétiques...). Cette évolution pèse à la fois sur la stratégie marketing des entreprises, sur les règles de fixation des prix, sur la communication, la distribution... Ce livre de référence traite des spécificités du marketing des produits de santé et des particularités du marché français : Qu'entend-on par produits de santé ? Quelles sont les règles qui encadrent leur commercialisation ? Quels sont les profils des consommateurs, producteurs, distributeurs et prescripteurs de produits de santé ? Quelles sont les stratégies marketing adaptées au secteur ? Voici quelques-unes des questions auxquelles répond cet ouvrage. Ce livre s'adresse aux responsables marketing, communication, stratégie des laboratoires pharmaceutiques, aux pharmaciens, aux responsables de la grande distribution et de la vente en ligne. Il constitue en outre un excellent support de cours pour les étudiants.
Book Synopsis Pharmaceutical Marketing by : Mickey C. Smith
Download or read book Pharmaceutical Marketing written by Mickey C. Smith and published by CRC Press. This book was released on 1991-10-24 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Book Synopsis The SAGE Encyclopedia of Pharmacology and Society by : Sarah E. Boslaugh
Download or read book The SAGE Encyclopedia of Pharmacology and Society written by Sarah E. Boslaugh and published by SAGE Publications. This book was released on 2015-09-15 with total page 1883 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Encyclopedia of Pharmacology and Society explores the social and policy sides of the pharmaceutical industry and its pervasive influence in society. While many technical STM works explore the chemistry and biology of pharmacology and an equally large number of clinically oriented works focus on use of illegal drugs, substance abuse, and treatment, there is virtually nothing on the immensely huge business (“Big Pharma”) of creating, selling, consuming, and regulating legal drugs. With this new Encyclopedia, the topic of socioeconomic, business and consumer, and legal and ethical issues of the pharmaceutical industry in contemporary society around the world are addressed. Key Features: 800 signed articles, authored by prominent scholars, are arranged A-to-Z and published in a choice of electronic or print formats Although arranged A-to-Z, a Reader's Guide in the front matter groups articles by thematic areas Front matter also includes a Chronology highlighting significant developments in this field All articles conclude with Further Readings and Cross References to related articles Back matter includes an annotated Resource Guide to further research, a Glossary, Appendices (e.g., statistics on the amount and types of drugs prescribed, etc.), and a detailed Index The Index, Reader’s Guide, and Cross References combine for search-and-browse capabilities in the electronic edition The SAGE Encyclopedia of Pharmacology and Society is an authoritative and rigorous source addressing the pharmacology industry and how it influences society, making it a must-have reference for all academic libraries as a source for both students and researchers to utilize.
Book Synopsis Pharmaceutical Marketing by : Brent L. Rollins
Download or read book Pharmaceutical Marketing written by Brent L. Rollins and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturer's perspective; and Chapter The New 4 P's of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current "P's" - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation. Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist. Key Features - "Case in Points" - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example - Discussion Questions - 10 questions per chapter to facilitate active learning and student participation - Unique Chapters - Social Media and The New 4 P's of Pharmaceutical Marketing * Each new text includes an access code for the Student Companion Website. Electronic and eBook formats do not include access to the Companion Website.
