Le Marketing De Linnovation 4e Ed

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The Handbook of Innovation and Services

Author : F. Gallouj
Publisher : Edward Elgar Publishing
ISBN 13 : 1849803307
Total Pages : 823 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis The Handbook of Innovation and Services by : F. Gallouj

Download or read book The Handbook of Innovation and Services written by F. Gallouj and published by Edward Elgar Publishing. This book was released on 2011-11-01 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it approaches its task from a variety of directions.' From the foreword by William J. Baumol, New York University, US 'The Handbook of Innovation and Services is an exceptional volume. Its contributors, including Faïz Gallouj, William Baumol, Jean Gadrey, and Pascal Petit, are among the major thinkers in both the fields of the economics of services and the economics of innovation. Selected topics include the "cost disease", services innovation in the global economy, social innovation in the services, and innovation and employment in services. The book, I am sure, will become a standard reference volume in both these fields in the ensuing years.' Edward Wolff, New York University, US This Handbook brings together 49 international specialists to address an issue of increasing importance for the world's post-industrial economies; innovation as it relates to services. Contemporary economies have two fundamental characteristics. Firstly, they are service economies in as much as services account for more than 70 per cent of the wealth and jobs in most developed countries. Secondly, they are innovation economies as recent decades have seen an unprecedented development of scientific, technological, organisational and social innovations. This Handbook expertly links these two major characteristics in order to investigate the role of innovation in services, an issue that until now has been inadequately explored and one that poses many theoretical and operational challenges. This comprehensive volume encompasses the views of eminent scholars from a range of disciplines including economics, management, sociology and geography, and draws on a number of different analytical and methodological perspectives. With its multi-disciplinary approach this Handbook will be an invaluable reference source for academics and students in the fields of economics, management and the geography of services and innovation. Public authorities and managers in the service sector will also find this book fascinating.

Innovation for Society

Author : Marianne Chouteau
Publisher : John Wiley & Sons
ISBN 13 : 1119777348
Total Pages : 240 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Innovation for Society by : Marianne Chouteau

Download or read book Innovation for Society written by Marianne Chouteau and published by John Wiley & Sons. This book was released on 2020-09-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a context marked by unprecedented challenges (the struggle against inequalities, climate change, etc.), innovation appears to be the readymade universal scapegoat. Innovation for Society, however, suggests that we look at innovation differently, by inviting us to innovate with consciousness. To do this, the authors introduce an approach they call Penser le Sens de l’Innovation (P.S.I., or “thinking about the meaning of innovation”), comprising a set of tools largely from the humanities and social sciences (observation, cartography, creativity, storytelling, etc.) to lead us to this “meaning”. By considering the question of “meaning” from the point of view of both direction and signification, the authors rehabilitate the eminently political question of knowing which innovations we choose for which societies.

Innovation in the Service Economy

Author : Faïz Gallouj
Publisher : Edward Elgar Publishing
ISBN 13 : 9781843765370
Total Pages : 254 pages
Book Rating : 4.7/5 (653 download)

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Book Synopsis Innovation in the Service Economy by : Faïz Gallouj

Download or read book Innovation in the Service Economy written by Faïz Gallouj and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whilst contemporary economies are innovative, they are also predominantly service economies in so much as services are the main source of wealth and employment. However, there is still considerable unwillingness to consider innovation in terms of services, a paradox rooted in an obsolete conception which regards manufacturing as the only engine of growth. In this book, the author propounds a theoretical framework which describes and evaluates the main approaches to analyzing and understanding innovation in services. He provides interesting and extensive empirical material on the nature and sources of innovation in various services sectors and countries, and makes an original contribution both to theories of innovation in services and theories of innovation in general. Taking both an evolutionary and conventionalist stance, he demonstrates that services, and more importantly innovations in services, can be regarded as the new wealth of nations.

