Le Marketing Client Multicanal 3e Ed

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Le marketing client multicanal - 3e éd.

Author : Yan Claeyssen
Publisher : Dunod
ISBN 13 : 2100569392
Total Pages : 202 pages
Book Rating : 4.1/5 (5 download)

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Book Synopsis Le marketing client multicanal - 3e éd. by : Yan Claeyssen

Download or read book Le marketing client multicanal - 3e éd. written by Yan Claeyssen and published by Dunod. This book was released on 2011-08-24 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment élaborer une base de données ? Quelle opération promotionnelle concevoir ? Via quel canal ? Comment optimiser l'outil CRM ? De la prospection à la reconquête du client, en passant par sa fidélisation, cet ouvrage aborde le marketing direct sous toutes ses facettes : aspects juridique, RH, financier, commercial... Cette troisième édition intègre les nouveaux canaux de contacts clients que constitutent les réseaux sociaux et le mobile ainsi que la nécessité de les exploiter de manière cohérente et homogène avec les canaux plus traditionnels (points de vente, téléphone, courier, web). Illustré de cas d'entreprise, ce livre est un guide complet qui présente l'ensemble des approches et méthodes du marketing client.

Le marketing client multicanal

Author : Yan Claeyssen
Publisher :
ISBN 13 : 9782100557615
Total Pages : 304 pages
Book Rating : 4.5/5 (576 download)

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Book Synopsis Le marketing client multicanal by : Yan Claeyssen

Download or read book Le marketing client multicanal written by Yan Claeyssen and published by . This book was released on 2011 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-mailing, marketing mobile, data marketing, réseaux sociaux. Complémentaires des canaux tels que le courrier, le téléphone ou le point de vente, les nouveaux supports de communication enrichissent la relation client en lui apportant réactivité et interactivité. Quelles sont les caractéristiques des canaux de communication directe et comment les exploiter de façon optimale ? Comment conjuguer les différents supports pour prospecter, fidéliser ou reconquérir le client ? Comment mesurer la performance des actions de communication et optimiser leur ROI ? Cette 3e édition, entièrement mise à jour, présente le marketing client sous toutes ses facettes : de la prospection à la reconquête, de la stratégie à l'opérationnel. Elle met en avant les meilleures pratiques d'entreprises propose des méthodes inédites, telles que le Prospect Relationship Management (PRM), et offre de précieux conseils fondés sur l'expérience des auteurs et sur des business cases français et internationaux. Vous trouverez de nombreux exemples d'entreprises ainsi que des modèles de suivi de rentabilité.

Collective Innovation Processes

Author : Dimitri Uzunidis
Publisher : John Wiley & Sons
ISBN 13 : 111955795X
Total Pages : 157 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Collective Innovation Processes by : Dimitri Uzunidis

Download or read book Collective Innovation Processes written by Dimitri Uzunidis and published by John Wiley & Sons. This book was released on 2018-10-08 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: In macro-, meso- and micro-economic systems, the concept of innovation involves a variety of resources and functions. It includes all formal and informal institutions, networks and actors that influence innovation and act as innovation boosters within companies, at the territorial level, at the level of innovation networks or in national economies. This book deals with innovation in a globalized context in terms of the entrepreneur, enterprise, territorial and sectoral systems and national systems of innovation in which collective innovation processes are formed.

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Author : Nina Krey
Publisher : Springer
ISBN 13 : 3319991817
Total Pages : 564 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces by : Nina Krey

Download or read book Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces written by Nina Krey and published by Springer. This book was released on 2018-11-27 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive information, and catching a Pokémon or two at the same time. Online experience is no longer only about price shopping and convenience, and offline is no longer only about SKUs. Individual channels matter less and less; it is the omni-channel experience that is becoming main-stream. Marketers need to keep pace and continually adapt and contribute to the changing consumer landscape. Through countless touchpoints across different channels and media, marketers today can learn more about their customers and are better equipped than ever to provide them with a desired augmented experience: easy, fun, engaging, and efficient. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, this volume provides ground-breaking research from scholars and practitioner from around the world that will help marketers continue to engage their customers in this new landscape. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Market-Driven Management

Author : Jean-Jacques Lambin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305235
Total Pages : 676 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Market-Driven Management by : Jean-Jacques Lambin

Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Supply Chain Management and Business Performance

Author : Christelle Camman
Publisher : John Wiley & Sons
ISBN 13 : 111942741X
Total Pages : 218 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Supply Chain Management and Business Performance by : Christelle Camman

Download or read book Supply Chain Management and Business Performance written by Christelle Camman and published by John Wiley & Sons. This book was released on 2017-06-29 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Against this current trend of low growth and high uncertainty, business directors must work with their shareholders to set strategic objectives and define business models. The great number of possible strategies makes this type of management very complex, and the actual deployment of strategic choices is often limited by a lack of overall coherence within the organization. This problem calls for an appropriate and renewed response. In strategic management today, a closer, permanent dialogue is needed between operational and financial performance. Based on a supply chain approach, the Value Added Supply Chain (VASC) model focuses on driving operational performance, but aims to achieve a greater and more dynamic integration between these two dimensions of the company's value creation.