Book Synopsis Successfully Marketing Clinical Trial Results by : Günter Umbach
Download or read book Successfully Marketing Clinical Trial Results written by Günter Umbach and published by Routledge. This book was released on 2017-11-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the US alone, pharmaceutical companies spend around $7 billion a year on clinical trials for drugs; all this in a global market where increasing competition and pressure on healthcare financing are both impacting on margins and profitability. One solution for pharmaceutical companies lies within the clinical trials themselves. If only you can communicate the trial findings to the right people, in the right way, you can benefit from this huge investment and add significant value to your product range and your brand. Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research data to maximise the revenue from your products. There are sections explaining how to: identify your market and devise your strategy; develop your content and translate data into a message that has impact; use language, layout and illustrations to best effect; communicate internally as well as externally; make best use of the resources available; align your sales force and the external agencies with whom you work; lead the people in the project team; co-operate with the medical researchers, external experts and the press. In this book are answers for everything from how to handle class-effect questions to developing a shared brand vocabulary. There are plenty of vivid examples and real-life applications to reinforce the ideas. Cases studies illustrate solutions to problems; checklists and tips will help to implement the suggestions and recommendations. Günter Umbach has distilled the essence both of 25 years' experience in the healthcare market and of his highly successful seminar series on marketing clinical trials into the professional advice given in this book. The text is accompanied by a CD ROM containing detailed Powerpoint slides supporting e
Book Synopsis Les spécificités du Marketing Pharmaceutique by : Astride Verushka Nwal
Download or read book Les spécificités du Marketing Pharmaceutique written by Astride Verushka Nwal and published by Univ Europeenne. This book was released on 2016-11-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'environnement de l'entreprise est marque par une concurrence tres rude et connait une evolution rapide due au rythme eleve des innovations technologiques, a l'internationalisation des flux, a l'accroissement et a la globalisation de la competition. Dans un contexte pareil, les entreprises pharmaceutiques doivent etre capables d'atteindre des niveaux eleves de productivite, surtout de rendement.Cependant, le medicament n'est pas un produit banal, le consommer n'est pas un but, mais un moyen pour retablir ou maintenir un etat de sante affecte par une maladie ou par le vieillissement, et il est essentiel que son usage soit rationnel.Notre recherche se propose d'analyser le concept de marketing pharmaceutique, l'occasion pour nous de preciser le role integrateur du marketing dans toutes les fonctions des laboratoires pharmaceutiques, comment il est pratique et applique au sein des dits laboratoires fabricants de medicaments a usage humain.Pour ce faire, nous essayerons de repondre a differentes questions axees autour de la problematique suivante: quelles sont les specificites du marketing pharmaceutique ? .
Book Synopsis L'envers de la pilule by : Jean-Claude St-Onge
Download or read book L'envers de la pilule written by Jean-Claude St-Onge and published by Montréal : Éditions Écosociété. This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A l'heure où le public se pose de plus en plus de questions sur l'avenir de notre système de santé et l'augmentation sans cesse croissante de la part des médicaments dans les dépenses de santé, L'envers de la pilule est un ouvrage incontournable. S'appuyant sur une recherche poussée et possédant une plume alerte, J.-Claude St-Onge brosse un tableau clair des dessous de l'industrie pharmaceutique. Dans cette synthèse, il dévoile l'envers sombre et alarmant des pratiques de cette industrie et montre comment elle est devenue, au cours des dernières décennies, la plus rentable de toutes. Son analyse porte entre autres sur les profits colossaux et en constante progression de cet empire financier, les brevets et le monopole des médicaments, les essais cliniques, la recherche et développement, le marketing, la médicalisation des événements de la vie ou l'art de forger des pathologies, les nouveaux médicaments qui n'en sont pas véritablement, trop chers et moins efficaces que les vieilles pilules, les médicaments dangereux, les médicaments plus ou moins utiles. En excellent vulgarisateur, il illustre son propos d'exemples probants. " A petite dose, on finit par digérer ces faits. Mais, en les mettant bout à bout, la pilule devient difficile à avaler ", estime l'auteur.