Innovations in Services Marketing and Management: Strategies for Emerging Economies

Author : Goyal, Anita
Publisher : IGI Global
ISBN 13 : 1466646721
Total Pages : 410 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Innovations in Services Marketing and Management: Strategies for Emerging Economies by : Goyal, Anita

Download or read book Innovations in Services Marketing and Management: Strategies for Emerging Economies written by Goyal, Anita and published by IGI Global. This book was released on 2013-10-31 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Innovation Economics, Engineering and Management Handbook 2

Author : Dimitri Uzunidis
Publisher : John Wiley & Sons
ISBN 13 : 1786307014
Total Pages : 338 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Innovation Economics, Engineering and Management Handbook 2 by : Dimitri Uzunidis

Download or read book Innovation Economics, Engineering and Management Handbook 2 written by Dimitri Uzunidis and published by John Wiley & Sons. This book was released on 2021-07-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the business climate. Innovation leads to technological, organizational and commercial changes, due to the relationships between enterprises, public institutions and civil society organizations. These innovation networks create new knowledge and contribute to the dissemination of new socio-economic and technological models, through new production and marketing methods. Innovation Economics, Engineering and Management Handbook 2 is the second of the two volumes that comprise this book. The main objectives across both volumes are to study the innovation processes in todays information and knowledge society; to analyze how links between research and business have intensified; and to discuss the methods by which innovation emerges and is managed by firms, not only from a local perspective but also a global one. The studies presented in these two volumes contribute toward an understanding of the systemic nature of innovations and enable reflection on their potential applications, in order to think about the meaning of growth and prosperity

E-Health and Telemedicine: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466687576
Total Pages : 1798 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Health and Telemedicine: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Health and Telemedicine: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-09-23 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in medical technology increase both the efficacy and efficiency of medical practice, and mobile technologies enable modern doctors and nurses to treat patients remotely from anywhere in the world. This technology raises issues of quality of care and medical ethics, which must be addressed. E-Health and Telemedicine: Concepts, Methodologies, Tools, and Applications explores recent advances in mobile medicine and how this technology impacts modern medical care. Three volumes of comprehensive coverage on crucial topics in wireless technologies for enhanced medical care make this multi-volume publication a critical reference source for doctors, nurse practitioners, hospital administrators, and researchers and academics in all areas of the medical field. This seminal publication features comprehensive chapters on all aspects of e-health and telemedicine, including implementation strategies; use cases in cardiology, infectious diseases, and cytology, among others; care of individuals with autism spectrum disorders; and medical image analysis.

Human Behavior, Psychology, and Social Interaction in the Digital Era

Author : Mesquita, Anabela
Publisher : IGI Global
ISBN 13 : 1466684518
Total Pages : 397 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Human Behavior, Psychology, and Social Interaction in the Digital Era by : Mesquita, Anabela

Download or read book Human Behavior, Psychology, and Social Interaction in the Digital Era written by Mesquita, Anabela and published by IGI Global. This book was released on 2015-06-29 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advancement of new technologies has greatly increased the impact of information systems on daily human life. As technology continues to rapidly progress, human-computer interaction is quickly becoming a topic of interest. Human Behavior, Psychology, and Social Interaction in the Digital Era combines best practices and empirical research on social networking and other related technologies. Emphasizing creative and innovative implementation across various disciplines, this publication is a critical reference source for researchers, educators, students, IT managers, and government healthcare agencies concerned with the latest research in the fields of information systems and networks, mobile technology, cybercrime, and multitasking.

Market-Driven Management

Author : Jean-Jacques Lambin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305235
Total Pages : 676 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Market-Driven Management by : Jean-Jacques Lambin

Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Multi-Channel Marketing, Branding and Retail Design

Author : Charles McIntyre
Publisher : Emerald Group Publishing
ISBN 13 : 1786354551
Total Pages : 274 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Multi-Channel Marketing, Branding and Retail Design by : Charles McIntyre

Download or read book Multi-Channel Marketing, Branding and Retail Design written by Charles McIntyre and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

On The Origins of Self-Service

Author : Franck Cochoy
Publisher : Routledge
ISBN 13 : 1317449746
Total Pages : 277 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis On The Origins of Self-Service by : Franck Cochoy

Download or read book On The Origins of Self-Service written by Franck Cochoy and published by Routledge. This book was released on 2015-07-24 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well before the advent of the large retail spaces which are traditionally viewed as the origin of the self-service economy. The author illustrates how this publication had a highly influential role on what the trade considered to be best practice and shaped what was considered to be cutting edge. By displacing the consumer and their agency from the centre of analytic attention, this innovative book highlights the complex impact of social, technical and retailing environment factors that structure and delimit consumer freedom in the marketplace. This detailed critical analysis of the origins of self-service will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

Mountain Resort Marketing and Management

Author : Armelle Solelhac
Publisher : Routledge
ISBN 13 : 1000431622
Total Pages : 166 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Mountain Resort Marketing and Management by : Armelle Solelhac

Download or read book Mountain Resort Marketing and Management written by Armelle Solelhac and published by Routledge. This book was released on 2021-08-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.