Consuming Experience

Author : Antonella Carù
Publisher : Routledge
ISBN 13 : 0415382432
Total Pages : 212 pages
Book Rating : 4.4/5 (153 download)

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Book Synopsis Consuming Experience by : Antonella Carù

Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.

Handbook of Media Management and Economics

Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1135611688
Total Pages : 746 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Handbook of Media Management and Economics by : Alan Albarran

Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Knowledge Societies

Author : Robin Mansell
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Knowledge Societies by : Robin Mansell

Download or read book Knowledge Societies written by Robin Mansell and published by . This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionary information and communication technologies are contributing to dramatic changes in the competitiveness of global and local markets and in the way people conduct their business and everyday lives. The potential benefits and risks these changes present for developing countries and the economies in transition are enormous. This comprehensive, authoritative reference book examines the ways in which these powerful technologies are being harnessed to development goals, helping to reduce the risk of exclusion and create new opportunities for developing countries. The report emphasizes the urgency of developing new social and technological infrastructures to help ensure that new technologies are used effectively. It also also offers guidelines and practical steps that can be taken by stakeholders to shape their future innovative knowledge societies.

Innovate Bristol

Author : Sven Boermeester
Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Innovate Bristol by : Sven Boermeester

Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.

Fans and Ventilation

Author : William Cory
Publisher : Elsevier
ISBN 13 : 008053158X
Total Pages : 457 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Fans and Ventilation by : William Cory

Download or read book Fans and Ventilation written by William Cory and published by Elsevier. This book was released on 2010-07-07 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical reference book and guide to fans, ventilation and ancillary equipment with a comprehensive buyers' guide to worldwide manufacturers and suppliers. Bill Cory, well-known throughout the fans and ventilation industry, has produced a comprehensive, practical reference with a broad scope: types of fans, how and why they work, ductwork, performance standards, testing, stressing, shafts and bearings. With advances in technology, manufacturers have had to continually improve the performance and efficiency of fans and ventilation systems; as a result, improvements that once seemed impossible have been achieved. Systems now range in all sizes, shapes, and weight, to match the ever increasing applications. An important reference in the wake of continuing harmonisation of standards throughout the European Union and the progression of National and International standards. The Handbook of Fans and Ventilation is a welcome aid to both mechanical and electrical engineers. This book will help you to... •Understand how and why fans work •Choose the appropriate fan for the right job, helping to save time and money •Learn installation, operational and maintenance techniques to keep your fans in perfect working order •Discover special fans for your unique requirements •Source the most appropriate equipment manufacturers for your individual needs - Helps you select, install, operate and maintain the appropriate fan for your application, to help you save time and money - Use as a reference tool, course-book, supplier guide or as a fan/ventilation selection system - Contains a guide to manufacturers and suppliers of ventilation systems, organised according to their different styles and basic principles of operation

2009 Information and Communications for Development

Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 0821376063
Total Pages : 342 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis 2009 Information and Communications for Development by : World Bank

Download or read book 2009 Information and Communications for Development written by World Bank and published by World Bank Publications. This book was released on 2009-01-01 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, information and communication technologies (ICT) have been increasingly used to achieve development goals. Developing countries, including poorer ones, have enjoyed rapid technological progress to help pull millions of people out of poverty. ICTs help transform economic and social activities for firms, governments and citizens. Information and Communication for Development 2009: Scaling Up Impact, the second issue of the World Bank's IC4D series, focuses on the effect of increased access to advanced ICT services and development of a vibrant IT sector on sustaining growth.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to E-commerce

Author : Zheng Qin
Publisher : Springer Science & Business Media
ISBN 13 : 3540496459
Total Pages : 527 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Introduction to E-commerce by : Zheng Qin

Download or read book Introduction to E-commerce written by Zheng Qin and published by Springer Science & Business Media. This book was released on 2010-06-30 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

Web Analytics

Author : Avinash Kaushik
Publisher : John Wiley & Sons
ISBN 13 : 0470175052
Total Pages : 481 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Web Analytics by : Avinash Kaushik

Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Production-Line Approach to Service

Author : Theodore Levitt
Publisher :
ISBN 13 : 9780000725059
Total Pages : 12 pages
Book Rating : 4.7/5 (25 download)

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Book Synopsis Production-Line Approach to Service by : Theodore Levitt

Download or read book Production-Line Approach to Service written by Theodore Levitt and published by . This book was released on 1972-01-01 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ICT Analysis and Applications

Author : Simon Fong
Publisher : Springer Nature
ISBN 13 : 9811583544
Total Pages : 817 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis ICT Analysis and Applications by : Simon Fong

Download or read book ICT Analysis and Applications written by Simon Fong and published by Springer Nature. This book was released on 2020-12-15 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes new technologies and discusses future solutions for ICT design infrastructures, as reflected in high-quality papers presented at the 5th International Conference on ICT for Sustainable Development (ICT4SD 2020), held in Goa, India, on 23–24 July 2020. The conference provided a valuable forum for cutting-edge research discussions among pioneering researchers, scientists, industrial engineers, and students from all around the world. Bringing together experts from different countries, the book explores a range of central issues from an international perspective.