Download or read book Marketing in Europe written by and published by . This book was released on 1978 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les médicaments psychotropes : les thymorégulateurs by : VERDOUX Hélène
Download or read book Les médicaments psychotropes : les thymorégulateurs written by VERDOUX Hélène and published by Lavoisier. This book was released on 2013-12-16 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: La classe des médicaments thymorégulateurs s’est longtemps résumée au seul lithium, avant de s’élargir aux anticonvulsivants. Plus récemment, avec les modifications intervenues dans le profil des molécules regroupées dans cette classe médicamenteuse et la remise en cause de la distinction entre antipsychotiques et thymorégulateurs, différentes définitions ont émergé, selon les critères retenus et l’accent sur l’efficacité préventive ou curative. Ces interrogations sur la définition de la classe des thymorégulateurs s’accompagnent d’un questionnement sur l’évolution des modèles nosographiques et donc des stratégies thérapeutiques. Ainsi l’ouvrage a-t-il pour objectif d’apporter les informations nécessaires à une prescription raisonnée de thymorégulateurs : - les bases fondamentales : mécanismes neurobiologiques, pharmacocinétique, pharmacodynamie, pharmacogénétique, effets sur les processus cognitifs et émotionnels ; - les modalités de prescription : incluant l’instauration, la surveillance, l’arrêt du traitement ainsi que les effets secondaires et les complications, pour le lithium, les anticonvulsivants et les antipsychotiques ; - l’éducation thérapeutique du patient. - les indications : trouble bipolaire, dépression, troubles psychotiques, troubles de la personnalité, addictions, prescriptions dimensionnelles ; - les spécificités liées aux populations et aux situations : association de plusieurs thymorégulateurs ou à un antidépresseur ou à l’ECT, utilisation chez les enfants et les adolescents, chez la femme enceinte ou allaitant, chez les personnes âgées. Réunissant une cinquantaine de spécialistes reconnus, riche d’une trentaine de tableaux et schémas explicatifs et d’un index détaillé, cet ouvrage est la référence indispensable pour tous les praticiens devant prescrire des thymorégulateurs.
Book Synopsis Marketing Planning for the Pharmaceutical Industry by : John Lidstone
Download or read book Marketing Planning for the Pharmaceutical Industry written by John Lidstone and published by Gower Publishing Company, Limited. This book was released on 1987 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing pharmaceutique by : René Chatain
Download or read book Marketing pharmaceutique written by René Chatain and published by . This book was released on 1986 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Frequently Asked Questions on Pharma Marketing by : A Pandurangan Sunil and Suman Kamboj
Download or read book Frequently Asked Questions on Pharma Marketing written by A Pandurangan Sunil and Suman Kamboj and published by LAP Lambert Academic Publishing. This book was released on 2014-05-23 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharma marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. The pharmaceutical industries are a marketing giant. The pharma companies were marketed in a variety of ways such as create incentives for physicians to promote their brand-name drug and to give away free samples. The focus of the book is clearly and sharply on raising various Frequently Asking Quotations on sales marketing, interview tips and hands-on experience.
Book Synopsis Current Problems in Drug Toxicology by : Gerhard Zbinden
Download or read book Current Problems in Drug Toxicology written by Gerhard Zbinden and published by . This book was released on 1983 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pharmaceutical Marketing & Promotion by : Pharmaceutical Research and Manufacturers of America
Download or read book Pharmaceutical Marketing & Promotion written by Pharmaceutical Research and Manufacturers of America and published by . This book was released on 2004 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Presentation Planning and Media Relations for the Pharmaceutical Industry by : John Lidstone
Download or read book Presentation Planning and Media Relations for the Pharmaceutical Industry written by John Lidstone and published by Routledge. This book was released on 2019-11-11 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success. The book is divided into two parts. Part One, Preparing and Delivering Formal Presentations, provides extensive practical guidance on the techniques of effective presenting: establishing objectives and preparing the presentation, delivering the opening, core and conclusion, using visual aids and dealing with questions. It also includes a chapter on the skills required for video conferencing. The second part, Handling the Media, contains invaluable insight and instruction for a pharmaceutical executive facing any element of the media. It draws on the author's extraordinary experience and provides examples and advice with direct relevance to the pharmaceutical industry throughout, making this the only specialist book available on the subject.
Book Synopsis LES OUTILS DU MARKETING POUR LE MEDICAMENT by : SYLVIE.. NEHEL
Download or read book LES OUTILS DU MARKETING POUR LE MEDICAMENT written by SYLVIE.. NEHEL and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