Innovation, Science, and Institutional Change

Author : Jerald Hage
Publisher : Oxford University Press on Demand
ISBN 13 : 0199299196
Total Pages : 590 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Innovation, Science, and Institutional Change by : Jerald Hage

Download or read book Innovation, Science, and Institutional Change written by Jerald Hage and published by Oxford University Press on Demand. This book was released on 2006-10-26 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a key factor not just in the research & design process, but in policy, institutions, & society. This handbook is unique in examining research findings & new theoretical models relating to innovation at a number of analytic levels: projects, organizations, industrial sectors, & society.

Smart Technologies for Organizations

Author : Cinzia Dal Zotto
Publisher : Springer Nature
ISBN 13 : 3031247752
Total Pages : 292 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Smart Technologies for Organizations by : Cinzia Dal Zotto

Download or read book Smart Technologies for Organizations written by Cinzia Dal Zotto and published by Springer Nature. This book was released on 2023-04-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains high-profile contributions that emerged from the Information and Communication Technologies in Organizations and Society (ICTO) conference on "Smart Technologies for an Inclusive World," held in 2020. It focuses on the interplay between technology adoption, digital transformation, and value creation, highlighting various aspects of current issues organizations face in adopting digital technologies to achieve an inclusive and sustainable society in the long term. As such, the book contributes to our understanding of a humanistic approach to managing digital transformation toward inclusive organizations and societies and is a valuable asset for both researchers and managers of organizations.

Aerospace Marketing Management

Author : Philippe Malaval
Publisher : Springer Science & Business Media
ISBN 13 : 1461510651
Total Pages : 546 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Aerospace Marketing Management by : Philippe Malaval

Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

Innovation in Sport

Author : Bastien Soule
Publisher : John Wiley & Sons
ISBN 13 : 1786306557
Total Pages : 226 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Innovation in Sport by : Bastien Soule

Download or read book Innovation in Sport written by Bastien Soule and published by John Wiley & Sons. This book was released on 2022-01-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether in terms of practices, equipment or services, the sports sector is characterized by intense inventiveness and is an excellent subject to study innovation processes. This book provides a sociological reading of these processes, illustrated by case studies that allow us to grasp the complexity of innovation trajectories. The case studies highlight the astonishing pathways, from the origin of inventions to their effective dissemination and use, and including the bifurcations of projects. The “surprises” thus presented refer to an invariant of innovation processes, namely that trajectories are rarely linear and that the control exercised over them is relative. Innovation in Sport concludes with a set of recommendations for optimizing the management of sport innovation. This book is intended for students of sports science and management, as well as for professionals and entrepreneurs in the sports markets.

Marketing critique : le consommateur collaborateur en question

Author : COVA
Publisher : Lavoisier
ISBN 13 : 2743062649
Total Pages : 146 pages
Book Rating : 4.7/5 (43 download)

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Book Synopsis Marketing critique : le consommateur collaborateur en question by : COVA

Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.

Intellectual Property Management

Author : Klaus Jennewein
Publisher : Springer Science & Business Media
ISBN 13 : 3790815993
Total Pages : 420 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Intellectual Property Management by : Klaus Jennewein

Download or read book Intellectual Property Management written by Klaus Jennewein and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a source of competitive advantage. In other words, firms may leverage innovation to generate rents, at least temporarily. And this is intended to be a self-sustained business model: part of the rent extracted from the market may be re-invested into new technological developments which in turn permit additional innovations, thus regenerating the sources of rents. This is the positive loop of innovation. In this sense, business would be a permanent hunt for innovations, in search of rents. Yet, innovations need to be protected if firms want to benefit from rents over long periods of time. However, the strategic management literature tends to suggests that patents are a weak protection against aggressive imitators. Secrecy may help but we also know that technology ends up leaking in most cases. Speed in new developments to cut "time to market" may be another way of protecting the technological advance of the firm. But again, this may not be enough as start-ups may out-compete the established firm in the race for innovation. This is where Dr. Klaus Jennewein's key idea comes into the picture. The core of his thesis is that brand equity may be combined to technological protections such as patents to build a multi-layer, complex, intricate shield to protect the sources of rents against competitors and imitators.